Strategic Marketing

MGMT X 460.35

Elevate your marketing skills by learning how to think and practice strategically in order to meet the demands of the competitive business environment today.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
Online
Starting at $765.00
As few as 11 weeks
4.0

What you can learn.

  • Go beyond the traditional principles and tactics of marketing to practice marketing at a higher, more strategic level
  • Learn to identify trends and design long-range marketing strategies to guide a business through a competitive business environment
  • Develop a full strategic marketing plan that integrates keys skills learned in prior courses

About this course:

This capstone course allows students to put into practice key skills they have learned that address the need to understand more than just traditional marketing principles, as well as helps explain how trends develop and how to design effective, long-range marketing strategies that meet the demands of today's dynamic consumer environment. Students explore marketing trends, marketing management decision-making, consumer attitudes, niche marketing, advertising strategies, distribution channels, and the use and misuse of various marketing media. 
Prerequisites
MGMT X 160 Marketing Principles and Practices and MGMT X 466 Consumer Market Research or professionals with a minimum of two years' experience may enroll.

Fall 2021 Schedule

Date & Time
Details
Format
 
-
This section has no set meeting times.
Available
See Details
Instructor: Robert Liljenwall
382477
Fee:
$765.00
Onlineformat icon
ENROLL BY: Sep 20, 2021
See Details
Notes
Internet access required. 
Refund Deadline
No refunds after September 24, 2021
Course Requirements
Book: MARKETING STRATEGY by O. C. Ferrell and Michael D. Hartline

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Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
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