Marketing Entertainment: Strategies for the Global Marketplace

MGMT X 476.99

Learn the global strategies and platforms necessary to successfully profit from a film such as branding your property effectively, distribution procedures, and the power of cutting-edge social media outreach and research.

READ MORE ABOUT THIS COURSE
Fall
Spring
Remote Instruction
Starting at $699.00
As few as 11 weeks
4.0

What you can learn.

  • Explore a myriad of issues regarding global film marketing from top marketing professionals
  • Learn the secrets of compelling advertising in film, web, and print platforms
  • Gain access to new media promotional and licensing strategies
  • Learn how to maximize profits in disparate ancillary markets

About this course:

Today, marketing entertainment is a global enterprise, and motion pictures, television shows, streaming content, and video games are the assets that drive expanding ancillary markets. How these properties are marketed determines their financial success and future. The instructor and a select number of the industry's top marketing professionals address myriad issues on how entertainment content, including feature films, gets marketed in today's increasingly competitive market. Topics include creating brand-centric franchise-driven strategies; positioning an entertainment property as a brand in popular culture; marketing and distribution strategies in a converging marketplace; secrets to creating compelling audio-visual, social/digital, and print advertising; the power of social media; the influence and use of research; and leveraging international strategies and new media promotional and licensing strategies to create valuable partnerships and revenue streams.

Fall 2020 Schedule

Available Format(s):

These courses have regular meeting times and are fully online, via remote instruction. Click “See Details” below for more information.

Wait List
-
Wednesday 7:00PM PT - 10:00PM PT
Location: Online
Instructor: Scott Edwards
375688
Fee:
$699.00
See Details
Notes

No class November 11, 2020 or November 25, 2020. Internet access required. 

Refund Deadline
No refunds after October 13, 2020
Course Requirements
Internet access required to retrieve course materials.
Schedule
Type
Date
Time
Location
Lecture
Wed Sep 30, 2020
7:00PM PT - 10:00PM PT
Online
Lecture
Wed Oct 7, 2020
7:00PM PT - 10:00PM PT
Online
Lecture
Wed Oct 14, 2020
7:00PM PT - 10:00PM PT
Online
Lecture
Wed Oct 21, 2020
7:00PM PT - 10:00PM PT
Online
Lecture
Wed Oct 28, 2020
7:00PM PT - 10:00PM PT
Online
Lecture
Wed Nov 4, 2020
7:00PM PT - 10:00PM PT
Online
Lecture
Wed Nov 18, 2020
7:00PM PT - 10:00PM PT
Online
Lecture
Wed Dec 2, 2020
7:00PM PT - 10:00PM PT
Online
Lecture
Wed Dec 9, 2020
7:00PM PT - 10:00PM PT
Online

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.

This course applies towards the following certificates & specializations…

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