Writing for Public Relations
MGMT X 469.12
Designed for those already possessing well-honed writing skills, this course surveys the breadth of professional public relations writing in its many forms.
Starting at $765.00
As few as 11 weeks
What you can learn.
- Create news releases, pitch letters, media advisories, and biographies
- Learn to write position papers, speeches, and feature writing
- Explore crisis communications and other typical public relations writing as part of a strategic public relations campaign
About this course:This course provides a detailed survey of professional public relations writing in its many forms. It is structured to illustrate both the style and content of corporate, agency, nonprofit, and special client writing tasks in today's highly competitive public relations market. This class is directed toward those already possessing well-honed writing skills. Students create their own examples of news releases, pitch letters, biographies, position papers, media advisories, feature writing, speeches, crisis communications, and other typical public relations writing as part of a strategic public relations campaign kit.
MGMT X 469.11 Fundamentals of Public Relations or equivalent experience and consent of the instructor.
Winter 2021 Schedule
These courses are fully online and have no regular meeting times.
This section has no set meeting times.
Instructor: Steven Van Hook
No refunds after January 08, 2021
Internet access required to retrieve course materials.
Book: Public Relations Writing: Strategies and Structures by Doug Newsom and Jim Haynes
(Optional) Associated Press Stylebook