Consumer Market Research

MGMT X 466

Understanding your audience is critical to effective marketing. This comprehensive course introduces marketing professionals to research methods used to gather and analyze data to make marketing and advertising decisions.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
Hybrid
Online
Starting at $765.00
As few as 11 weeks
4.0

What you can learn.

  • Examine consumer behavior and how it impacts marketing and advertising strategies and decisions
  • Utilize primary and secondary research skills to gather consumer market data
  • Make recommendations based on research activities and data analysis
  • Explore the use of surveys, focus groups, and other qualitative methods of research

About this course:

Providing a comprehensive and practical approach to conducting relevant, useful marketing and advertising research, this course examines consumer behavior and how it can influence marketing and advertising decision-making, as well as methodologies used to gather primary and secondary research data, analyze and interpret that data, and make recommendations based on research activities. Instruction also explores the use of surveys and focus groups--on and offline--as well as conventional research methods. Students build valuable skills and techniques needed to tabulate, analyze, and present market research data, the foundation of a well conceived marketing strategy.

Winter 2021 Schedule

Available Format(s):

These courses are fully online and have no regular meeting times.

Enrollment Closed
-
This section has no set meeting times.
Instructor: Keith Gosselin
377388
Fee:
$765.00
See Details
Refund Deadline
No refunds after January 08, 2021
Course Requirements
Book: Essentials of Marketing Research by Joseph Hair, Jr., Mary Celsi, Robert Bush, David Ortinau
Internet access required to retrieve course materials.

Hybrid courses have both regular remote meeting times and online instruction. Click “See Details” for more information.

Available
-
Thursday 5:00PM PT - 8:00PM PT
Location: Online
Instructor: Andy Morris
377386
Fee:
$765.00
Still accepting enrollments
See Details
Refund Deadline
No refunds after January 20, 2021
Course Requirements
(Optional) No Textbook Required
Schedule
Type
Date
Time
Location
Lecture
Thu Jan 7, 2021
5:00PM PT - 8:00PM PT
Online
Lecture
Thu Jan 14, 2021
5:00PM PT - 8:00PM PT
Online
Lecture
Thu Jan 21, 2021
5:00PM PT - 8:00PM PT
Online
Lecture
Thu Jan 28, 2021
5:00PM PT - 8:00PM PT
Online
Lecture
Thu Feb 4, 2021
5:00PM PT - 8:00PM PT
Online
Lecture
Thu Feb 11, 2021
5:00PM PT - 8:00PM PT
Online
Lecture
Thu Feb 18, 2021
5:00PM PT - 8:00PM PT
Online
Lecture
Thu Feb 25, 2021
5:00PM PT - 8:00PM PT
Online
Lecture
Thu Mar 4, 2021
5:00PM PT - 8:00PM PT
Online
Lecture
Thu Mar 11, 2021
5:00PM PT - 8:00PM PT
Online
Lecture
Thu Mar 18, 2021
5:00PM PT - 8:00PM PT
Online

Available Format(s):

These courses are fully online and have no regular meeting times.

Future Offering (Opens February 01, 2021 12:00:00 AM)
-
This section has no set meeting times.
Instructor: David Morse
378853
Fee:
$765.00
See Details
Notes
Internet access required.
Refund Deadline
No refunds after April 02, 2021
Course Requirements
Market Research in Practice by Paul Hague, Julia Cupman, Matthew Harrison, Oliver Truman

Hybrid courses have both regular remote meeting times and online instruction. Click “See Details” for more information.

Future Offering (Opens February 01, 2021 12:00:00 AM)
-
Wednesday 6:00PM PT - 8:00PM PT
Location: Online
Instructor: Christopher Hlavatovic
378852
Fee:
$765.00
See Details
Notes

Internet access required.

Refund Deadline
No refunds after April 13, 2021
Course Requirements
Internet access required to retrieve course materials.
Schedule
Type
Date
Time
Location
Lecture
Wed Mar 31, 2021
6:00PM PT - 8:00PM PT
Online
Lecture
Wed Apr 7, 2021
6:00PM PT - 8:00PM PT
Online
Lecture
Wed Apr 14, 2021
6:00PM PT - 8:00PM PT
Online
Lecture
Wed Apr 21, 2021
6:00PM PT - 8:00PM PT
Online
Lecture
Wed Apr 28, 2021
6:00PM PT - 8:00PM PT
Online
Lecture
Wed May 5, 2021
6:00PM PT - 8:00PM PT
Online
Lecture
Wed May 12, 2021
6:00PM PT - 8:00PM PT
Online
Lecture
Wed May 19, 2021
6:00PM PT - 8:00PM PT
Online
Lecture
Wed May 26, 2021
6:00PM PT - 8:00PM PT
Online
Lecture
Wed Jun 2, 2021
6:00PM PT - 8:00PM PT
Online
Lecture
Wed Jun 9, 2021
6:00PM PT - 8:00PM PT
Online

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
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