Marketing and PR for Publishing

WRITING X 455.3

Learn how writers get their names out there and take advantage of opportunities to connect with readers in this practical course on personal branding and promotion.

READ MORE ABOUT THIS COURSE
Fall
Online
Starting at $720.00
As few as 10 weeks
3.0

What you can learn.

  • Learn how to develop a platform for yourself as a writer
  • Identify opportunities to craft an online presence for your writing career
  • Get insight into how authors make connections to appear at book festivals, readings, and workshops
  • Get advice on how to approach journalists and reviewers to cover your work

About this course:

This course provides a comprehensive introduction to communications with a focus on personal branding, public relations and marketing. Aspiring authors or literary agents learn about the work of a book publicist or marketing professional and develop the skills necessary to effectively communicate about a book or literary project to a wide audience. Required for the Certificate in Literary Representation.

Winter 2025 Schedule

Date & Time
Details
Format
 
-
This section has no set meeting times.
Future Offering (Opens November 04, 2024 12:00:00 AM)
See Details
Instructor: Scott Eagan
401028
Fee:
$720.00
Onlineformat icon
Notes

Enrollment limited to 15 students; early enrollment advised. Visitors not permitted. Internet access required. 

Refund Deadline
No refunds after January 22, 2025
Course Requirements

Internet access required to retrieve course materials.

Contact Us

Speak to a student advisor. Hours: Mon-Fri, 8am-5pm.

This course applies towards the following certificates & specializations…

Ready to start
your future?
By signing up, you agree to UCLA Extension’s Privacy Policy.

vector icon of building

Corporate Education

Learn how we can help your organization meet its professional development goals and corporate training needs.

Learn More

vector icon of building

Donate to UCLA Extension

Support our many efforts to reach communities in need.

Innovation Programs

Student Scholarships

Lifelong Learning

See More