Advertising Design

DESMA X 479.6D

Work in an agency-inspired environment to develop concepts and strategies to deliver information, products, and brands that engage the consumer.

READ MORE ABOUT THIS COURSE
Fall
Summer
Online
Starting at $759.00
As few as 11 weeks
4.0

What you can learn.

  • Understand advertising design through the historical context as well as the contemporary application
  • Build skills in brainstorming, researching, and group critique
  • Understand and apply practical and conceptual approaches to advertising design, as well as explore unconventional contexts
  • Understand the creative brief and apply strategic design solutions
  • Learn how traditional and social media integrations can deliver tangible experiences targeted to key groups

About this course:

All advertising across all media is the combined whole of specialized functions: writing, design, direction, and resource management. Strong brands are simple, understandable expressions that must connect with consumers in an increasingly transparent, digitally connected world. In this course, students work in an agency-inspired environment to develop concepts and strategies to deliver information, products, and brands that engage the consumer—with a focus on creating sustainable, ethical, and persuasive practices. Learn how traditional and social media integrations can deliver tangible experiences targeted to key groups.
Prerequisites
Core Design Concepts or equivalent.

Fall 2021 Schedule

Date & Time
Details
Format
 
-
This section has no set meeting times.
Available
See Details
Instructor: Patrick Fredrickson
382718
Fee:
$759.00
Onlineformat icon
ENROLL BY: Sep 22, 2021
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Notes

Enrollment limited. 

Refund Deadline
No refunds after September 26, 2021
Course Requirements
Book: The Advertising Concept Book by Pete Barry
Book: Design for How People Think by John Whalen

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.

This course applies towards the following certificates & specializations…

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