MGMT X 461A

Effective marketing and advertising campaigns have creative and resonant messages. Hone your writing skills to craft compelling messages in this course.

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Typically Available

Fall

Winter

Spring

Summer

Duration

As few as 5 weeks

Units

2.0

Current Formats

Online

Cost

Starting at $525.00

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What you can learn.

Build the essential skills to write clear, concise, and compelling messages

Study examples of effective writing

Practice writing tag lines, proposals, direct mail pieces, and other marketing materials

About This Course

Writing for marketing and advertising is all about crafting a message. This course aims to build the essential skills to write clear, concise, and compelling messages for all media. You study and practice writing proposals, direct mail pieces, brochure copy, sales letters, business plans, and create materials for digital delivery via the web.

Fall 2026 Schedule

Date

Details

Format

September 21 - October 25

This section has no set meeting times.

Instructor:

Steven Van Hook

REG#

409540

Fee:

$525.00

Online

Updating...

Notes

Internet access required.

Deadline

Refunds only available from July 27, 2026 to September 27, 2026

Course Requirements

Book: The Copywriter’s Handbook by Bly, R.W.

Holt Paperbacks

Course Syllabus

This course applies toward the following programs

General Business Studies with Concentration in Marketing

certificate

General Business Studies with Concentration in Marketing

certificate Build a strong business foundation and gain marketing skills to stand out, drive growth, and succeed in any industry. We recommend you speak with one of our student advisors before beginning this program.

Build a strong business foundation and gain marketing skills to stand out, drive growth, and succeed in any industry. We recommend you speak with one of our student advisors before beginning this program.