Brand Management
MGMT X 460.41
Building, maintaining, and managing a company's brand is a critical function of marketing. Learn the tools you need to successfully build and manage a brand.
READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
Starting at $855.00
As few as 11 weeks
What you can learn.
Overview the history and development of branding
Practice brand development and brand research through hands-on projects
Learn to create brand management structures for sales, marketing, advertising, and promotional purposes
Differentiate between brand equity and brand identity, and examine how to extend existing brands
Review case studies of how brands are won and lost
About this course:
Explore, learn, and understand the complexities in the development, sustainability, and leverage of a brand. In this comprehensive course, students learn how brand identity must be nurtured and managed to positively affect a company's performance and future, as well as understand the power and importance of a brand from its creation through execution. This course presents students with an overview of brand development; brand research; and brand management structures for sales, marketing, advertising, and promotional purposes. In addition, students explore how companies develop financial wealth by extending existing brands and controlling and/or influencing brand pricing and distribution. Additional topics include an overview of brand history, understanding the differences between brand equity and brand identity, and consideration of how brands are won and lost.
Fall 2023 Schedule
September 25
- December 10
This section has no set meeting times.
Enrollment Closed
See Details
Notes
Internet access required.
Refund Deadline
No refunds after September 29, 2023
Course Requirements
September 25
- December 10
This section has no set meeting times.
Enrollment Closed
See Details
Notes
Internet access required.
Refund Deadline
No refunds after September 29, 2023
Course Requirements
September 25
- December 4
Monday 6:30PM - 8:30PM PT
Available
See Details
Notes
Internet access required.
Refund Deadline
No refunds after October 08, 2023
Course Requirements
(Optional)
No Textbook Required
Schedule
Lecture
Mon Sep 25, 2023
6:30PM PT - 8:30PM PT
UCLA Extension Lindbrook Center in WestwoodUCLA Extension Lindbrook Center 204 ABC
Lecture
Mon Oct 2, 2023
6:30PM PT - 8:30PM PT
UCLA Extension Lindbrook Center in WestwoodUCLA Extension Lindbrook Center 204 ABC
Lecture
Mon Oct 9, 2023
6:30PM PT - 8:30PM PT
UCLA Extension Lindbrook Center in WestwoodUCLA Extension Lindbrook Center 204 ABC
Lecture
Mon Oct 16, 2023
6:30PM PT - 8:30PM PT
UCLA Extension Lindbrook Center in WestwoodUCLA Extension Lindbrook Center 204 ABC
Lecture
Mon Oct 23, 2023
6:30PM PT - 8:30PM PT
UCLA Extension Lindbrook Center in WestwoodUCLA Extension Lindbrook Center 204 ABC
Lecture
Mon Oct 30, 2023
6:30PM PT - 8:30PM PT
UCLA Extension Lindbrook Center in WestwoodUCLA Extension Lindbrook Center 204 ABC
Lecture
Mon Nov 6, 2023
6:30PM PT - 8:30PM PT
UCLA Extension Lindbrook Center in WestwoodUCLA Extension Lindbrook Center 204 ABC
Lecture
Mon Nov 13, 2023
6:30PM PT - 8:30PM PT
UCLA Extension Lindbrook Center in WestwoodUCLA Extension Lindbrook Center 204 ABC
Lecture
Mon Nov 20, 2023
6:30PM PT - 8:30PM PT
UCLA Extension Lindbrook Center in WestwoodUCLA Extension Lindbrook Center 204 ABC
Lecture
Mon Nov 27, 2023
6:30PM PT - 8:30PM PT
UCLA Extension Lindbrook Center in WestwoodUCLA Extension Lindbrook Center 204 ABC
Lecture
Mon Dec 4, 2023
6:30PM PT - 8:30PM PT
UCLA Extension Lindbrook Center in WestwoodUCLA Extension Lindbrook Center 204 ABC
September 27
- December 6
Wednesday 2:00PM - 5:00PM PT
Wait List
See Details
Notes
Internet access required.
Refund Deadline
No refunds after October 10, 2023
Course Requirements
Course syllabus not yet available.
Schedule
Lecture
Wed Sep 27, 2023
2:00PM PT - 5:00PM PT
UCLA Extension Lindbrook Center in WestwoodUCLA Extension Lindbrook Center 214
Lecture
Wed Oct 4, 2023
2:00PM PT - 5:00PM PT
UCLA Extension Lindbrook Center in WestwoodUCLA Extension Lindbrook Center 214
Lecture
Wed Oct 11, 2023
2:00PM PT - 5:00PM PT
UCLA Extension Lindbrook Center in WestwoodUCLA Extension Lindbrook Center 214
Lecture
Wed Oct 18, 2023
2:00PM PT - 5:00PM PT
UCLA Extension Lindbrook Center in WestwoodUCLA Extension Lindbrook Center 214
Lecture
Wed Oct 25, 2023
2:00PM PT - 5:00PM PT
UCLA Extension Lindbrook Center in WestwoodUCLA Extension Lindbrook Center 214
Lecture
Wed Nov 1, 2023
2:00PM PT - 5:00PM PT
UCLA Extension Lindbrook Center in WestwoodUCLA Extension Lindbrook Center 214
Lecture
Wed Nov 8, 2023
2:00PM PT - 5:00PM PT
UCLA Extension Lindbrook Center in WestwoodUCLA Extension Lindbrook Center 214
Lecture
Wed Nov 15, 2023
2:00PM PT - 5:00PM PT
UCLA Extension Lindbrook Center in WestwoodUCLA Extension Lindbrook Center 214
Lecture
Wed Nov 22, 2023
2:00PM PT - 5:00PM PT
UCLA Extension Lindbrook Center in WestwoodUCLA Extension Lindbrook Center 214
Lecture
Wed Nov 29, 2023
2:00PM PT - 5:00PM PT
UCLA Extension Lindbrook Center in WestwoodUCLA Extension Lindbrook Center 214
Lecture
Wed Dec 6, 2023
2:00PM PT - 5:00PM PT
UCLA Extension Lindbrook Center in WestwoodUCLA Extension Lindbrook Center 214
Winter 2024 Schedule
January 8
- March 24
This section has no set meeting times.
Future Offering (Opens November 06, 2023 12:00:00 AM)
See Details
Notes
Internet access required.
Refund Deadline
No refunds after January 01, 2024
Course Requirements
Course syllabus not yet available.
January 8
- March 24
This section has no set meeting times.
Future Offering (Opens November 06, 2023 12:00:00 AM)
See Details
Notes
Internet access required.
Refund Deadline
No refunds after January 01, 2024
Course Requirements
January 10
- March 20
Wednesday 6:30PM - 8:30PM PT
Future Offering (Opens November 06, 2023 12:00:00 AM)
See Details
Notes
Internet access required.
Refund Deadline
No refunds after January 03, 2024
Course Requirements
Schedule
Lecture
Wed Jan 10, 2024
6:30PM PT - 8:30PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center
Lecture
Wed Jan 17, 2024
6:30PM PT - 8:30PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center
Lecture
Wed Jan 24, 2024
6:30PM PT - 8:30PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center
Lecture
Wed Jan 31, 2024
6:30PM PT - 8:30PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center
Lecture
Wed Feb 7, 2024
6:30PM PT - 8:30PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center
Lecture
Wed Feb 14, 2024
6:30PM PT - 8:30PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center
Lecture
Wed Feb 21, 2024
6:30PM PT - 8:30PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center
Lecture
Wed Feb 28, 2024
6:30PM PT - 8:30PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center
Lecture
Wed Mar 6, 2024
6:30PM PT - 8:30PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center
Lecture
Wed Mar 13, 2024
6:30PM PT - 8:30PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center
Lecture
Wed Mar 20, 2024
6:30PM PT - 8:30PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center
January 11
- March 21
Thursday 1:00PM - 4:00PM PT
Future Offering (Opens November 06, 2023 12:00:00 AM)
See Details
Notes
Internet access required.
Refund Deadline
No refunds after January 04, 2024
Course Requirements
Schedule
Lecture
Thu Jan 11, 2024
1:00PM PT - 4:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center
Lecture
Thu Jan 18, 2024
1:00PM PT - 4:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center
Lecture
Thu Jan 25, 2024
1:00PM PT - 4:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center
Lecture
Thu Feb 1, 2024
1:00PM PT - 4:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center
Lecture
Thu Feb 8, 2024
1:00PM PT - 4:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center
Lecture
Thu Feb 15, 2024
1:00PM PT - 4:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center
Lecture
Thu Feb 22, 2024
1:00PM PT - 4:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center
Lecture
Thu Feb 29, 2024
1:00PM PT - 4:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center
Lecture
Thu Mar 7, 2024
1:00PM PT - 4:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center
Lecture
Thu Mar 14, 2024
1:00PM PT - 4:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center
Lecture
Thu Mar 21, 2024
1:00PM PT - 4:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center