Consumer Market Research

MGMT X 466

Understanding your audience is critical to effective marketing. This comprehensive course introduces marketing professionals to research methods used to gather and analyze data to make marketing and advertising decisions.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
Hybrid (In-Person)
Online
In-Person
Starting at $765.00
As few as 11 weeks
4.0

What you can learn.

  • Examine consumer behavior and how it impacts marketing and advertising strategies and decisions
  • Utilize primary and secondary research skills to gather consumer market data
  • Make recommendations based on research activities and data analysis
  • Explore the use of surveys, focus groups, and other qualitative methods of research

About this course:

Providing a comprehensive and practical approach to conducting relevant, useful marketing and advertising research, this course examines consumer behavior and how it can influence marketing and advertising decision-making, as well as methodologies used to gather primary and secondary research data, analyze and interpret that data, and make recommendations based on research activities. Instruction also explores the use of surveys and focus groups--on and offline--as well as conventional research methods. Students build valuable skills and techniques needed to tabulate, analyze, and present market research data, the foundation of a well conceived marketing strategy.

Winter 2022 Schedule

Date & Time
Details
Format
 
-
This section has no set meeting times.
Enrollment Closed
See Details
Instructor: Keith Gosselin
383839
Fee:
$765.00
Onlineformat icon
Refund Deadline
No refunds after January 07, 2022
Course Requirements
Book: Essentials of Marketing Research by Joseph Hair, Jr., Mary Celsi, Robert Bush, David Ortinau
-
Wednesday 6:30PM - 8:00PM PT
Enrollment Closed
See Details
Instructor: Mahta Emrani
383838
Fee:
$765.00
Hybrid (In-Person)format icon
Location: Remote Classroom , UCLA Extension Lindbrook Center in Westwood
Notes

Update: Consistent with updated UC system-wide requirements, Winter Quarter 2022 classes that were scheduled to be taught in-person will be held remotely for the first four weeks of the quarter. In-person meetings will resume during the week of Jan 31. If conditions change, we will evaluate appropriate adjustments and communicate them to the UCLA Extension community.

Internet access required.

Refund Deadline
No refunds after January 18, 2022
Course Requirements
Course syllabus not yet available.
Schedule
Type
Date
Time
Location
Lecture
Wed Jan 5, 2022
6:30PM PT - 8:00PM PT
Remote Classroom
Lecture
Wed Jan 12, 2022
6:30PM PT - 8:00PM PT
Remote Classroom
Lecture
Wed Jan 19, 2022
6:30PM PT - 8:00PM PT
Remote Classroom
Lecture
Wed Jan 26, 2022
6:30PM PT - 8:00PM PT
Remote Classroom
Lecture
Wed Feb 2, 2022
6:30PM PT - 8:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 216
Lecture
Wed Feb 9, 2022
6:30PM PT - 8:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 216
Lecture
Wed Feb 16, 2022
6:30PM PT - 8:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 216
Lecture
Wed Feb 23, 2022
6:30PM PT - 8:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 216
Lecture
Wed Mar 2, 2022
6:30PM PT - 8:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 216
Lecture
Wed Mar 9, 2022
6:30PM PT - 8:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 216
Lecture
Wed Mar 16, 2022
6:30PM PT - 8:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 216

Spring 2022 Schedule

Date & Time
Details
Format
 
-
This section has no set meeting times.
Future Offering (Opens January 31, 2022 12:00:00 AM)
See Details
Instructor: David Morse
385323
Fee:
$765.00
Onlineformat icon
Notes
Internet access required.
Refund Deadline
No refunds after March 21, 2022
Course Requirements
-
Thursday 6:00PM - 9:00PM PT
Future Offering (Opens January 31, 2022 12:00:00 AM)
See Details
Instructor: Christopher Hlavatovic
385322
Fee:
$765.00
In-Personformat icon
Location: UCLA Extension Lindbrook Center in Westwood
Notes

Internet access required.

Refund Deadline
No refunds after March 24, 2022
Course Requirements
Book: Market Research in Practice by Hague, Paul, Cupman, Julia & Harrison, Matthew
Schedule
Type
Date
Time
Location
Lecture
Thu Mar 31, 2022
6:00PM PT - 9:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 212
Lecture
Thu Apr 7, 2022
6:00PM PT - 9:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 212
Lecture
Thu Apr 14, 2022
6:00PM PT - 9:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 212
Lecture
Thu Apr 21, 2022
6:00PM PT - 9:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 212
Lecture
Thu Apr 28, 2022
6:00PM PT - 9:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 212
Lecture
Thu May 5, 2022
6:00PM PT - 9:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 212
Lecture
Thu May 12, 2022
6:00PM PT - 9:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 212
Lecture
Thu May 19, 2022
6:00PM PT - 9:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 212
Lecture
Thu May 26, 2022
6:00PM PT - 9:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 212
Lecture
Thu Jun 2, 2022
6:00PM PT - 9:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 212
Lecture
Thu Jun 9, 2022
6:00PM PT - 9:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 212

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