Do-It-Yourself Music Marketing
MUSC X 448.80
Learn the exhaustive process of DIY music sales and promotion from developing your brand and identifying your vision all the way to promotions and publicity while creating your own customized, low-budget marketing plan.
Starting at $699.00
As few as 11 weeks
What you can learn.
- Explore the fundamental marketing concepts used by innovative music companies today
- Learn how to solve real-world marketing problems with inventive solutions
- Develop an understanding of how to engage with and build a fan base through the internet, guerilla marketing, and more
- Engage with industry guests as they reveal strategies and insights into their trade
About this course:
Of interest to DIY musicians, producers, managers, startup record label personnel, and anyone interested in learning fundamental marketing concepts used by the most innovative companies today. You learn how to describe your vision; identify a market need; analyze your fans; learn from your competitors; demo your products and services; set your marketing plan goals; and find the perfect mix of new marketing strategies ranging from branding, product, price, place, promotion, and marketing information systems. The Internet, word-of-mouth, guerrilla marketing techniques, social media, mobile marketing, publicity, music licensing, live performing and touring, merchandising, face-to-face selling, sales promotions, radio, and sponsorships are all addressed in course lectures, reading assignments, and discussions with industry guests. You are provided with the opportunity to craft a customized, low-budget marketing plan of attack using step-by-step templates, and to receive constructive criticism from the instructor and fellow students. At the end of the class, student teams are asked to solve real-world marketing problems by presenting innovative solutions before a small panel of guest judges.
Winter 2019 Schedule
These courses are fully online, and there are no in-person classroom meetings.
Instructor: Marilyn Batchelor
26 days left. Enroll by Jan 7, 2019
Internet access required. Materials required.
No refunds after January 11, 2019
Internet access required to retrieve course materials.
Book: How Brands Become Icons : The Principles of Cultural Branding by Holt, D. B.
©2014 Harvard Business Review Press
Indie Business Power : A Step-By-Step Guide for 21st Century Music Entrepreneurs by Spellman, Peter
Music Business Solutions
Book: The Plain and Simple Guide to Music Publishing by Wixen, Randall D.
©2014 Hal Leonard Corporation