Advertising Design

DESMA X 479.6D
Work in an agency-inspired environment to develop concepts and strategies to deliver information, products, and brands that engage the consumer.
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What you can learn.

  • Understand advertising design through the historical context as well as the contemporary application
  • Build skills in brainstorming, researching, and group critique
  • Understand and apply practical and conceptual approaches to advertising design, as well as explore unconventional contexts
  • Understand the creative brief and apply strategic design solutions
  • Learn how traditional and social media integrations can deliver tangible experiences targeted to key groups

About this course:

All advertising across all media is the combined whole of specialized functions: writing, design, direction, and resource management. Strong brands are simple, understandable expressions that must connect with consumers in an increasingly transparent, digitally connected world. In this course, students work in an agency-inspired environment to develop concepts and strategies to deliver information, products, and brands that engage the consumer, with a focus on creating sustainable, ethical, persuasive practices. Learn how traditional and social media integrations can deliver tangible experiences targeted to key groups.
Suggested Prerequisites

It is advisable that you complete the following (or equivalent) since they are prerequisites for Advertising Design.

Core Design Concepts or equivalent.

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.

This course applies towards the following certificates & specializations…

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