Establishing a Successful Business
Designed for business owners and decision-makers, this course dives into business models and strategies that equip companies to thrive and reach the next level of success.
What you can learn.
- Complete a competitive analysis of your business landscape
- Define and articulate your unique value and selling advantage
- Identify target audience and customer base
- Develop a strategy and business model that anticipates competition and situates your business to reap financial rewards
About this course:The key to reducing the risks and increasing the chances of success in business is to develop a business model that delivers unique value. To accomplish this, you must be able to objectively analyze the competitive landscape and innovate and articulate your unique value, so you can implement a strategy and anticipate the financial rewards. This course examines the essential elements of success. Designed for business owners, key executives, managers, and those developing a business, the course teaches participants how to define a business model and strategy that equips their company to thrive, even in intensely competitive industries. Topics include competitive analysis, creating and defining a unique selling advantage, identifying the customer, and honing a strategy. Real-world situations are used for examples of application. Participants leave with the tools to develop a business model and strategy that creates value and allows them to work on their business instead of for their business.
Fall 2019 Schedule
These courses are fully online, and there are no in-person classroom meetings.
Enrollment limited; early enrollment recommended. Internet access required. Materials required.
Hybrid courses utilize a combination of in-person classroom meetings and online meetings.
Enrollment limited; early enrollment advised. Internet access required. Materials required.