Marketing and PR for Writers and Agents
What you can learn.
- Learn how to develop a platform for yourself as a writer
- Identify opportunities to craft an online presence for your writing career
- Get insight into how authors make connections to appear at book festivals, readings, and workshops
- Get advice on how to approach journalists and reviewers to cover your work
About this course:
This course provides a comprehensive introduction to communications with a focus on personal branding, public relations, and marketing. Aspiring authors or literary agents learn about the work of a book publicist or marketing professional and develop the skills necessary to effectively communicate about a book or literary project to a wide audience.
Fall 2019 Schedule
These courses meet in person and make use of an online presence to varying degrees.