Personal Branding and Becoming an Influencer

Marketers are increasingly hiring influencers to generate greater impact in the market, from simply promoting a brand and spreading a message to attracting the influencers' personal followers. Those promotional opportunities--along with the accompanying fame and other rewards--have inspired thousands of people worldwide to become influencers themselves. At the same time, many professionals are looking to increase their personal influence to grow their own brands, careers, ventures and overall efficacy. In this course, students learn how to develop and manage personal brands to achieve true influence. This involves establishing credibility as an "expert"; promoting that expertise through media and messages that match their talents and their market; building a genuine and significant following; and developing rewarding relationships with their community, including other influencers and potential sponsors.