Strategic Marketing

MGMT X 460.35

Elevate your marketing skills by learning how to think and practice strategically in order to meet the demands of the competitive business environment today.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
Hybrid (In-Person)
Online
Starting at $855.00
As few as 11 weeks
4.0

What you can learn.

  • Go beyond the traditional principles and tactics of marketing to practice marketing at a higher, more strategic level
  • Learn to identify trends and design long-range marketing strategies to guide a business through a competitive business environment
  • Develop a full strategic marketing plan that integrates keys skills learned in prior courses

About this course:

This capstone course allows students to put into practice key skills they have learned that address the need to understand more than just traditional marketing principles, as well as helps explain how trends develop and how to design effective, long-range marketing strategies that meet the demands of today's dynamic consumer environment. Students explore marketing trends, marketing management decision-making, consumer attitudes, niche marketing, advertising strategies, distribution channels, and the use and misuse of various marketing media. 
Prerequisites
MGMT X 160 Marketing Principles and Practices and MGMT X 466 Consumer Market Research, or professionals with a minimum of two years' experience may enroll.

Fall 2023 Schedule

Date & Time
Details
Format
 
-
This section has no set meeting times.
Enrollment Closed
See Details
Instructor: Robert Liljenwall
393446
Fee:
$855.00
Onlineformat icon
Notes
Internet access required. 
Refund Deadline
No refunds after September 29, 2023
Course Requirements
Book: MARKETING STRATEGY by O. C. Ferrell and Michael D. Hartline
-
Wednesday 2:00PM - 4:30PM PT
Available
See Details
393445
Fee:
$895.00
Hybrid (In-Person)format icon
Location: UCLA Extension Gayley Center in Westwood
Still accepting enrollments
See Details
Notes

Internet access required. Schedule subject to change.

Refund Deadline
No refunds after October 10, 2023
Course Requirements
Book: Differentiate or Die by Jack Trout
Course syllabus not yet available.
Schedule
Type
Date
Time
Location
Lecture
Wed Sep 27, 2023
2:00PM PT - 4:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119B
Lecture
Wed Oct 11, 2023
2:00PM PT - 4:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119B
Lecture
Wed Oct 18, 2023
2:00PM PT - 4:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119B
Lecture
Wed Oct 25, 2023
2:00PM PT - 4:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119B
Lecture
Wed Nov 1, 2023
2:00PM PT - 4:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119B
Lecture
Wed Nov 8, 2023
2:00PM PT - 4:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119B
Lecture
Wed Nov 15, 2023
2:00PM PT - 4:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119B
Lecture
Wed Nov 22, 2023
2:00PM PT - 4:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119B
Lecture
Wed Nov 29, 2023
2:00PM PT - 4:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119B
Lecture
Wed Dec 6, 2023
2:00PM PT - 4:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119B
Lecture
Wed Dec 13, 2023
2:00PM PT - 4:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119B

Winter 2024 Schedule

Date & Time
Details
Format
 
-
This section has no set meeting times.
Future Offering (Opens November 06, 2023 12:00:00 AM)
See Details
Instructor: Tito E Zamalloa
395008
Fee:
$855.00
Onlineformat icon
Notes

Internet access required. 

Refund Deadline
No refunds after January 01, 2024
Course Requirements
Book: Marketing Strategy by Ferrell & Hartline
-
Wednesday 9:00AM - 12:00PM PT
Future Offering (Opens November 06, 2023 12:00:00 AM)
See Details
395007
Fee:
$895.00
Hybrid (In-Person)format icon
Location: UCLA Extension Gayley Center in Westwood
Notes

Internet access required. 

Refund Deadline
No refunds after January 03, 2024
Course Requirements
Course syllabus not yet available.
Schedule
Type
Date
Time
Location
Lecture
Wed Jan 10, 2024
9:00AM PT - 12:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Wed Jan 17, 2024
9:00AM PT - 12:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Wed Jan 24, 2024
9:00AM PT - 12:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Wed Jan 31, 2024
9:00AM PT - 12:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Wed Feb 7, 2024
9:00AM PT - 12:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Wed Feb 14, 2024
9:00AM PT - 12:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Wed Feb 21, 2024
9:00AM PT - 12:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Wed Feb 28, 2024
9:00AM PT - 12:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Wed Mar 6, 2024
9:00AM PT - 12:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Wed Mar 13, 2024
9:00AM PT - 12:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Wed Mar 20, 2024
9:00AM PT - 12:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.

This course applies towards the following certificates & specializations…

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