Brand Management
MGMT X 460.41
Building, maintaining and managing a company's brand is a critical function of marketing. Learn the tools you need to successfully build and manage a brand.
READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
Starting at $855.00
As few as 11 weeks
What you can learn.
Overview the history and development of branding
Practice brand development and brand research through hands-on projects
Learn to create brand management structures for sales, marketing, advertising, and promotional purposes
Differentiate between brand equity and brand identity, and examine how to extend existing brands
Review case studies of how brands are won and lost
About this course:
Explore, learn and understand the complexities in the development, sustainability and leverage of a brand. In this comprehensive course, students learn how brand identity must be nurtured and managed to positively affect a company's performance and future, as well as understand the power and importance of a brand from its creation through execution. This course presents students with an overview of brand development; brand research; and brand management structures for sales, marketing, advertising and promotional purposes. In addition, students explore how companies develop financial wealth by extending existing brands and controlling and/or influencing brand pricing and distribution. Additional topics include an overview of brand history, understanding the differences between brand equity and brand identity and consideration of how brands are won and lost.
Spring 2024 Schedule
April 3
- June 12
Wednesday
Enrollment Closed
See Details
Notes
Internet access required.
Refund Deadline
No refunds after April 16, 2024
Course Requirements
Schedule
Lecture
Wed Apr 3, 2024
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 121B
Lecture
Wed Apr 10, 2024
6:30PM PT - 8:30PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 121B
Lecture
Wed Apr 17, 2024
6:30PM PT - 8:30PM PT
Remote Classroom
Lecture
Wed Apr 24, 2024
6:30PM PT - 8:30PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 121B
Lecture
Wed May 1, 2024
6:30PM PT - 8:30PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 121B
Lecture
Wed May 8, 2024
6:30PM PT - 8:30PM PT
Remote Classroom
Lecture
Wed May 15, 2024
6:30PM PT - 8:30PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 121B
Lecture
Wed May 22, 2024
6:30PM PT - 8:30PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 121B
Lecture
Wed May 29, 2024
6:30PM PT - 8:30PM PT
Remote Classroom
Lecture
Wed Jun 5, 2024
6:30PM PT - 8:30PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 121B
Lecture
Wed Jun 12, 2024
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 121B
April 3
- June 12
Wednesday 2:00PM - 4:30PM PT
Enrollment Closed
See Details
Notes
Internet access required.
Refund Deadline
No refunds after April 16, 2024
Course Requirements
Schedule
Lecture
Wed Apr 3, 2024
2:00PM PT - 4:30PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 111
Lecture
Wed Apr 10, 2024
2:00PM PT - 4:30PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 111
Lecture
Wed Apr 17, 2024
2:00PM PT - 4:30PM PT
Remote Classroom
Lecture
Wed Apr 24, 2024
2:00PM PT - 4:30PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 114
Lecture
Wed May 1, 2024
2:00PM PT - 4:30PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 114
Lecture
Wed May 1, 2024
2:00PM PT - 4:30PM PT
Remote Classroom
Lecture
Wed May 8, 2024
2:00PM PT - 4:30PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 114
Lecture
Wed May 15, 2024
2:00PM PT - 4:30PM PT
Remote Classroom
Lecture
Wed May 22, 2024
2:00PM PT - 4:30PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 114
Lecture
Wed May 29, 2024
2:00PM PT - 4:30PM PT
Remote Classroom
Lecture
Wed Jun 5, 2024
2:00PM PT - 4:30PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 114
Lecture
Wed Jun 12, 2024
2:00PM PT - 4:30PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 114
April 1
- June 16
This section has no set meeting times.
Enrollment Closed
See Details
Notes
Internet access required.
Refund Deadline
No refunds after April 05, 2024
Course Requirements
Summer 2024 Schedule
June 26
- September 4
Wednesday 6:00PM - 8:00PM PT
Future Offering (Opens April 29, 2024 12:00:00 AM)
See Details
Notes
Internet access required.
This hybrid section is made up of In Person and Online instruction.
International Students: This hybrid section is considered In Person for immigration purposes.
Refund Deadline
No refunds after July 09, 2024
Course Requirements
Schedule
Lecture
Wed Jun 26, 2024
6:00PM PT - 8:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 114A
Lecture
Wed Jul 3, 2024
6:00PM PT - 8:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 114A
Lecture
Wed Jul 10, 2024
6:00PM PT - 8:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 114A
Lecture
Wed Jul 17, 2024
6:00PM PT - 8:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 114A
Lecture
Wed Jul 24, 2024
6:00PM PT - 8:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 114A
Lecture
Wed Jul 31, 2024
6:00PM PT - 8:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 114A
Lecture
Wed Aug 7, 2024
6:00PM PT - 8:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 114A
Lecture
Wed Aug 14, 2024
6:00PM PT - 8:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 114A
Lecture
Wed Aug 21, 2024
6:00PM PT - 8:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 114A
Lecture
Wed Aug 28, 2024
6:00PM PT - 8:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 114A
Lecture
Wed Sep 4, 2024
6:00PM PT - 8:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 114A
June 24
- September 8
This section has no set meeting times.
Future Offering (Opens April 29, 2024 12:00:00 AM)
See Details
Notes
Internet access required.
Refund Deadline
No refunds after June 28, 2024
Course Requirements