Digital Content Monetization: Distribution, Marketing and Developing Audiences

MGMT 838.3

Explore new models of marketing, distribution and monetizing digital content.

READ MORE ABOUT THIS COURSE
Remote Instruction
Starting at $1,000.00
As few as 11 weeks
3.3

What you can learn.

  • How to create basic cross-platform monetization strategies for building audiences using the latest storytelling technologies
  • Analyze entertainment success stories in new media content production, digital brand marketing, social media marketing, and crowdfunding
  • Learn various digital distribution strategies, digital marketing strategies, and innovative ways to produce and monetize content in this digital age
  • Explore VR content and unlock the distribution and monetization opportunities for this new storytelling tool

About this course:

In this course, we explore new models of marketing, distribution, and monetizing digital content to ensure it is seen and provides a return on investment. By analyzing entertainment success stories in new media content production, digital brand marketing, social media marketing, and crowdfunding, students learn methods and business models to know, find, and build audiences around digital content. We also explore VR content and unlock the distribution and monetization opportunities for this new storytelling tool. Students walk away with knowledge of various digital distribution strategies, digital marketing strategies, and innovative ways to produce and monetize content in this digital age.

Fall 2021 Schedule

Available Format(s):

Remote instruction courses are taught online in real-time with regularly scheduled class meetings held via Zoom. Course materials can be accessed any time through an online learning platform.

Future Offering (Opens July 26, 2021 12:00:00 AM)
-
Wednesday 6:30PM PT - 9:30PM PT
Location: Online
Instructor: Lara Hoefs
381688
Fee:
$1,000.00
See Details
Notes

Students are required to bring a laptop to class. Earn Continuing Education Units (CEUs) if attendance ( out of 10 sessions) and course requirements (participate as noted in syllabus) are met.

Enrollment limited. Internet access required. 

Refund Deadline
No refunds after October 05, 2021
Course Requirements
Schedule
Type
Date
Time
Location
Online
Wed Sep 22, 2021
6:30PM PT - 9:30PM PT
Online
Online
Wed Sep 29, 2021
6:30PM PT - 9:30PM PT
Online
Online
Wed Oct 6, 2021
6:30PM PT - 9:30PM PT
Online
Online
Wed Oct 13, 2021
6:30PM PT - 9:30PM PT
Online
Online
Wed Oct 20, 2021
6:30PM PT - 9:30PM PT
Online
Online
Wed Oct 27, 2021
6:30PM PT - 9:30PM PT
Online
Online
Wed Nov 3, 2021
6:30PM PT - 9:30PM PT
Online
Online
Wed Nov 10, 2021
6:30PM PT - 9:30PM PT
Online
Online
Wed Nov 17, 2021
6:30PM PT - 9:30PM PT
Online
Online
Wed Nov 24, 2021
6:30PM PT - 9:30PM PT
Online
Online
Wed Dec 1, 2021
6:30PM PT - 9:30PM PT
Online

Contact Us

Our team members are here to help. Hours: Mon-Fri, 8am-5pm.

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