Customer Relationship Management

MGMT X 460.86

Intended for students who have taken one or more courses in personal selling, this course equips students with the best practices for managing customer relationships that result in continued returns.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
Online
Classroom
Starting at $765.00
As few as 11 weeks
4.0

What you can learn.

  • Develop relationship-driven customer management systems
  • Understand customer profiling, market segmentation, customer service, and retention
  • Explore relational databases and CRM software
  • Learn about return on investment from sales and marketing expenditures

About this course:

This course provides students with a working knowledge of the principles and best practices for managing customer relationships that result in unsolicited testimonials and relationship annuities. Students learn how to quantify customer orientation and how to develop relationship-driven customer management systems based on the judicious use of resources born from a decisive strategic plan. Topics include customer profiling, market segmentation, customer service, retention, relational databases, and CRM software. Students are encouraged to participate in discussions on current and generally unpredictable trends, return on investment from sales and marketing expenditures, and how popular myths propel the uninitiated to obscurity and extinction. The course is intended for students and business professionals who have taken one or more courses in personal selling, marketing, market research, product development, the physiology of why people buy, and advertising.

Winter 2020 Schedule

Available Format(s):

These courses are fully online, and there are no in-person classroom meetings.

Canceled
-
Instructor: Nance Rosen
370796
Fee:
$765.00
See Details
Notes

Internet access required.

Refund Deadline
No refunds after January 10, 2020
Course Requirements
Course syllabus not yet available.
Customer Relationship Management by Francis Buttle and Stan Maklan

Available Format(s):

These courses meet in person and make use of an online presence to varying degrees.

Future Offering (Opens February 03, 2020 12:00:00 AM)
-
Monday 6:30PM - 9:30PM
Location: UCLA Extension Lindbrook Center in Westwood
Instructor: Nance Rosen
372411
Fee:
$765.00
See Details
Notes

One mtg to be arranged. Internet access required.

Refund Deadline
No refunds after April 12, 2020
Course Requirements
Course syllabus not yet available.
(Optional) Customer Relationship Management by Francis Buttle and Stan Maklan
Schedule
Type
Date
Time
Location
Lecture
Mon Mar 30, 2020
6:30PM - 9:30PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 216
Lecture
Mon Apr 6, 2020
6:30PM - 9:30PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 216
Lecture
Mon Apr 13, 2020
6:30PM - 9:30PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 216
Lecture
Mon Apr 20, 2020
6:30PM - 9:30PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 216
Lecture
Mon Apr 27, 2020
6:30PM - 9:30PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 216
Lecture
Mon May 4, 2020
6:30PM - 9:30PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 216
Lecture
Mon May 11, 2020
6:30PM - 9:30PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 216
Lecture
Mon May 18, 2020
6:30PM - 9:30PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 216
Lecture
Mon May 25, 2020
6:30PM - 9:30PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 216
Lecture
Mon Jun 1, 2020
6:30PM - 9:30PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 216
Lecture
Mon Jun 8, 2020
6:30PM - 9:30PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 216

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
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