Brand Management

MGMT X 460.41

Building, maintaining, and managing a company's brand is a critical function of marketing. Learn the tools you need to successfully build and manage a brand.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
Online
Hybrid
Remote Instruction
Starting at $765.00
As few as 11 weeks
4.0

What you can learn.

  • Overview the history and development of branding
  • Practice brand development and brand research through hands-on projects
  • Learn to create brand management structures for sales, marketing, advertising, and promotional purposes
  • Differentiate between brand equity and brand identity, and examine how to extend existing brands
  • Review case studies of how brands are won and lost

About this course:

Explore, learn, and understand the complexities in the development, sustainability, and leverage of a brand. In this comprehensive course, participants learn how brand identity must be nurtured and managed to positively affect a company's performance and future, as well as understand the power and importance of a brand from its creation through execution. This course presents students with an overview of brand development; brand research; and brand management structures for sales, marketing, advertising, and promotional purposes. In addition, students explore how companies develop financial wealth by extending existing brands and controlling and/or influencing brand pricing and distribution. Additional topics include an overview of brand history, understanding the differences between brand equity and brand identity, and consideration of how brands are won and lost. 

Winter 2021 Schedule

Available Format(s):

These courses are fully online and have no regular meeting times.

Enrollment Closed
-
This section has no set meeting times.
Instructor: Robert Liljenwall
377380
Fee:
$765.00
See Details
Refund Deadline
No refunds after January 08, 2021
Course Requirements
Book: Strategic Brand Management by Kevin Lane Keller
Internet access required to retrieve course materials.

Hybrid courses have both regular remote meeting times and online instruction. Click “See Details” for more information.

Enrollment Closed
-
Tuesday 7:30PM PT - 9:30PM PT
Location: Online
Instructor: Marc Villarreal
377378
Fee:
$765.00
See Details
Refund Deadline
No refunds after January 18, 2021
Course Requirements
Internet access required to retrieve course materials.
Book: The 22 Immutable Laws of Branding by Al Ries, Laura Ries
Book: The Brand Gap by Marty Neumeier
Schedule
Type
Date
Time
Location
Lecture
Tue Jan 5, 2021
7:30PM PT - 9:30PM PT
Online
Lecture
Tue Jan 12, 2021
7:30PM PT - 9:30PM PT
Online
Lecture
Tue Jan 19, 2021
7:30PM PT - 9:30PM PT
Online
Lecture
Tue Jan 26, 2021
7:30PM PT - 9:30PM PT
Online
Lecture
Tue Feb 2, 2021
7:30PM PT - 9:30PM PT
Online
Lecture
Tue Feb 9, 2021
7:30PM PT - 9:30PM PT
Online
Lecture
Tue Feb 16, 2021
7:30PM PT - 9:30PM PT
Online
Lecture
Tue Feb 23, 2021
7:30PM PT - 9:30PM PT
Online
Lecture
Tue Mar 2, 2021
7:30PM PT - 9:30PM PT
Online
Lecture
Tue Mar 9, 2021
7:30PM PT - 9:30PM PT
Online
Lecture
Tue Mar 16, 2021
7:30PM PT - 9:30PM PT
Online

Available Format(s):

These courses are fully online and have no regular meeting times.

Future Offering (Opens February 01, 2021 12:00:00 AM)
-
This section has no set meeting times.
Instructor: Terri Horton
378846
Fee:
$765.00
See Details
Notes
Internet access required.
Refund Deadline
No refunds after April 02, 2021
Course Requirements
Book: Strategic Brand Management by Kevin Lane Keller
Future Offering (Opens February 01, 2021 12:00:00 AM)
-
This section has no set meeting times.
378847
Fee:
$765.00
See Details
Notes

Internet access required. 

Refund Deadline
No refunds after April 02, 2021
Course Requirements
Book: The 22 Immutable Laws of Branding by Al & Laura Ries
(Optional) UCLA Bookstore discount code for free shipping: XFS17

These courses have regular meeting times and are fully online, via remote instruction. Click “See Details” below for more information.

Future Offering (Opens February 01, 2021 12:00:00 AM)
-
Thursday 6:30PM PT - 9:30PM PT
Location: Online
Instructor: Debbie Brunner
378845
Fee:
$765.00
See Details
Notes
Internet access required.
Refund Deadline
No refunds after April 14, 2021
Course Requirements
Book: The 22 Immutable Laws of Branding by Al Ries, Laura Ries
Course syllabus not yet available.
Schedule
Type
Date
Time
Location
Lecture
Thu Apr 1, 2021
6:30PM PT - 9:30PM PT
Online
Lecture
Thu Apr 8, 2021
6:30PM PT - 9:30PM PT
Online
Lecture
Thu Apr 15, 2021
6:30PM PT - 9:30PM PT
Online
Lecture
Thu Apr 22, 2021
6:30PM PT - 9:30PM PT
Online
Lecture
Thu Apr 29, 2021
6:30PM PT - 9:30PM PT
Online
Lecture
Thu May 6, 2021
6:30PM PT - 9:30PM PT
Online
Lecture
Thu May 13, 2021
6:30PM PT - 9:30PM PT
Online
Lecture
Thu May 20, 2021
6:30PM PT - 9:30PM PT
Online
Lecture
Thu May 27, 2021
6:30PM PT - 9:30PM PT
Online
Lecture
Thu Jun 3, 2021
6:30PM PT - 9:30PM PT
Online
Lecture
Thu Jun 10, 2021
6:30PM PT - 9:30PM PT
Online

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
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