Strategic Marketing

MGMT X 460.35

Elevate your marketing skills by learning how to think and practice strategically in order to meet the demands of the competitive business environment today.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
Remote Instruction
Starting at $765.00
As few as 11 weeks
4.0

What you can learn.

  • Go beyond the traditional principles and tactics of marketing to practice marketing at a higher, more strategic level
  • Learn to identify trends and design long-range marketing strategies to guide a business through a competitive business environment
  • Develop a full strategic marketing plan that integrates keys skills learned in prior courses

About this course:

This capstone course allows students to put into practice key skills they have learned that address the need to understand more than just traditional marketing principles, as well as helps explain how trends develop and how to design effective, long-range marketing strategies that meet the demands of today's dynamic consumer environment. Students explore marketing trends, marketing management decision-making, consumer attitudes, niche marketing, advertising strategies, distribution channels, and the use and misuse of various marketing media. 
Prerequisites
MGMT X 160 Marketing Principles and Practices and MGMT X 466 Consumer Market Research or professionals with a minimum of two years' experience may enroll.

Summer 2020 Schedule

Available Format(s):

These courses have regular meeting times and are fully online, via remote instruction. Click “See Details” below for more information.

Enrollment Closed
-
Tuesday 6:30PM PDT - 8:30PM PDT
Location: Online
Instructor: Steven Brand
374073
Fee:
$765.00
See Details
Notes

Internet access required. Materials required.

Refund Deadline
No refunds after July 06, 2020
Course Requirements
Book: Marketing Strategy: A Decision-Focused Approach by Orville Walker and John Mullins
Schedule
Type
Date
Time
Location
Lecture
Tue Jun 23, 2020
6:30PM PDT - 8:30PM PDT
Online
Lecture
Tue Jun 30, 2020
6:30PM PDT - 8:30PM PDT
Online
Lecture
Tue Jul 7, 2020
6:30PM PDT - 8:30PM PDT
Online
Lecture
Tue Jul 14, 2020
6:30PM PDT - 8:30PM PDT
Online
Lecture
Tue Jul 21, 2020
6:30PM PDT - 8:30PM PDT
Online
Lecture
Tue Jul 28, 2020
6:30PM PDT - 8:30PM PDT
Online
Lecture
Tue Aug 4, 2020
6:30PM PDT - 8:30PM PDT
Online
Lecture
Tue Aug 11, 2020
6:30PM PDT - 8:30PM PDT
Online
Lecture
Tue Aug 18, 2020
6:30PM PDT - 8:30PM PDT
Online
Lecture
Tue Aug 25, 2020
6:30PM PDT - 8:30PM PDT
Online
Lecture
Tue Sep 1, 2020
6:30PM PDT - 8:30PM PDT
Online

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
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