Strategic Branding and Public Relations

Get cutting-edge skills in public relations and brand management, and improve your written, verbal, and digital communication. This certificate can be completed online or in the classroom. 

This program is perfect for...

  • Individuals who want to develop the skills needed to communicate on behalf of a brand, organization, celebrity, entertainment property, or a social/political cause
  • Sales personnel and organizational planners who craft press releases, executive presentations, and responses to regulators
  • Individuals responsible for public relations, marketing, advertising, corporate, community, and media relations
  • Business owners desiring increased knowledge in managing their company's persona

What you can learn.

  • Effective and persuasive communications skills for public relations
  • Fundamentals of brand management, strategy, and public relations
  • Best practices in working with the media
  • Crisis management and communications

What our students say about our certificates.


Click below to view the required and elective courses, if applicable, for this program.

Required Courses
MGMT X 460.41
Typically Offered: Fall, Winter, Spring, Summer
MGMT X 469.11
Typically Offered: Fall, Winter, Spring, Summer
MGMT X 469.12
Typically Offered: Fall, Winter
MGMT X 469.13
Typically Offered: Fall, Spring
MGMT X 469.14
Typically Offered: Spring
MGMT X 469.15
Typically Offered: Fall, Winter, Spring, Summer
MGMT X 469.16
Typically Offered: Spring
MGMT 891.02
Typically Offered: Fall, Winter, Spring, Summer
Students must complete 8 elective units.
MGMT X 460.52
Typically Offered: Fall, Winter, Spring, Summer
Typically Offered: Fall, Winter, Spring, Summer
MGMT X 469.21
Typically Offered: Fall, Spring
MGMT X 469.26
Typically Offered: Spring
MGMT X 469.28
Typically Offered: Fall, Winter, Spring, Summer
MGMT X 469.29
Typically Offered: Spring

Estimated Cost Breakdown

All courses in this program are paid for individually, unless otherwise noted. An application form is required to establish candidacy in this program. From the 'Apply Now' button, complete the online application and pay the application fee if applicable.

Application & Candidacy Fee


Estimated Program Tuition


Estimated program textbook/materials


*The Application & Candidacy Fee establishes your candidacy in the program for a period of time covering normal progress toward completion and may allow you to access a variety of program benefits.

**Federal Financial Aid Gainful Employment Disclosures

The U.S. Department of Education requires colleges and universities to disclose certain information for any financial aid eligible program that, “prepares students for gainful employment in a recognized occupation”. This information includes program costs; occupations that the program prepares students to enter; occupational profiles; on time completion rate; and for the most recent award year: the number of students who have completed the program, the number of students who complete the program within the estimated duration, the job placement rate, and the median Title IV and private loan debt incurred by those who complete the program. For gainful employment information for this program, visit our Financial Aid page.

An internship in strategic branding and public relations can provide you with practical experience in a variety of PR job functions. Certificate students must complete a minimum of 20 units of program curriculum (5 courses), with a GPA of 3.0 or better, before enrolling in the internship.

Learn More

The Henri Bollinger Memorial Scholarship Fund was established in 2019 by the Pansky Family in tribute to beloved and respected UCLA Extension instructor, the late Henri Bollinger.

This annual scholarship provides funding toward one course (up to $800) for an individual who has a passion for continuing education and professional development in public relations and who is working toward completion of the Strategic Branding and Public Relations Certificate. The course must be part of the certificate.

Winter 2024 Application Cycle: October 16-November 3, 2023.  

Apply Here



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