Entertainment Public Relations

MGMT X 469.29

This course explores strategies for creating and executing publicity campaigns for entertainment products.

READ MORE ABOUT THIS COURSE
Spring
In-Person
Starting at $525.00
As few as 5 weeks
2.0

What you can learn.

  • Explore techniques and strategies employed in all areas of entertainment publicity, including TV, film, music, and sports
  • Review the development of a publicity campaign
  • Learn about reputation management, digital and social media, working with the media, and writing an effective press release

About this course:

The course explores strategies for creating and executing publicity campaigns for entertainment products. The course explores techniques and strategies employed in all areas of entertainment publicity, including TV, film, music and sports. Topics covered include the development of a publicity campaign, reputation management, digital media, social media, working relationships with the media and writing an effective press release.

Spring 2024 Schedule

Date & Time
Details
Format
 
-
Thursday 6:00PM - 9:00PM PT
Available
See Details
Instructor: Cynthia Lieberman
396372
Fee:
$525.00
In-Personformat icon
Location: UCLA Extension Lindbrook Center in Westwood
ENROLL BY: Apr 4, 2024
See Details
Notes

Elective credit toward Strategic Branding & Public Relations Certificate. Internet access required.

Refund Deadline
No refunds after April 10, 2024
Course Requirements
No Textbook Required
Schedule
Type
Date
Time
Location
Lecture
Thu Apr 4, 2024
6:00PM PT - 9:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 210
Lecture
Thu Apr 11, 2024
6:00PM PT - 9:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 210
Lecture
Thu Apr 18, 2024
6:00PM PT - 9:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 210
Lecture
Thu Apr 25, 2024
6:00PM PT - 9:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 210
Lecture
Thu May 2, 2024
6:00PM PT - 9:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 210

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.

This course applies towards the following certificates & specializations…

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