Consumer Market Research

MGMT X 466

Understanding your audience is critical to effective marketing. This comprehensive course introduces marketing professionals to research methods used to gather and analyze data to make marketing and advertising decisions.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
Online
Remote Instruction
Starting at $765.00
As few as 11 weeks
4.0

What you can learn.

  • Examine consumer behavior and how it impacts marketing and advertising strategies and decisions
  • Utilize primary and secondary research skills to gather consumer market data
  • Make recommendations based on research activities and data analysis
  • Explore the use of surveys, focus groups, and other qualitative methods of research

About this course:

Providing a comprehensive and practical approach to conducting relevant, useful marketing and advertising research, this course examines consumer behavior and how it can influence marketing and advertising decision-making, as well as methodologies used to gather primary and secondary research data, analyze and interpret that data, and make recommendations based on research activities. Instruction also explores the use of surveys and focus groups--on and offline--as well as conventional research methods. Students build valuable skills and techniques needed to tabulate, analyze, and present market research data, the foundation of a well conceived marketing strategy.

Spring 2020 Schedule

Available Format(s):

These courses are fully online and have no regular meeting times.

Enrollment Closed
-
This section has no set meeting times.
372450
Fee:
$765.00
See Details
Notes

Enrollment limited. Internet access required. Materials required.

Refund Deadline
No refunds after April 03, 2020
Course Requirements
Book: Market Research in Practice by Paul Hague, Julia Cupman, Matthew Harrison, Oliver Truman
Internet access required to retrieve course materials.
Course syllabus not yet available.

These courses meet regularly and are fully online. Click “See Details” below for more information.

Available
-
Thursday 6:00PM PDT - 9:00PM PDT
Location: Online
Instructor: Andy Morris
372448
Fee:
$765.00
Still accepting enrollments
See Details
Notes

Internet access required. Materials required.

Refund Deadline
No refunds after April 15, 2020
Course Requirements
Internet access required to retrieve course materials.
Schedule
Type
Date
Time
Location
Lecture
Thu Apr 2, 2020
6:00PM PDT - 9:00PM PDT
Online
Lecture
Thu Apr 9, 2020
6:00PM PDT - 9:00PM PDT
Online
Lecture
Thu Apr 16, 2020
6:00PM PDT - 9:00PM PDT
Online
Lecture
Thu Apr 23, 2020
6:00PM PDT - 9:00PM PDT
Online
Lecture
Thu Apr 30, 2020
6:00PM PDT - 9:00PM PDT
Online
Lecture
Thu May 7, 2020
6:00PM PDT - 9:00PM PDT
Online
Lecture
Thu May 14, 2020
6:00PM PDT - 9:00PM PDT
Online
Lecture
Thu May 21, 2020
6:00PM PDT - 9:00PM PDT
Online
Lecture
Thu May 28, 2020
6:00PM PDT - 9:00PM PDT
Online
Lecture
Thu Jun 4, 2020
6:00PM PDT - 9:00PM PDT
Online
Lecture
Thu Jun 11, 2020
6:00PM PDT - 9:00PM PDT
Online
Canceled
-
Tuesday 12:00PM PDT - 3:00PM PDT
Location: Online
Instructor: Christopher Hlavatovic
372449
Fee:
$795.00
See Details
Notes

Internet access required.

Refund Deadline
No refunds after April 13, 2020
Course Requirements
Internet access required to retrieve course materials.
Course syllabus not yet available.
Book: Market Research in Practice by Paul Hague, Julia Cupman, Matthew Harrison, Oliver Truman
Schedule
Type
Date
Time
Location
Lecture
Tue Mar 31, 2020
12:00PM PDT - 3:00PM PDT
Online
Lecture
Tue Apr 7, 2020
12:00PM PDT - 3:00PM PDT
Online
Lecture
Tue Apr 14, 2020
12:00PM PDT - 3:00PM PDT
Online
Lecture
Tue Apr 21, 2020
12:00PM PDT - 3:00PM PDT
Online
Lecture
Tue Apr 28, 2020
12:00PM PDT - 3:00PM PDT
Online
Lecture
Tue May 5, 2020
12:00PM PDT - 3:00PM PDT
Online
Lecture
Tue May 12, 2020
12:00PM PDT - 3:00PM PDT
Online
Lecture
Tue May 19, 2020
12:00PM PDT - 3:00PM PDT
Online
Lecture
Tue May 26, 2020
12:00PM PDT - 3:00PM PDT
Online
Lecture
Tue Jun 2, 2020
12:00PM PDT - 3:00PM PDT
Online
Lecture
Tue Jun 9, 2020
12:00PM PDT - 3:00PM PDT
Online

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
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