Summer Enrollment is Open! Courses begin June 23, 2025.

Do-It-Yourself Music Marketing

MUSC X 448.80

Learn the exhaustive process of DIY music sales and promotion from developing your brand and identifying your vision all the way to promotions and publicity while creating your own customized, low-budget marketing plan.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
In Person
Starting at $835.00
As few as 11 weeks
4.0

What you can learn.

  • Explore the fundamental marketing concepts used by innovative music companies today
  • Learn how to solve real-world marketing problems with inventive solutions
  • Develop an understanding of how to engage with and build a fan base through the internet, guerilla marketing, and more
  • Engage with industry guests as they reveal strategies and insights into their trade

About this course:

Of interest to DIY musicians, producers, managers, startup record label personnel and anyone interested in learning fundamental marketing concepts used by the most innovative companies today. You learn how to describe your vision; identify a market need; analyze your fans; learn from your competitors; demo your products and services; set your marketing plan goals; and find the perfect mix of new marketing strategies ranging from branding, product, price, place, promotion and marketing information systems. The Internet, word-of-mouth, guerrilla marketing techniques, social media, mobile marketing, publicity, music licensing, live performing and touring, merchandising, face-to-face selling, sales promotions, radio and sponsorships are all addressed in course lectures, reading assignments and discussions with industry guests. You are provided with the opportunity to craft a customized, low-budget marketing plan of attack using step-by-step templates and to receive constructive criticism from the instructor and fellow students. At the end of the class, student teams are asked to solve real-world marketing problems by presenting innovative solutions before a small panel of guest judges.

Fall 2025 Schedule

Date & Time
Details
Format
 
-
Wednesday 7:00PM - 10:00PM PT
Future Offering (Opens July 28, 2025 12:00:00 AM)
See Details
404715
Fee:
$835.00
In Personformat icon
Location: Westwood
Notes

Internet access required.

Refund Deadline
No refunds after October 05, 2025
Course Requirements
Internet access required to retrieve course materials.
Schedule
Type
Date
Time
Location
Lecture
Wed Sep 24, 2025
7:00PM PT - 10:00PM PT
Westwood
Lecture
Wed Oct 1, 2025
7:00PM PT - 10:00PM PT
Westwood
Lecture
Wed Oct 8, 2025
7:00PM PT - 10:00PM PT
Westwood
Lecture
Wed Oct 15, 2025
7:00PM PT - 10:00PM PT
Westwood
Lecture
Wed Oct 22, 2025
7:00PM PT - 10:00PM PT
Westwood
Lecture
Wed Oct 29, 2025
7:00PM PT - 10:00PM PT
Westwood
Lecture
Wed Nov 5, 2025
7:00PM PT - 10:00PM PT
Westwood
Lecture
Wed Nov 12, 2025
7:00PM PT - 10:00PM PT
Westwood
Lecture
Wed Nov 19, 2025
7:00PM PT - 10:00PM PT
Westwood
Lecture
Wed Nov 26, 2025
7:00PM PT - 10:00PM PT
Westwood
Lecture
Wed Dec 3, 2025
7:00PM PT - 10:00PM PT
Westwood

This course applies towards the following certificates & specializations…

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