Advertising in the Digital Age

MGMT X 463.01

For the digital marketer, learn to create effective digital advertising campaigns across the ever-changing digital media landscape.

READ MORE ABOUT THIS COURSE
Fall
Spring
Online
Starting at $525.00
As few as 5 weeks
2.0

What you can learn.

  • Explore the various digital media types and understand the unique strengths and limitations of each
  • Learn how to plan, create, track, and optimize all types of digital advertising campaigns
  • Examine trends and practices associated with media planning and buying across various media platforms

About this course:

Create effective consumer-targeted digital advertising campaigns across the ever-changing digital media landscape. Explore how to plan, create, track and optimize all types of digital advertising campaigns, with a focus on developing highly strategic campaigns that leverage the unique strengths of each digital media type, including emerging platforms. Topics include online/display, social media, mobile, search engine marketing, email, video, user-generated content (UGC), viral and landing page optimization. Learn trends and practices associated with media planning and buying across the various media platforms, as well as advertising creative best practices. 

Fall 2024 Schedule

Date & Time
Details
Format
 
-
This section has no set meeting times.
Future Offering (Opens July 29, 2024 12:00:00 AM)
See Details
Instructor: Kimberly Small
399098
Fee:
$525.00
Onlineformat icon
Notes

Internet access required.

Refund Deadline
No refunds after October 21, 2024
Course Requirements

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
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