Marketing Entertainment: Strategies for the Global Marketplace

MGMT X 476.99
Learn the global strategies and platforms necessary to successfully profit from a film such as branding your property effectively, distribution procedures, and the power of cutting-edge social media outreach and research.
READ MORE ABOUT THIS COURSE
Fall
Spring
Classroom
Starting at $699.00
As few as 11 weeks
4.0 Credits

What you can learn.

  • Explore a myriad of issues regarding global film marketing from top marketing professionals
  • Learn the secrets of compelling advertising in film, web, and print platforms
  • Gain access to new media promotional and licensing strategies
  • Learn how to maximize profits in disparate ancillary markets

About this course:

Today, marketing entertainment is a global enterprise, and motion pictures are the assets that drive expanding ancillary markets. How a movie is marketed determines its financial success and future. The instructor and a select number of the industry's top marketing professionals address myriad issues on how feature films get marketed in today's increasingly competitive market. Topics include creating brand-centric franchise-driven strategies; positioning an entertainment property as a brand in popular culture; marketing and distribution strategies in a converging marketplace; secrets to creating compelling film, video, web, and print advertising; the power of social media; the influence and use of research; and leveraging international strategies and new media promotional and licensing strategies to create valuable partnerships and revenue streams.

Spring 2019 Schedule

These courses meet in person and make use of an online presence to varying degrees.

Enrollment Closed
-
Tuesday 6:30PM - 9:30PM
Location: UCLA
Instructor: Debbie Brunner
364997
Fee:
$699.00
See Details
Notes

Internet access required. 

Refund Deadline
No refunds after April 15, 2019
Course Requirements
Internet access required to retrieve course materials.
Schedule
Type
Date
Time
Location
Lecture
Tue Apr 2, 2019
6:30PM - 9:30PM
UCLA
Dodd Hall 146
Lecture
Tue Apr 9, 2019
6:30PM - 9:30PM
UCLA
Dodd Hall 146
Lecture
Tue Apr 16, 2019
6:30PM - 9:30PM
UCLA
Dodd Hall 146
Lecture
Tue Apr 23, 2019
6:30PM - 9:30PM
UCLA
Dodd Hall 146
Lecture
Tue Apr 30, 2019
6:30PM - 9:30PM
UCLA
Dodd Hall 146
Lecture
Tue May 7, 2019
6:30PM - 9:30PM
UCLA
Dodd Hall 146
Lecture
Tue May 14, 2019
6:30PM - 9:30PM
UCLA
Dodd Hall 146
Lecture
Tue May 21, 2019
6:30PM - 9:30PM
UCLA
Dodd Hall 146
Lecture
Tue May 28, 2019
6:30PM - 9:30PM
UCLA
Dodd Hall 146
Lecture
Tue Jun 4, 2019
6:30PM - 9:30PM
UCLA
Dodd Hall 146
Lecture
Tue Jun 11, 2019
6:30PM - 9:30PM
UCLA
Dodd Hall 146

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
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