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What's Your Brand Story?

Illustration of a woman taking a big step with an orange graphic
DESMA 713

Learn how to articulate the value and tone of your brand through a message that moves your audience.

Typically Available
Spring

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What you can learn.

Know how to articulate particular aspects in your brand story and leave other things out
Explore the who, what, where, when, how and why of a successful brand story
Delve into what you are all about and what part of it is necessary for this specific story
Hone in on brand stories for yourself or your client, or a service or product of your choice

About This Course

Have you ever struggled to quickly explain what you do to someone you just met? Did you ever wonder how people come up with short and effective descriptions about their creative careers or activities? Explore examples of professional and student brand stories and learn how to articulate the value and tone of your brand through a message that moves your audience.