Entertainment Public Relations

MGMT X 469.29

This course explores strategies for creating and executing publicity campaigns for entertainment products.

READ MORE ABOUT THIS COURSE
Spring
Classroom
Starting at $455.00
As few as 5 weeks
2.0

What you can learn.

  • Explore techniques and strategies employed in all areas of entertainment publicity, including TV, film, music, and sports
  • Review the development of a publicity campaign
  • Learn about reputation management, digital and social media, working with the media, and writing an effective press release

About this course:

The course explores strategies for creating and executing publicity campaigns for entertainment products. The course explores techniques and strategies employed in all areas of entertainment publicity, including TV, film, music, and sports. Topics covered include the development of a publicity campaign; reputation management; digital media; social media; working relationships with the media; and writing an effective press release.

Spring 2020 Schedule

Available Format(s):

These courses meet in person and make use of an online presence to varying degrees.

Future Offering (Opens February 03, 2020 12:00:00 AM)
-
Wednesday 7:00PM - 10:00PM
Location: UCLA Extension Lindbrook Center in Westwood
Instructor: Cynthia Lieberman
372418
Fee:
$455.00
See Details
Notes

Elective credit toward Strategic Branding & Public Relations Certificate. Internet access required.

Refund Deadline
No refunds after May 05, 2020
Course Requirements
Course syllabus not yet available
Schedule
Type
Date
Time
Location
Lecture
Wed May 6, 2020
7:00PM - 10:00PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 107B
Lecture
Wed May 13, 2020
7:00PM - 10:00PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 107B
Lecture
Wed May 20, 2020
7:00PM - 10:00PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 107B
Lecture
Wed May 27, 2020
7:00PM - 10:00PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 107B
Lecture
Wed Jun 3, 2020
7:00PM - 10:00PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 107B

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
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