Advanced Writing for Marketing: Professional Copywriting and Content Strategy

MGMT X 462A

Intended for experienced writers, this course is designed to enhance writing skills and careers. This course can also help marketing executives assess and direct promotional writing.

READ MORE ABOUT THIS COURSE
Remote
Starting at $855.00
As few as 11 weeks
4.0

What you can learn.

  • Practice writing marketing copy for all media formats, including print, TV, and social
  • Create the "voice" of a brand and learn to write for different target markets
  • Learn how to work with designers and other creatives to develop and manage content
  • Work creativity and strategy into every piece

About this course:

This course is designed to help experienced writers enhance their skills and careers and help marketing executives assess and direct promotional writing. The course covers all media formats, from print to television to social media, with advice on how to integrate them. Students will also write for different target markets, create the "voice" of a brand, learn how to work with designers and other creatives, develop and manage content for websites, and work creativity and strategy into every piece. This is an intensive course with students expected to execute professional-caliber work.
Prerequisites
MGMT X 461A Writing for Marketing and Advertising or consent of the instructor.

Spring 2024 Schedule

Date & Time
Details
Format
 
-
Wednesday 5:30PM - 7:00PM PT
Available
See Details
Instructor: Kevin Mardesich
396396
Fee:
$855.00
Remoteformat icon
Location: Remote Classroom
ENROLL BY: Apr 3, 2024
See Details
Notes

Internet access required. 

Refund Deadline
No refunds after April 16, 2024
Course Requirements
Book: The Advertising Concept Book by Pete Barry
Schedule
Type
Date
Time
Location
Lecture
Wed Apr 3, 2024
5:30PM PT - 7:00PM PT
Remote Classroom
Lecture
Wed Apr 10, 2024
5:30PM PT - 7:00PM PT
Remote Classroom
Lecture
Wed Apr 17, 2024
5:30PM PT - 7:00PM PT
Remote Classroom
Lecture
Wed Apr 24, 2024
5:30PM PT - 7:00PM PT
Remote Classroom
Lecture
Wed May 1, 2024
5:30PM PT - 7:00PM PT
Remote Classroom
Lecture
Wed May 8, 2024
5:30PM PT - 7:00PM PT
Remote Classroom
Lecture
Wed May 15, 2024
5:30PM PT - 7:00PM PT
Remote Classroom
Lecture
Wed May 22, 2024
5:30PM PT - 7:00PM PT
Remote Classroom
Lecture
Wed May 29, 2024
5:30PM PT - 7:00PM PT
Remote Classroom
Lecture
Wed Jun 5, 2024
5:30PM PT - 7:00PM PT
Remote Classroom
Lecture
Wed Jun 12, 2024
5:30PM PT - 7:00PM PT
Remote Classroom

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.

This course applies towards the following certificates & specializations…

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