Strategic Marketing

MGMT X 460.35

Elevate your marketing skills by learning how to think and practice strategically in order to meet the demands of the competitive business environment today.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
Hybrid
Online
Starting at $765.00
As few as 12 weeks
4.0

What you can learn.

  • Go beyond the traditional principles and tactics of marketing to practice marketing at a higher, more strategic level
  • Learn to identify trends and design long-range marketing strategies to guide a business through a competitive business environment
  • Develop a full strategic marketing plan that integrates keys skills learned in prior courses

About this course:

This capstone course allows students to put into practice key skills they have learned that address the need to understand more than just traditional marketing principles, as well as helps explain how trends develop and how to design effective, long-range marketing strategies that meet the demands of today's dynamic consumer environment. Students explore marketing trends, marketing management decision-making, consumer attitudes, niche marketing, advertising strategies, distribution channels, and the use and misuse of various marketing media. 
Prerequisites
MGMT X 160 Marketing Principles and Practices and MGMT X 466 Consumer Market Research or professionals with a minimum of two years' experience may enroll.

Fall 2020 Schedule

Available Format(s):

These courses are fully online and have no regular meeting times.

Available
-
This section has no set meeting times.
Instructor: Robert Liljenwall
375651
Fee:
$765.00
8 days left. Enroll by Sep 28, 2020
See Details
Notes

Enrollment limited. Internet access required. Materials required.

Refund Deadline
No refunds after October 02, 2020
Course Requirements
Book: MARKETING STRATEGY by O. C. Ferrell and Michael D. Hartline

Hybrid courses have both regular remote meeting times and online instruction. Click “See Details” for more information.

Canceled
-
Thursday 6:00PM PT - 8:00PM PT
Location: Online
Instructor: Tito E Zamalloa
375650
Fee:
$765.00
See Details
Notes

Internet access required. Materials required.

Refund Deadline
No refunds after October 14, 2020
Course Requirements
Book: Marketing Strategy by Ferrell & Hartline
Schedule
Type
Date
Time
Location
Lecture
Thu Oct 1, 2020
6:00PM PT - 8:00PM PT
Online
Lecture
Thu Oct 8, 2020
6:00PM PT - 8:00PM PT
Online
Lecture
Thu Oct 15, 2020
6:00PM PT - 8:00PM PT
Online
Lecture
Thu Oct 22, 2020
6:00PM PT - 8:00PM PT
Online
Lecture
Thu Oct 29, 2020
6:00PM PT - 8:00PM PT
Online
Lecture
Thu Nov 5, 2020
6:00PM PT - 8:00PM PT
Online
Lecture
Thu Nov 12, 2020
6:00PM PT - 8:00PM PT
Online
Lecture
Thu Nov 19, 2020
6:00PM PT - 8:00PM PT
Online
Lecture
Thu Nov 26, 2020
6:00PM PT - 8:00PM PT
Online
Lecture
Thu Dec 3, 2020
6:00PM PT - 8:00PM PT
Online
Lecture
Thu Dec 10, 2020
6:00PM PT - 8:00PM PT
Online
Lecture
Thu Dec 17, 2020
6:00PM PT - 8:00PM PT
Online

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
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