Consumer Market Research

MGMT X 466

Understanding your audience is critical to effective marketing. This comprehensive course introduces marketing professionals to research methods used to gather and analyze data to make marketing and advertising decisions.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
Online
Remote Instruction
Starting at $765.00
As few as 12 weeks
4.0

What you can learn.

  • Examine consumer behavior and how it impacts marketing and advertising strategies and decisions
  • Utilize primary and secondary research skills to gather consumer market data
  • Make recommendations based on research activities and data analysis
  • Explore the use of surveys, focus groups, and other qualitative methods of research

About this course:

Providing a comprehensive and practical approach to conducting relevant, useful marketing and advertising research, this course examines consumer behavior and how it can influence marketing and advertising decision-making, as well as methodologies used to gather primary and secondary research data, analyze and interpret that data, and make recommendations based on research activities. Instruction also explores the use of surveys and focus groups--on and offline--as well as conventional research methods. Students build valuable skills and techniques needed to tabulate, analyze, and present market research data, the foundation of a well conceived marketing strategy.

Fall 2020 Schedule

Available Format(s):

These courses are fully online and have no regular meeting times.

Available
-
This section has no set meeting times.
Instructor: David Morse
375665
Fee:
$765.00
52 days left. Enroll by Sep 28, 2020
See Details
Notes

Enrollment limited. Internet access required. Materials required.

Refund Deadline
No refunds after October 02, 2020
Course Requirements
Internet access required to retrieve course materials.

These courses have regular meeting times and are fully online, via remote instruction. Click “See Details” below for more information.

Available
-
Thursday 6:30PM PDT - 9:30PM PST
Location: Online
Instructor: Emmanuel Probst
375664
Fee:
$765.00
55 days left. Enroll by Oct 1, 2020
See Details
Notes

Internet access required.

Refund Deadline
No refunds after October 14, 2020
Course Requirements
Internet access required to retrieve course materials.
Schedule
Type
Date
Time
Location
Lecture
Thu Oct 1, 2020
6:30PM PDT - 9:30PM PST
Online
Lecture
Thu Oct 8, 2020
6:30PM PDT - 9:30PM PST
Online
Lecture
Thu Oct 15, 2020
6:30PM PDT - 9:30PM PST
Online
Lecture
Thu Oct 22, 2020
6:30PM PDT - 9:30PM PST
Online
Lecture
Thu Oct 29, 2020
6:30PM PDT - 9:30PM PST
Online
Lecture
Thu Nov 5, 2020
6:30PM PDT - 9:30PM PST
Online
Lecture
Thu Nov 12, 2020
6:30PM PDT - 9:30PM PST
Online
Lecture
Thu Nov 19, 2020
6:30PM PDT - 9:30PM PST
Online
Lecture
Thu Nov 26, 2020
6:30PM PDT - 9:30PM PST
Online
Lecture
Thu Dec 3, 2020
6:30PM PDT - 9:30PM PST
Online
Lecture
Thu Dec 10, 2020
6:30PM PDT - 9:30PM PST
Online
Lecture
Thu Dec 17, 2020
6:30PM PDT - 9:30PM PST
Online

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.

This course applies towards the following certificates & specializations…

Keep up to date on the latest news and offerings in Marketing, Advertising & PR

vector icon of building

Corporate Education

Learn how we can help your organization meet its professional development goals and corporate training needs.

Learn More

vector icon of building

Donate to UCLA Extension

Support our many efforts to reach communities in need.

Innovation Programs

Student Scholarships

Coding Boot Camp

Lifelong Learning