Customer Relationship Management

MGMT X 460.86

Intended for students who have taken one or more courses in personal selling, this course equips students with the best practices for managing customer relationships that result in continued returns.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
Online
Starting at $855.00
As few as 11 weeks
4.0

What you can learn.

  • Develop relationship-driven customer management systems
  • Understand customer profiling, market segmentation, customer service, and retention
  • Explore relational databases and CRM software
  • Learn about return on investment from sales and marketing expenditures

About this course:

This course provides students with a working knowledge of the principles and best practices for managing customer relationships that result in unsolicited testimonials and relationship annuities. Students learn how to quantify customer orientation and how to develop relationship-driven customer management systems based on the judicious use of resources born from a decisive strategic plan. Topics include customer profiling, market segmentation, customer service, retention, relational databases, and CRM software. Students are encouraged to participate in discussions on current and generally unpredictable trends, return on investment from sales and marketing expenditures, and how popular myths propel the uninitiated to obscurity and extinction. The course is intended for students and business professionals who have taken one or more courses in personal selling, marketing, market research, product development, the physiology of why people buy, and advertising.

Spring 2024 Schedule

Date & Time
Details
Format
 
-
This section has no set meeting times.
Available
See Details
Instructor: Nance Rosen
396364
Fee:
$855.00
Onlineformat icon
ENROLL BY: Apr 1, 2024
See Details
Notes

Internet access required.

Refund Deadline
No refunds after April 05, 2024
Course Requirements
Textbook Not Required

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.

This course applies towards the following certificates & specializations…

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