Advertising in the Digital Age
Advertising in the Digital Age
MGMT X 463.01
For the digital marketer, learn to create effective digital advertising campaigns across the ever-changing digital media landscape.
Typically Available
Fall
Spring
Duration
As few as 5 weeks
Units
2.0
Current Formats
Online
Cost
Starting at $525.00
Get More Info
What you can learn.
What you can learn.
Explore the various digital media types and understand the unique strengths and limitations of each
Learn how to plan, create, track, and optimize all types of digital advertising campaigns
Examine trends and practices associated with media planning and buying across various media platforms
About This Course
Create effective consumer-targeted digital advertising campaigns across the ever-changing digital media landscape. Explore how to plan, create, track and optimize all types of digital advertising campaigns, with a focus on developing highly strategic campaigns that leverage the unique strengths of each digital media type, including emerging platforms. Topics include online/display, social media, mobile, search engine marketing, email, video, user-generated content (UGC), viral and landing page optimization. Learn trends and practices associated with media planning and buying across the various media platforms, as well as advertising creative best practices.
Spring 2026 Schedule
Date
Details
Format
-
This section has no set meeting times.
REG#
407289
Fee:
$525.00
Online
Notes
Internet access required.
Deadline
Refunds only available from February 02, 2026 to May 17, 2026
Course Requirements
This course applies toward the following programs
Digital Marketing
certificate
certificate
Advance your career with in-demand digital marketing skills in SEO, social media, digital analytics, and other emerging trends.
Advance your career with in-demand digital marketing skills in SEO, social media, digital analytics, and other emerging trends.
certificate
Build a strong business foundation and gain marketing skills to stand out, drive growth, and succeed in any industry. We recommend you speak with one of our student advisors before beginning this program.
Build a strong business foundation and gain marketing skills to stand out, drive growth, and succeed in any industry. We recommend you speak with one of our student advisors before beginning this program.
certificate
Learn foundational principles of marketing with a focus on digital—social media, search engine optimization, email and more.
Learn foundational principles of marketing with a focus on digital—social media, search engine optimization, email and more.