Writing for Marketing and Advertising
MGMT X 461A
Effective marketing and advertising campaigns have creative and resonant messages. Hone your writing skills to craft compelling messages in this course.
Fall
Winter
Spring
Summer
Hybrid
Starting at $455.00
As few as 5 weeks
2.0
What you can learn.
- Build the essential skills to write clear, concise, and compelling messages
- Study examples of effective writing
- Practice writing tag lines, proposals, direct mail pieces, and other marketing materials
About this course:
Writing for marketing and advertising is all about crafting a message. This course aims to build the essential skills to write clear, concise, and compelling messages for all media. You study and practice writing proposals, direct mail pieces, brochure copy, sales letters, business plans, and create materials for digital delivery via the web.Winter 2021 Schedule
Available Format(s):
Hybrid courses have both regular remote meeting times and online instruction. Click “See Details” for more information.
Enrollment Closed
-
Thursday 5:30PM PT - 8:30PM PT
Location:
Online
Instructor:
Kevin Mardesich
377384
Fee:
$455.00
Notes
Internet access required.
Refund Deadline
No refunds after January 13, 2021
Course Requirements
Internet access required to retrieve course materials.
Book:
The Copywriter’s Handbook
by Robert W. Bly
Macmillan
ISBN 9781250238016
Schedule
Type
Date
Time
Location
Lecture
Thu Jan 7, 2021
5:30PM PT - 8:30PM PT
Online
Lecture
Thu Jan 14, 2021
5:30PM PT - 8:30PM PT
Online
Lecture
Thu Jan 21, 2021
5:30PM PT - 8:30PM PT
Online
Lecture
Thu Jan 28, 2021
5:30PM PT - 8:30PM PT
Online
Lecture
Thu Feb 4, 2021
5:30PM PT - 8:30PM PT
Online
Contact Us
Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
This course applies towards the following certificates & specializations…
Corporate Education
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