Summer Enrollment is Open! Courses begin June 23, 2025.

Strategic Marketing

MGMT X 460.35

Elevate your marketing skills by learning how to think and practice strategically in order to meet the demands of the competitive business environment today.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
Online
In Person
Starting at $855.00
As few as 11 weeks
4.0

What you can learn.

  • Go beyond the traditional principles and tactics of marketing to practice marketing at a higher, more strategic level
  • Learn to identify trends and design long-range marketing strategies to guide a business through a competitive business environment
  • Develop a full strategic marketing plan that integrates keys skills learned in prior courses

About this course:

This capstone course allows students to put into practice key skills they have learned that address the need to understand more than just traditional marketing principles, as well as helps explain how trends develop and how to design effective, long-range marketing strategies that meet the demands of today's dynamic consumer environment. Students explore marketing trends, marketing management decision-making, consumer attitudes, niche marketing, advertising strategies, distribution channels and the use and misuse of various marketing media. 
Prerequisites
MGMT X 160 Marketing Principles and Practices and MGMT X 466 Consumer Market Research, or professionals with a minimum of two years' experience may enroll.

Summer 2025 Schedule

Date & Time
Details
Format
 
-
This section has no set meeting times.
Available
See Details
Instructor: Tito E Zamalloa
403281
Fee:
$855.00
Onlineformat icon
Notes

Internet access required. 

Refund Deadline
No refunds after July 06, 2025
Course Requirements
Book: Marketing Strategy by Ferrell & Hartline

Fall 2025 Schedule

Date & Time
Details
Format
 
-
Thursday 2:00PM - 5:00PM PT
Future Offering (Opens July 28, 2025 12:00:00 AM)
See Details
404448
Fee:
$945.00
In Personformat icon
Location: UCLA Extension Gayley Center in Westwood
Notes

Internet access required. 

UCLA Extension is closed on Thursday and Friday, November 27 & 28, 2025 for Thanksgiving.

Refund Deadline
No refunds after October 05, 2025
Course Requirements
Book: Differentiate or Die by Jack Trout
Schedule
Type
Date
Time
Location
Lecture
Thu Sep 25, 2025
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121AB
Lecture
Thu Oct 2, 2025
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121AB
Lecture
Thu Oct 9, 2025
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121AB
Lecture
Thu Oct 16, 2025
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121AB
Lecture
Thu Oct 23, 2025
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121AB
Lecture
Thu Oct 30, 2025
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121AB
Lecture
Thu Nov 6, 2025
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121AB
Lecture
Thu Nov 13, 2025
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121AB
Lecture
Thu Nov 20, 2025
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121AB
Lecture
Thu Dec 4, 2025
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Thu Dec 11, 2025
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
-
This section has no set meeting times.
Future Offering (Opens July 28, 2025 12:00:00 AM)
See Details
Instructor: Robert Liljenwall
404449
Fee:
$905.00
Onlineformat icon
Notes
Internet access required. 
Refund Deadline
No refunds after October 05, 2025
Course Requirements
Book: MARKETING STRATEGY by O. C. Ferrell and Michael D. Hartline

This course applies towards the following certificates & specializations…

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