A&R: Making Music from Acquisition to Release

MUSC X 446.2

Learn the functions of the A&R professional, including the collective effort needed from all departments—artist and label—in the creation of recorded music in all formats, from inception to acquisition and release.

READ MORE ABOUT THIS COURSE
Winter
Summer
Remote Instruction
Starting at $699.00
As few as 11 weeks
4.0

What you can learn.

  • Delve into the collective effort needed from all departments to be a successful A&R professional
  • Learn about the role of producers, managers, and booking agents in the A&R world
  • Discover how to promote and attract interest from labels without losing your artistic integrity
  • Hear from guest speakers from all facets of the music industry and their experiences with A&R

About this course:

A definitive analysis of the functions of the A&R professional, this course stresses the collective effort needed from all departments--artist and label--in the creation of recorded music in all formats--from creation to acquisition and release. Topics include new artist acquisition; record deals; the role of the producer; working with personal managers and booking agents; the role of social media from the artist and executive perspectives; A&R and sync strategies; independent touring; the current local music scene; specific A&R approaches for urban music, EDM, singer/songwriter, alternative, and indie music; how to attract interest from major and independent labels without compromising artistic integrity; paths to A&R career positions; and analysis of how recently signed artists got their first contracts. Guest speakers include recording artists, producers, managers, record company executives, and A&R personnel.

Winter 2021 Schedule

Available Format(s):

These courses have regular meeting times and are fully online, via remote instruction. Click “See Details” below for more information.

Available
-
Tuesday 7:00PM PT - 10:00PM PT
Location: Online
Instructor: Pablo Mathiason
377186
Fee:
$699.00
32 days left. Enroll by Jan 5, 2021
See Details
Notes

Internet access required.

Refund Deadline
No refunds after January 18, 2021
Course Requirements
Internet access required to retrieve course materials.
Schedule
Type
Date
Time
Location
Lecture
Tue Jan 5, 2021
7:00PM PT - 10:00PM PT
Online
Lecture
Tue Jan 12, 2021
7:00PM PT - 10:00PM PT
Online
Lecture
Tue Jan 19, 2021
7:00PM PT - 10:00PM PT
Online
Lecture
Tue Jan 26, 2021
7:00PM PT - 10:00PM PT
Online
Lecture
Tue Feb 2, 2021
7:00PM PT - 10:00PM PT
Online
Lecture
Tue Feb 9, 2021
7:00PM PT - 10:00PM PT
Online
Lecture
Tue Feb 16, 2021
7:00PM PT - 10:00PM PT
Online
Lecture
Tue Feb 23, 2021
7:00PM PT - 10:00PM PT
Online
Lecture
Tue Mar 2, 2021
7:00PM PT - 10:00PM PT
Online
Lecture
Tue Mar 9, 2021
7:00PM PT - 10:00PM PT
Online
Lecture
Tue Mar 16, 2021
7:00PM PT - 10:00PM PT
Online

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.

This course applies towards the following certificates & specializations…

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