Writing for Public Relations

MGMT X 469.12

Designed for those already possessing well-honed writing skills, this course surveys the breadth of professional public relations writing in its many forms.

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What you can learn.

Create news releases, pitch letters, media advisories, and biographies
Learn to write position papers, speeches, and feature writing
Explore crisis communications and other typical public relations writing as part of a strategic public relations campaign

About this course:

This course provides a detailed survey of professional public relations writing in its many forms. It is structured to illustrate both the style and content of corporate, agency, nonprofit, and special client writing tasks in today's highly competitive public relations market. This class is directed to those already possessing well-honed writing skills. Students create their own examples of news releases, pitch letters, biographies, position papers, media advisories, feature writing, speeches, crisis communications, and other typical public relations writing as part of a strategic public relations campaign kit.

Prerequisites

MGMT X 432 Reporting and Writing I and MGMT X 469.11 Fundamentals of Public Relations or equivalent experience and consent of the instructor.