From startups to large corporations, develop the skills to be an adaptive, analytical, and responsive product manager working within the agile framework to design, develop, and deploy great products. Learn how to promote consensus, collaboration, and understanding among cross-functional business units and users. Explore the cutting-edge landscape of product management: emerging tools, trends, platforms, and best practices (and when to break them). Work with a variety of top industry professionals of different backgrounds and learn about their failures and successes. Whether you are coming from a design, technical, creative, or business background, discover your personal path into mastering digital and software product management.
Throughout their course of study, students will:
- Discern if their product idea is viable in the market
- Learn frameworks to conduct market research and analysis
- Study how products monetize and scale
- Gain mastery of the product management process and lifecycle
- Learn how to design products for maximum usability
- Develop the skills to be an adaptive, analytical, and responsive product manager
Students must successfully complete both MGMT 837.7, Strategic Product Management: Discover, Define, Design and MGMT 837.8, Tactical Product Management: Build It, Launch It, Grow It to earn this Specialization.
Application & Candidacy Fee: $75.00
Program Tuition: $3,700.00
Estimated Total Cost: $4,125.00
Costs are approximate and subject to change without notice. Estimates are based on the candidacy fee, course fees, and estimated textbook fees, but do not include additional expenses such as parking.
This program is open admission. The Application & Candidacy fee establishes your candidacy in the program for a period of time covering normal progress toward completion and allows you to access a variety of program benefits.