Learn the functions of the A&R professional, including the collective effort needed from all departments—artist and label—in the creation of recorded music in all formats, from inception to acquisition and release.
Delve into the collective effort needed from all departments to be a successful A&R professional
Learn about the role of producers, managers, and booking agents in the A&R world
Discover how to promote and attract interest from labels without losing your artistic integrity
Hear from guest speakers from all facets of the music industry and their experiences with A&R
About this course:
A definitive analysis of the functions of the A&R professional, this course stresses the collective effort needed from all departments--artist and label--in the creation of recorded music in all format from creation to acquisition and release. Topics include new artist acquisition; record deals; the role of the producer; working with personal managers and booking agents; the role of social media from the artist and executive perspectives; A&R and sync strategies; independent touring; the current local music scene; specific A&R approaches for urban music, EDM, singer/songwriter, alternative, and indie music; how to attract interest from major and independent labels without compromising artistic integrity; paths to A&R career positions; and analysis of how recently signed artists got their first contracts. Guest speakers include recording artists, producers, managers, record company executives, and A&R personnel.