PR and Branding in Practice: Putting It All Together
MGMT X 469.16
Intended for PR students in advanced standing and current professionals, this course teaches the techniques for developing solutions to public relations problems, and how to put together an effective PR practice.
Fall
Spring
Online
Starting at $455.00
As few as 5 weeks
2.0
What you can learn.
- Analyze case histories to discern various problem-solving techniques
- Develop a full PR campaign integrating prior knowledge gained from other courses and professional experience
- Learn to put together an effective PR practice, whether in agency, corporate, or nonprofit
About this course:
For Public Relations Certificate students in advanced standing and current professionals, this course teaches the techniques for developing solutions to public relations problems by focusing on the analysis of actual case histories, as well as the development of campaigns for hypothetical clients. As a capstone to knowledge already gained about different facets of public relations, this course "puts it together" to illuminate effective public relations practice--whether agency, corporate, or nonprofit.
Prerequisites
MGMT X 469.11 Fundamentals of Public Relations, MGMT X 469.12 Writing for Public Relations, and either MGMT X 469.14 Strategic Public Relations Management or MGMT X 469.13 Working with the Media; or equivalent knowledge and consent of instructor.
Spring 2021 Schedule
Available Format(s):
These courses are fully online and have no regular meeting times.
Future Offering (Opens February 01, 2021 12:00:00 AM)
-
This section has no set meeting times.
Instructor:
Chantal Allan
378865
Fee:
$455.00
Notes
Enrollment limited to 25 students. Internet access required.
Refund Deadline
No refunds after April 02, 2021
Course Requirements
Book:
Captivology: The Science of Capturing People's Attention
by Ben Parr
HarperOne
ISBN 978-0062414885
Book:
Made to Stick: Why Some Ideas Survive and Others Die
by Chip Heath, Dan Heath
Random House
ISBN 978-1400064281
Course syllabus not yet available.
Book:
The 2019 Associated Press Stylebook
by Associated Press
©2019
Associated Press
ISBN 978-09173608688
This course applies towards the following certificates & specializations…
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