The Psychology of Compelling Storytelling

WRITING X 463.7E

Learn to apply concepts that make stories powerful and memorable in this course exploring what readers can’t resist.

READ MORE ABOUT THIS COURSE
In-Person
Starting at $695.00
As few as 10 weeks
3.0

What you can learn.

  • Identify what makes storytelling so powerful for readers
  • Understand what processes guide attention and decision making
  • Apply concepts from psychology and communication studies to your writing
  • Learn to craft persuasive, meaningful story elements

About this course:

Novice storytellers tend to associate the quality of a story with the quality of its prose. While a clear and concise style will facilitate understanding, the commercial success of “poorly written” books demonstrates that good storytelling, the kind of storytelling that fascinates and persuades, calls for a different skill: the ability to create urgency. This is not a writing course. This course explains how it is that stories engage and persuade and provides a theoretical background of the mental processes that guide attention and decision making as well as of the limits of cognition so that students can apply that knowledge to the crafting of more engaging and more persuasive stories. For that purpose, this course takes a multidisciplinary approach to storytelling, borrowing concepts from media psychology, communication studies, social psychology, and even seemingly unrelated disciplines such as cognitive neuroscience and ethology, the study of animal behavior.

Winter 2022 Schedule

Date & Time
Details
Format
 
-
Wednesday 7:00PM - 10:00PM PT
Future Offering (Opens November 01, 2021 12:00:00 AM)
See Details
Instructor: Carlos Allende
383592
Fee:
$695.00
In-Personformat icon
Location: UCLA Extension Gayley Center in Westwood
Notes

Enrollment limited to 15 students. Internet access required. 

Refund Deadline
No refunds after January 26, 2022
Course Requirements
Internet access required to retrieve course materials.
Book: My Brilliant Friend by Elena Ferrante
Schedule
Type
Date
Time
Location
Discussion
Wed Jan 12, 2022
7:00PM PT - 10:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Discussion
Wed Jan 19, 2022
7:00PM PT - 10:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Discussion
Wed Jan 26, 2022
7:00PM PT - 10:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Discussion
Wed Feb 2, 2022
7:00PM PT - 10:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Discussion
Wed Feb 9, 2022
7:00PM PT - 10:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Discussion
Wed Feb 16, 2022
7:00PM PT - 10:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Discussion
Wed Feb 23, 2022
7:00PM PT - 10:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Discussion
Wed Mar 2, 2022
7:00PM PT - 10:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Discussion
Wed Mar 9, 2022
7:00PM PT - 10:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Discussion
Wed Mar 16, 2022
7:00PM PT - 10:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center

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