Learn the fundamentals of marketing and develop the brand-building, analytical, and communication skills necessary to succeed in this dynamic, competitive field. Formats: Online or In-Person

This program is perfect for...

  • Individuals pursuing marketing careers
  • Business professionals interested in staying abreast of emerging trends
  • Marketers looking to refresh their skills
  • Mid-career professionals seeking new skill sets

What you can learn.

  • Marketing principles and practices
  • Brand management and integrated marketing communications
  • Digital and social media marketing
  • Consumer market research and analytics

About this program.

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Mastering the key elements of marketing – branding, promotion, research, communication – is essential for achieving success in the field. This certificate program is designed for those with no previous marketing experience and covers the principles of marketing. Students will learn brand management, market research, and gain an overview all major marketing media channels, including TV, print and digital.

Formats: Online or In Person

This certificate is approved for international students to study full time in the U.S. on an F-1 visa.

International students must meet English language proficiency requirements for admission into the program.

While most certificate programs begin each quarter, some have limited intakes for students studying on F-1 visa. Find this program on the Browse Certificate Programs page to confirm entry quarters before applying.

Learn more:


Click below to view the required and elective courses, if applicable, for this program.

Required Courses
Students must complete all five required courses listed below.
MGMT X 160
Typically Offered: Fall, Winter, Spring, Summer
MGMT X 460.41
Typically Offered: Fall, Winter, Spring, Summer
MGMT X 460.394
Typically Offered: Fall, Winter, Spring, Summer
MGMT X 460.52
Typically Offered: Fall, Winter, Spring, Summer
MGMT X 466
Typically Offered: Fall, Winter, Spring, Summer
Elective Course
Students must complete one of the courses listed below.
MGMT X 460.35
Typically Offered: Fall, Winter, Spring, Summer
MGMT X 460.484
Typically Offered: Fall, Winter, Spring, Summer

Need Help?
Book an appointment
with an Academic Advisor. 

Drop-In Advising Hour
This informal Zoom session is a platform for current and new program students to connect and ask questions to program staff. Drop in for 10 minutes or stay for the hour. Have questions about the certificate or courses, bring them with you!

Every first and third Wednesday of the month, 11am-12pm PT.

Email bamcertificate@uclaextension.edu for the meeting link.

Estimated Cost Breakdown

All courses in this program are paid for individually, unless otherwise noted. An application form is required to establish candidacy in this program. From the 'Apply Now' button, complete the online application and pay the application fee if applicable.

Application & Candidacy Fee


Estimated Program Tuition


Estimated program textbook/materials


*The Application & Candidacy Fee establishes your candidacy in the program for a period of time covering normal progress toward completion and may allow you to access a variety of program benefits.

**Federal Financial Aid Gainful Employment Disclosures

The U.S. Department of Education requires colleges and universities to disclose certain information for any financial aid eligible program that, “prepares students for gainful employment in a recognized occupation”. This information includes program costs; occupations that the program prepares students to enter; occupational profiles; on time completion rate; and for the most recent award year: the number of students who have completed the program, the number of students who complete the program within the estimated duration, the job placement rate, and the median Title IV and private loan debt incurred by those who complete the program. For gainful employment information for this program, visit our Financial Aid page.

An internship in marketing can provide you with practical experience in a variety of marketing job functions. Certificate students must complete a minimum of 20 units of program curriculum (5 courses), with a GPA of 3.0 or better, before enrolling in the internship.

Learn More

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
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