Do-It-Yourself Music Marketing

MUSC X 448.80

Learn the exhaustive process of DIY music sales and promotion from developing your brand and identifying your vision all the way to promotions and publicity while creating your own customized, low-budget marketing plan.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
In-Person
Online
Starting at $745.00
As few as 11 weeks
4.0

What you can learn.

  • Explore the fundamental marketing concepts used by innovative music companies today
  • Learn how to solve real-world marketing problems with inventive solutions
  • Develop an understanding of how to engage with and build a fan base through the internet, guerilla marketing, and more
  • Engage with industry guests as they reveal strategies and insights into their trade

About this course:

Of interest to DIY musicians, producers, managers, startup record label personnel, and anyone interested in learning fundamental marketing concepts used by the most innovative companies today. You learn how to describe your vision; identify a market need; analyze your fans; learn from your competitors; demo your products and services; set your marketing plan goals; and find the perfect mix of new marketing strategies ranging from branding, product, price, place, promotion, and marketing information systems. The Internet, word-of-mouth, guerrilla marketing techniques, social media, mobile marketing, publicity, music licensing, live performing and touring, merchandising, face-to-face selling, sales promotions, radio, and sponsorships are all addressed in course lectures, reading assignments, and discussions with industry guests. You are provided with the opportunity to craft a customized, low-budget marketing plan of attack using step-by-step templates and to receive constructive criticism from the instructor and fellow students. At the end of the class, student teams are asked to solve real-world marketing problems by presenting innovative solutions before a small panel of guest judges.

Winter 2023 Schedule

Date & Time
Details
Format
 
-
Tuesday 7:00PM - 10:00PM PT
Enrollment Closed
See Details
Instructor: Dion Singer
389626
Fee:
$745.00
In-Personformat icon
Location: UCLA
Notes

Internet access required.

Refund Deadline
No refunds after January 23, 2023
Course Requirements
Internet access required to retrieve course materials.
Schedule
Type
Date
Time
Location
Lecture
Tue Jan 10, 2023
7:00PM PT - 10:00PM PT
UCLA
School of Public Affairs Bldg. 2250
Lecture
Tue Jan 17, 2023
7:00PM PT - 10:00PM PT
UCLA
School of Public Affairs Bldg. 2250
Lecture
Tue Jan 24, 2023
7:00PM PT - 10:00PM PT
UCLA
School of Public Affairs Bldg. 2250
Lecture
Tue Jan 31, 2023
7:00PM PT - 10:00PM PT
UCLA
School of Public Affairs Bldg. 2250
Lecture
Tue Feb 7, 2023
7:00PM PT - 10:00PM PT
UCLA
School of Public Affairs Bldg. 2250
Lecture
Tue Feb 14, 2023
7:00PM PT - 10:00PM PT
UCLA
School of Public Affairs Bldg. 2250
Lecture
Tue Feb 21, 2023
7:00PM PT - 10:00PM PT
UCLA
School of Public Affairs Bldg. 2250
Lecture
Tue Feb 28, 2023
7:00PM PT - 10:00PM PT
UCLA
School of Public Affairs Bldg. 2250
Lecture
Tue Mar 7, 2023
7:00PM PT - 10:00PM PT
UCLA
School of Public Affairs Bldg. 2250
Lecture
Tue Mar 14, 2023
7:00PM PT - 10:00PM PT
UCLA
School of Public Affairs Bldg. 2250
Lecture
Tue Mar 21, 2023
7:00PM PT - 10:00PM PT
UCLA
School of Public Affairs Bldg. 2250

Spring 2023 Schedule

Date & Time
Details
Format
 
-
This section has no set meeting times.
Future Offering (Opens February 06, 2023 12:00:00 AM)
See Details
Instructor: Bobby Borg
391305
Fee:
$745.00
Onlineformat icon
Notes

This course consists of asynchronous online content. Refer to course syllabus for online session details. Internet access required. Materials required.

Refund Deadline
No refunds after April 07, 2023
Course Requirements
Internet access required to retrieve course materials.

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.

This course applies towards the following certificates & specializations…

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