Marketing and PR for Writers and Agents

WRITING X 455.3EWS

This course provides a comprehensive introduction to communications with a focus on personal branding, public relations, and marketing. Aspiring authors or literary agents will learn about the work of a book publicist or…

READ MORE ABOUT THIS COURSE
Winter
Classroom
Starting at $985.00
As few as 4 days
3.0

What you can learn.

  • Learn how to develop a platform for yourself as a writer
  • Identify opportunities to craft an online presence for your writing career
  • Get insight into how authors make connections to appear at book festivals, readings, and workshops
  • Get advice on how to approach journalists and reviewers to cover your work

About this course:

This course provides a comprehensive introduction to communications with a focus on personal branding, public relations, and marketing. Aspiring authors or literary agents will learn about the work of a book publicist or marketing professional and the skills necessary to effectively communicate about a book or literary project to a wide audience. Students will emerge from the weekend with the tools necessary to effectively communicate about and pitch their project or client in a multitude of ways.

Winter 2020 Schedule

Available Format(s):

These courses meet in person and make use of an online presence to varying degrees.

Available
-
Sunday, Thursday, Friday, Saturday
Location: UCLA Extension 1010 Westwood
Instructor: Katie Dunham
371049
Fee:
$985.00
128 days left. Enroll by Feb 25, 2020
See Details
Notes

Enrollment limited to 15 students. Visitors not permitted. $150 nonrefundable. Internet access required.

Refund Deadline
No refunds after January 28, 2020
Course Requirements
Internet access required to retrieve course materials.
Schedule
Type
Date
Time
Location
Discussion
Thu Feb 27, 2020
9:00AM - 6:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood
Discussion
Fri Feb 28, 2020
10:00AM - 6:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood
Discussion
Sat Feb 29, 2020
10:00AM - 6:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood
Discussion
Sun Mar 1, 2020
10:00AM - 6:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood
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