Marketing Entertainment: Strategies for the Global Marketplace

MGMT X 476.99

Learn the global strategies and platforms necessary to successfully profit from a film such as branding your property effectively, distribution procedures, and the power of cutting-edge social media outreach and research.

READ MORE ABOUT THIS COURSE
Fall
Spring
Online
In Person
Starting at $785.00
As few as 11 weeks
4.0

What you can learn.

  • Explore a myriad of issues regarding global film marketing from top marketing professionals
  • Learn the secrets of compelling advertising in film, web, and print platforms
  • Gain access to new media promotional and licensing strategies
  • Learn how to maximize profits in disparate ancillary markets

About this course:

Today, marketing entertainment is a global enterprise, and motion pictures, television shows, streaming content and video games are the assets that drive expanding ancillary markets. How these properties are marketed determines their financial success and future. The instructor and a select number of the industry's top marketing professionals address myriad issues on how entertainment content, including feature films, gets marketed in today's increasingly competitive market. Topics include creating brand-centric franchise-driven strategies; positioning an entertainment property as a brand in popular culture; marketing and distribution strategies in a converging marketplace; secrets to creating compelling audio-visual, social/digital and print advertising; the power of social media; the influence and use of research; and leveraging international strategies and new media promotional and licensing strategies to create valuable partnerships and revenue streams.

Spring 2024 Schedule

Date & Time
Details
Format
 
-
This section has no set meeting times.
Enrollment Closed
See Details
Instructor: Scott Edwards
397090
Fee:
$785.00
Onlineformat icon
Notes

Internet access required. 

Refund Deadline
No refunds after April 05, 2024
Course Requirements
Internet access required to retrieve course materials.
Introduction to Media Distribution : Film, Television, and New Media by Scott Kirkpatrick
In the Blink of an Eye : A Perspective on Film Editing by Walter Murch
-
This section has no set meeting times.
Enrollment Closed
See Details
Instructor: Scott Edwards
398646
Fee:
$785.00
Onlineformat icon
Notes

Internet access required. 

Refund Deadline
No refunds after April 05, 2024
Course Requirements
Internet access required to retrieve course materials.
Introduction to Media Distribution : Film, Television, and New Media by Scott Kirkpatrick
In the Blink of an Eye : A Perspective on Film Editing by Walter Murch

Summer 2024 Schedule

Date & Time
Details
Format
 
-
Tuesday 7:00PM - 10:00PM PT
Future Offering (Opens April 29, 2024 12:00:00 AM)
See Details
Instructor: Scott Edwards
398017
Fee:
$785.00
In Personformat icon
Location: UCLA Extension Gayley Center in Westwood
Notes

Internet access required. Materials Required.

Refund Deadline
No refunds after July 08, 2024
Course Requirements
Internet access required to retrieve course materials.
Schedule
Type
Date
Time
Location
Lecture
Tue Jun 25, 2024
7:00PM PT - 10:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Tue Jul 2, 2024
7:00PM PT - 10:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Tue Jul 9, 2024
7:00PM PT - 10:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Tue Jul 16, 2024
7:00PM PT - 10:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Tue Jul 23, 2024
7:00PM PT - 10:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Tue Jul 30, 2024
7:00PM PT - 10:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Tue Aug 6, 2024
7:00PM PT - 10:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Tue Aug 13, 2024
7:00PM PT - 10:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Tue Aug 20, 2024
7:00PM PT - 10:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Tue Aug 27, 2024
7:00PM PT - 10:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Tue Sep 3, 2024
7:00PM PT - 10:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
-
This section has no set meeting times.
Future Offering (Opens April 29, 2024 12:00:00 AM)
See Details
Instructor: Scott Edwards
398016
Fee:
$785.00
Onlineformat icon
Notes

Internet access required. Materials required.

Refund Deadline
No refunds after June 28, 2024
Course Requirements
Internet access required to retrieve course materials.
Introduction to Media Distribution : Film, Television, and New Media by Scott Kirkpatrick
In the Blink of an Eye : A Perspective on Film Editing by Walter Murch

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.

This course applies towards the following certificates & specializations…

Ready to start
your future?
By signing up, you agree to UCLA Extension’s Privacy Policy.

vector icon of building

Corporate Education

Learn how we can help your organization meet its professional development goals and corporate training needs.

Learn More

vector icon of building

Donate to UCLA Extension

Support our many efforts to reach communities in need.

Innovation Programs

Student Scholarships

Coding Boot Camp

Lifelong Learning