Advanced Writing for Marketing: Professional Copywriting and Content Strategy

MGMT X 462A

Intended for experienced writers, this course is designed to enhance writing skills and careers. This course can also help marketing executives assess and direct promotional writing.

READ MORE ABOUT THIS COURSE
Remote Instruction
Starting at $765.00
As few as 11 weeks
4.0

What you can learn.

  • Practice writing marketing copy for all media formats, including print, TV, and social
  • Create the "voice" of a brand and learn to write for different target markets
  • Learn how to work with designers and other creatives to develop and manage content
  • Work creativity and strategy into every piece

About this course:

This course is designed to help experienced writers enhance their skills and careers and help marketing executives assess and direct promotional writing. The course covers all media formats, from print to television to social media, with advice on how to integrate them. Students will also write for different target markets, create the "voice" of a brand, learn how to work with designers and other creatives, develop and manage content for websites, and work creativity and strategy into every piece. This is an intensive course with students expected to execute professional-caliber work.
Prerequisites
MGMT X 461A Writing for Marketing and Advertising or consent of the instructor.

Spring 2020 Schedule

Available Format(s):

These courses meet regularly and are fully online. Click “See Details” below for more information.

Available
-
Wednesday 6:30PM PDT - 9:30PM PDT
Location: Online
Instructor: Kevin Mardesich
372446
Fee:
$765.00
3 days left. Enroll by Apr 1, 2020
See Details
Notes

Enrollment limited to 20 students. Internet access required. Materials required.

Refund Deadline
No refunds after April 14, 2020
Course Requirements
Book: The Advertising Concept Book by Pete Barry
Internet access required to retrieve course materials.
Course syllabus not yet available.
Schedule
Type
Date
Time
Location
Lecture
Wed Apr 1, 2020
6:30PM PDT - 9:30PM PDT
Online
Lecture
Wed Apr 8, 2020
6:30PM PDT - 9:30PM PDT
Online
Lecture
Wed Apr 15, 2020
6:30PM PDT - 9:30PM PDT
Online
Lecture
Wed Apr 22, 2020
6:30PM PDT - 9:30PM PDT
Online
Lecture
Wed Apr 29, 2020
6:30PM PDT - 9:30PM PDT
Online
Lecture
Wed May 6, 2020
6:30PM PDT - 9:30PM PDT
Online
Lecture
Wed May 13, 2020
6:30PM PDT - 9:30PM PDT
Online
Lecture
Wed May 20, 2020
6:30PM PDT - 9:30PM PDT
Online
Lecture
Wed May 27, 2020
6:30PM PDT - 9:30PM PDT
Online
Lecture
Wed Jun 3, 2020
6:30PM PDT - 9:30PM PDT
Online
Lecture
Wed Jun 10, 2020
6:30PM PDT - 9:30PM PDT
Online

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
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