Consumer Market Research

MGMT X 466

Understanding your audience is critical to effective marketing. This comprehensive course introduces marketing professionals to research methods used to gather and analyze data to make marketing and advertising decisions.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
Online
Hybrid
Starting at $765.00
As few as 11 weeks
4.0

What you can learn.

  • Examine consumer behavior and how it impacts marketing and advertising strategies and decisions
  • Utilize primary and secondary research skills to gather consumer market data
  • Make recommendations based on research activities and data analysis
  • Explore the use of surveys, focus groups, and other qualitative methods of research

About this course:

Providing a comprehensive and practical approach to conducting relevant, useful marketing and advertising research, this course examines consumer behavior and how it can influence marketing and advertising decision-making, as well as methodologies used to gather primary and secondary research data, analyze and interpret that data, and make recommendations based on research activities. Instruction also explores the use of surveys and focus groups--on and offline--as well as conventional research methods. Students build valuable skills and techniques needed to tabulate, analyze, and present market research data, the foundation of a well conceived marketing strategy.

Fall 2021 Schedule

Date & Time
Details
Format
 
-
This section has no set meeting times.
Available
See Details
Instructor: David Morse
382499
Fee:
$765.00
Onlineformat icon
ENROLL BY: Sep 20, 2021
See Details
Notes
Internet access required.
Refund Deadline
No refunds after September 24, 2021
Course Requirements
-
Thursday 6:30PM - 8:30PM PT
Available
See Details
Instructor: Emmanuel Probst
382498
Fee:
$765.00
Hybridformat icon
Location: Online
ENROLL BY: Sep 23, 2021
See Details
Notes

Internet access required.

Refund Deadline
No refunds after October 06, 2021
Course Requirements
Schedule
Type
Date
Time
Location
Lecture
Thu Sep 23, 2021
6:30PM PT - 8:30PM PT
Online
Lecture
Thu Sep 30, 2021
6:30PM PT - 8:30PM PT
Online
Lecture
Thu Oct 7, 2021
6:30PM PT - 8:30PM PT
Online
Lecture
Thu Oct 14, 2021
6:30PM PT - 8:30PM PT
Online
Lecture
Thu Oct 21, 2021
6:30PM PT - 8:30PM PT
Online
Lecture
Thu Oct 28, 2021
6:30PM PT - 8:30PM PT
Online
Lecture
Thu Nov 4, 2021
6:30PM PT - 8:30PM PT
Online
Lecture
Thu Nov 11, 2021
6:30PM PT - 8:30PM PT
Online
Lecture
Thu Nov 18, 2021
6:30PM PT - 8:30PM PT
Online
Lecture
Thu Nov 25, 2021
6:30PM PT - 8:30PM PT
Online
Lecture
Thu Dec 2, 2021
6:30PM PT - 8:30PM PT
Online
Lecture
Thu Dec 9, 2021
6:30PM PT - 8:30PM PT
Online

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
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