The Psychology of Compelling Storytelling

WRITING X 463.7E

Learn to apply concepts that make stories powerful and memorable in this course exploring what readers can’t resist.

READ MORE ABOUT THIS COURSE
Online
Starting at $720.00
As few as 10 weeks
3.0

What you can learn.

  • Identify what makes storytelling so powerful for readers
  • Understand what processes guide attention and decision making
  • Apply concepts from psychology and communication studies to your writing
  • Learn to craft persuasive, meaningful story elements

About this course:

Novice storytellers tend to associate the quality of a story with the quality of its prose. While a clear and concise style will facilitate understanding, the commercial success of “poorly written” books demonstrates that good storytelling, the kind of storytelling that fascinates and persuades, calls for a different skill: the ability to create urgency. This is not an ordinary writing course. This course explains how it is that stories engage and persuade and provides a theoretical background of the mental processes that guide attention and decision making as well as of the limits of cognition so that students can apply that knowledge to the crafting of more engaging and more persuasive stories. For that purpose, this course takes a multidisciplinary approach to storytelling, borrowing concepts from media psychology; communication studies; social psychology; and even seemingly unrelated disciplines such as cognitive neuroscience and ethology, the study of animal behavior.

Spring 2024 Schedule

Date & Time
Details
Format
 
-
This section has no set meeting times.
Available
See Details
Instructor: Carlos Allende
396712
Fee:
$720.00
Onlineformat icon
ENROLL BY: Apr 10, 2024
See Details
Notes

Enrollment limited to 15 students; early enrollment advised. Visitors not permitted. Internet access required.

Refund Deadline
No refunds after April 24, 2024
Course Requirements

Internet access required to retrieve course materials.

(Optional) Book: My Brilliant Friend by Elena Ferrante

Summer 2024 Schedule

Date & Time
Details
Format
 
-
This section has no set meeting times.
Future Offering (Opens April 29, 2024 12:00:00 AM)
See Details
Instructor: Carlos Allende
397969
Fee:
$720.00
Onlineformat icon
Notes

Enrollment limited to 15 students; early enrollment advised. Visitors not permitted. Internet access required.

Refund Deadline
No refunds after July 17, 2024
Course Requirements

Internet access required to retrieve course materials.

(Optional) Book: My Brilliant Friend by Elena Ferrante

Contact Us

Speak to a student advisor. Hours: Mon-Fri, 8am-5pm.

This course applies towards the following certificates & specializations…

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