Advertising in the Digital Age

MGMT X 463.01

For the digital marketer, learn to create effective digital advertising campaigns across the ever-changing digital media landscape.

READ MORE ABOUT THIS COURSE
Fall
Spring
Hybrid
Online
Starting at $455.00
As few as 5 weeks
2.0

What you can learn.

  • Explore the various digital media types and understand the unique strengths and limitations of each
  • Learn how to plan, create, track, and optimize all types of digital advertising campaigns
  • Examine trends and practices associated with media planning and buying across various media platforms

About this course:

Create effective consumer-targeted digital advertising campaigns across the ever-changing digital media landscape. Explore how to plan, create, track, and optimize all types of digital advertising campaigns, with a focus on developing highly strategic campaigns that leverage the unique strengths of each digital media type, including emerging platforms. Topics include online/display, social media, mobile, search engine marketing, email, video, user-generated content (UGC), viral, and landing page optimization. Learn trends and practices associated with media planning and buying across the various media platforms, as well as advertising creative best practices. 

Fall 2020 Schedule

Available Format(s):

Hybrid courses have both regular remote meeting times and online instruction. Click “See Details” for more information.

Enrollment Closed
-
Tuesday 6:00PM PT - 8:00PM PT
Location: Online
Instructor: Kimberly Small
375663
Fee:
$455.00
See Details
Notes
Course Materials Provided
Refund Deadline
No refunds after October 05, 2020
Course Requirements
Internet access required to retrieve course materials.
Schedule
Type
Date
Time
Location
Lecture
Tue Sep 29, 2020
6:00PM PT - 8:00PM PT
Online
Lecture
Tue Oct 6, 2020
6:00PM PT - 8:00PM PT
Online
Lecture
Tue Oct 13, 2020
6:00PM PT - 8:00PM PT
Online
Lecture
Tue Oct 20, 2020
6:00PM PT - 8:00PM PT
Online
Lecture
Tue Oct 27, 2020
6:00PM PT - 8:00PM PT
Online

Available Format(s):

These courses are fully online and have no regular meeting times.

Future Offering (Opens November 02, 2020 12:00:00 AM)
-
This section has no set meeting times.
Instructor: Kimberly Small
377385
Fee:
$455.00
See Details
Refund Deadline
No refunds after January 08, 2021
Course Requirements
(Optional)

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
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