Course DescriptionThis course covers the art of the ask and what comes after. The major gift cycle of prospect management, cultivation, closing, and stewardship is discussed. Next we investigate annual giving and direct response strategies including direct mail, crowdfunding, and social media campaigns. Donor stewardship and other forms of engagement, including events and volunteer management, are discussed.
Course OutlineThe second module in UCLA Extension’s Fundraising Specialization, this course covers of the art of the ask and what comes after.