Digital Marketing

Gain the in-demand skills you need to advance your career as a digital marketer. This program provides a broad overview of the digital marketing landscape, and also builds essential skills in social media marketing, digital analytics, SEO, influencer marketing, and emerging trends. Formats: Online | In-Person

This program is perfect for...

  • New marketers looking to develop digital marketing acumen to grow their careers
  • Business professionals who need to understand the digital marketing landscape
  • Experienced marketers looking to brush up on current digital marketing trends and skills
  • Entrepreneurs looking to grow their businesses through new, digital marketing methods

What you can learn.

  • Navigate the vast landscape of digital marketing tools to enhance and support your strategic marketing plans
  • Track, measure, and evaluate the effectiveness of digital marketing campaigns via data and analytics
  • Learn how to optimize your website and build content to drive traffic
  • Explore and engage with the various platforms and channels that make up the social media ecosystem
  • Study the trends and apply best practices in digital media planning and buying across platforms
  • Assess and determine how influencer marketing can be integrated into a campaign

About this program.

businesswoman on a laptop using social media

Digital marketing continues to evolve and expand as businesses increasingly digitize and require an online brand presence.  The field of digital marketing is dynamic and growing as new platforms and channels emerge. This constant change creates an exciting career path for digital marketers because there will continue to be avenues for growth. 

This program offers new and experienced professionals the opportunity to learn about the latest trends and tools in digital marketing to grow and maintain their brands online. Students will have the opportunity to dive deeply into different topics and develop the skills they need to stand out in the field. 

Our instructors are industry experts who bring their real-world knowledge and experience to the class.  Courses are designed to be interactive and challenge students to apply what they learn in real-world scenarios through the use of case studies and projects. 

Formats: Online or In-Person 


Click below to view the required and elective courses, if applicable, for this program.

Required Courses
Students must complete the two required courses listed below. 
MGMT X 460.394
Typically Offered: Fall, Winter, Spring, Summer
MGMT X 470.10
Typically Offered: Fall, Winter, Spring, Summer
Students must complete 8 elective units from the list below (Courses are either 2 or 4 units each. Click on the course title to find its unit value).
MGMT X 466.05
Typically Offered: Fall, Winter, Spring, Summer
MGMT X 463.01
Typically Offered: Fall, Spring
MGMT X 460.381
Typically Offered: Winter, Summer
MGMT X 460.382
Typically Offered: Fall, Spring
MGMT X 460.398
Typically Offered: Fall, Winter, Spring, Summer
MGMT X 471.10
Typically Offered: Fall, Winter, Spring, Summer
MGMT X 460.484
Typically Offered: Fall, Winter, Spring, Summer

Estimated Cost Breakdown

All courses in this program are paid for individually, unless otherwise noted. An application form is required to establish candidacy in this program. From the 'Apply Now' button, complete the online application and pay the application fee if applicable.

Application & Candidacy Fee


Estimated Program Tuition


Estimated program textbook/materials


*The Application & Candidacy Fee establishes your candidacy in the program for a period of time covering normal progress toward completion and may allow you to access a variety of program benefits.

**Federal Financial Aid Gainful Employment Disclosures

The U.S. Department of Education requires colleges and universities to disclose certain information for any financial aid eligible program that, “prepares students for gainful employment in a recognized occupation”. This information includes program costs; occupations that the program prepares students to enter; occupational profiles; on time completion rate; and for the most recent award year: the number of students who have completed the program, the number of students who complete the program within the estimated duration, the job placement rate, and the median Title IV and private loan debt incurred by those who complete the program. For gainful employment information for this program, visit our Financial Aid page.

An internship in marketing can provide you with practical experience in a variety of marketing job functions. Certificate students must complete a minimum of 8 units of certificate curriculum, with a GPA of 3.0 or better, before enrolling in the internship course. UCLA Extension does not provide internship placement. Certificate students do have access to Career Services resources to assist in the internship search. 

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