Writing for Marketing and Advertising

MGMT X 461A

Effective marketing and advertising campaigns have creative and resonant messages. Hone your writing skills to craft compelling messages in this course.

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READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
In-Person
Starting at $455.00
As few as 5 weeks
2.0
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What you can learn.

  • Build the essential skills to write clear, concise, and compelling messages
  • Study examples of effective writing
  • Practice writing tag lines, proposals, direct mail pieces, and other marketing materials

About this course:

Writing for marketing and advertising is all about crafting a message. This course aims to build the essential skills to write clear, concise, and compelling messages for all media. You study and practice writing proposals, direct mail pieces, brochure copy, sales letters, business plans, and create materials for digital delivery via the web. 

Winter 2022 Schedule

Date & Time
Details
Format
 
-
Thursday 7:00PM - 10:00PM PT
Future Offering (Opens November 01, 2021 12:00:00 AM)
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Instructor: Arnold Zelonka
383837
Fee:
$455.00
In-Personformat icon
Location: UCLA
Updating...
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Notes

Internet access required. 

Refund Deadline
No refunds after January 12, 2022
Course Requirements
Internet access required to retrieve course materials.
Course syllabus not yet available.
Schedule
Type
Date
Time
Location
Lecture
Thu Jan 6, 2022
7:00PM PT - 10:00PM PT
UCLA
Haines Hall A25
Lecture
Thu Jan 13, 2022
7:00PM PT - 10:00PM PT
UCLA
Haines Hall A25
Lecture
Thu Jan 20, 2022
7:00PM PT - 10:00PM PT
UCLA
Haines Hall A25
Lecture
Thu Jan 27, 2022
7:00PM PT - 10:00PM PT
UCLA
Haines Hall A25
Lecture
Thu Feb 3, 2022
7:00PM PT - 10:00PM PT
UCLA
Haines Hall A25

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
phone-icon 310-206-4271
phone-icon bamcertificate@uclaextension.edu

This course applies towards the following certificates & specializations…

Strategic Branding and Public Relations
strategic-branding-and-public-relations-ce0581
General Business Studies with Concentration in Marketing
general-business-studies-with-concentration-in-marketing-ce0117
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