Advanced Writing for Marketing: Professional Copywriting and Content Strategy

MGMT X 462A

Intended for experienced writers, this course is designed to enhance writing skills and careers. This course can also help marketing executives assess and direct promotional writing.

READ MORE ABOUT THIS COURSE
Classroom
Starting at $765.00
As few as 11 weeks
4.0

What you can learn.

  • Practice writing marketing copy for all media formats, including print, TV, and social
  • Create the "voice" of a brand and learn to write for different target markets
  • Learn how to work with designers and other creatives to develop and manage content
  • Work creativity and strategy into every piece

About this course:

This course is designed to help experienced writers enhance their skills and careers and help marketing executives assess and direct promotional writing. The course covers all media formats, from print to television to social media, with advice on how to integrate them. Students will also write for different target markets, create the "voice" of a brand, learn how to work with designers and other creatives, develop and manage content for websites, and work creativity and strategy into every piece. This is an intensive course with students expected to execute professional-caliber work.
Suggested Prerequisites

It is advisable that you complete the following (or equivalent) since they are prerequisites for Advanced Writing for Marketing: Professional Copywriting and Content Strategy.

MGMT X 461A Writing for Marketing and Advertising or consent of the instructor.

Spring 2020 Schedule

Available Format(s):

These courses meet in person and make use of an online presence to varying degrees.

Future Offering (Opens February 03, 2020 12:00:00 AM)
-
Wednesday 6:30PM - 9:30PM
Location: UCLA Extension Lindbrook Center in Westwood
Instructor: Kevin Mardesich
372446
Fee:
$765.00
See Details
Notes

Enrollment limited to 20 students. Internet access required. Materials required.

Refund Deadline
No refunds after April 14, 2020
Course Requirements
Book: The Advertising Concept Book by Pete Barry
Internet access required to retrieve course materials.
Course syllabus not yet available.
Schedule
Type
Date
Time
Location
Lecture
Wed Apr 1, 2020
6:30PM - 9:30PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 204D
Lecture
Wed Apr 8, 2020
6:30PM - 9:30PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 204D
Lecture
Wed Apr 15, 2020
6:30PM - 9:30PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 204D
Lecture
Wed Apr 22, 2020
6:30PM - 9:30PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 204D
Lecture
Wed Apr 29, 2020
6:30PM - 9:30PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 204D
Lecture
Wed May 6, 2020
6:30PM - 9:30PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 204D
Lecture
Wed May 13, 2020
6:30PM - 9:30PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 204D
Lecture
Wed May 20, 2020
6:30PM - 9:30PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 204D
Lecture
Wed May 27, 2020
6:30PM - 9:30PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 204D
Lecture
Wed Jun 3, 2020
6:30PM - 9:30PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 204D
Lecture
Wed Jun 10, 2020
6:30PM - 9:30PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 204D

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
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