Advertising in the Digital Age

MGMT X 463.01

For the digital marketer, learn to create effective digital adverting campaigns across the ever-changing digital media landscape.

READ MORE ABOUT THIS COURSE
Fall
Spring
Classroom
Starting at $455.00
As few as 5 weeks
2.0

What you can learn.

  • Explore the various digital media types and understand the unique strengths and limitations of each
  • Learn how to plan, create, track, and optimize all types of digital advertising campaigns
  • Examine trends and practices associated with media planning and buying across various media platforms

About this course:

Create effective consumer-targeted digital advertising campaigns across the ever-changing digital media landscape. Explore how to plan, create, track, and optimize all types of digital advertising campaigns, with a focus on developing highly strategic campaigns that leverage the unique strengths of each digital media type, including emerging platforms. Topics include online/display, social media, mobile, search engine marketing, email, video, user-generated content (UGC), viral, and landing page optimization. Learn trends and practices associated with media planning and buying across the various media platforms, as well as advertising creative best practices. 

Spring 2020 Schedule

Available Format(s):

These courses meet in person and make use of an online presence to varying degrees.

Available
-
Wednesday 6:30PM - 9:45PM
Location: UCLA
Instructor: Kimberly Small
372447
Fee:
$455.00
43 days left. Enroll by Mar 31, 2020
See Details
Notes

Enrollment limited to 35 students. Internet access required.

Refund Deadline
No refunds after March 31, 2020
Course Requirements
Internet access required to retrieve course materials.
Course syllabus not yet available.
Schedule
Type
Date
Time
Location
Lecture
Wed Apr 1, 2020
6:30PM - 9:45PM
UCLA
Lecture
Wed Apr 8, 2020
6:30PM - 9:45PM
UCLA
Lecture
Wed Apr 15, 2020
6:30PM - 9:45PM
UCLA
Lecture
Wed Apr 22, 2020
6:30PM - 9:45PM
UCLA
Lecture
Wed Apr 29, 2020
6:30PM - 9:45PM
UCLA

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
Keep up to date on the latest news and offerings in Marketing, Advertising & PR

vector icon of building

Corporate Education

Learn how we can help your organization meet its professional development goals and corporate training needs.

Learn More

vector icon of building

Donate to UCLA Extension

Support our many efforts to reach communities in need.

Innovation Programs

Student Scholarships

Coding Boot Camp

Lifelong Learning