The Psychology of Compelling Storytelling


Learn to apply concepts that make stories powerful and memorable in this course exploring what readers can’t resist.

Starting at $695.00
As few as 10 weeks

What you can learn.

  • Identify what makes storytelling so powerful for readers
  • Understand what processes guide attention and decision making
  • Apply concepts from psychology and communication studies to your writing
  • Learn to craft persuasive, meaningful story elements

About this course:

Novice storytellers tend to associate the quality of a story with the quality of its prose. While a clear and concise style will facilitate understanding, the commercial success of “poorly written” books demonstrates that good storytelling, the kind of storytelling that fascinates and persuades, calls for a different skill: the ability to create urgency. This is not a writing course. This course explains how it is that stories engage and persuade and provides a theoretical background of the mental processes that guide attention and decision making as well as of the limits of cognition so that students can apply that knowledge to the crafting of more engaging and more persuasive stories. For that purpose, this course takes a multidisciplinary approach to storytelling, borrowing concepts from media psychology, communication studies, social psychology, and even seemingly unrelated disciplines such as cognitive neuroscience and ethology, the study of animal behavior.

Winter 2021 Schedule

Available Format(s):

These courses are fully online and have no regular meeting times.

Future Offering (Opens November 02, 2020 12:00:00 AM)
This section has no set meeting times.
Instructor: Carlos Allende
See Details
Enrollment limited to 15 students. Internet access required. 
Refund Deadline
No refunds after January 27, 2021
Course Requirements
Internet access required to retrieve course materials.

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.

This course applies towards the following certificates & specializations…

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