Design III: Branding

DESMA X 479.2D

Learn to develop memorable identity systems using symbols, icons, logos, and comprehensive environments.

What you can learn.

Create a comprehensive brand for the portfolio
Understand the many aspects that come together to comprise a meaningful environment
Explore ways of designing a flexible structure and visually compelling style that would allow for diversity and unity of elements and contexts
Use cutting-edge approaches in design thinking and group work

About this course:

Learn to develop memorable identity systems using symbols, icons, logos, and comprehensive environments to define and reinforce personality, tone, and voice. The goal is to create a meaningful, dynamic relationship with the customer.

Prerequisites

DESMA X 479.6A Design Fundamentals; DESMA X 479.4A Typography; proficiency with Photoshop, Illustrator, and InDesign.