Marketing and PR for Publishing

WRITING X 455.3

Learn how writers get their names out there and take advantage of opportunities to connect with readers in this practical course on personal branding and promotion.

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What you can learn.

Learn how to develop a platform for yourself as a writer
Identify opportunities to craft an online presence for your writing career
Get insight into how authors make connections to appear at book festivals, readings, and workshops
Get advice on how to approach journalists and reviewers to cover your work

About this course:

This course provides a comprehensive introduction to communications with a focus on personal branding, public relations and marketing. Aspiring authors or literary agents learn about the work of a book publicist or marketing professional and develop the skills necessary to effectively communicate about a book or literary project to a wide audience. Required for the Certificate in Literary Representation.

Winter 2025 Schedule

January 8 - March 18

This section has no set meeting times.

Available

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Instructor: Scott Eagan

401028

Fee:

$720.00

Online

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Notes

This online course is conducted through Canvas, a secure website that allows students to log in to access lectures, discussions, and other course materials on demand. There are no required live class meetings. Each course is structured with weekly assignments and deadlines. Lectures and coursework are accessible throughout the week. Workshops are conducted in writing via discussion boards with your instructor and classmates.

Enrollment limited to 15 students; early enrollment advised. Visitors not permitted. Internet access required.

Refund Deadline

No refunds after January 22, 2025

Course Requirements

Internet access required to retrieve course materials.

Online Marketing for Busy Authors : A Step by Step Guide by Burke, Fauzia

ISBN 9781626567856

CLICK HERE TO VIEW THE PUBLIC SYLLABUS FOR THIS COURSE.