Brand Management

MGMT X 460.41

Building, maintaining, and managing a company's brand is a critical function of marketing. Learn the tools you need to successfully build and manage a brand.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
Online
In-Person
Starting at $795.00
As few as 7 weeks
4.0

What you can learn.

  • Overview the history and development of branding
  • Practice brand development and brand research through hands-on projects
  • Learn to create brand management structures for sales, marketing, advertising, and promotional purposes
  • Differentiate between brand equity and brand identity, and examine how to extend existing brands
  • Review case studies of how brands are won and lost

About this course:

Explore, learn, and understand the complexities in the development, sustainability, and leverage of a brand. In this comprehensive course, participants learn how brand identity must be nurtured and managed to positively affect a company's performance and future, as well as understand the power and importance of a brand from its creation through execution. This course presents students with an overview of brand development; brand research; and brand management structures for sales, marketing, advertising, and promotional purposes. In addition, students explore how companies develop financial wealth by extending existing brands and controlling and/or influencing brand pricing and distribution. Additional topics include an overview of brand history, understanding the differences between brand equity and brand identity, and consideration of how brands are won and lost. 

Fall 2022 Schedule

Date & Time
Details
Format
 
-
This section has no set meeting times.
Available
See Details
Instructor: Alex Nascimento
388155
Fee:
$795.00
Onlineformat icon
ENROLL BY: Sep 19, 2022
See Details
Notes

Internet access required. 

Refund Deadline
No refunds after September 23, 2022
Course Requirements
Book: The 22 Immutable Laws of Branding by Al & Laura Ries
-
This section has no set meeting times.
Available
See Details
Instructor: Terri Horton
388154
Fee:
$795.00
Onlineformat icon
ENROLL BY: Sep 19, 2022
See Details
Notes
Internet access required.
Refund Deadline
No refunds after September 23, 2022
Course Requirements
Book: Strategic Brand Management by Kevin Lane Keller
-
Wednesday 1:00PM - 4:00PM PT
Available
See Details
388153
Fee:
$825.00
In-Personformat icon
Location: UCLA Extension Gayley Center in Westwood
ENROLL BY: Sep 21, 2022
See Details
Notes

Internet access required.

Refund Deadline
No refunds after September 27, 2022
Course Requirements
Book: Building Strong Brands by David Aacker
Course syllabus not yet available.
Schedule
Type
Date
Time
Location
Lecture
Wed Sep 21, 2022
1:00PM PT - 4:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121AB
Lecture
Wed Sep 28, 2022
1:00PM PT - 4:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121AB
Lecture
Wed Oct 5, 2022
1:00PM PT - 4:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121AB
Lecture
Wed Oct 12, 2022
1:00PM PT - 4:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121AB
Lecture
Wed Oct 19, 2022
1:00PM PT - 4:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121AB
Lecture
Wed Oct 26, 2022
1:00PM PT - 4:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121AB
Lecture
Wed Nov 2, 2022
1:00PM PT - 4:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121AB

Contact Us

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