Natalie Petouhoff

Dr. Natalie teaches the UCLA Extension Social Media Business Course for executives. Her unique perspective on business is sought globally by businesses that want to create executable strategies and business plans that include social media with the purpose of increasing the bottom-line. Dr. Natalie’s business, social media assessments and smROI calculators provide businesses with tactical strategies and real-world execution capabilities.

Natalie’s books and many white papers are the subject of hundreds of articles in publications like USAToday, Adage, BusinessWeek, Fast Company, The New York Times, WSJ, Peppers and Rogers 1-to-1 Magazine and CRM Magazine as well as national television and radio. Natalie is President of Social Media Club Los Angeles (#SMC_LA). She works with BenchmarkPortal to establish industry benchmarks in CRM, Customer Service, Marketing and Social Media. And she's held positions as a Forrester Analyst, Chief Strategist for Weber Shandwick PR/Marketing Agency, Management Consultant at PWC, Hitachi and management at GE, GM and Hughes Electronics.

Ebook: Social Media ROI Myths and Truths
YouTube Videos: On ROI of Social Media
White Papers: Social Media ROI
New Book on Facebook: Like My Stuff - How to Monetize Your Facebook Fans With Social Commerce & A Facebook Store
Twitter: @drnatalie
LinkedIn: DrNataliePetouhoff
website/blog: www.drnatalienews.com/blog
G+ : Google Plus posts