Brand Management

MGMT X 460.41

Building, maintaining and managing a company's brand is a critical function of marketing. Learn the tools you need to successfully build and manage a brand.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
Hybrid
Online
Starting at $855.00
As few as 11 weeks
4.0

What you can learn.

  • Overview the history and development of branding
  • Practice brand development and brand research through hands-on projects
  • Learn to create brand management structures for sales, marketing, advertising, and promotional purposes
  • Differentiate between brand equity and brand identity, and examine how to extend existing brands
  • Review case studies of how brands are won and lost

About this course:

Explore, learn and understand the complexities in the development, sustainability and leverage of a brand. In this comprehensive course, students learn how brand identity must be nurtured and managed to positively affect a company's performance and future, as well as understand the power and importance of a brand from its creation through execution. This course presents students with an overview of brand development; brand research; and brand management structures for sales, marketing, advertising and promotional purposes. In addition, students explore how companies develop financial wealth by extending existing brands and controlling and/or influencing brand pricing and distribution. Additional topics include an overview of brand history, understanding the differences between brand equity and brand identity and consideration of how brands are won and lost. 

Spring 2024 Schedule

Date & Time
Details
Format
 
-
Wednesday
Available
See Details
Instructor: Jillian Kogan Dunn
396390
Fee:
$855.00
Hybridformat icon
Location: Remote Classroom , UCLA Extension Gayley Center in Westwood
Still accepting enrollments
See Details
Notes

 Internet access required.

Refund Deadline
No refunds after April 16, 2024
Course Requirements
No Textbook Required
Schedule
Type
Date
Time
Location
Lecture
Wed Apr 3, 2024
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121B
Lecture
Wed Apr 10, 2024
6:30PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121B
Lecture
Wed Apr 17, 2024
6:30PM PT - 8:30PM PT
Remote Classroom
Lecture
Wed Apr 24, 2024
6:30PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121B
Lecture
Wed May 1, 2024
6:30PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121B
Lecture
Wed May 8, 2024
6:30PM PT - 8:30PM PT
Remote Classroom
Lecture
Wed May 15, 2024
6:30PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121B
Lecture
Wed May 22, 2024
6:30PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121B
Lecture
Wed May 29, 2024
6:30PM PT - 8:30PM PT
Remote Classroom
Lecture
Wed Jun 5, 2024
6:30PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121B
Lecture
Wed Jun 12, 2024
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121B
-
Wednesday 2:00PM - 4:30PM PT
Available
See Details
Instructor: Marc Villarreal
396391
Fee:
$895.00
Hybridformat icon
Location: UCLA Extension Gayley Center in Westwood , Remote Classroom
Still accepting enrollments
See Details
Notes

Internet access required.

Refund Deadline
No refunds after April 16, 2024
Course Requirements
Book: Building Strong Brands by David Aacker
Schedule
Type
Date
Time
Location
Lecture
Wed Apr 3, 2024
2:00PM PT - 4:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 111
Lecture
Wed Apr 10, 2024
2:00PM PT - 4:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 111
Lecture
Wed Apr 17, 2024
2:00PM PT - 4:30PM PT
Remote Classroom
Lecture
Wed Apr 24, 2024
2:00PM PT - 4:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114
Lecture
Wed May 1, 2024
2:00PM PT - 4:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114
Lecture
Wed May 1, 2024
2:00PM PT - 4:30PM PT
Remote Classroom
Lecture
Wed May 8, 2024
2:00PM PT - 4:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114
Lecture
Wed May 15, 2024
2:00PM PT - 4:30PM PT
Remote Classroom
Lecture
Wed May 22, 2024
2:00PM PT - 4:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114
Lecture
Wed May 29, 2024
2:00PM PT - 4:30PM PT
Remote Classroom
Lecture
Wed Jun 5, 2024
2:00PM PT - 4:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114
Lecture
Wed Jun 12, 2024
2:00PM PT - 4:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114
-
This section has no set meeting times.
Enrollment Closed
See Details
Instructor: Terri Horton
396392
Fee:
$855.00
Onlineformat icon
Notes
Internet access required.
Refund Deadline
No refunds after April 05, 2024
Course Requirements
Book: Strategic Brand Management by Kevin Lane Keller

Summer 2024 Schedule

Date & Time
Details
Format
 
-
Wednesday 6:00PM - 8:00PM PT
Future Offering (Opens April 29, 2024 12:00:00 AM)
See Details
397643
Fee:
$855.00
Hybridformat icon
Location: UCLA Extension Gayley Center in Westwood
Notes

Internet access required.

This hybrid section is made up of In Person and Online instruction.

International Students: This hybrid section is considered In Person for immigration purposes.

Refund Deadline
No refunds after July 09, 2024
Course Requirements
To be announced
Schedule
Type
Date
Time
Location
Lecture
Wed Jun 26, 2024
6:00PM PT - 8:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Wed Jul 3, 2024
6:00PM PT - 8:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Wed Jul 10, 2024
6:00PM PT - 8:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Wed Jul 17, 2024
6:00PM PT - 8:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Wed Jul 24, 2024
6:00PM PT - 8:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Wed Jul 31, 2024
6:00PM PT - 8:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Wed Aug 7, 2024
6:00PM PT - 8:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Wed Aug 14, 2024
6:00PM PT - 8:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Wed Aug 21, 2024
6:00PM PT - 8:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Wed Aug 28, 2024
6:00PM PT - 8:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Wed Sep 4, 2024
6:00PM PT - 8:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
-
This section has no set meeting times.
Future Offering (Opens April 29, 2024 12:00:00 AM)
See Details
Instructor: Robert Liljenwall
397644
Fee:
$855.00
Onlineformat icon
Notes
Internet access required.
Refund Deadline
No refunds after June 28, 2024
Course Requirements
Book: Strategic Brand Management by Kevin Lane Keller

Contact Us

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