Consumer Market Research

MGMT X 466

Understanding your audience is critical to effective marketing. This comprehensive course introduces marketing professionals to research methods used to gather and analyze data to make marketing and advertising decisions.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
Hybrid (In-Person)
Online
Starting at $795.00
As few as 11 weeks
4.0

What you can learn.

  • Examine consumer behavior and how it impacts marketing and advertising strategies and decisions
  • Utilize primary and secondary research skills to gather consumer market data
  • Make recommendations based on research activities and data analysis
  • Explore the use of surveys, focus groups, and other qualitative methods of research

About this course:

Providing a comprehensive and practical approach to conducting relevant, useful marketing and advertising research, this course examines consumer behavior and how it can influence marketing and advertising decision-making, as well as methodologies used to gather primary and secondary research data, analyze and interpret that data, and make recommendations based on research activities. Instruction also explores the use of surveys and focus groups--on and offline--as well as conventional research methods. Students build valuable skills and techniques needed to tabulate, analyze, and present market research data, the foundation of a well-conceived marketing strategy.

Summer 2022 Schedule

Date & Time
Details
Format
 
-
This section has no set meeting times.
Enrollment Closed
See Details
Instructor: Terri Horton
386751
Fee:
$795.00
Onlineformat icon
Notes

Internet access required.

Refund Deadline
No refunds after June 27, 2022
Course Requirements
-
Tuesday 6:30PM - 8:30PM PT
Wait List
See Details
Instructor: Emmanuel Probst
386750
Fee:
$795.00
Hybrid (In-Person)format icon
Location: UCLA Extension Lindbrook Center in Westwood
Notes
Internet access required.
Refund Deadline
No refunds after July 04, 2022
Course Requirements
No Textbook Required
Schedule
Type
Date
Time
Location
Lecture
Tue Jun 28, 2022
6:30PM PT - 8:30PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 214
Lecture
Tue Jul 5, 2022
6:30PM PT - 8:30PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 214
Lecture
Tue Jul 12, 2022
6:30PM PT - 8:30PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 214
Lecture
Tue Jul 19, 2022
6:30PM PT - 8:30PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 214
Lecture
Tue Jul 26, 2022
6:30PM PT - 8:30PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 214
Lecture
Tue Aug 2, 2022
6:30PM PT - 8:30PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 214
Lecture
Tue Aug 9, 2022
6:30PM PT - 8:30PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 214
Lecture
Tue Aug 16, 2022
6:30PM PT - 8:30PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 214
Lecture
Tue Aug 23, 2022
6:30PM PT - 8:30PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 214
Lecture
Tue Aug 30, 2022
6:30PM PT - 8:30PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 214

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
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