PR and Branding in Practice: Putting It All Together

MGMT X 469.16

Intended for PR students in advanced standing and current professionals, this course teaches the techniques for developing solutions to public relations problems, and how to put together an effective PR practice.

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What you can learn.

Analyze case histories to discern various problem-solving techniques
Develop a full PR campaign integrating prior knowledge gained from other courses and professional experience
Learn to put together an effective PR practice, whether in agency, corporate, or nonprofit

About this course:

For Public Relations Certificate students in advanced standing and current professionals, this course teaches the techniques for developing solutions to public relations problems by focusing on the analysis of actual case histories, as well as the development of campaigns for hypothetical clients. As a capstone to knowledge already gained about different facets of public relations, this course "puts it together" to illuminate effective public relations practice--whether agency, corporate, or nonprofit.

Prerequisites

MGMT X 469.11 Fundamentals of Public Relations, MGMT X 469.12 Writing for Public Relations, and either MGMT X 469.14 Strategic Public Relations Management or MGMT X 469.13 Working with the Media; or equivalent knowledge and consent of instructor.