The Psychology of Compelling Storytelling

WRITING X 463.7E

Learn to apply concepts that make stories powerful and memorable in this course exploring what readers can’t resist.

READ MORE ABOUT THIS COURSE
In-Person
Online
Starting at $695.00
As few as 10 weeks
3.0

What you can learn.

  • Identify what makes storytelling so powerful for readers
  • Understand what processes guide attention and decision making
  • Apply concepts from psychology and communication studies to your writing
  • Learn to craft persuasive, meaningful story elements

About this course:

Novice storytellers tend to associate the quality of a story with the quality of its prose. While a clear and concise style will facilitate understanding, the commercial success of “poorly written” books demonstrates that good storytelling, the kind of storytelling that fascinates and persuades, calls for a different skill: the ability to create urgency. This is not an ordinary writing course. This course explains how it is that stories engage and persuade and provides a theoretical background of the mental processes that guide attention and decision making as well as of the limits of cognition so that students can apply that knowledge to the crafting of more engaging and more persuasive stories. For that purpose, this course takes a multidisciplinary approach to storytelling, borrowing concepts from media psychology, communication studies, social psychology, and even seemingly unrelated disciplines such as cognitive neuroscience and ethology, the study of animal behavior.

Winter 2022 Schedule

Date & Time
Details
Format
 
-
This section has no set meeting times.
Enrollment Closed
See Details
Instructor: Carlos Allende
385920
Fee:
$695.00
Onlineformat icon
Notes

Enrollment limited to 15 students. Internet access required.

This online course is conducted through Canvas, a secure website that allows students to log in to access lectures, discussions, and other course materials on demand. There are no required class meetings. Each course is structured with weekly assignments and deadlines. Lectures and coursework are accessible throughout the week. Workshops are conducted in writing via discussion boards with your instructor and classmates.

Refund Deadline
No refunds after January 26, 2022
Course Requirements
Internet access required to retrieve course materials.
Book: My Brilliant Friend by Elena Ferrante
-
Wednesday 7:00PM - 10:00PM PT
Enrollment Closed
See Details
Instructor: Carlos Allende
383592
Fee:
$695.00
In-Personformat icon
Location: UCLA Extension Gayley Center in Westwood , Remote Classroom
Notes

Enrollment limited to 15 students. Internet access required. 

This course meets in person at the designated class meeting time and location. Students must be present at the course meeting time as each student’s final grade may include scores for participation.
Please inform your instructor if you will miss a class meeting. You are responsible for any class information you missed. We suggest you arrange with a fellow classmate to share their notes when feasible.

Refund Deadline
No refunds after January 26, 2022
Course Requirements
Internet access required to retrieve course materials.
Book: My Brilliant Friend by Elena Ferrante
Schedule
Type
Date
Time
Location
Discussion
Wed Jan 12, 2022
7:00PM PT - 10:00PM PT
Remote Classroom
Discussion
Wed Jan 19, 2022
7:00PM PT - 10:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119A
Discussion
Wed Jan 26, 2022
7:00PM PT - 10:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119A
Discussion
Wed Feb 2, 2022
7:00PM PT - 10:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119A
Discussion
Wed Feb 9, 2022
7:00PM PT - 10:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119A
Discussion
Wed Feb 16, 2022
7:00PM PT - 10:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119A
Discussion
Wed Feb 23, 2022
7:00PM PT - 10:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119A
Discussion
Wed Mar 2, 2022
7:00PM PT - 10:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119A
Discussion
Wed Mar 9, 2022
7:00PM PT - 10:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119A
Discussion
Wed Mar 16, 2022
7:00PM PT - 10:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119A

Spring 2022 Schedule

Date & Time
Details
Format
 
-
This section has no set meeting times.
Future Offering (Opens January 31, 2022 12:00:00 AM)
See Details
Instructor: Carlos Allende
385900
Fee:
$695.00
Onlineformat icon
Notes

Enrollment limited to 15 students. Internet access required. 

Refund Deadline
No refunds after April 20, 2022
Course Requirements
Internet access required to retrieve course materials.
Book: My Brilliant Friend by Elena Ferrante
-
Wednesday 7:00PM - 10:00PM PT
Future Offering (Opens January 31, 2022 12:00:00 AM)
See Details
Instructor: Carlos Allende
384818
Fee:
$695.00
In-Personformat icon
Location: UCLA Extension Lindbrook Center in Westwood
Notes

Enrollment limited to 15 students. Internet access required. 

Refund Deadline
No refunds after April 20, 2022
Course Requirements
Internet access required to retrieve course materials.
Book: My Brilliant Friend by Elena Ferrante
Schedule
Type
Date
Time
Location
Discussion
Wed Apr 6, 2022
7:00PM PT - 10:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 212
Discussion
Wed Apr 13, 2022
7:00PM PT - 10:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 212
Discussion
Wed Apr 20, 2022
7:00PM PT - 10:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 212
Discussion
Wed Apr 27, 2022
7:00PM PT - 10:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 212
Discussion
Wed May 4, 2022
7:00PM PT - 10:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 212
Discussion
Wed May 11, 2022
7:00PM PT - 10:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 212
Discussion
Wed May 18, 2022
7:00PM PT - 10:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 212
Discussion
Wed May 25, 2022
7:00PM PT - 10:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 212
Discussion
Wed Jun 1, 2022
7:00PM PT - 10:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 212
Discussion
Wed Jun 8, 2022
7:00PM PT - 10:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 212

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