Brand Identity and Campaign

Master the art of building a brand identity system from the ground up. This course builds upon design principles, guiding students to deeply understand and authentically convey a company’s mission. By crafting essential brand elements—such as logos, color palettes, typography, iconography, and brand voice—students will create a comprehensive brand style guide. The guide will then serve as the foundation for a cohesive brand campaign that spans 360 marketing platforms, including digital, print, and experiential touchpoints, ensuring the brand resonates powerfully with its audience.