A&R: Making Music from Acquisition to Release

MUSC X 446.2

Learn the functions of the A&R professional, including the collective effort needed from all departments—artist and label—in the creation of recorded music in all formats, from inception to acquisition and release.

READ MORE ABOUT THIS COURSE
Winter
Summer
Remote Instruction
Starting at $699.00
As few as 11 weeks
4.0

What you can learn.

  • Delve into the collective effort needed from all departments to be a successful A&R professional
  • Learn about the role of producers, managers, and booking agents in the A&R world
  • Discover how to promote and attract interest from labels without losing your artistic integrity
  • Hear from guest speakers from all facets of the music industry and their experiences with A&R

About this course:

A definitive analysis of the functions of the A&R professional, this course stresses the collective effort needed from all departments--artist and label--in the creation of recorded music in all formats--from creation to acquisition and release. Topics include new artist acquisition; record deals; the role of the producer; working with personal managers and booking agents; the role of social media from the artist and executive perspectives; A&R and sync strategies; independent touring; the current local music scene; specific A&R approaches for urban music, EDM, singer/songwriter, alternative, and indie music; how to attract interest from major and independent labels without compromising artistic integrity; paths to A&R career positions; and analysis of how recently signed artists got their first contracts. Guest speakers include recording artists, producers, managers, record company executives, and A&R personnel.

Summer 2021 Schedule

Available Format(s):

Remote instruction courses are taught online in real-time with regularly scheduled class meetings held via Zoom. Course materials can be accessed any time through an online learning platform.

Available
-
Monday 7:00PM PT - 10:00PM PT
Location: Online
Instructor: Justin Paul
380983
Fee:
$699.00
4 days left. Enroll by Jun 21, 2021
See Details
Notes

Internet access required.

Refund Deadline
No refunds after July 04, 2021
Course Requirements
Internet access required to retrieve course materials.
Schedule
Type
Date
Time
Location
Lecture
Mon Jun 21, 2021
7:00PM PT - 10:00PM PT
Online
Lecture
Mon Jun 28, 2021
7:00PM PT - 10:00PM PT
Online
Lecture
Mon Jul 5, 2021
7:00PM PT - 10:00PM PT
Online
Lecture
Mon Jul 12, 2021
7:00PM PT - 10:00PM PT
Online
Lecture
Mon Jul 19, 2021
7:00PM PT - 10:00PM PT
Online
Lecture
Mon Jul 26, 2021
7:00PM PT - 10:00PM PT
Online
Lecture
Mon Aug 2, 2021
7:00PM PT - 10:00PM PT
Online
Lecture
Mon Aug 9, 2021
7:00PM PT - 10:00PM PT
Online
Lecture
Mon Aug 16, 2021
7:00PM PT - 10:00PM PT
Online
Lecture
Mon Aug 23, 2021
7:00PM PT - 10:00PM PT
Online
Lecture
Mon Aug 30, 2021
7:00PM PT - 10:00PM PT
Online

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.

This course applies towards the following certificates & specializations…

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