Advertising Design

DESMA X 479.6D
Work in an agency-inspired environment to develop concepts and strategies to deliver information, products, and brands that engage the consumer.
READ MORE ABOUT THIS COURSE
Classroom
Starting at $759.00
As few as 11 weeks
4.0 Credits

What you can learn.

  • Understand advertising design through the historical context as well as the contemporary application
  • Build skills in brainstorming, researching, and group critique
  • Understand and apply practical and conceptual approaches to advertising design, as well as explore unconventional contexts
  • Understand the creative brief and apply strategic design solutions
  • Learn how traditional and social media integrations can deliver tangible experiences targeted to key groups

About this course:

All advertising across all media is the combined whole of specialized functions: writing, design, direction, and resource management. Strong brands are simple, understandable expressions that must connect with consumers in an increasingly transparent, digitally connected world. In this course, students work in an agency-inspired environment to develop concepts and strategies to deliver information, products, and brands that engage the consumer, with a focus on creating sustainable, ethical, persuasive practices. Learn how traditional and social media integrations can deliver tangible experiences targeted to key groups.
Suggested Prerequisites

It is advisable that you complete the following (or equivalent) since they are prerequisites for Advertising Design.

Core Design Concepts or equivalent.

Summer 2019 Schedule

These courses meet in person and make use of an online presence to varying degrees.

Available
-
Wednesday 7:00PM - 10:00PM
Instructor: Patrick Fredrickson
368209
Fee:
$759.00
37 days left. Enroll by Jun 26, 2019
See Details
Notes

Enrollment limited. 

Refund Deadline
No refunds after July 3, 2019
Course Requirements
Book: The Advertising Concept Book by Pete Barry
Schedule
Type
Date
Time
Location
Discussion
Wed Jun 26, 2019
7:00PM - 10:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 407
Discussion
Wed Jul 3, 2019
7:00PM - 10:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 407
Discussion
Wed Jul 10, 2019
7:00PM - 10:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 407
Discussion
Wed Jul 17, 2019
7:00PM - 10:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 407
Discussion
Wed Jul 24, 2019
7:00PM - 10:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 407
Discussion
Wed Jul 31, 2019
7:00PM - 10:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 407
Discussion
Wed Aug 7, 2019
7:00PM - 10:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 407
Discussion
Wed Aug 14, 2019
7:00PM - 10:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 407
Discussion
Wed Aug 21, 2019
7:00PM - 10:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 407
Discussion
Wed Aug 28, 2019
7:00PM - 10:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 407
Discussion
Wed Sep 4, 2019
7:00PM - 10:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 407

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.

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