Marketing and Sales Strategies for Entrepreneurial Business
MGMT X 497.612
READ MORE ABOUT THIS COURSE
For entrepreneurs or small business owners, gain the skills needed to successfully market your business, and improve your bottom line.
What you can learn.
- Gain practical ideas and applications of marketing, advertising, and sales promotion techniques
- Practice planning, budgeting, and company positioning for marketing and sales campaigns
- Learn to motivate sales representatives and dealer/distribution organizations
- Conduct market research, and determine the right advertising medium for your audience
About this course:
This course provides practical ideas and applications of marketing, advertising, and sales promotion techniques for managers, owners, and marketing personnel of small-to-medium-size businesses. Topics include marketing, planning, and budgeting; company positioning; networking; personal selling; improving the company image; public relations and product/service publicity; designing and creating advertising and brochures; selecting, organizing, and motivating sales representatives and dealer/distribution organizations; marketing on the Internet; market research; and selecting and using the right advertising medium.