Jeff Ferguson is a passionate growth marketer and digital educator who has led the online marketing efforts for companies such as Hilton Hotels, Kimberly-Clark, InterActiveCorp, Experian and Napster.
In his current role as Head of Production at Amplitude Digital, he has worked with renowned brands such as Belkin, Billabong, CBS, eHarmony, JustFab, Manchester United, Paychex, PetSmart, Popcornopolis, The Smithsonian, Stila Cosmetics, ThriveMarket, Sony and many more.
Honored as one of PPC Hero’s “Top 25 Most Influential PPC Experts” for three years in a row, Jeff Ferguson is a regular presenter at Ad:tech, AllFacebook Expo, Conversion Conference, eMetrics, Search Marketing Expo (SMX), Digital Hollywood, Online Marketing Summit (OMS) and Consumer Electronics Show (CES). He has been both a speaker and board member at Search Engine Strategies (SES).
Jeff is a columnist for Search Engine Journal, where his legendary data research projects have tipped many sacred cows of SEO and paid media advertising malpractice.
As an adjunct professor for UCLA, Jeff teaches introductory and advanced digital marketing classes and designed the school’s first ever course on Search Engine Optimization (SEO). Jeff volunteers time with the Search Engine Marketing Professional Organization (SEMPO) and Digital Analytics Associations (DAA) on both the national and regional levels, where he serves as a board member of the Los Angeles chapter.