Advanced Writing for Marketing: Professional Copywriting and Content Strategy

MGMT X 462A

Intended for experienced writers, this course is designed to enhance writing skills and careers. This course can also help marketing executives assess and direct promotional writing.

READ MORE ABOUT THIS COURSE
Remote Instruction
Starting at $765.00
As few as 11 weeks
4.0

What you can learn.

  • Practice writing marketing copy for all media formats, including print, TV, and social
  • Create the "voice" of a brand and learn to write for different target markets
  • Learn how to work with designers and other creatives to develop and manage content
  • Work creativity and strategy into every piece

About this course:

This course is designed to help experienced writers enhance their skills and careers and help marketing executives assess and direct promotional writing. The course covers all media formats, from print to television to social media, with advice on how to integrate them. Students will also write for different target markets, create the "voice" of a brand, learn how to work with designers and other creatives, develop and manage content for websites, and work creativity and strategy into every piece. This is an intensive course with students expected to execute professional-caliber work.
Prerequisites
MGMT X 461A Writing for Marketing and Advertising or consent of the instructor.

Spring 2021 Schedule

Available Format(s):

These courses have regular meeting times and are fully online, via remote instruction. Click “See Details” below for more information.

Future Offering (Opens February 01, 2021 12:00:00 AM)
-
Thursday 5:30PM PT - 8:30PM PT
Location: Online
Instructor: Kevin Mardesich
378850
Fee:
$765.00
See Details
Notes

Internet access required. 

Refund Deadline
No refunds after April 14, 2021
Course Requirements
Book: The Advertising Concept Book by Pete Barry
Course syllabus not yet available.
Schedule
Type
Date
Time
Location
Lecture
Thu Apr 1, 2021
5:30PM PT - 8:30PM PT
Online
Lecture
Thu Apr 8, 2021
5:30PM PT - 8:30PM PT
Online
Lecture
Thu Apr 15, 2021
5:30PM PT - 8:30PM PT
Online
Lecture
Thu Apr 22, 2021
5:30PM PT - 8:30PM PT
Online
Lecture
Thu Apr 29, 2021
5:30PM PT - 8:30PM PT
Online
Lecture
Thu May 6, 2021
5:30PM PT - 8:30PM PT
Online
Lecture
Thu May 13, 2021
5:30PM PT - 8:30PM PT
Online
Lecture
Thu May 20, 2021
5:30PM PT - 8:30PM PT
Online
Lecture
Thu May 27, 2021
5:30PM PT - 8:30PM PT
Online
Lecture
Thu Jun 3, 2021
5:30PM PT - 8:30PM PT
Online
Lecture
Thu Jun 10, 2021
5:30PM PT - 8:30PM PT
Online

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
Keep up to date on the latest news and offerings in Marketing, Advertising & PR

vector icon of building

Corporate Education

Learn how we can help your organization meet its professional development goals and corporate training needs.

Learn More

vector icon of building

Donate to UCLA Extension

Support our many efforts to reach communities in need.

Innovation Programs

Student Scholarships

Coding Boot Camp

Lifelong Learning