Consumer Market Research

MGMT X 466

Understanding your audience is critical to effective marketing. This comprehensive course introduces marketing professionals to research methods used to gather and analyze data to make marketing and advertising decisions.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
Hybrid
Online
Starting at $765.00
As few as 11 weeks
4.0

What you can learn.

  • Examine consumer behavior and how it impacts marketing and advertising strategies and decisions
  • Utilize primary and secondary research skills to gather consumer market data
  • Make recommendations based on research activities and data analysis
  • Explore the use of surveys, focus groups, and other qualitative methods of research

About this course:

Providing a comprehensive and practical approach to conducting relevant, useful marketing and advertising research, this course examines consumer behavior and how it can influence marketing and advertising decision-making, as well as methodologies used to gather primary and secondary research data, analyze and interpret that data, and make recommendations based on research activities. Instruction also explores the use of surveys and focus groups--on and offline--as well as conventional research methods. Students build valuable skills and techniques needed to tabulate, analyze, and present market research data, the foundation of a well conceived marketing strategy.

Summer 2020 Schedule

Available Format(s):

These courses are fully online and have no regular meeting times.

Available
-
This section has no set meeting times.
Instructor: Terri Horton
374089
Fee:
$765.00
23 days left. Enroll by Jun 22, 2020
See Details
Notes

Internet access required.

Refund Deadline
No refunds after July 05, 2020
Course Requirements
Internet access required to retrieve course materials.
The Market Research Tool Box: A Concise Guide for Beginners by Edward F. McQuarrie

These courses have both regular online meeting times and self-paced online instruction. Click “See Details” for more information.

Available
-
Thursday 6:00PM PDT - 8:00PM PDT
Location: Online
Instructor: Andy Morris
374088
Fee:
$765.00
26 days left. Enroll by Jun 25, 2020
See Details
Notes

Internet access required. Remote Instruction. Synchronous meeting approximately 2 hours.

Refund Deadline
No refunds after July 08, 2020
Course Requirements
Internet access required to retrieve course materials.
Schedule
Type
Date
Time
Location
Lecture
Thu Jun 25, 2020
6:00PM PDT - 8:00PM PDT
Online
Lecture
Thu Jul 2, 2020
6:00PM PDT - 8:00PM PDT
Online
Lecture
Thu Jul 9, 2020
6:00PM PDT - 8:00PM PDT
Online
Lecture
Thu Jul 16, 2020
6:00PM PDT - 8:00PM PDT
Online
Lecture
Thu Jul 23, 2020
6:00PM PDT - 8:00PM PDT
Online
Lecture
Thu Jul 30, 2020
6:00PM PDT - 8:00PM PDT
Online
Lecture
Thu Aug 6, 2020
6:00PM PDT - 8:00PM PDT
Online
Lecture
Thu Aug 13, 2020
6:00PM PDT - 8:00PM PDT
Online
Lecture
Thu Aug 20, 2020
6:00PM PDT - 8:00PM PDT
Online
Lecture
Thu Aug 27, 2020
6:00PM PDT - 8:00PM PDT
Online
Lecture
Thu Sep 3, 2020
6:00PM PDT - 8:00PM PDT
Online

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
Keep up to date on the latest news and offerings in Marketing, Advertising & PR

vector icon of building

Corporate Education

Learn how we can help your organization meet its professional development goals and corporate training needs.

Learn More

vector icon of building

Donate to UCLA Extension

Support our many efforts to reach communities in need.

Innovation Programs

Student Scholarships

Coding Boot Camp

Lifelong Learning