Get cutting-edge skills in public relations and brand management, and improve your written, verbal, and digital communication.
In a world driven by perception, your brand is one of your organization’s most valuable assets. Whether you’re responding to public scrutiny, launching a new initiative, or simply trying to stay relevant in a noisy digital space, how you communicate matters. The Strategic Branding & Public Relations Certificate is designed to help professionals take control of that narrative.
This program empowers you with the tools to shape your brand identity, build trust with key audiences, and communicate with clarity, confidence, and consistency across every platform and situation.
Click below to view the required and elective courses, if applicable, for this program.
Drop-In Advising Hour
This informal Zoom session is a platform for current and new program students to connect and ask questions to program staff. Drop in for 10 minutes or stay for the hour. Have questions about the certificate or courses, bring them with you!
Every first and third Wednesday of the month, 11am-12pm PT.
Email bamcertificate@uclaextension.edu for the meeting link.
All courses in this program are paid for individually, unless otherwise noted. An application form is required to establish candidacy in this program. From the 'Apply Now' button, complete the online application and pay the application fee if applicable.
The U.S. Department of Education requires colleges and universities to disclose certain information for any financial aid eligible program that, “prepares students for gainful employment in a recognized occupation”. This information includes program costs; occupations that the program prepares students to enter; occupational profiles; on time completion rate; and for the most recent award year: the number of students who have completed the program, the number of students who complete the program within the estimated duration, the job placement rate, and the median Title IV and private loan debt incurred by those who complete the program. For gainful employment information for this program, visit our Financial Aid page.
The Henri Bollinger Memorial Scholarship Fund was established in 2019 by the Pansky Family in tribute to beloved and respected UCLA Extension instructor, the late Henri Bollinger.
This annual scholarship provides funding toward the cost of one course (up to $900) for an individual who has a passion for continuing education and professional development in public relations and who is working toward completion of the Strategic Branding and Public Relations Certificate. The course must be part of the certificate.
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