Brand Management

MGMT X 460.41

Building, maintaining, and managing a company's brand is a critical function of marketing. Learn the tools you need to successfully build and manage a brand.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
Online
Hybrid (In-Person)
In-Person
Starting at $765.00
As few as 11 weeks
4.0

What you can learn.

  • Overview the history and development of branding
  • Practice brand development and brand research through hands-on projects
  • Learn to create brand management structures for sales, marketing, advertising, and promotional purposes
  • Differentiate between brand equity and brand identity, and examine how to extend existing brands
  • Review case studies of how brands are won and lost

About this course:

Explore, learn, and understand the complexities in the development, sustainability, and leverage of a brand. In this comprehensive course, participants learn how brand identity must be nurtured and managed to positively affect a company's performance and future, as well as understand the power and importance of a brand from its creation through execution. This course presents students with an overview of brand development; brand research; and brand management structures for sales, marketing, advertising, and promotional purposes. In addition, students explore how companies develop financial wealth by extending existing brands and controlling and/or influencing brand pricing and distribution. Additional topics include an overview of brand history, understanding the differences between brand equity and brand identity, and consideration of how brands are won and lost. 

Winter 2022 Schedule

Date & Time
Details
Format
 
-
This section has no set meeting times.
Available
See Details
Instructor: Robert Liljenwall
383833
Fee:
$765.00
Onlineformat icon
ENROLL BY: Jan 3, 2022
See Details
Refund Deadline
No refunds after January 07, 2022
Course Requirements
Book: Strategic Brand Management by Kevin Lane Keller
-
Wednesday 1:00PM - 4:00PM PT
Available
See Details
Instructor: Beverly Macy
383834
Fee:
$795.00
In-Personformat icon
Location: UCLA Extension Gayley Center in Westwood
ENROLL BY: Jan 5, 2022
See Details
Notes
Internet access required.
Refund Deadline
No refunds after January 18, 2022
Course Requirements
Book: Building Strong Brands by David Aacker
Schedule
Type
Date
Time
Location
Lecture
Wed Jan 5, 2022
1:00PM PT - 4:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed Jan 12, 2022
1:00PM PT - 4:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed Jan 19, 2022
1:00PM PT - 4:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed Jan 26, 2022
1:00PM PT - 4:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed Feb 2, 2022
1:00PM PT - 4:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed Feb 9, 2022
1:00PM PT - 4:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed Feb 16, 2022
1:00PM PT - 4:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed Feb 23, 2022
1:00PM PT - 4:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed Mar 2, 2022
1:00PM PT - 4:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed Mar 9, 2022
1:00PM PT - 4:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed Mar 16, 2022
1:00PM PT - 4:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
-
Monday 6:30PM - 9:30PM PT
Available
See Details
Instructor: Marc Villarreal
383832
Fee:
$765.00
Hybrid (In-Person)format icon
Location: UCLA Extension Gayley Center in Westwood
ENROLL BY: Jan 3, 2022
See Details
Notes

Internet access required.

No in-person meetings on January 17, 2022 nor February 21, 2022 due to UCLA Extension closed for Martin Luther King Jr. holiday and Presidents' Day.

Refund Deadline
No refunds after January 16, 2022
Course Requirements
Book: The 22 Immutable Laws of Branding by Al Ries, Laura Ries
Book: The Brand Gap by Marty Neumeier
Schedule
Type
Date
Time
Location
Lecture
Mon Jan 3, 2022
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121C
Lecture
Mon Jan 10, 2022
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121C
Lecture
Mon Jan 17, 2022
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121C
Lecture
Mon Jan 24, 2022
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121C
Lecture
Mon Jan 31, 2022
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121C
Lecture
Mon Feb 7, 2022
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121C
Lecture
Mon Feb 14, 2022
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121C
Lecture
Mon Feb 21, 2022
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121C
Lecture
Mon Feb 28, 2022
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121C
Lecture
Mon Mar 7, 2022
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121C
Lecture
Mon Mar 14, 2022
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121C

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