Writing for Marketing and Advertising
MGMT X 461A
Effective marketing and advertising campaigns have creative and resonant messages. Hone your writing skills to craft compelling messages in this course.
Fall
Winter
Spring
Summer
Remote Instruction
Starting at $455.00
As few as 5 weeks
2.0
What you can learn.
- Build the essential skills to write clear, concise, and compelling messages
- Study examples of effective writing
- Practice writing tag lines, proposals, direct mail pieces, and other marketing materials
About this course:
Writing for marketing and advertising is all about crafting a message. This course aims to build the essential skills to write clear, concise, and compelling messages for all media. You study and practice writing proposals, direct mail pieces, brochure copy, sales letters, business plans, and create materials for digital delivery via the web.Summer 2020 Schedule
Available Format(s):
These courses meet regularly and are fully online. Click “See Details” below for more information.
Available
-
Thursday 6:30PM PDT - 9:30PM PDT
Location:
Online
Instructor:
Kevin Mardesich
374086
Fee:
$455.00
26 days left. Enroll by Jun 25, 2020
Notes
Internet access required. Materials required.
Refund Deadline
No refunds after July 08, 2020
Course Requirements
Internet access required to retrieve course materials.
Book:
The Copywriter’s Handbook
by Robert W. Bly
Macmillan
ISBN 9781250238016
Schedule
Type
Date
Time
Location
Lecture
Thu Jun 25, 2020
6:30PM PDT - 9:30PM PDT
Online
Lecture
Thu Jul 2, 2020
6:30PM PDT - 9:30PM PDT
Online
Lecture
Thu Jul 9, 2020
6:30PM PDT - 9:30PM PDT
Online
Lecture
Thu Jul 16, 2020
6:30PM PDT - 9:30PM PDT
Online
Lecture
Thu Jul 23, 2020
6:30PM PDT - 9:30PM PDT
Online
Contact Us
Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
This course applies towards the following certificates & specializations…
Corporate Education
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