Customer Relationship Management

MGMT X 460.86

Intended for students who have taken one or more courses in personal selling, this course equips students with the best practices for managing customer relationships that result in continued returns.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
Remote Instruction
Starting at $765.00
As few as 11 weeks
4.0

What you can learn.

  • Develop relationship-driven customer management systems
  • Understand customer profiling, market segmentation, customer service, and retention
  • Explore relational databases and CRM software
  • Learn about return on investment from sales and marketing expenditures

About this course:

This course provides students with a working knowledge of the principles and best practices for managing customer relationships that result in unsolicited testimonials and relationship annuities. Students learn how to quantify customer orientation and how to develop relationship-driven customer management systems based on the judicious use of resources born from a decisive strategic plan. Topics include customer profiling, market segmentation, customer service, retention, relational databases, and CRM software. Students are encouraged to participate in discussions on current and generally unpredictable trends, return on investment from sales and marketing expenditures, and how popular myths propel the uninitiated to obscurity and extinction. The course is intended for students and business professionals who have taken one or more courses in personal selling, marketing, market research, product development, the physiology of why people buy, and advertising.

Fall 2020 Schedule

Available Format(s):

These courses have regular meeting times and are fully online, via remote instruction. Click “See Details” below for more information.

Available
-
Tuesday 6:30PM PDT - 9:30PM PST
Location: Online
Instructor: Nance Rosen
375639
Fee:
$765.00
46 days left. Enroll by Sep 29, 2020
See Details
Notes

Internet access required.

Refund Deadline
No refunds after October 12, 2020
Course Requirements
(Optional)
Schedule
Type
Date
Time
Location
Lecture
Tue Sep 29, 2020
6:30PM PDT - 9:30PM PST
Online
Lecture
Tue Oct 6, 2020
6:30PM PDT - 9:30PM PST
Online
Lecture
Tue Oct 13, 2020
6:30PM PDT - 9:30PM PST
Online
Lecture
Tue Oct 20, 2020
6:30PM PDT - 9:30PM PST
Online
Lecture
Tue Oct 27, 2020
6:30PM PDT - 9:30PM PST
Online
Lecture
Tue Nov 3, 2020
6:30PM PDT - 9:30PM PST
Online
Lecture
Tue Nov 10, 2020
6:30PM PDT - 9:30PM PST
Online
Lecture
Tue Nov 17, 2020
6:30PM PDT - 9:30PM PST
Online
Lecture
Tue Nov 24, 2020
6:30PM PDT - 9:30PM PST
Online
Lecture
Tue Dec 1, 2020
6:30PM PDT - 9:30PM PST
Online
Lecture
Tue Dec 8, 2020
6:30PM PDT - 9:30PM PST
Online

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
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