Writing for Public Relations
Designed for those already possessing well-honed writing skills, this course surveys the breadth of professional public relations writing in its many forms.
What you can learn.
- Create news releases, pitch letters, media advisories, and biographies
- Learn to write position papers, speeches, and feature writing
- Explore crisis communications and other typical public relations writing as part of a strategic public relations campaign
About this course:This course provides a detailed survey of professional public relations writing in its many forms. It is structured to illustrate both the style and content of corporate, agency, nonprofit, and special client writing tasks in today's highly competitive public relations market. This class is directed toward those already possessing well-honed writing skills. Students create their own examples of news releases, pitch letters, biographies, position papers, media advisories, feature writing, speeches, crisis communications, and other typical public relations writing as part of a strategic public relations campaign kit.
Fall 2020 Schedule
These courses have regular meeting times and are fully online, via remote instruction. Click “See Details” below for more information.
These courses are fully online and have no regular meeting times.
Enrollment limited to 25 students. Internet access required. Materials required.