Touring, Tour Accounting, and Merchandising

MUSC X 448.86

Understand the business and mechanics of the concert touring industry with insights into planning shows, acquiring revenue through ticket sales and merchandising, and maximizing profits through marketing and promotion.

READ MORE ABOUT THIS COURSE
Winter
Summer
Remote Instruction
Starting at $699.00
As few as 11 weeks
4.0

What you can learn.

  • Gain an understanding of such different tour revenue streams as ticket sales, sponsorship income, and merchandising
  • Learn how to maximize tour profits through effective marketing, promotion, budgeting and monitoring
  • Understand these processes firsthand from industry guest speakers

About this course:

Discover the fundamental aspects of the concert touring industry. This course guides students through the entire touring process, from planning to settling live performances. Participants gain an understanding of different tour revenue streams, such as ticket sales, sponsorship income, and merchandising. Students also learn how to maximize tour profits through effective marketing, promotion, budgeting, and monitoring. Instruction includes lectures, industry guest speakers, and discussion.

Winter 2021 Schedule

Available Format(s):

These courses have regular meeting times and are fully online, via remote instruction. Click “See Details” below for more information.

Available
-
Wednesday 7:00PM PT - 10:00PM PT
Location: Online
Instructor: Seven Bailey
377196
Fee:
$699.00
33 days left. Enroll by Jan 6, 2021
See Details
Notes

Internet access required.

Refund Deadline
No refunds after January 19, 2021
Course Requirements
Internet access required to retrieve course materials.
Schedule
Type
Date
Time
Location
Lecture
Wed Jan 6, 2021
7:00PM PT - 10:00PM PT
Online
Lecture
Wed Jan 13, 2021
7:00PM PT - 10:00PM PT
Online
Lecture
Wed Jan 20, 2021
7:00PM PT - 10:00PM PT
Online
Lecture
Wed Jan 27, 2021
7:00PM PT - 10:00PM PT
Online
Lecture
Wed Feb 3, 2021
7:00PM PT - 10:00PM PT
Online
Lecture
Wed Feb 10, 2021
7:00PM PT - 10:00PM PT
Online
Lecture
Wed Feb 17, 2021
7:00PM PT - 10:00PM PT
Online
Lecture
Wed Feb 24, 2021
7:00PM PT - 10:00PM PT
Online
Lecture
Wed Mar 3, 2021
7:00PM PT - 10:00PM PT
Online
Lecture
Wed Mar 10, 2021
7:00PM PT - 10:00PM PT
Online
Lecture
Wed Mar 17, 2021
7:00PM PT - 10:00PM PT
Online

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.

This course applies towards the following certificates & specializations…

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