Marketing and PR for Publishing
Marketing and PR for Publishing
Learn how writers get their names out there and take advantage of opportunities to connect with readers in this practical course on personal branding and promotion.
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What you can learn.
About This Course
This course provides a comprehensive introduction to communications with a focus on personal branding, public relations and marketing. Aspiring authors or literary agents learn about the work of a book publicist or marketing professional and develop the skills necessary to effectively communicate about a book or literary project to a wide audience.
Winter 2027 Schedule
Enrollment limited to 15 students; early enrollment advised. Visitors not permitted. Internet access required. Materials required.
This online course is conducted through Canvas, a secure website that allows students to log in to access lectures, discussions, and other course materials on demand. There are no required live class meetings. Each course is structured with weekly assignments and deadlines. Lectures and coursework are accessible throughout the week. Workshops are conducted in writing via discussion boards with your instructor and classmates.
This course applies toward the following programs
Editing and Publishing
Get hands-on training for a career in editing, communication, or book and document production.