Brand Management

MGMT X 460.41

Building, maintaining, and managing a company's brand is a critical function of marketing. Learn the tools you need to successfully build and manage a brand.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
Hybrid
Online
Starting at $765.00
As few as 11 weeks
4.0

What you can learn.

  • Overview the history and development of branding
  • Practice brand development and brand research through hands-on projects
  • Learn to create brand management structures for sales, marketing, advertising, and promotional purposes
  • Differentiate between brand equity and brand identity, and examine how to extend existing brands
  • Review case studies of how brands are won and lost

About this course:

Explore, learn, and understand the complexities in the development, sustainability, and leverage of a brand. In this comprehensive course, participants learn how brand identity must be nurtured and managed to positively affect a company's performance and future, as well as understand the power and importance of a brand from its creation through execution. This course presents students with an overview of brand development; brand research; and brand management structures for sales, marketing, advertising, and promotional purposes. In addition, students explore how companies develop financial wealth by extending existing brands and controlling and/or influencing brand pricing and distribution. Additional topics include an overview of brand history; understanding the differences between brand equity and brand identity; and consideration of how brands are won and lost. 

Summer 2020 Schedule

Available Format(s):

These courses are fully online and have no regular meeting times.

Available
-
This section has no set meeting times.
Instructor: Robert Liljenwall
374082
Fee:
$765.00
23 days left. Enroll by Jun 22, 2020
See Details
Notes

Internet access required. Materials required.

Refund Deadline
No refunds after June 26, 2020
Course Requirements
Book: Strategic Brand Management by Kevin Lane Keller
Internet access required to retrieve course materials.

These courses have both regular online meeting times and self-paced online instruction. Click “See Details” for more information.

Available
-
Tuesday 1:30PM PDT - 4:30PM PDT
Location: Online
Instructor: Marc Villarreal
374081
Fee:
$795.00
24 days left. Enroll by Jun 23, 2020
See Details
Notes

This section is specifically for international students in the Marketing Certificate program. Internet access required. Materials required.

Refund Deadline
No refunds after July 06, 2020
Course Requirements
Internet access required to retrieve course materials.
Schedule
Type
Date
Time
Location
Lecture
Tue Jun 23, 2020
1:30PM PDT - 4:30PM PDT
Online
Lecture
Tue Jun 30, 2020
1:30PM PDT - 4:30PM PDT
Online
Lecture
Tue Jul 7, 2020
1:30PM PDT - 4:30PM PDT
Online
Lecture
Tue Jul 14, 2020
1:30PM PDT - 4:30PM PDT
Online
Lecture
Tue Jul 21, 2020
1:30PM PDT - 4:30PM PDT
Online
Lecture
Tue Jul 28, 2020
1:30PM PDT - 4:30PM PDT
Online
Lecture
Tue Aug 4, 2020
1:30PM PDT - 4:30PM PDT
Online
Lecture
Tue Aug 11, 2020
1:30PM PDT - 4:30PM PDT
Online
Lecture
Tue Aug 18, 2020
1:30PM PDT - 4:30PM PDT
Online
Lecture
Tue Aug 25, 2020
1:30PM PDT - 4:30PM PDT
Online
Lecture
Tue Sep 1, 2020
1:30PM PDT - 4:30PM PDT
Online

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
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