Brand Management

MGMT X 460.41

Building, maintaining, and managing a company's brand is a critical function of marketing. Learn the tools you need to successfully build and manage a brand.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
Online
Hybrid (In-Person)
In-Person
Starting at $795.00
As few as 11 weeks
4.0

What you can learn.

  • Overview the history and development of branding
  • Practice brand development and brand research through hands-on projects
  • Learn to create brand management structures for sales, marketing, advertising, and promotional purposes
  • Differentiate between brand equity and brand identity, and examine how to extend existing brands
  • Review case studies of how brands are won and lost

About this course:

Explore, learn, and understand the complexities in the development, sustainability, and leverage of a brand. In this comprehensive course, students learn how brand identity must be nurtured and managed to positively affect a company's performance and future, as well as understand the power and importance of a brand from its creation through execution. This course presents students with an overview of brand development; brand research; and brand management structures for sales, marketing, advertising, and promotional purposes. In addition, students explore how companies develop financial wealth by extending existing brands and controlling and/or influencing brand pricing and distribution. Additional topics include an overview of brand history, understanding the differences between brand equity and brand identity, and consideration of how brands are won and lost. 

Spring 2023 Schedule

Date & Time
Details
Format
 
-
This section has no set meeting times.
Available
See Details
Instructor: Terri Horton
390856
Fee:
$795.00
Onlineformat icon
ENROLL BY: Apr 3, 2023
See Details
Notes
Internet access required.
Refund Deadline
No refunds after April 07, 2023
Course Requirements
Book: Strategic Brand Management by Kevin Lane Keller
-
Wednesday 6:30PM - 8:30PM PT
Available
See Details
Instructor: Jillian Kogan Dunn
390854
Fee:
$795.00
Hybrid (In-Person)format icon
Location: UCLA Extension Gayley Center in Westwood
ENROLL BY: Apr 5, 2023
See Details
Notes

 Internet access required.

Refund Deadline
No refunds after April 18, 2023
Course Requirements
Course syllabus not yet available.
No Textbook Required
Schedule
Type
Date
Time
Location
Lecture
Wed Apr 5, 2023
6:30PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121E
Lecture
Wed Apr 12, 2023
6:30PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121E
Lecture
Wed Apr 19, 2023
6:30PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121E
Lecture
Wed Apr 26, 2023
6:30PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121E
Lecture
Wed May 3, 2023
6:30PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121E
Lecture
Wed May 10, 2023
6:30PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121E
Lecture
Wed May 17, 2023
6:30PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121E
Lecture
Wed May 24, 2023
6:30PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121E
Lecture
Wed May 31, 2023
6:30PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121E
Lecture
Wed Jun 7, 2023
6:30PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121E
Lecture
Wed Jun 14, 2023
6:30PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121E
-
Wednesday 2:00PM - 5:00PM PT
Wait List
See Details
Instructor: Marc Villarreal
390855
Fee:
$825.00
In-Personformat icon
Location: Remote Classroom , UCLA Extension Gayley Center in Westwood
Notes

Internet access required.

Refund Deadline
No refunds after April 18, 2023
Course Requirements
Book: Building Strong Brands by David Aacker
Course syllabus not yet available.
Schedule
Type
Date
Time
Location
Lecture
Wed Apr 5, 2023
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112
Lecture
Wed Apr 12, 2023
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112
Lecture
Wed Apr 26, 2023
2:00PM PT - 5:00PM PT
Remote Classroom
Lecture
Wed May 3, 2023
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112
Lecture
Wed May 10, 2023
2:00PM PT - 5:00PM PT
Remote Classroom
Lecture
Wed May 17, 2023
2:00PM PT - 5:00PM PT
Remote Classroom
Lecture
Wed May 24, 2023
2:00PM PT - 5:00PM PT
Remote Classroom
Lecture
Wed May 31, 2023
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112
Lecture
Wed Jun 7, 2023
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112
Lecture
Wed Jun 14, 2023
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112

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