Learn how to develop a platform for yourself as a writer
Identify opportunities to craft an online presence for your writing career
Get insight into how authors make connections to appear at book festivals, readings, and workshops
Get advice on how to approach journalists and reviewers to cover your work
About this course:
This course provides a comprehensive introduction to communications with a focus on personal branding, public relations, and marketing. Aspiring authors or literary agents learn about the work of a book publicist or marketing professional and develop the skills necessary to effectively communicate about a book or literary project to a wide audience. Required for the Certificate in Literary Representation.
Enrollment limited to 15 students. Internet access required.
This course is conducted through Canvas, a secure website that allows students to log in to access lectures, discussions, and other course materials on demand. There are no required class meetings. Each course is structured with weekly assignments and deadlines. Lectures and coursework are accessible throughout the week. Workshops are conducted in writing via discussion boards with your instructor and classmates.
No refunds after October 13, 2021
Internet access required to retrieve course materials.