Strategic Marketing

MGMT X 460.35

Elevate your marketing skills by learning how to think and practice strategically in order to meet the demands of the competitive business environment today.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
Hybrid (In-Person)
Online
Starting at $765.00
As few as 11 weeks
4.0

What you can learn.

  • Go beyond the traditional principles and tactics of marketing to practice marketing at a higher, more strategic level
  • Learn to identify trends and design long-range marketing strategies to guide a business through a competitive business environment
  • Develop a full strategic marketing plan that integrates keys skills learned in prior courses

About this course:

This capstone course allows students to put into practice key skills they have learned that address the need to understand more than just traditional marketing principles, as well as helps explain how trends develop and how to design effective, long-range marketing strategies that meet the demands of today's dynamic consumer environment. Students explore marketing trends, marketing management decision-making, consumer attitudes, niche marketing, advertising strategies, distribution channels, and the use and misuse of various marketing media. 
Prerequisites
MGMT X 160 Marketing Principles and Practices and MGMT X 466 Consumer Market Research or professionals with a minimum of two years' experience may enroll.

Winter 2022 Schedule

Date & Time
Details
Format
 
-
Tuesday 6:30PM - 8:30PM PT
Enrollment Closed
See Details
Instructor: Jennifer Cowan Hannon
383823
Fee:
$765.00
Hybrid (In-Person)format icon
Location: Remote Classroom , UCLA Extension Gayley Center in Westwood
Notes

Update: Consistent with updated UC system-wide requirements, Winter Quarter 2022 classes that were scheduled to be taught in-person will be held remotely for the first four weeks of the quarter. In-person meetings will resume during the week of Jan 31. If conditions change, we will evaluate appropriate adjustments and communicate them to the UCLA Extension community.

Internet access required.

Refund Deadline
No refunds after January 17, 2022
Course Requirements
Schedule
Type
Date
Time
Location
Lecture
Tue Jan 4, 2022
6:30PM PT - 8:30PM PT
Remote Classroom
Lecture
Tue Jan 11, 2022
6:30PM PT - 8:30PM PT
Remote Classroom
Lecture
Tue Jan 18, 2022
6:30PM PT - 8:30PM PT
Remote Classroom
Lecture
Tue Feb 1, 2022
6:30PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121AB
Lecture
Tue Feb 8, 2022
6:30PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121AB
Lecture
Tue Feb 15, 2022
6:30PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121AB
Lecture
Tue Mar 1, 2022
6:30PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121AB

Spring 2022 Schedule

Date & Time
Details
Format
 
-
This section has no set meeting times.
Future Offering (Opens January 31, 2022 12:00:00 AM)
See Details
Instructor: Robert Liljenwall
385307
Fee:
$765.00
Onlineformat icon
Notes
Internet access required. 
Refund Deadline
No refunds after March 21, 2022
Course Requirements
Book: MARKETING STRATEGY by O. C. Ferrell and Michael D. Hartline

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.

This course applies towards the following certificates & specializations…

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