The Business of Horticulture

BIOLGY X 467.1

An introduction to starting, developing and growing a horticulture business. 

Live Online
Starting at $494.00
As few as 7 weeks

What you can learn.

  • Visualize a personal path from amateur to professional within the horticulture industry
  • Analyze green industry business structures and trends
  • Learn fundamental and contemporary industry-specific principles of business operations and management
  • Discuss challenges experienced starting a new business or growing an existing one in the horticulture industry
  • Learn marketing communication strategies and tactics for customers, clients, and company employees.
  • Navigate the Horticulture Industry, types of businesses, unique industry niches and opportunities

About this course:

Entrepreneurs, career transitioners and green industry employees in “The Business of Horticulture” learn to visualize and transform an amateur plant passion into a professional plant practice. To better understand and confidently navigate the horticulture industry of today - and create an action plan for a new or existing plant-based business, project, or career transition - students are introduced to the horticulture industry; how it works and its business niches and opportunities, basic business planning, marketing, sales and customer relationships, and growing teams. This course offers an interdisciplinary approach relevant to the fields of garden design, horticulture, landscape architecture, garden center or plant shop retail, nursery growing, interiorscape, landscape install/maintenance, arborist, and allied trade.

Fall 2024 Schedule

Date & Time
This section has no set meeting times.
Future Offering (Opens July 29, 2024 12:00:00 AM)
See Details
Instructor: Leslie F. Halleck
Live Onlineformat icon
Elective course in the horticulture certificate.
Internet Access Required. 
Refund Deadline
No refunds after September 30, 2024
Course Requirements
No Required Textbook

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.

This course applies towards the following certificates & specializations…

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