Writing for Public Relations

MGMT X 469.12

Designed for those already possessing well-honed writing skills, this course surveys the breadth of professional public relations writing in its many forms.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Remote Instruction
Online
Starting at $765.00
As few as 11 weeks
4.0

What you can learn.

  • Create news releases, pitch letters, media advisories, and biographies
  • Learn to write position papers, speeches, and feature writing
  • Explore crisis communications and other typical public relations writing as part of a strategic public relations campaign

About this course:

This course provides a detailed survey of professional public relations writing in its many forms. It is structured to illustrate both the style and content of corporate, agency, nonprofit, and special client writing tasks in today's highly competitive public relations market. This class is directed toward those already possessing well-honed writing skills. Students create their own examples of news releases, pitch letters, biographies, position papers, media advisories, feature writing, speeches, crisis communications, and other typical public relations writing as part of a strategic public relations campaign kit. 
Prerequisites
MGMT X 432 Reporting and Writing I and MGMT X 469.11 Fundamentals of Public Relations or equivalent experience and consent of the instructor.

Fall 2020 Schedule

Available Format(s):

These courses have regular meeting times and are fully online, via remote instruction. Click “See Details” below for more information.

Enrollment Closed
-
Tuesday 7:00PM PT - 10:00PM PT
Location: Online
Instructor: Joann Killeen
375641
Fee:
$765.00
See Details
Refund Deadline
No refunds after October 12, 2020
Course Requirements
Book: Associated Press Stylebook 2020-2022 by Associated Press
Internet access required to retrieve course materials.
Schedule
Type
Date
Time
Location
Lecture
Tue Sep 29, 2020
7:00PM PT - 10:00PM PT
Online
Lecture
Tue Oct 6, 2020
7:00PM PT - 10:00PM PT
Online
Lecture
Tue Oct 13, 2020
7:00PM PT - 10:00PM PT
Online
Lecture
Tue Oct 20, 2020
7:00PM PT - 10:00PM PT
Online
Lecture
Tue Oct 27, 2020
7:00PM PT - 10:00PM PT
Online
Lecture
Tue Nov 3, 2020
7:00PM PT - 10:00PM PT
Online
Lecture
Tue Nov 10, 2020
7:00PM PT - 10:00PM PT
Online
Lecture
Tue Nov 17, 2020
7:00PM PT - 10:00PM PT
Online
Lecture
Tue Nov 24, 2020
7:00PM PT - 10:00PM PT
Online
Lecture
Tue Dec 1, 2020
7:00PM PT - 10:00PM PT
Online
Lecture
Tue Dec 8, 2020
7:00PM PT - 10:00PM PT
Online

Available Format(s):

These courses are fully online and have no regular meeting times.

Future Offering (Opens November 02, 2020 12:00:00 AM)
-
This section has no set meeting times.
Instructor: Steven Van Hook
377396
Fee:
$765.00
See Details
Notes

Enrollment limited to 25 students. Internet access required. Materials required.

Refund Deadline
No refunds after January 08, 2021
Course Requirements
Internet access required to retrieve course materials.

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
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