Explore the various digital media types and understand the unique strengths and limitations of each
Learn how to plan, create, track, and optimize all types of digital advertising campaigns
Examine trends and practices associated with media planning and buying across various media platforms
About this course:
Create effective consumer-targeted digital advertising campaigns across the ever-changing digital media landscape. Explore how to plan, create, track, and optimize all types of digital advertising campaigns, with a focus on developing highly strategic campaigns that leverage the unique strengths of each digital media type, including emerging platforms. Topics include online/display, social media, mobile, search engine marketing, email, video, user-generated content (UGC), viral, and landing page optimization. Learn trends and practices associated with media planning and buying across the various media platforms, as well as advertising creative best practices.