Go beyond the traditional principles and tactics of marketing to practice marketing at a higher, more strategic level
Learn to identify trends and design long-range marketing strategies to guide a business through a competitive business environment
Develop a full strategic marketing plan that integrates keys skills learned in prior courses
About this course:
This capstone course allows students to put into practice key skills they have learned that address the need to understand more than just traditional marketing principles, as well as helps explain how trends develop and how to design effective, long-range marketing strategies that meet the demands of today's dynamic consumer environment. Students explore marketing trends, marketing management decision-making, consumer attitudes, niche marketing, advertising strategies, distribution channels, and the use and misuse of various marketing media.
MGMT X 160 Marketing Principles and Practices and MGMT X 466 Consumer Market Research, or professionals with a minimum of two years' experience may enroll.