Consumer Market Research

MGMT X 466

Understanding your audience is critical to effective marketing. This comprehensive course introduces marketing professionals to research methods used to gather and analyze data to make marketing and advertising decisions.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
Hybrid (In-Person)
Online
Starting at $795.00
As few as 11 weeks
4.0

What you can learn.

  • Examine consumer behavior and how it impacts marketing and advertising strategies and decisions
  • Utilize primary and secondary research skills to gather consumer market data
  • Make recommendations based on research activities and data analysis
  • Explore the use of surveys, focus groups, and other qualitative methods of research

About this course:

Providing a comprehensive and practical approach to conducting relevant, useful marketing and advertising research, this course examines consumer behavior and how it can influence marketing and advertising decision-making, as well as methodologies used to gather primary and secondary research data, analyze and interpret that data, and make recommendations based on research activities. Instruction also explores the use of surveys and focus groups--on and offline--as well as conventional research methods. Students build valuable skills and techniques needed to tabulate, analyze, and present market research data, the foundation of a well-conceived marketing strategy.

Winter 2023 Schedule

Date & Time
Details
Format
 
-
This section has no set meeting times.
Available
See Details
Instructor: Andy Morris
389530
Fee:
$795.00
Onlineformat icon
ENROLL BY: Jan 9, 2023
See Details
Notes
Internet access required.
Refund Deadline
No refunds after January 13, 2023
Course Requirements
Course syllabus not yet available.
-
Wednesday 6:30PM - 8:00PM PT
Available
See Details
Instructor: Christopher Hlavatovic
389529
Fee:
$795.00
Hybrid (In-Person)format icon
Location: UCLA Extension Gayley Center in Westwood
ENROLL BY: Jan 11, 2023
See Details
Notes

Internet access required.

Refund Deadline
No refunds after January 24, 2023
Course Requirements
Course syllabus not yet available.
Book: Textbook Information Pending by Anne E. Beall
Schedule
Type
Date
Time
Location
Lecture
Wed Jan 11, 2023
6:30PM PT - 8:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Wed Jan 18, 2023
6:30PM PT - 8:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Wed Jan 25, 2023
6:30PM PT - 8:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Wed Feb 1, 2023
6:30PM PT - 8:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Wed Feb 8, 2023
6:30PM PT - 8:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Wed Feb 15, 2023
6:30PM PT - 8:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Wed Feb 22, 2023
6:30PM PT - 8:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Wed Mar 1, 2023
6:30PM PT - 8:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Wed Mar 8, 2023
6:30PM PT - 8:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Wed Mar 15, 2023
6:30PM PT - 8:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Wed Mar 22, 2023
6:30PM PT - 8:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center

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