Strategic Marketing

MGMT X 460.35

Elevate your marketing skills by learning how to think and practice strategically in order to meet the demands of the competitive business environment today.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
Hybrid
Online
Starting at $765.00
As few as 11 weeks
4.0

What you can learn.

  • Go beyond the traditional principles and tactics of marketing to practice marketing at a higher, more strategic level
  • Learn to identify trends and design long-range marketing strategies to guide a business through a competitive business environment
  • Develop a full strategic marketing plan that integrates keys skills learned in prior courses

About this course:

This capstone course allows students to put into practice key skills they have learned that address the need to understand more than just traditional marketing principles, as well as helps explain how trends develop and how to design effective, long-range marketing strategies that meet the demands of today's dynamic consumer environment. Students explore marketing trends, marketing management decision-making, consumer attitudes, niche marketing, advertising strategies, distribution channels, and the use and misuse of various marketing media. 
Prerequisites
MGMT X 160 Marketing Principles and Practices and MGMT X 466 Consumer Market Research or professionals with a minimum of two years' experience may enroll.

Winter 2021 Schedule

Available Format(s):

Hybrid courses have both regular remote meeting times and online instruction. Click “See Details” for more information.

Enrollment Closed
-
Tuesday 6:30PM PT - 8:30PM PT
Location: Online
Instructor: Steven Brand
377370
Fee:
$765.00
See Details
Notes

Internet access required. Materials required.

Refund Deadline
No refunds after January 18, 2021
Course Requirements
Book: Marketing Strategy: A Decision-Focused Approach by Orville Walker and John Mullins
Schedule
Type
Date
Time
Location
Lecture
Tue Jan 5, 2021
6:30PM PT - 8:30PM PT
Online
Lecture
Tue Jan 12, 2021
6:30PM PT - 8:30PM PT
Online
Lecture
Tue Jan 19, 2021
6:30PM PT - 8:30PM PT
Online
Lecture
Tue Jan 26, 2021
6:30PM PT - 8:30PM PT
Online
Lecture
Tue Feb 2, 2021
6:30PM PT - 8:30PM PT
Online
Lecture
Tue Feb 9, 2021
6:30PM PT - 8:30PM PT
Online
Lecture
Tue Feb 16, 2021
6:30PM PT - 8:30PM PT
Online
Lecture
Tue Feb 23, 2021
6:30PM PT - 8:30PM PT
Online
Lecture
Tue Mar 2, 2021
6:30PM PT - 8:30PM PT
Online
Lecture
Tue Mar 9, 2021
6:30PM PT - 8:30PM PT
Online
Lecture
Tue Mar 16, 2021
6:30PM PT - 8:30PM PT
Online

Available Format(s):

These courses are fully online and have no regular meeting times.

Future Offering (Opens February 01, 2021 12:00:00 AM)
-
This section has no set meeting times.
Instructor: Robert Liljenwall
378837
Fee:
$765.00
See Details
Notes
Internet access required. 
Refund Deadline
No refunds after April 02, 2021
Course Requirements
Book: MARKETING STRATEGY by O. C. Ferrell and Michael D. Hartline

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Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
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