Strategic Marketing

MGMT X 460.35

Elevate your marketing skills by learning how to think and practice strategically in order to meet the demands of the competitive business environment today.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
Hybrid
Online
Starting at $855.00
As few as 11 weeks
4.0

What you can learn.

  • Go beyond the traditional principles and tactics of marketing to practice marketing at a higher, more strategic level
  • Learn to identify trends and design long-range marketing strategies to guide a business through a competitive business environment
  • Develop a full strategic marketing plan that integrates keys skills learned in prior courses

About this course:

This capstone course allows students to put into practice key skills they have learned that address the need to understand more than just traditional marketing principles, as well as helps explain how trends develop and how to design effective, long-range marketing strategies that meet the demands of today's dynamic consumer environment. Students explore marketing trends, marketing management decision-making, consumer attitudes, niche marketing, advertising strategies, distribution channels and the use and misuse of various marketing media. 
Prerequisites
MGMT X 160 Marketing Principles and Practices and MGMT X 466 Consumer Market Research, or professionals with a minimum of two years' experience may enroll.

Fall 2024 Schedule

Date & Time
Details
Format
 
-
Wednesday 2:00PM - 4:30PM PT
Enrollment Closed
See Details
399077
Fee:
$895.00
Hybridformat icon
Location: UCLA Extension Gayley Center in Westwood
Notes

This hybrid section is made up of In Person and Online instruction.

International Students: This hybrid section is considered in person for immigration purposes.

Internet access required. Schedule subject to change.

Refund Deadline
No refunds after October 08, 2024
Course Requirements
Book: Differentiate or Die by Jack Trout
Schedule
Type
Date
Time
Location
Lecture
Wed Sep 25, 2024
2:00PM PT - 4:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121AB
Lecture
Wed Oct 2, 2024
2:00PM PT - 4:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121AB
Lecture
Wed Oct 16, 2024
2:00PM PT - 4:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121AB
Lecture
Wed Oct 23, 2024
2:00PM PT - 4:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121AB
Lecture
Wed Nov 6, 2024
2:00PM PT - 4:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121AB
Lecture
Wed Nov 13, 2024
2:00PM PT - 4:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121AB
Lecture
Wed Nov 20, 2024
2:00PM PT - 4:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121AB
Lecture
Wed Dec 4, 2024
2:00PM PT - 4:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121AB
-
This section has no set meeting times.
Enrollment Closed
See Details
Instructor: Robert Liljenwall
399078
Fee:
$855.00
Onlineformat icon
Notes
Internet access required. 
Refund Deadline
No refunds after September 27, 2024
Course Requirements
Book: MARKETING STRATEGY by O. C. Ferrell and Michael D. Hartline

Winter 2025 Schedule

Date & Time
Details
Format
 
-
This section has no set meeting times.
Future Offering (Opens November 04, 2024 12:00:00 AM)
See Details
Instructor: Tito E Zamalloa
400350
Fee:
$855.00
Onlineformat icon
Notes

Internet access required. 

Refund Deadline
No refunds after December 30, 2024
Course Requirements
Book: Marketing Strategy by Ferrell & Hartline
Course syllabus not yet available.

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.

This course applies towards the following certificates & specializations…

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