Advertising in the Digital Age

MGMT X 463.01

For the digital marketer, learn to create effective digital advertising campaigns across the ever-changing digital media landscape.

READ MORE ABOUT THIS COURSE
Fall
Spring
Hybrid
Starting at $455.00
As few as 5 weeks
2.0

What you can learn.

  • Explore the various digital media types and understand the unique strengths and limitations of each
  • Learn how to plan, create, track, and optimize all types of digital advertising campaigns
  • Examine trends and practices associated with media planning and buying across various media platforms

About this course:

Create effective consumer-targeted digital advertising campaigns across the ever-changing digital media landscape. Explore how to plan, create, track, and optimize all types of digital advertising campaigns, with a focus on developing highly strategic campaigns that leverage the unique strengths of each digital media type, including emerging platforms. Topics include online/display, social media, mobile, search engine marketing, email, video, user-generated content (UGC), viral, and landing page optimization. Learn trends and practices associated with media planning and buying across the various media platforms, as well as advertising creative best practices. 

Fall 2020 Schedule

Available Format(s):

Hybrid courses have both regular remote meeting times and online instruction. Click “See Details” for more information.

Available
-
Tuesday 6:00PM PDT - 8:00PM PDT
Location: Online
Instructor: Kimberly Small
375663
Fee:
$455.00
53 days left. Enroll by Sep 29, 2020
See Details
Notes

Enrollment limited to 35 students. Internet access required.

Refund Deadline
No refunds after September 28, 2020
Course Requirements
Internet access required to retrieve course materials.
Schedule
Type
Date
Time
Location
Lecture
Tue Sep 29, 2020
6:00PM PDT - 8:00PM PDT
Online
Lecture
Tue Oct 6, 2020
6:00PM PDT - 8:00PM PDT
Online
Lecture
Tue Oct 13, 2020
6:00PM PDT - 8:00PM PDT
Online
Lecture
Tue Oct 20, 2020
6:00PM PDT - 8:00PM PDT
Online
Lecture
Tue Oct 27, 2020
6:00PM PDT - 8:00PM PDT
Online

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
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