Consumer Market Research

MGMT X 466

Understanding your audience is critical to effective marketing. This comprehensive course introduces marketing professionals to research methods used to gather and analyze data to make marketing and advertising decisions.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
Online
Hybrid (In-Person)
In-Person
Starting at $855.00
As few as 11 weeks
4.0

What you can learn.

  • Examine consumer behavior and how it impacts marketing and advertising strategies and decisions
  • Utilize primary and secondary research skills to gather consumer market data
  • Make recommendations based on research activities and data analysis
  • Explore the use of surveys, focus groups, and other qualitative methods of research

About this course:

Providing a comprehensive and practical approach to conducting relevant, useful marketing and advertising research, this course examines consumer behavior and how it can influence marketing and advertising decision-making, as well as methodologies used to gather primary and secondary research data, analyze and interpret that data, and make recommendations based on research activities. Instruction also explores the use of surveys and focus groups--on and offline--as well as conventional research methods. Students build valuable skills and techniques needed to tabulate, analyze, and present market research data, the foundation of a well-conceived marketing strategy.

Fall 2023 Schedule

Date & Time
Details
Format
 
-
This section has no set meeting times.
Enrollment Closed
See Details
Instructor: David Morse
393468
Fee:
$855.00
Onlineformat icon
Notes
Internet access required.
Refund Deadline
No refunds after September 29, 2023
Course Requirements
Book: Market Research in Practice : A GUIDE TO THE BASICS by Paul Hague, Julia Cupman, Matthew Harrison, Oliver Truman
-
Tuesday 6:30PM - 8:30PM PT
Available
See Details
Instructor: Emmanuel Probst
393467
Fee:
$855.00
Hybrid (In-Person)format icon
Location: UCLA Extension Lindbrook Center in Westwood
Still accepting enrollments
See Details
Notes

Internet access required.

 

Refund Deadline
No refunds after October 09, 2023
Course Requirements
Schedule
Type
Date
Time
Location
Lecture
Tue Sep 26, 2023
6:30PM PT - 8:30PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 211
Lecture
Tue Oct 3, 2023
6:30PM PT - 8:30PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 211
Lecture
Tue Oct 10, 2023
6:30PM PT - 8:30PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 211
Lecture
Tue Oct 17, 2023
6:30PM PT - 8:30PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 211
Lecture
Tue Oct 24, 2023
6:30PM PT - 8:30PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 211
Lecture
Tue Oct 31, 2023
6:30PM PT - 8:30PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 211
Lecture
Tue Nov 7, 2023
6:30PM PT - 8:30PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 211
Lecture
Tue Nov 14, 2023
6:30PM PT - 8:30PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 211
Lecture
Tue Nov 21, 2023
6:30PM PT - 8:30PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 211
Lecture
Tue Nov 28, 2023
6:30PM PT - 8:30PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 211
Lecture
Tue Dec 5, 2023
6:30PM PT - 8:30PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 211

Winter 2024 Schedule

Date & Time
Details
Format
 
-
This section has no set meeting times.
Future Offering (Opens November 06, 2023 12:00:00 AM)
See Details
Instructor: Andy Morris
395029
Fee:
$855.00
Onlineformat icon
Notes
Internet access required.
Refund Deadline
No refunds after January 01, 2024
Course Requirements
No Textbook Required
-
Tuesday 6:00PM - 9:00PM PT
Future Offering (Opens November 06, 2023 12:00:00 AM)
See Details
Instructor: Christopher Hlavatovic
395028
Fee:
$855.00
In-Personformat icon
Location: UCLA Extension Lindbrook Center in Westwood
Notes

Internet access required.

Refund Deadline
No refunds after January 02, 2024
Course Requirements
Book: Market Research in Practice by Hague, Paul, Cupman, Julia & Harrison, Matthew
Schedule
Type
Date
Time
Location
Lecture
Tue Jan 9, 2024
6:00PM PT - 9:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center
Lecture
Tue Jan 16, 2024
6:00PM PT - 9:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center
Lecture
Tue Jan 23, 2024
6:00PM PT - 9:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center
Lecture
Tue Jan 30, 2024
6:00PM PT - 9:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center
Lecture
Tue Feb 6, 2024
6:00PM PT - 9:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center
Lecture
Tue Feb 13, 2024
6:00PM PT - 9:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center
Lecture
Tue Feb 20, 2024
6:00PM PT - 9:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center
Lecture
Tue Feb 27, 2024
6:00PM PT - 9:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center
Lecture
Tue Mar 5, 2024
6:00PM PT - 9:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center
Lecture
Tue Mar 12, 2024
6:00PM PT - 9:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center
Lecture
Tue Mar 19, 2024
6:00PM PT - 9:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
Ready to start
your future?
By signing up, you agree to UCLA Extension’s Privacy Policy.

vector icon of building

Corporate Education

Learn how we can help your organization meet its professional development goals and corporate training needs.

Learn More

vector icon of building

Donate to UCLA Extension

Support our many efforts to reach communities in need.

Innovation Programs

Student Scholarships

Coding Boot Camp

Lifelong Learning