PR and Branding in Practice: Putting It All Together

MGMT X 469.16

Intended for PR students in advanced standing and current professionals, this course teaches the techniques for developing solutions to public relations problems, and how to put together an effective PR practice.

READ MORE ABOUT THIS COURSE
Fall
Spring
Online
Starting at $455.00
As few as 6 weeks
2.0

What you can learn.

  • Analyze case histories to discern various problem-solving techniques
  • Develop a full PR campaign integrating prior knowledge gained from other courses and professional experience
  • Learn to put together an effective PR practice, whether in agency, corporate, or nonprofit

About this course:

For Public Relations Certificate students in advanced standing and current professionals, this course teaches the techniques for developing solutions to public relations problems by focusing on the analysis of actual case histories, as well as the development of campaigns for hypothetical clients. As a capstone to knowledge already gained about different facets of public relations, this course "puts it together" to illuminate effective public relations practice--whether agency, corporate, or nonprofit.
Prerequisites
MGMT X 469.11 Fundamentals of Public Relations, MGMT X 432 Reporting and Writing I, MGMT X 469.12 Writing for Public Relations, and either MGMT X 469.14 Strategic Public Relations Management or MGMT X 469.13 Working with the Media; or equivalent knowledge and consent of instructor.

Spring 2020 Schedule

Available Format(s):

These courses are fully online and have no regular meeting times.

Available
-
This section has no set meeting times.
Instructor: Chantal Allan
372416
Fee:
$455.00
Still accepting enrollments
See Details
Notes

Enrollment limited to 25 students. Internet access required.

Refund Deadline
No refunds after April 10, 2020
Course Requirements
Course syllabus not yet available.
Book: The 2019 Associated Press Stylebook by Associated Press

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