Touring, Tour Accounting, and Merchandising

MUSC X 448.86
Understand the business and mechanics of the concert touring industry with insights into planning shows, acquiring revenue through ticket sales and merchandising, and maximizing profits through marketing and promotion.
READ MORE ABOUT THIS COURSE
Classroom
Starting at $699.00
As few as 10 weeks
4.0

What you can learn.

  • Gain an understanding of such different tour revenue streams as ticket sales, sponsorship income, and merchandising
  • Learn how to maximize tour profits through effective marketing, promotion, budgeting and monitoring
  • Understand these processes firsthand from industry guest speakers

About this course:

Discover the fundamental aspects of the concert touring industry. This course guides students through the entire touring process from planning to settling live performances. Participants gain an understanding of such different tour revenue streams as ticket sales, sponsorship income, and merchandising. Students also learn how to maximize tour profits through effective marketing, promotion, budgeting, and monitoring. Instruction includes lectures, industry guest speakers, and discussion.

Summer 2019 Schedule

Available Format(s):

These courses meet in person and make use of an online presence to varying degrees.

Available
-
Wednesday 6:30PM - 10:00PM
Location: UCLA
Instructor: Karl Louis
367923
Fee:
$699.00
14 days left. Enroll by Jul 3, 2019
See Details
Notes

Internet access required.

Refund Deadline
No refunds after July 16, 2019
Course Requirements
Internet access required to retrieve course materials.
Schedule
Type
Date
Time
Location
Lecture
Wed Jul 3, 2019
6:30PM - 10:00PM
UCLA
School of Public Affairs Bldg. 1222
Lecture
Wed Jul 10, 2019
6:30PM - 10:00PM
UCLA
School of Public Affairs Bldg. 1222
Lecture
Wed Jul 17, 2019
6:30PM - 10:00PM
UCLA
School of Public Affairs Bldg. 1222
Lecture
Wed Jul 24, 2019
6:30PM - 10:00PM
UCLA
School of Public Affairs Bldg. 1222
Lecture
Wed Jul 31, 2019
6:30PM - 10:00PM
UCLA
School of Public Affairs Bldg. 1222
Lecture
Wed Aug 7, 2019
6:30PM - 10:00PM
UCLA
School of Public Affairs Bldg. 1222
Lecture
Wed Aug 14, 2019
6:30PM - 10:00PM
UCLA
School of Public Affairs Bldg. 1222
Lecture
Wed Aug 21, 2019
6:30PM - 10:00PM
UCLA
School of Public Affairs Bldg. 1222
Lecture
Wed Aug 28, 2019
6:30PM - 10:00PM
UCLA
School of Public Affairs Bldg. 1222
Lecture
Wed Sep 4, 2019
6:30PM - 10:00PM
UCLA
School of Public Affairs Bldg. 1222

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.

This course applies towards the following certificates & specializations…

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