Digital Content Foundations: An Overview of Storytelling Across Platforms
Gain new insights to inform content creation across social media, SVOD, and AR/VR.
What you can learn.
- Trace the evolution of storytelling focusing on today's best practices and the platforms for tomorrow
- Develop personal storytelling outlines or creative business proposals
- Evaluate current and emerging digital platforms' distinctions, opportunities, and challenges
About this course:This foundational course seeks to demystify the myriad of new ways that audiences are consuming and interacting with content. Across social media, SVOD and even AR/VR, we explore how new platforms stimulate new business models, as well as new consumer behaviors. What makes a show "binge-worthy?" is one such question we explore, as we identify companies and content creators who are contributing to this shifting landscape. Additional topics include fandom, franchises, and the portability of content across mediums. By tracking the evolution of today's media landscape, we touch on trends that speak to hypotheses about future storytelling delivery. This broad overview provides students with new industry insights to inform their own content creation.
Fall 2020 Schedule
These courses have regular meeting times and are fully online, via remote instruction. Click “See Details” below for more information.
Earn Continuing Education Units (CEUs) if attendance* and course** requirements are met.
*Must attend 8 out of 10 sessions.
**Must participate in course as noted in the syllabus.
Enrollment limited to 32 students. Visitors not permitted. Enrollment deadline: October 5, 2020. Internet access required. Materials required.