PR and Branding in Practice: Putting It All Together

MGMT X 469.16

Intended for PR students in advanced standing and current professionals, this course teaches the techniques for developing solutions to public relations problems, and how to put together an effective PR practice.

READ MORE ABOUT THIS COURSE
Fall
Spring
Online
Starting at $455.00
As few as 5 weeks
2.0

What you can learn.

  • Analyze case histories to discern various problem-solving techniques
  • Develop a full PR campaign integrating prior knowledge gained from other courses and professional experience
  • Learn to put together an effective PR practice, whether in agency, corporate, or nonprofit

About this course:

For Public Relations Certificate students in advanced standing and current professionals, this course teaches the techniques for developing solutions to public relations problems by focusing on the analysis of actual case histories, as well as the development of campaigns for hypothetical clients. As a capstone to knowledge already gained about different facets of public relations, this course "puts it together" to illuminate effective public relations practice--whether agency, corporate, or nonprofit.
Prerequisites
MGMT X 469.11 Fundamentals of Public Relations, MGMT X 469.12 Writing for Public Relations, and either MGMT X 469.14 Strategic Public Relations Management or MGMT X 469.13 Working with the Media; or equivalent knowledge and consent of instructor.

Spring 2022 Schedule

Date & Time
Details
Format
 
-
This section has no set meeting times.
Future Offering (Opens January 31, 2022 12:00:00 AM)
See Details
Instructor: Chantal Allan
385299
Fee:
$455.00
Onlineformat icon
Notes

Enrollment limited to 25 students. Internet access required.

Refund Deadline
No refunds after March 21, 2022
Course Requirements
Book: Associated Press Stylebook by Associated Press

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.

This course applies towards the following certificates & specializations…

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