Strategic Branding and Public Relations Certificate Program

Get cutting-edge skills in public relations and brand management, and improve your written, verbal, and digital communication.

Plan Your Studies

Courses

Required

Elective

Methods

Online

F-1 Visa Eligible

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This program is perfect for...

Professionals seeking to represent brands, public figures, or causes through strategic communication

Sales and planning staff who craft press releases, executive presentations, or responses to regulators

Individuals managing public relations, marketing, advertising, or corporate, community and media relations

Business owners looking to strengthen and manage their brand identity

What you can learn.

Effective and persuasive communications skills for public relations

Core principles of brand management, strategy, and public relations

Best practices for engaging with media and press

Develop skills in crisis management and communication

Elevate Your Brand. Amplify Your Voice.

In a world driven by perception, your brand is one of your organization’s most valuable assets. Whether you’re responding to public scrutiny, launching a new initiative, or simply trying to stay relevant in a noisy digital space, how you communicate matters. The Strategic Branding & Public Relations Certificate is designed to help professionals take control of that narrative.

This program empowers you with the tools to shape your brand identity, build trust with key audiences, and communicate with clarity, confidence, and consistency across every platform and situation.

Get Started

Step 1: Enroll in a Course

Courses in this program are open enrollment and paid for individually. You may take courses without committing to the program.

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Have questions? Talk to an Academic Advisor

Step 2: Become a Candidate

Establish candidacy in the certificate program to receive tailored information, lock in course requirements, and gain access to exclusive student benefits. Registration Fee: $200

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Important Note for International Students: Candidacy fees are included in your program fees and do not need to be paid separately.

View Dates & Program Fees for International Students

Cost and Fees

All courses in this program are paid for individually, unless otherwise noted. An application form is required to establish candidacy in this program. From the 'Apply Now' button, complete the online application and pay the application fee if applicable.

Application and Candidacy Fee

$200

Estimated Textbooks and Materials

$900

Estimated Program Tuition

$7900

Payment Options

Not eligible for VA Benefit
Federal Financial Aid is not available

Drop-In Advising Hour
This informal Zoom session is a platform for current and new program students to connect and ask questions to program staff. Drop in for 10 minutes or stay for the hour. Have questions about the certificate or courses, bring them with you!

Every first and third Wednesday of the month, 11am-12pm PT.

Email bamcertificate@uclaextension.edu for the meeting link.

Required Courses

Business Ethics

This course explores the theoretical foundations and applications of business ethics.The coursework, tools, and discussions in business ethics provide a solid ethical foundation integral to all business careers.

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Brand Management

Building, maintaining and managing a company's brand is a critical function of marketing. Learn the tools you need to successfully build and manage a brand.

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Fundamentals of Public Relations

Learn the history, theories and principles of public relations in this introductory course and gain a comprehensive foundation to start the journey down the public relations path.

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Writing for Public Relations

Designed for those already possessing well-honed writing skills, this course surveys the breadth of professional public relations writing in its many forms.

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Working with the Media

Intended for public relations and communications professionals, this course explores the various media outlets and presents ways to effectively work with these outlets.

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Elective Courses

Customize your experience

Electives

Students must complete 8 elective units.

Social Media Marketing

Most use social media for personal purposes but not everyone understands how to use social media for business. Go beyond posting and liking to examine how to leverage social media as a powerful marketing tool.

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New Business Development and Pitching the Perfect Presentation

Develop and perfect your business pitch in this course so that you are ready to sell your product/service to your next client, or to pitch your new business idea to potential investors.

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Integrated Marketing Communications

Marketing today requires the skills to use various communication channels and mediums. Take your marketing skills up a notch with this course and learn to create strategies that integrate your marketing across all channels.

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Writing for Marketing and Advertising

Effective marketing and advertising campaigns have creative and resonant messages. Hone your writing skills to craft compelling messages in this course.

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Digital Communications Strategies

Communications professionals today need to be able to reach audiences via various digital media. This course overviews the strategies needed to build effective digital communications for business.

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The Henri Bollinger Memorial Scholarship Fund was established in 2019 by the Pansky Family in tribute to beloved and respected UCLA Extension instructor, the late Henri Bollinger.

This annual scholarship provides funding toward the cost of one course (up to $900) for an individual who has a passion for continuing education and professional development in public relations and who is working toward completion of the Strategic Branding and Public Relations Certificate. The course must be part of the certificate.

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