Touring, Tour Accounting, and Merchandising

MUSC X 448.86

Understand the business and mechanics of the concert touring industry with insights into planning shows, acquiring revenue through ticket sales and merchandising, and maximizing profits through marketing and promotion.

READ MORE ABOUT THIS COURSE
Classroom
Starting at $699.00
As few as 11 weeks
4.0

What you can learn.

  • Gain an understanding of such different tour revenue streams as ticket sales, sponsorship income, and merchandising
  • Learn how to maximize tour profits through effective marketing, promotion, budgeting and monitoring
  • Understand these processes firsthand from industry guest speakers

About this course:

Discover the fundamental aspects of the concert touring industry. This course guides students through the entire touring process, from planning to settling live performances. Participants gain an understanding of different tour revenue streams, such as ticket sales, sponsorship income, and merchandising. Students also learn how to maximize tour profits through effective marketing, promotion, budgeting, and monitoring. Instruction includes lectures, industry guest speakers, and discussion.

Winter 2020 Schedule

Available Format(s):

These courses meet in person and make use of an online presence to varying degrees.

Future Offering (Opens November 04, 2019 12:00:00 AM)
-
Wednesday 7:00PM - 10:00PM
Location: UCLA
371209
Fee:
$699.00
See Details
Notes

Internet access required.

Refund Deadline
No refunds after January 21, 2020
Course Requirements
Internet access required to retrieve course materials.
Schedule
Type
Date
Time
Location
Lecture
Wed Jan 8, 2020
7:00PM - 10:00PM
UCLA
Dodd Hall 175
Lecture
Wed Jan 15, 2020
7:00PM - 10:00PM
UCLA
Dodd Hall 175
Lecture
Wed Jan 22, 2020
7:00PM - 10:00PM
UCLA
Dodd Hall 175
Lecture
Wed Jan 29, 2020
7:00PM - 10:00PM
UCLA
Dodd Hall 175
Lecture
Wed Feb 5, 2020
7:00PM - 10:00PM
UCLA
Dodd Hall 175
Lecture
Wed Feb 12, 2020
7:00PM - 10:00PM
UCLA
Dodd Hall 175
Lecture
Wed Feb 19, 2020
7:00PM - 10:00PM
UCLA
Dodd Hall 175
Lecture
Wed Feb 26, 2020
7:00PM - 10:00PM
UCLA
Dodd Hall 175
Lecture
Wed Mar 4, 2020
7:00PM - 10:00PM
UCLA
Dodd Hall 175
Lecture
Wed Mar 11, 2020
7:00PM - 10:00PM
UCLA
Dodd Hall 175
Lecture
Wed Mar 18, 2020
7:00PM - 10:00PM
UCLA
Dodd Hall 175

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.

This course applies towards the following certificates & specializations…

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