Marketing and Sales Strategies for Entrepreneurial Business
MGMT X 497.612
For entrepreneurs or small business owners, gain the skills needed to successfully market your business, and improve your bottom line.
Fall
Winter
Spring
Hybrid
Online
Starting at $765.00
As few as 11 weeks
4.0
What you can learn.
- Gain practical ideas and applications of marketing, advertising, and sales promotion techniques
- Practice planning, budgeting, and company positioning for marketing and sales campaigns
- Learn to motivate sales representatives and dealer/distribution organizations
- Conduct market research, and determine the right advertising medium for your audience
About this course:
This course provides practical ideas and applications of marketing, advertising, and sales promotion techniques for managers, owners, and marketing personnel of small-to-medium-size businesses. Topics include marketing, planning, and budgeting; company positioning; networking; personal selling; improving the company image; public relations and product/service publicity; designing and creating advertising and brochures; selecting, organizing, and motivating sales representatives and dealer/distribution organizations; marketing on the Internet; market research; and selecting and using the right advertising medium.Fall 2019 Schedule
Available Format(s):
Hybrid courses utilize a combination of in-person classroom meetings and online meetings.
Enrollment Closed
-
Wednesday 6:30PM - 9:30PM
Location:
UCLA
Instructor:
Brandon Shamim
369445
Fee:
$765.00
Notes
Enrollment limited; early enrollment advised. Internet access required. Materials required.
Refund Deadline
No refunds after October 08, 2019
Course Requirements
Book:
Marketing
by Grewal, Dhruv and Michael Levy
McGraw Hill
ISBN 9780077861025
Internet access required to retrieve course materials.
Schedule
Type
Date
Time
Location
Lecture
Wed Sep 25, 2019
6:30PM - 9:30PM
UCLABunche Hall 3123
Lecture
Wed Oct 2, 2019
6:30PM - 9:30PM
UCLABunche Hall 3123
Lecture
Wed Oct 16, 2019
6:30PM - 9:30PM
UCLABunche Hall 3123
Lecture
Wed Oct 23, 2019
6:30PM - 9:30PM
UCLABunche Hall 3123
Lecture
Wed Nov 6, 2019
6:30PM - 9:30PM
UCLABunche Hall 3123
Lecture
Wed Nov 13, 2019
6:30PM - 9:30PM
UCLABunche Hall 3123
Lecture
Wed Nov 27, 2019
6:30PM - 9:30PM
UCLABunche Hall 3123
Lecture
Wed Dec 4, 2019
6:30PM - 9:30PM
UCLABunche Hall 3123
Available Format(s):
These courses are fully online, and there are no in-person classroom meetings.
Future Offering (Opens November 04, 2019 12:00:00 AM)
-
Instructor:
Brandon Shamim
370756
Fee:
$765.00
Notes
Enrollment limited; early enrollment advised. Internet access required.
Refund Deadline
No refunds after January 10, 2020
Course Requirements
Book:
M: Marketing Fourth Edition (Irwin Marketing)
by Dhruv Grewal
©2014
McGraw-Hill Education
ISBN 9780077861025
Internet access required to retrieve course materials.
Course syllabus not yet available.
Contact Us
Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
This course applies towards the following certificates & specializations…
Corporate Education
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