Digital Marketing
Digital Marketing
MGMT X 460.394
Gain an overview of the digital marketing landscape in this survey course and become ready to apply the fundamentals of marketing in this digital age.
Typically Available
Fall
Winter
Spring
Summer
Duration
As few as 11 weeks
Units
4.0
Current Formats
In Person
Online
Cost
Starting at $905.00
Get More Info
What you can learn.
What you can learn.
Overview the broad landscape of digital marketing including social media, mobile, and video
Examine how new digital and technological developments impact business and marketing
Identify best practices to integrate and implement digital marketing strategies
Learn to develop KPIs and also learn to monitor and evaluate metrics
About This Course
The Internet, the digital revolution and the move toward an information-based economy are dramatically changing business and the way products are marketed and sold. To be more successful in this "new marketing world," business people need to understand what is changing and how to use the new tools to their optimal advantage. This course is for both veteran marketers who want to understand the new tools available through the Internet and those who are comfortable with Internet applications and the digital world but want to learn the marketing fundamentals as they apply to the Internet.
Spring 2026 Schedule
Date
Details
Format
-
Thursday 2:00PM - 5:00PM PT
REG#
407275
Fee:
$945.00
In Person
UCLA Extension Gayley Center in Westwood
Notes
Internet access required.
Deadline
Refunds only available from February 02, 2026 to April 12, 2026
Course Requirements
Inbound Marketing Certification (Free Download))
LibreTexts
Schedule
Type
Date
Time
Location
Lecture
Thu Apr 2, 2026
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119B
UCLA Extension Gayley Center 119B
Lecture
Thu Apr 9, 2026
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119B
UCLA Extension Gayley Center 119B
Lecture
Thu Apr 16, 2026
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119B
UCLA Extension Gayley Center 119B
Lecture
Thu Apr 23, 2026
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119B
UCLA Extension Gayley Center 119B
Lecture
Thu Apr 30, 2026
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119B
UCLA Extension Gayley Center 119B
Lecture
Thu May 7, 2026
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119B
UCLA Extension Gayley Center 119B
Lecture
Thu May 14, 2026
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119B
UCLA Extension Gayley Center 119B
Lecture
Thu May 21, 2026
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119B
UCLA Extension Gayley Center 119B
Lecture
Thu May 28, 2026
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119B
UCLA Extension Gayley Center 119B
Lecture
Thu Jun 4, 2026
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119B
UCLA Extension Gayley Center 119B
Lecture
Thu Jun 11, 2026
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119B
UCLA Extension Gayley Center 119B
-
Wednesday 6:00PM - 9:00PM PT
In Person
UCLA Extension Gayley Center in Westwood
Notes
Internet access required.
Deadline
Refunds only available from February 02, 2026 to April 12, 2026
Course Requirements
Schedule
Type
Date
Time
Location
Lecture
Wed Apr 1, 2026
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114B
UCLA Extension Gayley Center 114B
Lecture
Wed Apr 8, 2026
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114B
UCLA Extension Gayley Center 114B
Lecture
Wed Apr 15, 2026
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114B
UCLA Extension Gayley Center 114B
Lecture
Wed Apr 22, 2026
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114B
UCLA Extension Gayley Center 114B
Lecture
Wed Apr 29, 2026
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114B
UCLA Extension Gayley Center 114B
Lecture
Wed May 6, 2026
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114B
UCLA Extension Gayley Center 114B
Lecture
Wed May 13, 2026
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114B
UCLA Extension Gayley Center 114B
Lecture
Wed May 20, 2026
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114B
UCLA Extension Gayley Center 114B
Lecture
Wed May 27, 2026
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114B
UCLA Extension Gayley Center 114B
Lecture
Wed Jun 3, 2026
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114B
UCLA Extension Gayley Center 114B
Lecture
Wed Jun 10, 2026
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114B
UCLA Extension Gayley Center 114B
-
This section has no set meeting times.
REG#
407276
Fee:
$905.00
Online
Notes
Internet access required.
Deadline
Refunds only available from February 02, 2026 to April 12, 2026
Course Requirements
Summer 2026 Schedule
Date
Details
Format
-
Wednesday 6:00PM - 9:00PM PT
REG#
408540
Fee:
$905.00
In Person
UCLA Extension Gayley Center in Westwood
Notes
Internet access required.
Deadline
Refunds only available from April 27, 2026 to July 05, 2026
Course Requirements
Schedule
Type
Date
Time
Location
Lecture
Wed Jun 24, 2026
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
UCLA Extension Gayley Center
Lecture
Wed Jul 1, 2026
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
UCLA Extension Gayley Center
Lecture
Wed Jul 8, 2026
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
UCLA Extension Gayley Center
Lecture
Wed Jul 15, 2026
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
UCLA Extension Gayley Center
Lecture
Wed Jul 22, 2026
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
UCLA Extension Gayley Center
Lecture
Wed Jul 29, 2026
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
UCLA Extension Gayley Center
Lecture
Wed Aug 5, 2026
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
UCLA Extension Gayley Center
Lecture
Wed Aug 12, 2026
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
UCLA Extension Gayley Center
Lecture
Wed Aug 19, 2026
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
UCLA Extension Gayley Center
Lecture
Wed Aug 26, 2026
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
UCLA Extension Gayley Center
Lecture
Wed Sep 2, 2026
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
UCLA Extension Gayley Center
-
Tuesday 9:00AM - 12:00PM PT
Instructor:
David C Aaronson
REG#
408541
Fee:
$945.00
In Person
UCLA Extension Gayley Center in Westwood
Notes
Internet access required.
Deadline
Refunds only available from April 27, 2026 to July 05, 2026
Course Requirements
Schedule
Type
Date
Time
Location
Lecture
Tue Jun 23, 2026
9:00AM PT - 12:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
UCLA Extension Gayley Center
Lecture
Tue Jun 30, 2026
9:00AM PT - 12:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
UCLA Extension Gayley Center
Lecture
Tue Jul 7, 2026
9:00AM PT - 12:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
UCLA Extension Gayley Center
Lecture
Tue Jul 14, 2026
9:00AM PT - 12:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
UCLA Extension Gayley Center
Lecture
Tue Jul 21, 2026
9:00AM PT - 12:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
UCLA Extension Gayley Center
Lecture
Tue Jul 28, 2026
9:00AM PT - 12:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
UCLA Extension Gayley Center
Lecture
Tue Aug 4, 2026
9:00AM PT - 12:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
UCLA Extension Gayley Center
Lecture
Tue Aug 11, 2026
9:00AM PT - 12:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
UCLA Extension Gayley Center
Lecture
Tue Aug 18, 2026
9:00AM PT - 12:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
UCLA Extension Gayley Center
Lecture
Tue Aug 25, 2026
9:00AM PT - 12:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
UCLA Extension Gayley Center
Lecture
Tue Sep 1, 2026
9:00AM PT - 12:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
UCLA Extension Gayley Center
-
This section has no set meeting times.
Online
Notes
Internet access required.
Deadline
Refunds only available from April 27, 2026 to July 05, 2026
Course Requirements
Book:
The New Marketing: How to Win in the Digital Age
by Cheryl Burgess & Mark Burgess
Sage Publications
ISBN 978-1526490100
LibreTexts
This course applies toward the following programs
Digital Marketing
certificate
certificate
Advance your career with in-demand digital marketing skills in SEO, social media, digital analytics, and other emerging trends.
Advance your career with in-demand digital marketing skills in SEO, social media, digital analytics, and other emerging trends.
certificate
Build a strong business foundation and gain marketing skills to stand out, drive growth, and succeed in any industry. We recommend you speak with one of our student advisors before beginning this program.
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Marketing
certificate
certificate
Learn the fundamentals of marketing and develop the brand-building, analytical, and communication skills necessary to succeed in this dynamic, competitive field.
Learn the fundamentals of marketing and develop the brand-building, analytical, and communication skills necessary to succeed in this dynamic, competitive field.
certificate
Learn foundational principles of marketing with a focus on digital—social media, search engine optimization, email and more.
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