Spotlight: Sports Media
Spotlight: Sports Media
Whether you’re interested in sports management, media strategy, emerging technology or live entertainment, explore the many sides of today’s sports media industry. Build practical skills in business, marketing, communication and media while learning from experts across sports and entertainment.
Courses
Explore our curated selection of sports industry courses spanning business management, media storytelling, and design. Mix and match individual classes or apply them toward earning a certificate.
AI Footwear Design
Sports Documentary Production: Storytelling, Strategy, and Market Realities
Introduction to the Business of Sports Management
The Business of Fandom
Events
Stay connected to the local and global sports landscape with our upcoming special events, workshops, and panel discussions exploring major milestones like the LA28 Olympic and Paralympic Games.
LA28: Is the City of Angels Ready for the World Stage?
With the 2028 Olympic and Paralympic Games on the horizon, Los Angeles is racing to deliver a world-class experience. From massive transportation upgrades and venue…
FAQ
Find quick answers to common questions about our sports courses, enrollment options, and career paths below. If you need further assistance, please use our chat feature or visit the UCLA Extension Help Center
Sports Media Management focuses on the business, marketing, communication and operational strategies behind sports organizations, media companies, athletes, events and entertainment brands. UCLA Extension courses help students understand how these industries operate and continue to evolve.
While course offerings vary by academic quarter. You can explore the business of sports, sports marketing, media strategy, branding, audience engagement, emerging technology, entertainment management and more.
If you are a professional entering the industry, a current sports and entertainment employee seeking additional skills, or a person who is interested in the business side of athletics, media, and live entertainment, our Sports Media courses are designed for you.
These courses will help you build relevant industry knowledge and understand the professional roles available across sports, media, marketing, communications and entertainment. Though individual career outcomes depend on a student’s experience, education and professional goals, this is certainly a great place to start.
Sports media skills are invaluable in careers in sports marketing, communications, sponsorships, partnerships, talent representation, content development, event management, audience engagement, media operations and more.