Do-It-Yourself Music Marketing

MUSC X 448.80
Learn the exhaustive process of DIY music sales and promotion from developing your brand and identifying your vision all the way to promotions and publicity while creating your own customized, low-budget marketing plan.
READ MORE ABOUT THIS COURSE
Hybrid
Starting at $699.00
As few as 9 weeks
4.0 Credits

What you can learn.

  • Explore the fundamental marketing concepts used by innovative music companies today
  • Learn how to solve real-world marketing problems with inventive solutions
  • Develop an understanding of how to engage with and build a fan base through the internet, guerilla marketing, and more
  • Engage with industry guests as they reveal strategies and insights into their trade

About this course:

Of interest to DIY musicians, producers, managers, startup record label personnel, and anyone interested in learning fundamental marketing concepts used by the most innovative companies today. You learn how to describe your vision; identify a market need; analyze your fans; learn from your competitors; demo your products and services; set your marketing plan goals; and find the perfect mix of new marketing strategies ranging from branding, product, price, place, promotion, and marketing information systems. The Internet, word-of-mouth, guerrilla marketing techniques, social media, mobile marketing, publicity, music licensing, live performing and touring, merchandising, face-to-face selling, sales promotions, radio, and sponsorships are all addressed in course lectures, reading assignments, and discussions with industry guests. You are provided with the opportunity to craft a customized, low-budget marketing plan of attack using step-by-step templates, and to receive constructive criticism from the instructor and fellow students. At the end of the class, student teams are asked to solve real-world marketing problems by presenting innovative solutions before a small panel of guest judges.

Fall 2018 Schedule

Hybrid courses utilize a combination of in-person classroom meetings and online meetings.

Enrollment Closed
-
Thursday 7:00PM - 10:00PM
Location: UCLA
Instructor: Bobby Borg
363151
Fee:
$699.00
See Details
Notes

This course includes both online sessions and classroom meetings. Refer to course syllabus for online session details.

No refund after October 11, 2018. Internet access required. Materials required.

Refund Deadline
No refunds after October 11, 2018
Course Requirements
Internet access required to retrieve course materials.
Schedule
Type
Date
Time
Location
Lecture
Thu Sep 27, 2018
7:00PM - 10:00PM
UCLA
Haines Hall A25
Lecture
Thu Oct 4, 2018
7:00PM - 10:00PM
UCLA
Haines Hall A25
Lecture
Thu Oct 11, 2018
7:00PM - 10:00PM
UCLA
Haines Hall A25
Lecture
Thu Oct 18, 2018
7:00PM - 10:00PM
UCLA
Haines Hall A25
Lecture
Thu Oct 25, 2018
7:00PM - 10:00PM
UCLA
Haines Hall A25
Lecture
Thu Nov 1, 2018
7:00PM - 10:00PM
UCLA
Haines Hall A25
Lecture
Thu Nov 8, 2018
7:00PM - 10:00PM
UCLA
Haines Hall A25
Lecture
Thu Nov 15, 2018
7:00PM - 10:00PM
UCLA
Haines Hall A25

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.

This course applies towards the following certificates & specializations…

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