Establishing a Successful Business

MGMT X 497.615

Designed for business owners and decision-makers, this course dives into business models and strategies that equip companies to thrive and reach the next level of success.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
Hybrid
Starting at $795.00
As few as 6 weeks
4.0

What you can learn.

  • Complete a competitive analysis of your business landscape
  • Define and articulate your unique value and selling advantage
  • Identify target audience and customer base
  • Develop a strategy and business model that anticipates competition and situates your business to reap financial rewards

About this course:

The key to reducing the risks and increasing the chances of success in business is to develop a business model that delivers unique value. To accomplish this, you must be able to objectively analyze the competitive landscape and innovate and articulate your unique value, so you can implement a strategy and anticipate the financial rewards. This course examines the essential elements of success. Designed for business owners, key executives, managers, and those developing a business, the course teaches participants how to define a business model and strategy that equips their company to thrive, even in intensely competitive industries. Topics include competitive analysis, creating and defining a unique selling advantage, identifying the customer, and honing a strategy. Real-world situations are used for examples of application. Participants leave with the tools to develop a business model and strategy that creates value and allows them to work on their business instead of for their business.

Spring 2020 Schedule

Available Format(s):

These courses have both regular online meeting times and self-paced online instruction. Click “See Details” for more information.

Available
-
Tuesday, Thursday
Location: Online
Instructor: C. Scott Hindell
372391
Fee:
$795.00
24 days left. Enroll by Apr 23, 2020
See Details
Notes

Enrollment limited; early enrollment advised. Internet access required.

Refund Deadline
No refunds after April 29, 2020
Course Requirements
(Optional) Book: Knowing a Winning Business Idea When You See One by Kim,W. Chan, Kotter, John P., Mauborgne, Renee
Book: Creating New Market Space by Kim,W. Chan, Kotter, John P., Mauborgne, Renee
Schedule
Type
Date
Time
Location
Lecture
Thu Apr 23, 2020
9:00AM PDT - 12:00PM PDT
Online
Online
Tue Apr 28, 2020
12:00AM PDT - 11:59PM PDT
Online
Lecture
Thu May 7, 2020
9:00AM PDT - 12:00PM PDT
Online
Online
Tue May 12, 2020
12:00AM PDT - 11:59PM PDT
Online
Lecture
Thu May 21, 2020
9:00AM PDT - 12:00PM PDT
Online
Lecture
Tue May 26, 2020
9:00AM PDT - 12:00PM PDT
Online

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
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