Identify what makes storytelling so powerful for readers
Understand what processes guide attention and decision making
Apply concepts from psychology and communication studies to your writing
Learn to craft persuasive, meaningful story elements
About this course:
Novice storytellers tend to associate the quality of a story with the quality of its prose. While a clear and concise style will facilitate understanding, the commercial success of “poorly written” books demonstrates that good storytelling, the kind of storytelling that fascinates and persuades, calls for a different skill: the ability to create urgency. This is not an ordinary writing course. This course explains how it is that stories engage and persuade and provides a theoretical background of the mental processes that guide attention and decision making as well as of the limits of cognition so that students can apply that knowledge to the crafting of more engaging and more persuasive stories. For that purpose, this course takes a multidisciplinary approach to storytelling, borrowing concepts from media psychology; communication studies; social psychology; and even seemingly unrelated disciplines such as cognitive neuroscience and ethology, the study of animal behavior.