Digital Content Monetization: Distribution, Marketing and Developing Audiences

MGMT 838.3

Explore new models of marketing, distribution and monetizing digital content.

READ MORE ABOUT THIS COURSE
Classroom
Starting at $1,000.00
As few as 12 weeks
3.3

What you can learn.

  • How to create basic cross-platform monetization strategies for building audiences using the latest storytelling technologies
  • Analyze entertainment success stories in new media content production, digital brand marketing, social media marketing, and crowdfunding
  • Learn various digital distribution strategies, digital marketing strategies, and innovative ways to produce and monetize content in this digital age
  • Explore VR content and unlock the distribution and monetization opportunities for this new storytelling tool

About this course:

In this course, we explore new models of marketing, distribution, and monetizing digital content to ensure it is seen and provides a return on investment. By analyzing entertainment success stories in new media content production, digital brand marketing, social media marketing, and crowdfunding, students learn methods and business models to know, find, and build audiences around digital content. We also explore VR content and unlock the distribution and monetization opportunities for this new storytelling tool. Students walk away with knowledge of various digital distribution strategies, digital marketing strategies, and innovative ways to produce and monetize content in this digital age.

Fall 2020 Schedule

Available Format(s):

These courses meet in person and make use of an online presence to varying degrees.

Future Offering (Opens August 03, 2020 12:00:00 AM)
-
Wednesday 6:30PM PDT - 9:30PM PST
Location: UCLA Extension Lindbrook Center in Westwood
Instructor: Lara Hoefs
374958
Fee:
$1,000.00
See Details
Notes

Students are required to bring a laptop to class. Earn Continuing Education Units (CEUs) if attendance ( out of 10 sessions) and course requirements (participate as noted in syllabus) are met.

Enrollment limited. Enrollment deadline: October 6, 2020. Internet access required. 

Refund Deadline
No refunds after October 13, 2020
Course Requirements
Schedule
Type
Date
Time
Location
Lecture
Wed Sep 30, 2020
6:30PM PDT - 9:30PM PST
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 216
Lecture
Wed Oct 7, 2020
6:30PM PDT - 9:30PM PST
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 216
Lecture
Wed Oct 14, 2020
6:30PM PDT - 9:30PM PST
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 216
Lecture
Wed Oct 21, 2020
6:30PM PDT - 9:30PM PST
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 216
Lecture
Wed Oct 28, 2020
6:30PM PDT - 9:30PM PST
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 216
Lecture
Wed Nov 4, 2020
6:30PM PDT - 9:30PM PST
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 216
Lecture
Wed Nov 11, 2020
6:30PM PDT - 9:30PM PST
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 216
Lecture
Wed Nov 18, 2020
6:30PM PDT - 9:30PM PST
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 216
Lecture
Wed Nov 25, 2020
6:30PM PDT - 9:30PM PST
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 216
Lecture
Wed Dec 2, 2020
6:30PM PDT - 9:30PM PST
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 216
Lecture
Wed Dec 9, 2020
6:30PM PDT - 9:30PM PST
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 216
Lecture
Wed Dec 16, 2020
6:30PM PDT - 9:30PM PST
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 216

Contact Us

Our team members are here to help. Hours: Mon-Fri, 8am-5pm.

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