Marketing Entertainment: Strategies for the Global Marketplace

MGMT X 476.99

Learn the global strategies and platforms necessary to successfully profit from a film such as branding your property effectively, distribution procedures, and the power of cutting-edge social media outreach and research.

READ MORE ABOUT THIS COURSE
Fall
Spring
Remote Instruction
Starting at $699.00
As few as 11 weeks
4.0

What you can learn.

  • Explore a myriad of issues regarding global film marketing from top marketing professionals
  • Learn the secrets of compelling advertising in film, web, and print platforms
  • Gain access to new media promotional and licensing strategies
  • Learn how to maximize profits in disparate ancillary markets

About this course:

Today, marketing entertainment is a global enterprise, and motion pictures, television shows, streaming content, and video games are the assets that drive expanding ancillary markets. How these properties are marketed determines their financial success and future. The instructor and a select number of the industry's top marketing professionals address myriad issues on how entertainment content, including feature films, gets marketed in today's increasingly competitive market. Topics include creating brand-centric franchise-driven strategies; positioning an entertainment property as a brand in popular culture; marketing and distribution strategies in a converging marketplace; secrets to creating compelling audio-visual, social/digital, and print advertising; the power of social media; the influence and use of research; and leveraging international strategies and new media promotional and licensing strategies to create valuable partnerships and revenue streams.

Winter 2021 Schedule

Available Format(s):

These courses have regular meeting times and are fully online, via remote instruction. Click “See Details” below for more information.

Available
-
Wednesday 7:00PM PT - 10:00PM PT
Location: Online
Instructor: Scott Edwards
378050
Fee:
$699.00
33 days left. Enroll by Jan 6, 2021
See Details
Notes

Internet access required. 

Refund Deadline
No refunds after January 19, 2021
Course Requirements
Internet access required to retrieve course materials.
Schedule
Type
Date
Time
Location
Lecture
Wed Jan 6, 2021
7:00PM PT - 10:00PM PT
Online
Lecture
Wed Jan 13, 2021
7:00PM PT - 10:00PM PT
Online
Lecture
Wed Jan 20, 2021
7:00PM PT - 10:00PM PT
Online
Lecture
Wed Jan 27, 2021
7:00PM PT - 10:00PM PT
Online
Lecture
Wed Feb 3, 2021
7:00PM PT - 10:00PM PT
Online
Lecture
Wed Feb 10, 2021
7:00PM PT - 10:00PM PT
Online
Lecture
Wed Feb 17, 2021
7:00PM PT - 10:00PM PT
Online
Lecture
Wed Feb 24, 2021
7:00PM PT - 10:00PM PT
Online
Lecture
Wed Mar 3, 2021
7:00PM PT - 10:00PM PT
Online
Lecture
Wed Mar 10, 2021
7:00PM PT - 10:00PM PT
Online
Lecture
Wed Mar 17, 2021
7:00PM PT - 10:00PM PT
Online

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
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