Music Publishing: A Creative and Business Perspective
MUSC X 448.81
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Learn the basics of music publishing through a multi-platform course that covers everything from effective songs, marketing, copyright and protecting your money, and pitching your music to the entertainment industry at large.
What you can learn.
- Understand the nuance of copyright law and protect your revenue with it
- Become knowledgable in publishing deals and contracts
- Discover how to improve your chances at becoming seen, heard, and signed as an artist
- Understand how to start your own music publishing company
- Learn about the various music organizations and when to join them
About this course:
This entry-level course is of interest to songwriters, bands, and producers, but applicable to anyone who wants to learn both the creative and business basics of music publishing from A-Z. You will learn how to improve your chances for getting seen, heard, and signed. Topics include effective songs, broadcast quality recordings, and brand equity; how to ensure that you're not getting ripped off: United States copyright basics, copyright registration in Washington D.C., and co-writer and producer splits; what music publishing companies can do for your career: song-plugging, advances, and copyright administration; how to make sense of publishing deals and copyright assignment: exclusive songwriter agreements, co-publishing deals, and administration agreements; how to get paid for your music and master recordings: mechanical royalties, performance royalties, synch fees, master-use fees, print royalties, new electronic transmissions, and foreign sub-publishing monies. You also learn how and when to join important music organizations and societies: ASCAP, BMI, SESAC, Sound Exchange, and The Harry Fox Agency; and how to start your own publishing company: self-publishing, music libraries, resource guides, and pitching your own music in film, TV, games, advertising, corporate videos, movie trailers, and DVD featurettes. No prior understanding of music publishing is needed.