What's Your Brand Story?
Learn how to articulate the value and tone of your brand through a message that moves your audience.
What you can learn.
- Know how to articulate particular aspects in your brand story and leave other things out
- Explore the who, what, where, when, how and why of a successful brand story
- Delve into what you are all about and what part of it is necessary for this specific story
- Hone in on brand stories for yourself or your client, or a service or product of your choice
About this course:Have you ever struggled to quickly explain what you do to someone you just met? Did you ever wonder how people come up with short and effective descriptions about their creative careers or activities? Explore examples of professional and student brand stories and learn how to articulate the value and tone of your brand through a message that moves your audience.
Spring 2021 Schedule
Remote instruction courses are taught online in real-time with regularly scheduled class meetings held via Zoom. Course materials can be accessed any time through an online learning platform.