Build the essential skills to write clear, concise, and compelling messages
Study examples of effective writing
Practice writing tag lines, proposals, direct mail pieces, and other marketing materials
About this course:
Writing for marketing and advertising is all about crafting a message. This course aims to build the essential skills to write clear, concise, and compelling messages for all media. You study and practice writing proposals, direct mail pieces, brochure copy, sales letters, business plans, and create materials for digital delivery via the web.