Brand Management

MGMT X 460.41

Building, maintaining, and managing a company's brand is a critical function of marketing. Learn the tools you need to successfully build and manage a brand.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
Online
Hybrid
Starting at $765.00
As few as 11 weeks
4.0

What you can learn.

  • Overview the history and development of branding
  • Practice brand development and brand research through hands-on projects
  • Learn to create brand management structures for sales, marketing, advertising, and promotional purposes
  • Differentiate between brand equity and brand identity, and examine how to extend existing brands
  • Review case studies of how brands are won and lost

About this course:

Explore, learn, and understand the complexities in the development, sustainability, and leverage of a brand. In this comprehensive course, participants learn how brand identity must be nurtured and managed to positively affect a company's performance and future, as well as understand the power and importance of a brand from its creation through execution. This course presents students with an overview of brand development; brand research; and brand management structures for sales, marketing, advertising, and promotional purposes. In addition, students explore how companies develop financial wealth by extending existing brands and controlling and/or influencing brand pricing and distribution. Additional topics include an overview of brand history, understanding the differences between brand equity and brand identity, and consideration of how brands are won and lost. 

Fall 2021 Schedule

Date & Time
Details
Format
 
-
This section has no set meeting times.
Available
See Details
382488
Fee:
$765.00
Onlineformat icon
ENROLL BY: Sep 20, 2021
See Details
Notes

Internet access required. 

Refund Deadline
No refunds after September 24, 2021
Course Requirements
Course syllabus not yet available.
-
This section has no set meeting times.
Available
See Details
Instructor: Terri Horton
382487
Fee:
$765.00
Onlineformat icon
ENROLL BY: Sep 20, 2021
See Details
Notes
Internet access required.
Refund Deadline
No refunds after September 24, 2021
Course Requirements
Book: Strategic Brand Management by Kevin Lane Keller
Book: Human + Machine: Reimagining Work in the Age of AI by Paul R. Daugherty, H. James Wilson
-
Wednesday 6:30PM - 8:30PM PT
Available
See Details
Instructor: Maria Guevara
382486
Fee:
$765.00
Hybridformat icon
Location: Online
ENROLL BY: Sep 22, 2021
See Details
Notes
Internet access required.
Refund Deadline
No refunds after October 05, 2021
Course Requirements
(Optional) No Textbook Required
Schedule
Type
Date
Time
Location
Lecture
Wed Sep 22, 2021
6:30PM PT - 8:30PM PT
Online
Lecture
Wed Sep 29, 2021
6:30PM PT - 8:30PM PT
Online
Lecture
Wed Oct 6, 2021
6:30PM PT - 8:30PM PT
Online
Lecture
Wed Oct 13, 2021
6:30PM PT - 8:30PM PT
Online
Lecture
Wed Oct 20, 2021
6:30PM PT - 8:30PM PT
Online
Lecture
Wed Oct 27, 2021
6:30PM PT - 8:30PM PT
Online
Lecture
Wed Nov 3, 2021
6:30PM PT - 8:30PM PT
Online
Lecture
Wed Nov 10, 2021
6:30PM PT - 8:30PM PT
Online
Lecture
Wed Nov 17, 2021
6:30PM PT - 8:30PM PT
Online
Lecture
Wed Nov 24, 2021
6:30PM PT - 8:30PM PT
Online
Lecture
Wed Dec 1, 2021
6:30PM PT - 8:30PM PT
Online

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
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