Music Publishing: A Creative and Business Perspective
MUSC X 448.81
Learn the basics of music publishing through a multi-platform course that covers everything from effective songs, marketing, copyright and protecting your money, and pitching your music to the entertainment industry at large.
Understand the nuance of copyright law and protect your revenue with it
Become knowledgable in publishing deals and contracts
Discover how to improve your chances at becoming seen, heard, and signed as an artist
Understand how to start your own music publishing company
Learn about the various music organizations and when to join them
About this course:
This entry-level course is of interest to songwriters, bands, and producers but applicable to anyone who wants to learn both the creative and business basics of music publishing from A-Z. You learn how to improve your chances for getting seen, heard, and signed. Topics include effective songs, broadcast quality recordings and brand equity; how to ensure that you're not getting ripped off: United States copyright basics, copyright registration in Washington D.C. and co-writer and producer splits; what music publishing companies can do for your career: song-plugging, advances and copyright administration; how to make sense of publishing deals and copyright assignment: exclusive songwriter agreements, co-publishing deals, and administration agreements; and how to get paid for your music and master recordings: mechanical royalties, performance royalties, synch fees, master-use fees, print royalties, new electronic transmissions and foreign sub-publishing monies. You also learn how and when to join important music organizations and societies: ASCAP, BMI, SESAC, Sound Exchange and The Harry Fox Agency and how to start your own publishing company: self-publishing, music libraries, resource guides and pitching your own music in film, TV, games, advertising, corporate videos, movie trailers and DVD featurettes. No prior understanding of music publishing is needed.