Understand advertising design through the historical context as well as the contemporary application
Build skills in brainstorming, researching, and group critique
Understand and apply practical and conceptual approaches to advertising design, as well as explore unconventional contexts
Understand the creative brief and apply strategic design solutions
Learn how traditional and social media integrations can deliver tangible experiences targeted to key groups
About this course:
All advertising across all media is the combined whole of specialized functions: writing, design, direction, and resource management. Strong brands are simple, understandable expressions that must connect with consumers in an increasingly transparent, digitally connected world. In this course, students work in an agency-inspired environment to develop concepts and strategies to deliver information, products, and brands that engage the consumer—with a focus on creating sustainable, ethical, and persuasive practices. Learn how traditional and social media integrations can deliver tangible experiences targeted to key groups.
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