Advertising in the Digital Age

MGMT X 463.01

For the digital marketer, learn to create effective digital advertising campaigns across the ever-changing digital media landscape.

READ MORE ABOUT THIS COURSE
Fall
Spring
Hybrid
Starting at $455.00
As few as 5 weeks
2.0

What you can learn.

  • Explore the various digital media types and understand the unique strengths and limitations of each
  • Learn how to plan, create, track, and optimize all types of digital advertising campaigns
  • Examine trends and practices associated with media planning and buying across various media platforms

About this course:

Create effective consumer-targeted digital advertising campaigns across the ever-changing digital media landscape. Explore how to plan, create, track, and optimize all types of digital advertising campaigns, with a focus on developing highly strategic campaigns that leverage the unique strengths of each digital media type, including emerging platforms. Topics include online/display, social media, mobile, search engine marketing, email, video, user-generated content (UGC), viral, and landing page optimization. Learn trends and practices associated with media planning and buying across the various media platforms, as well as advertising creative best practices. 

Fall 2021 Schedule

Date & Time
Details
Format
 
-
Tuesday 6:00PM - 7:30PM PT
Available
See Details
Instructor: Kimberly Small
382496
Fee:
$455.00
Hybridformat icon
Location: Online
ENROLL BY: Nov 9, 2021
See Details
Notes
Internet access required.
Refund Deadline
No refunds after November 15, 2021
Course Requirements
(Optional) No textbook required for this section.
Schedule
Type
Date
Time
Location
Lecture
Tue Nov 9, 2021
6:00PM PT - 7:30PM PT
Online
Lecture
Tue Nov 16, 2021
6:00PM PT - 7:30PM PT
Online
Lecture
Tue Nov 23, 2021
6:00PM PT - 7:30PM PT
Online
Lecture
Tue Nov 30, 2021
6:00PM PT - 7:30PM PT
Online
Lecture
Tue Dec 7, 2021
6:00PM PT - 7:30PM PT
Online

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
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