Fall enrollment starts July 28, and closes September 28. Check out the Academic Term Calendar for more information.

Writing for Marketing and Advertising

MGMT X 461A

Effective marketing and advertising campaigns have creative and resonant messages. Hone your writing skills to craft compelling messages in this course.

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What you can learn.

Build the essential skills to write clear, concise, and compelling messages
Study examples of effective writing
Practice writing tag lines, proposals, direct mail pieces, and other marketing materials

About this course:

Writing for marketing and advertising is all about crafting a message. This course aims to build the essential skills to write clear, concise, and compelling messages for all media. You study and practice writing proposals, direct mail pieces, brochure copy, sales letters, business plans, and create materials for digital delivery via the web.