Do-It-Yourself Music Marketing
MUSC X 448.80
Learn the exhaustive process of DIY music sales and promotion from developing your brand and identifying your vision all the way to promotions and publicity while creating your own customized, low-budget marketing plan.
Fall
Winter
Spring
Hybrid
Starting at $699.00
As few as 8 weeks
4.0
What you can learn.
- Explore the fundamental marketing concepts used by innovative music companies today
- Learn how to solve real-world marketing problems with inventive solutions
- Develop an understanding of how to engage with and build a fan base through the internet, guerilla marketing, and more
- Engage with industry guests as they reveal strategies and insights into their trade
About this course:
Of interest to DIY musicians, producers, managers, startup record label personnel, and anyone interested in learning fundamental marketing concepts used by the most innovative companies today. You learn how to describe your vision; identify a market need; analyze your fans; learn from your competitors; demo your products and services; set your marketing plan goals; and find the perfect mix of new marketing strategies ranging from branding, product, price, place, promotion, and marketing information systems. The Internet, word-of-mouth, guerrilla marketing techniques, social media, mobile marketing, publicity, music licensing, live performing and touring, merchandising, face-to-face selling, sales promotions, radio, and sponsorships are all addressed in course lectures, reading assignments, and discussions with industry guests. You are provided with the opportunity to craft a customized, low-budget marketing plan of attack using step-by-step templates and to receive constructive criticism from the instructor and fellow students. At the end of the class, student teams are asked to solve real-world marketing problems by presenting innovative solutions before a small panel of guest judges.Spring 2021 Schedule
Available Format(s):
Hybrid courses have both regular remote meeting times and online instruction. Click “See Details” for more information.
Available
-
Thursday 7:00PM PT - 10:00PM PT
Location:
Online
Instructor:
Bobby Borg
379062
Fee:
$699.00
Still accepting enrollments
Notes
This course includes both live, synchronous remote instruction meetings and asynchronous online content. Refer to course syllabus for online session details. Internet access required. Materials required.
Refund Deadline
No refunds after April 21, 2021
Course Requirements
Internet access required to retrieve course materials.
Book:
Music Marketing for the DIY Musician: Creating and Executing a Plan of Attack on a Low Budget (Music Pro Guides)
by Bobby Borg
©2020
Rowman & Littlefield Publishers
ISBN 1538133202
Schedule
Type
Date
Time
Location
Lecture
Thu Apr 8, 2021
7:00PM PT - 10:00PM PT
Online
Lecture
Thu Apr 15, 2021
7:00PM PT - 10:00PM PT
Online
Lecture
Thu Apr 22, 2021
7:00PM PT - 10:00PM PT
Online
Lecture
Thu Apr 29, 2021
7:00PM PT - 10:00PM PT
Online
Lecture
Thu May 6, 2021
7:00PM PT - 10:00PM PT
Online
Lecture
Thu May 13, 2021
7:00PM PT - 10:00PM PT
Online
Lecture
Thu May 20, 2021
7:00PM PT - 10:00PM PT
Online
Lecture
Thu May 27, 2021
7:00PM PT - 10:00PM PT
Online
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