Consumer Market Research

MGMT X 466

Understanding your audience is critical to effective marketing. This comprehensive course introduces marketing professionals to research methods used to gather and analyze data to make marketing and advertising decisions.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
In-Person
Online
Starting at $795.00
As few as 11 weeks
4.0

What you can learn.

  • Examine consumer behavior and how it impacts marketing and advertising strategies and decisions
  • Utilize primary and secondary research skills to gather consumer market data
  • Make recommendations based on research activities and data analysis
  • Explore the use of surveys, focus groups, and other qualitative methods of research

About this course:

Providing a comprehensive and practical approach to conducting relevant, useful marketing and advertising research, this course examines consumer behavior and how it can influence marketing and advertising decision-making, as well as methodologies used to gather primary and secondary research data, analyze and interpret that data, and make recommendations based on research activities. Instruction also explores the use of surveys and focus groups--on and offline--as well as conventional research methods. Students build valuable skills and techniques needed to tabulate, analyze, and present market research data, the foundation of a well-conceived marketing strategy.

Spring 2023 Schedule

Date & Time
Details
Format
 
-
This section has no set meeting times.
Available
See Details
Instructor: David Morse
390866
Fee:
$795.00
Onlineformat icon
ENROLL BY: Apr 3, 2023
See Details
Notes
Internet access required.
Refund Deadline
No refunds after April 07, 2023
Course Requirements
Book: Market Research in Practice : A GUIDE TO THE BASICS by Paul Hague, Julia Cupman, Matthew Harrison, Oliver Truman
Course syllabus not yet available.
-
Wednesday 6:00PM - 9:00PM PT
Wait List
See Details
Instructor: Christopher Hlavatovic
390865
Fee:
$795.00
In-Personformat icon
Location: UCLA Extension Lindbrook Center in Westwood
Notes

Internet access required.

Refund Deadline
No refunds after April 18, 2023
Course Requirements
Course syllabus not yet available.
Book: Market Research in Practice by Hague, Paul, Cupman, Julia & Harrison, Matthew
Schedule
Type
Date
Time
Location
Lecture
Wed Apr 5, 2023
6:00PM PT - 9:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 212
Lecture
Wed Apr 12, 2023
6:00PM PT - 9:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 212
Lecture
Wed Apr 19, 2023
6:00PM PT - 9:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 212
Lecture
Wed Apr 26, 2023
6:00PM PT - 9:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 212
Lecture
Wed May 3, 2023
6:00PM PT - 9:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 212
Lecture
Wed May 10, 2023
6:00PM PT - 9:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 212
Lecture
Wed May 17, 2023
6:00PM PT - 9:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 212
Lecture
Wed May 24, 2023
6:00PM PT - 9:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 212
Lecture
Wed May 31, 2023
6:00PM PT - 9:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 212
Lecture
Wed Jun 7, 2023
6:00PM PT - 9:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 212
Lecture
Wed Jun 14, 2023
6:00PM PT - 9:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 212

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