Establishing a Successful Business

MGMT X 497.615

Designed for business owners and decision-makers, this course dives into business models and strategies that equip companies to thrive and reach the next level of success.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
Online
Hybrid
Starting at $765.00
As few as 11 weeks
4.0

What you can learn.

  • Complete a competitive analysis of your business landscape
  • Define and articulate your unique value and selling advantage
  • Identify target audience and customer base
  • Develop a strategy and business model that anticipates competition and situates your business to reap financial rewards

About this course:

The key to reducing the risks and increasing the chances of success in business is to develop a business model that delivers unique value. To accomplish this, you must be able to objectively analyze the competitive landscape and innovate and articulate your unique value, so you can implement a strategy and anticipate the financial rewards. This course examines the essential elements of success. Designed for business owners, key executives, managers, and those developing a business, the course teaches participants how to define a business model and strategy that equips their company to thrive, even in intensely competitive industries. Topics include competitive analysis, creating and defining a unique selling advantage, identifying the customer, and honing a strategy. Real-world situations are used for examples of application. Participants leave with the tools to develop a business model and strategy that creates value and allows them to work on their business instead of for their business.

Fall 2019 Schedule

Available Format(s):

These courses are fully online, and there are no in-person classroom meetings.

Enrollment Closed
-
Instructor: C. Scott Hindell
369448
Fee:
$765.00
See Details
Notes

Enrollment limited; early enrollment recommended. Internet access required. Materials required.

Refund Deadline
No refunds after September 27, 2019
Course Requirements
Internet access required.
(Optional) Knowing a Winning Business Idea When You See One by W. Chan Kim and Renée Mauborgne
(Optional) Creating New Market Space by W. Chan Kim and Renée Mauborgne

Available Format(s):

Hybrid courses utilize a combination of in-person classroom meetings and online meetings.

Future Offering (Opens November 04, 2019 12:00:00 AM)
-
Thursday 6:30PM - 9:30PM
Location: UCLA Extension Lindbrook Center in Westwood
Instructor: C. Scott Hindell
370760
Fee:
$765.00
See Details
Notes

Enrollment limited; early enrollment advised. Internet access required. Materials required.

Refund Deadline
No refunds after January 22, 2020
Course Requirements
Course syllabus not yet available.
Internet access required.
(Optional) Knowing a Winning Business Idea When You See One by W. Chan Kim and Renée Mauborgne
(Optional) Creating New Market Space by W. Chan Kim and Renée Mauborgne
Schedule
Type
Date
Time
Location
Lecture
Thu Jan 9, 2020
6:30PM - 9:30PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 209
Lecture
Thu Jan 16, 2020
6:30PM - 9:30PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 209
Lecture
Thu Jan 23, 2020
6:30PM - 9:30PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 209
Lecture
Thu Jan 30, 2020
6:30PM - 9:30PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 209
Lecture
Thu Feb 13, 2020
6:30PM - 9:30PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 209
Lecture
Thu Feb 27, 2020
6:30PM - 9:30PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 209
Lecture
Thu Mar 5, 2020
6:30PM - 9:30PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 209
Lecture
Thu Mar 12, 2020
6:30PM - 9:30PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 209
Lecture
Thu Mar 19, 2020
6:30PM - 9:30PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 209

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
Keep up to date on the latest news and offerings in Entrepreneurship & Small Business Management

vector icon of building

Corporate Education

Learn how we can help your organization meet its professional development goals and corporate training needs.

Learn More

vector icon of building

Donate to UCLA Extension

Support our many efforts to reach communities in need.

Innovation Programs

Student Scholarships

Coding Boot Camp

Lifelong Learning