Complete a competitive analysis of your business landscape
Define and articulate your unique value and selling advantage
Identify target audience and customer base
Develop a strategy and business model that anticipates competition and situates your business to reap financial rewards
About this course:
The key to reducing the risks and increasing the chances of success in business is to develop a business model that delivers unique value. To accomplish this, particpants must be able to objectively analyze the competitive landscape and innovate and articulate their unique value so they can implement a strategy and anticipate the financial rewards. This course examines the essential elements of success. Designed for business owners, key executives, managers and those developing a business, the course teaches participants how to define a business model and strategy that equips their company to thrive, even in intensely competitive industries. Topics include competitive analysis, creating and defining a unique selling advantage, identifying the customer and honing a strategy. Real-world situations are used for examples of application. Participants leave with the tools to develop a business model and strategy that creates value and allows them to work on their business instead of for their business.