Advertising in the Digital Age

MGMT X 463.01

For the digital marketer, learn to create effective digital advertising campaigns across the ever-changing digital media landscape.

READ MORE ABOUT THIS COURSE
Fall
Spring
In-Person
Starting at $475.00
As few as 5 weeks
2.0

What you can learn.

  • Explore the various digital media types and understand the unique strengths and limitations of each
  • Learn how to plan, create, track, and optimize all types of digital advertising campaigns
  • Examine trends and practices associated with media planning and buying across various media platforms

About this course:

Create effective consumer-targeted digital advertising campaigns across the ever-changing digital media landscape. Explore how to plan, create, track, and optimize all types of digital advertising campaigns, with a focus on developing highly strategic campaigns that leverage the unique strengths of each digital media type, including emerging platforms. Topics include online/display, social media, mobile, search engine marketing, email, video, user-generated content (UGC), viral, and landing page optimization. Learn trends and practices associated with media planning and buying across the various media platforms, as well as advertising creative best practices. 

Winter 2023 Schedule

Date & Time
Details
Format
 
-
Tuesday 6:30PM - 9:30PM PT
Available
See Details
389528
Fee:
$475.00
In-Personformat icon
Location: UCLA Extension Gayley Center in Westwood
ENROLL BY: Feb 21, 2023
See Details
Notes
Internet access required.
Refund Deadline
No refunds after February 27, 2023
Course Requirements
No textbook required for this section.
Course syllabus not yet available.
Schedule
Type
Date
Time
Location
Lecture
Tue Feb 21, 2023
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Tue Feb 28, 2023
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Tue Mar 7, 2023
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Tue Mar 14, 2023
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Tue Mar 21, 2023
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
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