Touring, Tour Accounting, and Merchandising

MUSC X 448.86
Understand the business and mechanics of the concert touring industry with insights into planning shows, acquiring revenue through ticket sales and merchandising, and maximizing profits through marketing and promotion.
READ MORE ABOUT THIS COURSE
Classroom
Starting at $699.00
As few as 11 weeks
4.0 Credits

What you can learn.

  • Gain an understanding of such different tour revenue streams as ticket sales, sponsorship income, and merchandising
  • Learn how to maximize tour profits through effective marketing, promotion, budgeting and monitoring
  • Understand these processes firsthand from industry guest speakers

About this course:

Discover the fundamental aspects of the concert touring industry. This course guides students through the entire touring process from planning to settling live performances. Participants gain an understanding of such different tour revenue streams as ticket sales, sponsorship income, and merchandising. Students also learn how to maximize tour profits through effective marketing, promotion, budgeting and monitoring. Instruction includes lectures, industry guest speakers, and discussion.

Winter 2019 Schedule

These courses meet in person and make use of an online presence to varying degrees.

Available
-
Wednesday 7:00PM - 10:00PM
Location: UCLA
Instructor: Karl Louis
364444
Fee:
$699.00
28 days left. Enroll by Jan 9, 2019
See Details
Notes

Internet access required. Materials required. 

Refund Deadline
No refunds after January 22, 2019
Course Requirements
Internet access required to retrieve course materials.
Schedule
Type
Date
Time
Location
Lecture
Wed Jan 9, 2019
7:00PM - 10:00PM
UCLA
School of Public Affairs Bldg. 1222
Lecture
Wed Jan 16, 2019
7:00PM - 10:00PM
UCLA
School of Public Affairs Bldg. 1222
Lecture
Wed Jan 23, 2019
7:00PM - 10:00PM
UCLA
School of Public Affairs Bldg. 1222
Lecture
Wed Jan 30, 2019
7:00PM - 10:00PM
UCLA
School of Public Affairs Bldg. 1222
Lecture
Wed Feb 6, 2019
7:00PM - 10:00PM
UCLA
School of Public Affairs Bldg. 1222
Lecture
Wed Feb 13, 2019
7:00PM - 10:00PM
UCLA
School of Public Affairs Bldg. 1222
Lecture
Wed Feb 20, 2019
7:00PM - 10:00PM
UCLA
School of Public Affairs Bldg. 1222
Lecture
Wed Feb 27, 2019
7:00PM - 10:00PM
UCLA
School of Public Affairs Bldg. 1222
Lecture
Wed Mar 6, 2019
7:00PM - 10:00PM
UCLA
School of Public Affairs Bldg. 1222
Lecture
Wed Mar 13, 2019
7:00PM - 10:00PM
UCLA
School of Public Affairs Bldg. 1222
Lecture
Wed Mar 20, 2019
7:00PM - 10:00PM
UCLA
School of Public Affairs Bldg. 1222

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.

This course applies towards the following certificates & specializations…

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