Digital Content Foundations: An Overview of Storytelling Across Platforms

MGMT 838.1

Gain new insights to inform content creation across social media, SVOD, and AR/VR.

READ MORE ABOUT THIS COURSE
Classroom
Starting at $1,000.00
As few as 11 weeks
3.0

What you can learn.

  • Trace the evolution of storytelling focusing on today's best practices and the platforms for tomorrow
  • Develop personal storytelling outlines or creative business proposals
  • Evaluate current and emerging digital platforms' distinctions, opportunities, and challenges

About this course:

This foundational course seeks to demystify the myriad of new ways that audiences are consuming and interacting with content.  Across social media, SVOD and even AR/VR, we explore how new platforms stimulate new business models, as well as new consumer behaviors.  What makes a show "binge-worthy?" is one such question we explore, as we identify companies and content creators who are contributing to this shifting landscape.  Additional topics include fandom, franchises, and the portability of content across mediums.  By tracking the evolution of today's media landscape, we touch on trends that speak to hypotheses about future storytelling delivery.  This broad overview provides students with new industry insights to inform their own content creation.

Summer 2020 Schedule

Available Format(s):

These courses meet in person and make use of an online presence to varying degrees.

Future Offering (Opens April 27, 2020 12:00:00 AM)
-
Tuesday 6:30PM PDT - 9:30PM PDT
Location: UCLA Extension Lindbrook Center in Westwood
Instructor: Josh Feldman
374825
Fee:
$1,000.00
See Details
Notes

Earn Continuing Education Units (CEUs) if attendance* and course** requirements are met.

*Must attend 8 out of 10 sessions. 
**Must participate in course as noted in the syllabus.

Laptop required. 

Enrollment limited to 32 students. Visitors not permitted. Enrollment deadline: June 29, 2020. Internet access required. Materials required.

Refund Deadline
No refunds after July 06, 2020
Course Requirements
Book: Poetics (Penguin Classics) by ARISTOTLE
Book: Contagious: Why Things Catch On by Jonah Berger
Schedule
Type
Date
Time
Location
Lecture
Tue Jun 23, 2020
6:30PM PDT - 9:30PM PDT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 204D
Lecture
Tue Jun 30, 2020
6:30PM PDT - 9:30PM PDT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 204D
Lecture
Tue Jul 7, 2020
6:30PM PDT - 9:30PM PDT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 204D
Lecture
Tue Jul 14, 2020
6:30PM PDT - 9:30PM PDT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 204D
Lecture
Tue Jul 21, 2020
6:30PM PDT - 9:30PM PDT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 204D
Lecture
Tue Jul 28, 2020
6:30PM PDT - 9:30PM PDT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 204D
Lecture
Tue Aug 4, 2020
6:30PM PDT - 9:30PM PDT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 204D
Lecture
Tue Aug 11, 2020
6:30PM PDT - 9:30PM PDT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 204D
Lecture
Tue Aug 18, 2020
6:30PM PDT - 9:30PM PDT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 204D
Lecture
Tue Aug 25, 2020
6:30PM PDT - 9:30PM PDT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 204D
Lecture
Tue Sep 1, 2020
6:30PM PDT - 9:30PM PDT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 204D

Available Format(s):

These courses meet in person and make use of an online presence to varying degrees.

Future Offering (Opens August 03, 2020 12:00:00 AM)
-
Tuesday 6:30PM PDT - 9:30PM PST
Location: UCLA Extension Lindbrook Center in Westwood
Instructor: Josh Feldman
374956
Fee:
$1,000.00
See Details
Notes

Earn Continuing Education Units (CEUs) if attendance* and course** requirements are met.

*Must attend 8 out of 10 sessions. 
**Must participate in course as noted in the syllabus.

Laptop required. 

Enrollment limited to 32 students. Visitors not permitted. Enrollment deadline: October 5, 2020. Internet access required. Materials required.

Refund Deadline
No refunds after October 12, 2020
Course Requirements
Book: Poetics (Penguin Classics) by ARISTOTLE
Book: Contagious: Why Things Catch On by Jonah Berger
Schedule
Type
Date
Time
Location
Lecture
Tue Sep 29, 2020
6:30PM PDT - 9:30PM PST
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 204D
Lecture
Tue Oct 6, 2020
6:30PM PDT - 9:30PM PST
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 204D
Lecture
Tue Oct 13, 2020
6:30PM PDT - 9:30PM PST
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 204D
Lecture
Tue Oct 20, 2020
6:30PM PDT - 9:30PM PST
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 204D
Lecture
Tue Oct 27, 2020
6:30PM PDT - 9:30PM PST
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 204D
Lecture
Tue Nov 3, 2020
6:30PM PDT - 9:30PM PST
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 204D
Lecture
Tue Nov 10, 2020
6:30PM PDT - 9:30PM PST
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 204D
Lecture
Tue Nov 17, 2020
6:30PM PDT - 9:30PM PST
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 204D
Lecture
Tue Nov 24, 2020
6:30PM PDT - 9:30PM PST
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 204D
Lecture
Tue Dec 1, 2020
6:30PM PDT - 9:30PM PST
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 204D
Lecture
Tue Dec 8, 2020
6:30PM PDT - 9:30PM PST
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 204D

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