Marketing Entertainment: Strategies for the Global Marketplace
Learn the global strategies and platforms necessary to successfully profit from a film such as branding your property effectively, distribution procedures, and the power of cutting-edge social media outreach and research.
What you can learn.
- Explore a myriad of issues regarding global film marketing from top marketing professionals
- Learn the secrets of compelling advertising in film, web, and print platforms
- Gain access to new media promotional and licensing strategies
- Learn how to maximize profits in disparate ancillary markets
About this course:Today, marketing entertainment is a global enterprise, and motion pictures are the assets that drive expanding ancillary markets. How a movie is marketed determines its financial success and future. The instructor and a select number of the industry's top marketing professionals address myriad issues on how feature films get marketed in today's increasingly competitive market. Topics include creating brand-centric franchise-driven strategies; positioning an entertainment property as a brand in popular culture; marketing and distribution strategies in a converging marketplace; secrets to creating compelling film, video, web, and print advertising; the power of social media; the influence and use of research; and leveraging international strategies and new media promotional and licensing strategies to create valuable partnerships and revenue streams.
Fall 2019 Schedule
These courses meet in person and make use of an online presence to varying degrees.
Internet access required.