Writing for Marketing and Advertising

MGMT X 461A

Effective marketing and advertising campaigns have creative and resonant messages. Hone your writing skills to craft compelling messages in this course.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
Online
Hybrid
Starting at $455.00
As few as 5 weeks
2.0

What you can learn.

  • Build the essential skills to write clear, concise, and compelling messages
  • Study examples of effective writing
  • Practice writing tag lines, proposals, direct mail pieces, and other marketing materials

About this course:

Writing for marketing and advertising is all about crafting a message. This course aims to build the essential skills to write clear, concise, and compelling messages for all media. You study and practice writing proposals, direct mail pieces, brochure copy, sales letters, business plans, and create materials for digital delivery via the web. 

Fall 2020 Schedule

Available Format(s):

These courses are fully online and have no regular meeting times.

Enrollment Closed
-
This section has no set meeting times.
Instructor: Steven Van Hook
375662
Fee:
$455.00
See Details
Refund Deadline
No refunds after October 02, 2020
Course Requirements
Book: The Copywriter’s Handbook by Bly, R.W.

Available Format(s):

Hybrid courses have both regular remote meeting times and online instruction. Click “See Details” for more information.

Future Offering (Opens November 02, 2020 12:00:00 AM)
-
Thursday 5:30PM PT - 8:30PM PT
Location: Online
Instructor: Kevin Mardesich
377384
Fee:
$455.00
See Details
Notes

Internet access required. Materials required.

Refund Deadline
No refunds after January 06, 2021
Course Requirements
Internet access required to retrieve course materials.
Schedule
Type
Date
Time
Location
Lecture
Thu Jan 7, 2021
5:30PM PT - 8:30PM PT
Online
Lecture
Thu Jan 14, 2021
5:30PM PT - 8:30PM PT
Online
Lecture
Thu Jan 21, 2021
5:30PM PT - 8:30PM PT
Online
Lecture
Thu Jan 28, 2021
5:30PM PT - 8:30PM PT
Online
Lecture
Thu Feb 4, 2021
5:30PM PT - 8:30PM PT
Online

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
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