Marketing and Sales Strategies for Entrepreneurial Business
For entrepreneurs or small business owners, gain the skills needed to successfully market your business, and improve your bottom line.
What you can learn.
- Gain practical ideas and applications of marketing, advertising, and sales promotion techniques
- Practice planning, budgeting, and company positioning for marketing and sales campaigns
- Learn to motivate sales representatives and dealer/distribution organizations
- Conduct market research, and determine the right advertising medium for your audience
About this course:This course provides practical ideas and applications of marketing, advertising, and sales promotion techniques for managers, owners, and marketing personnel of small-to-medium-size businesses. Topics include marketing, planning, and budgeting; company positioning; networking; personal selling; improving the company image; public relations and product/service publicity; designing and creating advertising and brochures; selecting, organizing, and motivating sales representatives and dealer/distribution organizations; marketing on the Internet; market research; and selecting and using the right advertising medium.
Fall 2019 Schedule
Hybrid courses utilize a combination of in-person classroom meetings and online meetings.
Enrollment limited; early enrollment advised. Internet access required. Materials required.
These courses are fully online, and there are no in-person classroom meetings.
Enrollment limited; early enrollment advised. Internet access required.