Marketing and PR for Writers and Agents


Learn how writers get their names out there and take advantage of opportunities to connect with readers in this practical course on personal branding and promotion.

Starting at $720.00
As few as 10 weeks

What you can learn.

  • Learn how to develop a platform for yourself as a writer
  • Identify opportunities to craft an online presence for your writing career
  • Get insight into how authors make connections to appear at book festivals, readings, and workshops
  • Get advice on how to approach journalists and reviewers to cover your work

About this course:

This course provides a comprehensive introduction to communications with a focus on personal branding, public relations, and marketing. Aspiring authors or literary agents learn about the work of a book publicist or marketing professional and develop the skills necessary to effectively communicate about a book or literary project to a wide audience. Required for the Certificate in Literary Representation.

Spring 2023 Schedule

Date & Time
This section has no set meeting times.
See Details
Instructor: Scott Eagan
Onlineformat icon
ENROLL BY: Apr 12, 2023
See Details

Enrollment limited to 15 students. Internet access required. 

This online course is conducted through Canvas, a secure website that allows students to log in to access lectures, discussions, and other course materials on demand. There are no required class meetings. Each course is structured with weekly assignments and deadlines. Lectures and coursework are accessible throughout the week. Workshops are conducted in writing via discussion boards with your instructor and classmates.

Refund Deadline
No refunds after April 26, 2023
Course Requirements

Internet access required to retrieve course materials.

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.

This course applies towards the following certificates & specializations…

Ready to start
your future?
By signing up, you agree to UCLA Extension’s Privacy Policy.

vector icon of building

Corporate Education

Learn how we can help your organization meet its professional development goals and corporate training needs.

Learn More

vector icon of building

Donate to UCLA Extension

Support our many efforts to reach communities in need.

Innovation Programs

Student Scholarships

Coding Boot Camp

Lifelong Learning