Entertainment Public Relations

MGMT X 469.29

This course explores strategies for creating and executing publicity campaigns for entertainment products.

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READ MORE ABOUT THIS COURSE
Spring
In Person
Starting at $525.00
As few as 5 weeks
2.0
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What you can learn.

  • Explore techniques and strategies employed in all areas of entertainment publicity, including TV, film, music, and sports
  • Review the development of a publicity campaign
  • Learn about reputation management, digital and social media, working with the media, and writing an effective press release

About this course:

The course explores strategies for creating and executing publicity campaigns for entertainment products. The course explores techniques and strategies employed in all areas of entertainment publicity, including TV, film, music and sports. Topics covered include the development of a publicity campaign, reputation management, digital media, social media, working relationships with the media and writing an effective press release.

Spring 2025 Schedule

Date & Time
Details
Format
 
-
Thursday 6:00PM - 9:00PM PT
Future Offering (Opens February 03, 2025 12:00:00 AM)
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Instructor: Cynthia Lieberman
401899
Fee:
$525.00
In Personformat icon
Location: UCLA Extension Lindbrook Center in Westwood
Updating...
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Notes

Elective credit toward Strategic Branding & Public Relations Certificate. Internet access required.

Refund Deadline
No refunds after March 27, 2025
Course Requirements
Course Syllabus
No Textbook Required
Schedule
Type
Date
Time
Location
Lecture
Thu Apr 3, 2025
6:00PM PT - 9:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 210
Lecture
Thu Apr 10, 2025
6:00PM PT - 9:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 210
Lecture
Thu Apr 17, 2025
6:00PM PT - 9:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 210
Lecture
Thu Apr 24, 2025
6:00PM PT - 9:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 210
Lecture
Thu May 1, 2025
6:00PM PT - 9:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 210

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
phone-icon 310-206-4271
phone-icon bamcertificate@uclaextension.edu

This course applies towards the following certificates & specializations…

Strategic Branding and Public Relations
strategic-branding-and-public-relations-ce0581
General Business Studies with Concentration in Marketing
general-business-studies-with-concentration-in-marketing-ce0117
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