Advertising in the Digital Age
Advertising in the Digital Age
MGMT X 463.01
For the digital marketer, learn to create effective digital advertising campaigns across the ever-changing digital media landscape.
Typically Available
Fall
Spring
Duration
As few as 5 weeks
Units
2.0
Current Formats
Online
In Person
Cost
Starting at $525.00
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What you can learn.
What you can learn.
Explore the various digital media types and understand the unique strengths and limitations of each
Learn how to plan, create, track, and optimize all types of digital advertising campaigns
Examine trends and practices associated with media planning and buying across various media platforms
About This Course
Create effective consumer-targeted digital advertising campaigns across the ever-changing digital media landscape. Explore how to plan, create, track and optimize all types of digital advertising campaigns, with a focus on developing highly strategic campaigns that leverage the unique strengths of each digital media type, including emerging platforms. Topics include online/display, social media, mobile, search engine marketing, email, video, user-generated content (UGC), viral and landing page optimization. Learn trends and practices associated with media planning and buying across the various media platforms, as well as advertising creative best practices.
Fall 2026 Schedule
Date
Details
Format
-
This section has no set meeting times.
Instructor:
Rikke Alderson
REG#
409541
Fee:
$525.00
Online
Notes
Internet access required.
Deadline
Refunds only available from July 27, 2026 to November 08, 2026
Course Requirements
Winter 2027 Schedule
Date
Details
Format
-
Thursday 5:30PM - 8:30PM PT
REG#
410721
Fee:
$525.00
In Person
UCLA Extension Gayley Center in Westwood
Notes
Internet access required.
Deadline
Refunds only available from November 02, 2026 to January 10, 2027
Course Requirements
No textbook required
Schedule
Type
Date
Time
Location
Lecture
Thu Jan 7, 2027
5:30PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
UCLA Extension Gayley Center
Lecture
Thu Jan 14, 2027
5:30PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
UCLA Extension Gayley Center
Lecture
Thu Jan 21, 2027
5:30PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
UCLA Extension Gayley Center
Lecture
Thu Jan 28, 2027
5:30PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
UCLA Extension Gayley Center
Lecture
Thu Feb 4, 2027
5:30PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
UCLA Extension Gayley Center
This course applies toward the following programs
Digital Marketing
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Advance your career with in-demand digital marketing skills in SEO, social media, digital analytics, and other emerging trends.
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Build a strong business foundation and gain marketing skills to stand out, drive growth, and succeed in any industry. We recommend you speak with one of our student advisors before beginning this program.
Build a strong business foundation and gain marketing skills to stand out, drive growth, and succeed in any industry. We recommend you speak with one of our student advisors before beginning this program.
certificate
Learn foundational principles of marketing with a focus on digital—social media, search engine optimization, email and more.
Learn foundational principles of marketing with a focus on digital—social media, search engine optimization, email and more.