Marketing and Sales Strategies for Entrepreneurial Business

MGMT X 497.612

For entrepreneurs or small business owners, gain the skills needed to successfully market your business, and improve your bottom line.

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Fall
Winter
Spring

What you can learn.

  • Gain practical ideas and applications of marketing, advertising, and sales promotion techniques
  • Practice planning, budgeting, and company positioning for marketing and sales campaigns
  • Learn to motivate sales representatives and dealer/distribution organizations
  • Conduct market research, and determine the right advertising medium for your audience

About this course:

This course provides practical ideas and applications of marketing, advertising, and sales promotion techniques for managers, owners, and marketing personnel of small-to-medium-size businesses. Topics include marketing, planning, and budgeting; company positioning; networking; personal selling; improving the company image; public relations and product/service publicity; designing and creating advertising and brochures; selecting, organizing, and motivating sales representatives and dealer/distribution organizations; marketing on the Internet; market research; and selecting and using the right advertising medium.

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
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