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Digital Entertainment Project Management in the Age of AI

MGMT 891.11

This course explores practical project management strategies for creative-technical environments, including streaming, gaming, digital media, and entertainment production. Participants develop skills in planning, prioritization, risk management, cross-functional communication, and the responsible use of AI throughout the project lifecycle.

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About This Course

Digital Entertainment Project Management in the Age of AI provides practical project management strategies for creative-technical environments including streaming, gaming, digital media, film and television production technology, live events, and content operations. Through an intensive, case-based workshop, participants learn to frame product problems, develop actionable requirements, prioritize competing initiatives, build delivery plans around immovable deadlines, manage risk and change, and communicate effectively with executives and cross-functional teams. The course also examines the use of AI throughout the project management workflow, with emphasis on evaluating AI-generated output, maintaining human judgment, and establishing appropriate governance and decision rights. Participants apply these concepts through collaborative exercises and produce practical tools and artifacts that can be adapted to real-world projects.