Consumer Market Research
Understanding your audience is critical to effective marketing. This comprehensive course introduces marketing professionals to research methods used to gather and analyze data to make marketing and advertising decisions.
What you can learn.
- Examine consumer behavior and how it impacts marketing and advertising strategies and decisions
- Utilize primary and secondary research skills to gather consumer market data
- Make recommendations based on research activities and data analysis
- Explore the use of surveys, focus groups, and other qualitative methods of research
About this course:Providing a comprehensive and practical approach to conducting relevant, useful marketing and advertising research, this course examines consumer behavior and how it can influence marketing and advertising decision-making, as well as methodologies used to gather primary and secondary research data, analyze and interpret that data, and make recommendations based on research activities. Instruction also explores the use of surveys and focus groups--on and offline--as well as conventional research methods. Students build valuable skills and techniques needed to tabulate, analyze, and present market research data, the foundation of a well conceived marketing strategy.
Summer 2020 Schedule
These courses are fully online and have no regular meeting times.
Internet access required.
These courses have both regular online meeting times and self-paced online instruction. Click “See Details” for more information.
Internet access required. Remote Instruction. Synchronous meeting approximately 2 hours.