Digital Content Monetization: Distribution, Marketing and Developing Audiences

MGMT 838.3

Explore new models of marketing, distribution and monetizing digital content.

READ MORE ABOUT THIS COURSE
Remote Instruction
Starting at $1,000.00
As few as 11 weeks
3.3

What you can learn.

  • How to create basic cross-platform monetization strategies for building audiences using the latest storytelling technologies
  • Analyze entertainment success stories in new media content production, digital brand marketing, social media marketing, and crowdfunding
  • Learn various digital distribution strategies, digital marketing strategies, and innovative ways to produce and monetize content in this digital age
  • Explore VR content and unlock the distribution and monetization opportunities for this new storytelling tool

About this course:

In this course, we explore new models of marketing, distribution, and monetizing digital content to ensure it is seen and provides a return on investment. By analyzing entertainment success stories in new media content production, digital brand marketing, social media marketing, and crowdfunding, students learn methods and business models to know, find, and build audiences around digital content. We also explore VR content and unlock the distribution and monetization opportunities for this new storytelling tool. Students walk away with knowledge of various digital distribution strategies, digital marketing strategies, and innovative ways to produce and monetize content in this digital age.

Spring 2021 Schedule

Available Format(s):

These courses have regular meeting times and are fully online, via remote instruction. Click “See Details” below for more information.

Future Offering (Opens February 01, 2021 12:00:00 AM)
-
Wednesday 6:30PM PT - 9:30PM PT
Location: Online
Instructor: Lara Hoefs
378189
Fee:
$1,000.00
See Details
Notes

Students are required to bring a laptop to class. Earn Continuing Education Units (CEUs) if attendance ( out of 10 sessions) and course requirements (participate as noted in syllabus) are met.

Enrollment limited. Internet access required. 

Refund Deadline
No refunds after April 13, 2021
Course Requirements
Schedule
Type
Date
Time
Location
Online
Wed Mar 31, 2021
6:30PM PT - 9:30PM PT
Online
Online
Wed Apr 7, 2021
6:30PM PT - 9:30PM PT
Online
Online
Wed Apr 14, 2021
6:30PM PT - 9:30PM PT
Online
Online
Wed Apr 21, 2021
6:30PM PT - 9:30PM PT
Online
Online
Wed Apr 28, 2021
6:30PM PT - 9:30PM PT
Online
Online
Wed May 5, 2021
6:30PM PT - 9:30PM PT
Online
Online
Wed May 12, 2021
6:30PM PT - 9:30PM PT
Online
Online
Wed May 19, 2021
6:30PM PT - 9:30PM PT
Online
Online
Wed May 26, 2021
6:30PM PT - 9:30PM PT
Online
Online
Wed Jun 2, 2021
6:30PM PT - 9:30PM PT
Online
Online
Wed Jun 9, 2021
6:30PM PT - 9:30PM PT
Online

Contact Us

Our team members are here to help. Hours: Mon-Fri, 8am-5pm.

This course applies towards the following certificates & specializations…

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