Consumer Market Research

MGMT X 466

Understanding your audience is critical to effective marketing. This comprehensive course introduces marketing professionals to research methods used to gather and analyze data to make marketing and advertising decisions.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
Online
Hybrid
Starting at $765.00
As few as 11 weeks
4.0

What you can learn.

  • Examine consumer behavior and how it impacts marketing and advertising strategies and decisions
  • Utilize primary and secondary research skills to gather consumer market data
  • Make recommendations based on research activities and data analysis
  • Explore the use of surveys, focus groups, and other qualitative methods of research

About this course:

Providing a comprehensive and practical approach to conducting relevant, useful marketing and advertising research, this course examines consumer behavior and how it can influence marketing and advertising decision-making, as well as methodologies used to gather primary and secondary research data, analyze and interpret that data, and make recommendations based on research activities. Instruction also explores the use of surveys and focus groups--on and offline--as well as conventional research methods. Students build valuable skills and techniques needed to tabulate, analyze, and present market research data, the foundation of a well conceived marketing strategy.

Fall 2020 Schedule

Available Format(s):

These courses are fully online and have no regular meeting times.

Enrollment Closed
-
This section has no set meeting times.
Instructor: David Morse
375665
Fee:
$765.00
See Details
Refund Deadline
No refunds after October 02, 2020
Course Requirements
Market Research in Practice by Paul Hague, Julia Cupman, Matthew Harrison, Oliver Truman

Hybrid courses have both regular remote meeting times and online instruction. Click “See Details” for more information.

Enrollment Closed
-
Thursday 6:30PM PT - 8:30PM PT
Location: Online
Instructor: Emmanuel Probst
375664
Fee:
$765.00
See Details
Notes

Internet access required.

Refund Deadline
No refunds after October 14, 2020
Course Requirements
Internet access required to retrieve course materials.
Schedule
Type
Date
Time
Location
Lecture
Thu Oct 1, 2020
6:30PM PT - 8:30PM PT
Online
Lecture
Thu Oct 8, 2020
6:30PM PT - 8:30PM PT
Online
Lecture
Thu Oct 15, 2020
6:30PM PT - 8:30PM PT
Online
Lecture
Thu Oct 22, 2020
6:30PM PT - 8:30PM PT
Online
Lecture
Thu Oct 29, 2020
6:30PM PT - 8:30PM PT
Online
Lecture
Thu Nov 5, 2020
6:30PM PT - 8:30PM PT
Online
Lecture
Thu Nov 12, 2020
6:30PM PT - 8:30PM PT
Online
Lecture
Thu Nov 19, 2020
6:30PM PT - 8:30PM PT
Online
Lecture
Thu Nov 26, 2020
6:30PM PT - 8:30PM PT
Online
Lecture
Thu Dec 3, 2020
6:30PM PT - 8:30PM PT
Online
Lecture
Thu Dec 10, 2020
6:30PM PT - 8:30PM PT
Online
Lecture
Thu Dec 17, 2020
6:30PM PT - 8:30PM PT
Online

Available Format(s):

These courses are fully online and have no regular meeting times.

Future Offering (Opens November 02, 2020 12:00:00 AM)
-
This section has no set meeting times.
Instructor: Keith Gosselin
377388
Fee:
$765.00
See Details
Notes

Enrollment limited. Internet access required. Materials required.

Refund Deadline
No refunds after January 08, 2021
Course Requirements
Internet access required to retrieve course materials.

Hybrid courses have both regular remote meeting times and online instruction. Click “See Details” for more information.

Future Offering (Opens November 02, 2020 12:00:00 AM)
-
Thursday 5:00PM PT - 8:00PM PT
Location: Online
Instructor: Andy Morris
377386
Fee:
$765.00
See Details
Refund Deadline
No refunds after January 20, 2021
Course Requirements
(Optional)
Schedule
Type
Date
Time
Location
Lecture
Thu Jan 7, 2021
5:00PM PT - 8:00PM PT
Online
Lecture
Thu Jan 14, 2021
5:00PM PT - 8:00PM PT
Online
Lecture
Thu Jan 21, 2021
5:00PM PT - 8:00PM PT
Online
Lecture
Thu Jan 28, 2021
5:00PM PT - 8:00PM PT
Online
Lecture
Thu Feb 4, 2021
5:00PM PT - 8:00PM PT
Online
Lecture
Thu Feb 11, 2021
5:00PM PT - 8:00PM PT
Online
Lecture
Thu Feb 18, 2021
5:00PM PT - 8:00PM PT
Online
Lecture
Thu Feb 25, 2021
5:00PM PT - 8:00PM PT
Online
Lecture
Thu Mar 4, 2021
5:00PM PT - 8:00PM PT
Online
Lecture
Thu Mar 11, 2021
5:00PM PT - 8:00PM PT
Online
Lecture
Thu Mar 18, 2021
5:00PM PT - 8:00PM PT
Online

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
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