Marketing Entertainment: Strategies for the Global Marketplace
MGMT X 476.99
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Learn the global strategies and platforms necessary to successfully profit from a film such as branding your property effectively, distribution procedures, and the power of cutting-edge social media outreach and research.
What you can learn.
- Explore a myriad of issues regarding global film marketing from top marketing professionals
- Learn the secrets of compelling advertising in film, web, and print platforms
- Gain access to new media promotional and licensing strategies
- Learn how to maximize profits in disparate ancillary markets
About this course:
Today, marketing entertainment is a global enterprise, and motion pictures are the assets that drive expanding ancillary markets. How a movie is marketed determines its financial success and future. The instructor and a select number of the industry's top marketing professionals address myriad issues on how feature films get marketed in today's increasingly competitive market. Topics include creating brand-centric franchise-driven strategies; positioning an entertainment property as a brand in popular culture; marketing and distribution strategies in a converging marketplace; secrets to creating compelling film, video, web, and print advertising; the power of social media; the influence and use of research; and leveraging international strategies and new media promotional and licensing strategies to create valuable partnerships and revenue streams.