Marketing and Sales Strategies for Entrepreneurial Business

MGMT X 497.612

For entrepreneurs or small business owners, gain the skills needed to successfully market your business, and improve your bottom line.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Hybrid (In-Person)
Starting at $855.00
As few as 11 weeks
4.0

What you can learn.

  • Gain practical ideas and applications of marketing, advertising, and sales promotion techniques
  • Practice planning, budgeting, and company positioning for marketing and sales campaigns
  • Learn to motivate sales representatives and dealer/distribution organizations
  • Conduct market research, and determine the right advertising medium for your audience

About this course:

This course provides practical ideas and applications of marketing, advertising, and sales promotion techniques for managers, owners, and marketing personnel of small- to medium-size businesses. Topics include marketing, planning, and budgeting; company positioning; networking; personal selling; improving the company image; public relations and product/service publicity; designing and creating advertising and brochures; selecting, organizing, and motivating sales representatives and dealer/distribution organizations; marketing on the Internet; market research; and selecting and using the right advertising medium.

Spring 2024 Schedule

Date & Time
Details
Format
 
-
Wednesday 6:30PM - 9:30PM PT
Available
See Details
Instructor: Maria Guevara
396343
Fee:
$855.00
Hybrid (In-Person)format icon
Location: UCLA , Remote Classroom
ENROLL BY: Apr 3, 2024
See Details
Notes

Enrollment limited; early enrollment advised. Internet access required. 

Refund Deadline
No refunds after April 16, 2024
Course Requirements
Schedule
Type
Date
Time
Location
Lecture
Wed Apr 3, 2024
6:30PM PT - 9:30PM PT
UCLA
Haines Hall 122
Lecture
Wed Apr 10, 2024
6:30PM PT - 9:30PM PT
Remote Classroom
Lecture
Wed Apr 17, 2024
6:30PM PT - 9:30PM PT
UCLA
Haines Hall 122
Lecture
Wed Apr 24, 2024
6:30PM PT - 9:30PM PT
UCLA
Haines Hall 122
Lecture
Wed May 1, 2024
6:30PM PT - 9:30PM PT
UCLA
Haines Hall 122
Lecture
Wed May 8, 2024
6:30PM PT - 9:30PM PT
Remote Classroom
Lecture
Wed May 15, 2024
6:30PM PT - 9:30PM PT
UCLA
Haines Hall 122
Lecture
Wed May 22, 2024
6:30PM PT - 9:30PM PT
Remote Classroom
Lecture
Wed May 29, 2024
6:30PM PT - 9:30PM PT
UCLA
Haines Hall 122
Lecture
Wed Jun 5, 2024
6:30PM PT - 9:30PM PT
Remote Classroom
Lecture
Wed Jun 12, 2024
6:30PM PT - 9:30PM PT
UCLA
Haines Hall 122

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.

This course applies towards the following certificates & specializations…

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