Producing Commercials for All Platforms: A Practical Workshop

FILM TV X 475

From concept to completion, learn to produce commercials for TV as well as for all integrated marketing platforms (video games, cinema, Internet, TV, and cell phones).

READ MORE ABOUT THIS COURSE
Fall
Spring
Classroom
Starting at $699.00
As few as 11 weeks
4.0

What you can learn.

  • Write specifications for commercials including bids and estimating special effects and music costs
  • Prepare a final estimate and production schedule for presentation
  • Discover how to get the best prices and stay on budget

About this course:

From concept to completion, learn to produce commercials for TV as well as for all integrated marketing platforms (video games, cinema, Internet, TV, and cell phones). You break down storyboards; write specifications; create bids; estimate special FX, editorial, talent, and music; and prepare a final estimate and production schedule for presentation and critique in class. You also learn how to get the best prices, stay on budget and schedule, and use the tools of advanced media. Instruction includes industry guest speakers with discussion and screenings of the best current spots.

Spring 2020 Schedule

Available Format(s):

These courses meet in person and make use of an online presence to varying degrees.

Future Offering (Opens February 03, 2020 12:00:00 AM)
-
Wednesday 7:00PM - 10:00PM
Location: UCLA
Instructor: Howard Woffinden
373075
Fee:
$699.00
See Details
Notes

Internet access required. 

Refund Deadline
No refunds after April 14, 2020
Course Requirements
Internet access required to retrieve course materials.
Schedule
Type
Date
Time
Location
Lecture
Wed Apr 1, 2020
7:00PM - 10:00PM
UCLA
School of Public Affairs Bldg. 1246
Lecture
Wed Apr 8, 2020
7:00PM - 10:00PM
UCLA
School of Public Affairs Bldg. 1246
Lecture
Wed Apr 15, 2020
7:00PM - 10:00PM
UCLA
School of Public Affairs Bldg. 1246
Lecture
Wed Apr 22, 2020
7:00PM - 10:00PM
UCLA
School of Public Affairs Bldg. 1246
Lecture
Wed Apr 29, 2020
7:00PM - 10:00PM
UCLA
School of Public Affairs Bldg. 1246
Lecture
Wed May 6, 2020
7:00PM - 10:00PM
UCLA
School of Public Affairs Bldg. 1246
Lecture
Wed May 13, 2020
7:00PM - 10:00PM
UCLA
School of Public Affairs Bldg. 1246
Lecture
Wed May 20, 2020
7:00PM - 10:00PM
UCLA
School of Public Affairs Bldg. 1246
Lecture
Wed May 27, 2020
7:00PM - 10:00PM
UCLA
School of Public Affairs Bldg. 1246
Lecture
Wed Jun 3, 2020
7:00PM - 10:00PM
UCLA
School of Public Affairs Bldg. 1246
Lecture
Wed Jun 10, 2020
7:00PM - 10:00PM
UCLA
School of Public Affairs Bldg. 1246

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.

This course applies towards the following certificates & specializations…

Keep up to date on the latest news and offerings in Film & TV

vector icon of building

Corporate Education

Learn how we can help your organization meet its professional development goals and corporate training needs.

Learn More

vector icon of building

Donate to UCLA Extension

Support our many efforts to reach communities in need.

Innovation Programs

Student Scholarships

Coding Boot Camp

Lifelong Learning