Establishing a Successful Business

MGMT X 497.615

Designed for business owners and decision-makers, this course dives into business models and strategies that equip companies to thrive and reach the next level of success.

Starting at $765.00
As few as 11 weeks

What you can learn.

  • Complete a competitive analysis of your business landscape
  • Define and articulate your unique value and selling advantage
  • Identify target audience and customer base
  • Develop a strategy and business model that anticipates competition and situates your business to reap financial rewards

About this course:

The key to reducing the risks and increasing the chances of success in business is to develop a business model that delivers unique value. To accomplish this, you must be able to objectively analyze the competitive landscape and innovate and articulate your unique value, so you can implement a strategy and anticipate the financial rewards. This course examines the essential elements of success. Designed for business owners, key executives, managers, and those developing a business, the course teaches participants how to define a business model and strategy that equips their company to thrive, even in intensely competitive industries. Topics include competitive analysis, creating and defining a unique selling advantage, identifying the customer, and honing a strategy. Real-world situations are used for examples of application. Participants leave with the tools to develop a business model and strategy that creates value and allows them to work on their business instead of for their business.

Fall 2020 Schedule

Available Format(s):

These courses are fully online and have no regular meeting times.

This section has no set meeting times.
Instructor: C. Scott Hindell
10 days left. Enroll by Sep 28, 2020
See Details

Enrollment limited; early enrollment recommended. Internet access required. Materials required.

Refund Deadline
No refunds after October 02, 2020
Course Requirements
Internet access required.
(Optional) Knowing a Winning Business Idea When You See One by W. Chan Kim and Renée Mauborgne
(Optional) Creating New Market Space by W. Chan Kim and Renée Mauborgne

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
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