Writing for Public Relations

This course provides a detailed survey of professional public relations writing in its many forms. It is structured to illustrate both the style and content of corporate, agency, nonprofit and special client writing tasks in today's highly competitive public relations market. This class is directed toward those already possessing well-honed writing skills. Students create their own examples of news releases, pitch letters, biographies, position papers, media advisories, feature writing, speeches, crisis communications and other typical public relations writing as part of a strategic public relations campaign kit.