Marketing and Sales Strategies for Entrepreneurial Business

MGMT X 497.612

For entrepreneurs or small business owners, gain the skills needed to successfully market your business, and improve your bottom line.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Hybrid
Online
Starting at $765.00
As few as 11 weeks
4.0

What you can learn.

  • Gain practical ideas and applications of marketing, advertising, and sales promotion techniques
  • Practice planning, budgeting, and company positioning for marketing and sales campaigns
  • Learn to motivate sales representatives and dealer/distribution organizations
  • Conduct market research, and determine the right advertising medium for your audience

About this course:

This course provides practical ideas and applications of marketing, advertising, and sales promotion techniques for managers, owners, and marketing personnel of small-to-medium-size businesses. Topics include marketing, planning, and budgeting; company positioning; networking; personal selling; improving the company image; public relations and product/service publicity; designing and creating advertising and brochures; selecting, organizing, and motivating sales representatives and dealer/distribution organizations; marketing on the Internet; market research; and selecting and using the right advertising medium.

Fall 2019 Schedule

Available Format(s):

Hybrid courses utilize a combination of in-person classroom meetings and online meetings.

Enrollment Closed
-
Wednesday 6:30PM - 9:30PM
Location: UCLA
Instructor: Brandon Shamim
369445
Fee:
$765.00
See Details
Notes

Enrollment limited; early enrollment advised. Internet access required. Materials required.

Refund Deadline
No refunds after October 08, 2019
Course Requirements
Book: Marketing by Grewal, Dhruv and Michael Levy
Internet access required to retrieve course materials.
Schedule
Type
Date
Time
Location
Lecture
Wed Sep 25, 2019
6:30PM - 9:30PM
UCLA
Bunche Hall 3123
Lecture
Wed Oct 2, 2019
6:30PM - 9:30PM
UCLA
Bunche Hall 3123
Lecture
Wed Oct 16, 2019
6:30PM - 9:30PM
UCLA
Bunche Hall 3123
Lecture
Wed Oct 23, 2019
6:30PM - 9:30PM
UCLA
Bunche Hall 3123
Lecture
Wed Nov 6, 2019
6:30PM - 9:30PM
UCLA
Bunche Hall 3123
Lecture
Wed Nov 13, 2019
6:30PM - 9:30PM
UCLA
Bunche Hall 3123
Lecture
Wed Nov 27, 2019
6:30PM - 9:30PM
UCLA
Bunche Hall 3123
Lecture
Wed Dec 4, 2019
6:30PM - 9:30PM
UCLA
Bunche Hall 3123

Available Format(s):

These courses are fully online, and there are no in-person classroom meetings.

Future Offering (Opens November 04, 2019 12:00:00 AM)
-
Instructor: Brandon Shamim
370756
Fee:
$765.00
See Details
Notes

Enrollment limited; early enrollment advised. Internet access required.

Refund Deadline
No refunds after January 10, 2020
Course Requirements
Internet access required to retrieve course materials.
Course syllabus not yet available.

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
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