Internet access required.
Consumer Market Research
MGMT X 466
Understanding your audience is critical to effective marketing. This comprehensive course introduces marketing professionals to research methods used to gather and analyze data to make marketing and advertising decisions.
Fall
Winter
Spring
Summer
Online
Hybrid (In-Person)
Starting at $855.00
As few as 11 weeks
4.0
What you can learn.
- Examine consumer behavior and how it impacts marketing and advertising strategies and decisions
- Utilize primary and secondary research skills to gather consumer market data
- Make recommendations based on research activities and data analysis
- Explore the use of surveys, focus groups, and other qualitative methods of research
About this course:
Providing a comprehensive and practical approach to conducting relevant, useful marketing and advertising research, this course examines consumer behavior and how it can influence marketing and advertising decision-making, as well as methodologies used to gather primary and secondary research data, analyze and interpret that data and make recommendations based on research activities. Instruction also explores the use of surveys and focus groups--on and offline--as well as conventional research methods. Students build valuable skills and techniques needed to tabulate, analyze and present market research data, the foundation of a well-conceived marketing strategy.Spring 2024 Schedule
Date & Time
Details
Format
Online
Notes
Internet access required.
Refund Deadline
No refunds after April 05, 2024
Course Requirements
Book:
Market Research in Practice : A GUIDE TO THE BASICS
by Paul Hague, Julia Cupman, Matthew Harrison, Oliver Truman
Kogan Page
Instructor:
Christopher Hlavatovic
396399
Fee:
$855.00
Hybrid (In-Person)
Location:
UCLA Extension Lindbrook Center in Westwood
Notes
Refund Deadline
No refunds after April 15, 2024
Course Requirements
Book:
Market Research in Practice
by Hague, Paul, Cupman, Julia & Harrison, Matthew
Kogan Page
Schedule
Type
Date
Time
Location
Lecture
Tue Apr 2, 2024
6:00PM PT - 8:00PM PT
UCLA Extension Lindbrook Center in WestwoodUCLA Extension Lindbrook Center 213
Lecture
Tue Apr 9, 2024
6:00PM PT - 8:00PM PT
UCLA Extension Lindbrook Center in WestwoodUCLA Extension Lindbrook Center 213
Lecture
Tue Apr 16, 2024
6:00PM PT - 8:00PM PT
UCLA Extension Lindbrook Center in WestwoodUCLA Extension Lindbrook Center 213
Lecture
Tue Apr 23, 2024
6:00PM PT - 8:00PM PT
UCLA Extension Lindbrook Center in WestwoodUCLA Extension Lindbrook Center 213
Lecture
Tue Apr 30, 2024
6:00PM PT - 8:00PM PT
UCLA Extension Lindbrook Center in WestwoodUCLA Extension Lindbrook Center 213
Lecture
Tue May 7, 2024
6:00PM PT - 8:00PM PT
UCLA Extension Lindbrook Center in WestwoodUCLA Extension Lindbrook Center 213
Lecture
Tue May 14, 2024
6:00PM PT - 8:00PM PT
UCLA Extension Lindbrook Center in WestwoodUCLA Extension Lindbrook Center 213
Lecture
Tue May 21, 2024
6:00PM PT - 8:00PM PT
UCLA Extension Lindbrook Center in WestwoodUCLA Extension Lindbrook Center 213
Lecture
Tue May 28, 2024
6:00PM PT - 8:00PM PT
UCLA Extension Lindbrook Center in WestwoodUCLA Extension Lindbrook Center 213
Lecture
Tue Jun 4, 2024
6:00PM PT - 8:00PM PT
UCLA Extension Lindbrook Center in WestwoodUCLA Extension Lindbrook Center 213
Lecture
Tue Jun 11, 2024
6:00PM PT - 8:00PM PT
UCLA Extension Lindbrook Center in WestwoodUCLA Extension Lindbrook Center 213
Summer 2024 Schedule
Date & Time
Details
Format
-
This section has no set meeting times.
Future Offering (Opens April 29, 2024 12:00:00 AM)
See Details
Online
Notes
Internet access required.
Refund Deadline
No refunds after June 28, 2024
Course Requirements
Book:
The Market Research Tool Box: A Concise Guide for Beginners
by Edward F. McQuarrie
Sage Publications
ISBN 9781452291581
Hybrid (In-Person)
Location:
UCLA Extension Lindbrook Center in Westwood
Notes
Internet access required.
Refund Deadline
No refunds after July 15, 2024
Course Requirements
Book:
Assemblage - The Art and Science of Brand Transformation
by Dr. Emmanuel Probst
Ideapress Publishing
Schedule
Type
Date
Time
Location
Lecture
Tue Jul 2, 2024
6:30PM PT - 8:30PM PT
UCLA Extension Lindbrook Center in WestwoodUCLA Extension Lindbrook Center 211
Lecture
Tue Jul 9, 2024
6:30PM PT - 8:30PM PT
UCLA Extension Lindbrook Center in WestwoodUCLA Extension Lindbrook Center 211
Lecture
Tue Jul 16, 2024
6:30PM PT - 8:30PM PT
UCLA Extension Lindbrook Center in WestwoodUCLA Extension Lindbrook Center 211
Lecture
Tue Jul 23, 2024
6:30PM PT - 8:30PM PT
UCLA Extension Lindbrook Center in WestwoodUCLA Extension Lindbrook Center 211
Lecture
Tue Jul 30, 2024
6:30PM PT - 8:30PM PT
UCLA Extension Lindbrook Center in WestwoodUCLA Extension Lindbrook Center 211
Lecture
Tue Aug 6, 2024
6:30PM PT - 8:30PM PT
UCLA Extension Lindbrook Center in WestwoodUCLA Extension Lindbrook Center 211
Lecture
Tue Aug 13, 2024
6:30PM PT - 8:30PM PT
UCLA Extension Lindbrook Center in WestwoodUCLA Extension Lindbrook Center 211
Lecture
Tue Aug 20, 2024
6:30PM PT - 8:30PM PT
UCLA Extension Lindbrook Center in WestwoodUCLA Extension Lindbrook Center 211
Lecture
Tue Aug 27, 2024
6:30PM PT - 8:30PM PT
UCLA Extension Lindbrook Center in WestwoodUCLA Extension Lindbrook Center 211
Lecture
Tue Sep 3, 2024
6:30PM PT - 8:30PM PT
UCLA Extension Lindbrook Center in WestwoodUCLA Extension Lindbrook Center 211
Lecture
Tue Sep 10, 2024
6:30PM PT - 8:30PM PT
UCLA Extension Lindbrook Center in WestwoodUCLA Extension Lindbrook Center 211
This course applies towards the following certificates & specializations…
Corporate Education
Learn how we can help your organization meet its professional development goals and corporate training needs.
Donate to UCLA Extension
Support our many efforts to reach communities in need.