MGMT X 461A

Effective marketing and advertising campaigns have creative and resonant messages. Hone your writing skills to craft compelling messages in this course.

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Typically Available

Fall

Winter

Spring

Summer

Duration

As few as 5 weeks

Units

2.0

Current Formats

Live Online

Cost

Starting at $525.00

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What you can learn.

Build the essential skills to write clear, concise, and compelling messages

Study examples of effective writing

Practice writing tag lines, proposals, direct mail pieces, and other marketing materials

About This Course

Writing for marketing and advertising is all about crafting a message. This course aims to build the essential skills to write clear, concise, and compelling messages for all media. You study and practice writing proposals, direct mail pieces, brochure copy, sales letters, business plans, and create materials for digital delivery via the web.

Winter 2026 Schedule

Date

Details

Format

January 7 - February 4

Wednesday 5:30PM - 7:00PM PT

Instructor:

Kevin Mardesich

REG#

406041

Fee:

$525.00

Live Online

Remote Classroom

Updating...

Notes

Internet access required.

Deadline

Refunds only available from November 03, 2025 to January 11, 2026

Course Requirements

Course Syllabus

Schedule

Type

Date

Time

Location

Lecture

Wed Jan 7, 2026

5:30PM PT - 7:00PM PT

Remote Classroom

Lecture

Wed Jan 14, 2026

5:30PM PT - 7:00PM PT

Remote Classroom

Lecture

Wed Jan 21, 2026

5:30PM PT - 7:00PM PT

Remote Classroom

Lecture

Wed Jan 28, 2026

5:30PM PT - 7:00PM PT

Remote Classroom

Lecture

Wed Feb 4, 2026

5:30PM PT - 7:00PM PT

Remote Classroom

This course applies toward the following programs

General Business Studies with Concentration in Marketing

certificate

General Business Studies with Concentration in Marketing

certificate Build a strong business foundation and gain marketing skills to stand out, drive growth, and succeed in any industry. We recommend you speak with one of our student advisors before beginning this program.

Build a strong business foundation and gain marketing skills to stand out, drive growth, and succeed in any industry. We recommend you speak with one of our student advisors before beginning this program.