Enrollment limited; early enrollment recommended. Internet access required.
Establishing a Successful Business
MGMT X 497.615
Designed for business owners and decision-makers, this course dives into business models and strategies that equip companies to thrive and reach the next level of success.
Starting at $765.00
As few as 11 weeks
What you can learn.
- Complete a competitive analysis of your business landscape
- Define and articulate your unique value and selling advantage
- Identify target audience and customer base
- Develop a strategy and business model that anticipates competition and situates your business to reap financial rewards
About this course:The key to reducing the risks and increasing the chances of success in business is to develop a business model that delivers unique value. To accomplish this, you must be able to objectively analyze the competitive landscape and innovate and articulate your unique value, so you can implement a strategy and anticipate the financial rewards. This course examines the essential elements of success. Designed for business owners, key executives, managers, and those developing a business, the course teaches participants how to define a business model and strategy that equips their company to thrive, even in intensely competitive industries. Topics include competitive analysis, creating and defining a unique selling advantage, identifying the customer, and honing a strategy. Real-world situations are used for examples of application. Participants leave with the tools to develop a business model and strategy that creates value and allows them to work on their business instead of for their business.
Fall 2021 Schedule
Date & Time
This section has no set meeting times.
Instructor: C. Scott Hindell
No refunds after September 24, 2021
Internet access required.
Book: Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant by W. Chan Kim
Harvard Business Review Press