Digital Content Foundations: An Overview of Storytelling Across Platforms

MGMT 838.1

Gain new insights to inform content creation across social media, SVOD, and AR/VR.

READ MORE ABOUT THIS COURSE
Remote Instruction
Starting at $1,000.00
As few as 11 weeks
3.0

What you can learn.

  • Trace the evolution of storytelling focusing on today's best practices and the platforms for tomorrow
  • Develop personal storytelling outlines or creative business proposals
  • Evaluate current and emerging digital platforms' distinctions, opportunities, and challenges

About this course:

This foundational course seeks to demystify the myriad of new ways that audiences are consuming and interacting with content.  Across social media, SVOD and even AR/VR, we explore how new platforms stimulate new business models, as well as new consumer behaviors.  What makes a show "binge-worthy?" is one such question we explore, as we identify companies and content creators who are contributing to this shifting landscape.  Additional topics include fandom, franchises, and the portability of content across mediums.  By tracking the evolution of today's media landscape, we touch on trends that speak to hypotheses about future storytelling delivery.  This broad overview provides students with new industry insights to inform their own content creation.

Spring 2021 Schedule

Available Format(s):

These courses have regular meeting times and are fully online, via remote instruction. Click “See Details” below for more information.

Future Offering (Opens February 01, 2021 12:00:00 AM)
-
Tuesday 6:30PM PT - 9:30PM PT
Location: Online
Instructor: Josh Feldman
378187
Fee:
$1,000.00
See Details
Notes

Earn Continuing Education Units (CEUs) if attendance* and course** requirements are met.

*Must attend 8 out of 10 sessions. 
**Must participate in course as noted in the syllabus.

Laptop required. 

Enrollment limited to 32 students. Visitors not permitted. Internet access required. Materials required.

Refund Deadline
No refunds after April 12, 2021
Course Requirements
Book: Poetics (Penguin Classics) by ARISTOTLE
Book: Contagious: Why Things Catch On by Jonah Berger
Schedule
Type
Date
Time
Location
Online
Tue Mar 30, 2021
6:30PM PT - 9:30PM PT
Online
Online
Tue Apr 6, 2021
6:30PM PT - 9:30PM PT
Online
Online
Tue Apr 13, 2021
6:30PM PT - 9:30PM PT
Online
Online
Tue Apr 20, 2021
6:30PM PT - 9:30PM PT
Online
Online
Tue Apr 27, 2021
6:30PM PT - 9:30PM PT
Online
Online
Tue May 4, 2021
6:30PM PT - 9:30PM PT
Online
Online
Tue May 11, 2021
6:30PM PT - 9:30PM PT
Online
Online
Tue May 18, 2021
6:30PM PT - 9:30PM PT
Online
Online
Tue May 25, 2021
6:30PM PT - 9:30PM PT
Online
Online
Tue Jun 1, 2021
6:30PM PT - 9:30PM PT
Online
Online
Tue Jun 8, 2021
6:30PM PT - 9:30PM PT
Online

Contact Us

Our team members are here to help. Hours: Mon-Fri, 8am-5pm.

This course applies towards the following certificates & specializations…

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