Strategic Marketing

MGMT X 460.35

Elevate your marketing skills by learning how to think and practice strategically in order to meet the demands of the competitive business environment today.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
Remote Instruction
Online
Starting at $765.00
As few as 11 weeks
4.0

What you can learn.

  • Go beyond the traditional principles and tactics of marketing to practice marketing at a higher, more strategic level
  • Learn to identify trends and design long-range marketing strategies to guide a business through a competitive business environment
  • Develop a full strategic marketing plan that integrates keys skills learned in prior courses

About this course:

This capstone course allows students to put into practice key skills they have learned that address the need to understand more than just traditional marketing principles, as well as helps explain how trends develop and how to design effective, long-range marketing strategies that meet the demands of today's dynamic consumer environment. Students explore marketing trends, marketing management decision-making, consumer attitudes, niche marketing, advertising strategies, distribution channels, and the use and misuse of various marketing media. 
Prerequisites
MGMT X 160 Marketing Principles and Practices and MGMT X 466 Consumer Market Research or professionals with a minimum of two years' experience may enroll.

Spring 2020 Schedule

Available Format(s):

These courses are fully online and have no regular meeting times.

Available
-
This section has no set meeting times.
Instructor: Robert Liljenwall
372430
Fee:
$765.00
1 day left. Enroll by Mar 30, 2020
See Details
Notes

Enrollment limited. Internet access required. Materials required.

Refund Deadline
No refunds after April 03, 2020
Course Requirements
Internet access required to retrieve course materials.
Course syllabus not yet available.
Book: MARKETING STRATEGY by O. C. Ferrell and Michael D. Hartline

These courses meet regularly and are fully online. Click “See Details” below for more information.

Available
-
Tuesday 6:30PM PDT - 9:30PM PDT
Location: Online
Instructor: Steven Brand
372429
Fee:
$765.00
2 days left. Enroll by Mar 31, 2020
See Details
Notes

Internet access required. Materials required.

Refund Deadline
No refunds after April 13, 2020
Course Requirements
(Optional) No Textbook Required
Schedule
Type
Date
Time
Location
Lecture
Tue Mar 31, 2020
6:30PM PDT - 9:30PM PDT
Online
Lecture
Tue Apr 7, 2020
6:30PM PDT - 9:30PM PDT
Online
Lecture
Tue Apr 14, 2020
6:30PM PDT - 9:30PM PDT
Online
Lecture
Tue Apr 21, 2020
6:30PM PDT - 9:30PM PDT
Online
Lecture
Tue Apr 28, 2020
6:30PM PDT - 9:30PM PDT
Online
Lecture
Tue May 5, 2020
6:30PM PDT - 9:30PM PDT
Online
Lecture
Tue May 12, 2020
6:30PM PDT - 9:30PM PDT
Online
Lecture
Tue May 19, 2020
6:30PM PDT - 9:30PM PDT
Online
Lecture
Tue May 26, 2020
6:30PM PDT - 9:30PM PDT
Online
Lecture
Tue Jun 2, 2020
6:30PM PDT - 9:30PM PDT
Online
Lecture
Tue Jun 9, 2020
6:30PM PDT - 9:30PM PDT
Online

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
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