Brand Management

MGMT X 460.41

Building, maintaining, and managing a company's brand is a critical function of marketing. Learn the tools you need to successfully build and manage a brand.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
Online
Hybrid (In-Person)
In-Person
Starting at $795.00
As few as 11 weeks
4.0

What you can learn.

  • Overview the history and development of branding
  • Practice brand development and brand research through hands-on projects
  • Learn to create brand management structures for sales, marketing, advertising, and promotional purposes
  • Differentiate between brand equity and brand identity, and examine how to extend existing brands
  • Review case studies of how brands are won and lost

About this course:

Explore, learn, and understand the complexities in the development, sustainability, and leverage of a brand. In this comprehensive course, students learn how brand identity must be nurtured and managed to positively affect a company's performance and future, as well as understand the power and importance of a brand from its creation through execution. This course presents students with an overview of brand development; brand research; and brand management structures for sales, marketing, advertising, and promotional purposes. In addition, students explore how companies develop financial wealth by extending existing brands and controlling and/or influencing brand pricing and distribution. Additional topics include an overview of brand history, understanding the differences between brand equity and brand identity, and consideration of how brands are won and lost. 

Winter 2023 Schedule

Date & Time
Details
Format
 
-
This section has no set meeting times.
Available
See Details
Instructor: Robert Liljenwall
389524
Fee:
$795.00
Onlineformat icon
ENROLL BY: Jan 9, 2023
See Details
Refund Deadline
No refunds after January 13, 2023
Course Requirements
Book: Strategic Brand Management by Kevin Lane Keller
-
Wednesday 6:30PM - 9:30PM PT
Available
See Details
Instructor: Marc Villarreal
389522
Fee:
$795.00
Hybrid (In-Person)format icon
Location: UCLA Extension Gayley Center in Westwood
ENROLL BY: Jan 11, 2023
See Details
Notes

 Internet access required.

Refund Deadline
No refunds after January 24, 2023
Course Requirements
Book: The 22 Immutable Laws of Branding by Al Ries, Laura Ries
Book: The Brand Gap by Marty Neumeier
Schedule
Type
Date
Time
Location
Lecture
Wed Jan 11, 2023
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed Jan 18, 2023
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed Jan 25, 2023
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed Feb 1, 2023
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed Feb 8, 2023
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed Feb 15, 2023
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed Feb 22, 2023
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed Mar 1, 2023
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed Mar 8, 2023
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed Mar 15, 2023
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed Mar 22, 2023
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
-
Thursday 1:00PM - 4:00PM PT
Available
See Details
Instructor: Beverly Macy
389523
Fee:
$825.00
In-Personformat icon
Location: UCLA Extension Gayley Center in Westwood
ENROLL BY: Jan 12, 2023
See Details
Notes

Internet access required.

Refund Deadline
No refunds after January 25, 2023
Course Requirements
Book: Building Strong Brands by David Aacker
Schedule
Type
Date
Time
Location
Lecture
Thu Jan 12, 2023
1:00PM PT - 4:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Thu Jan 19, 2023
1:00PM PT - 4:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Thu Jan 26, 2023
1:00PM PT - 4:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Thu Feb 2, 2023
1:00PM PT - 4:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Thu Feb 9, 2023
1:00PM PT - 4:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Thu Feb 16, 2023
1:00PM PT - 4:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Thu Feb 23, 2023
1:00PM PT - 4:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Thu Mar 2, 2023
1:00PM PT - 4:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Thu Mar 9, 2023
1:00PM PT - 4:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Thu Mar 16, 2023
1:00PM PT - 4:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Thu Mar 23, 2023
1:00PM PT - 4:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center

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