Digital Disruption & Business Transformation
Digital Disruption & Business Transformation
MGMT X 494.1
Learn about the global impact of digital industry disruptors on millions of e-commerce operating models.
Typically Available
Fall
Winter
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What you can learn.
What you can learn.
Gain an understanding of key digital strategies, changes, and investments which produce both winners and losers in organizational survival and growth
Learn the “drivers” of success in a rapidly converging global e-commerce environment
Learn the importance of building operational, marketing, staffing, data preparation/security, and remote staffing strategies and practices
Outline key components of a company situation analysis as a starting point for digital transformation
About This Course
In this introductory course, you’ll explore business modeling concepts, including enabling technologies (AI, cloud computing, etc.) and related business models (e.g., platform-based businesses, pay-as-you-go). You’ll gain an understanding of the relationship between product evolution and tech enhancements, the dynamic nature of digital technologies and customer acceptance/adoption.