Digital Marketing

MGMT X 460.394

Gain an overview of the digital marketing landscape in this survey course, and become ready to apply the fundamentals of marketing in this digital age.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
Online
Remote Instruction
Starting at $765.00
As few as 11 weeks
4.0

What you can learn.

  • Overview the broad landscape of digital marketing including social media, mobile, and video
  • Examine how new digital and technological developments impact business and marketing
  • Identify best practices to integrate and implement digital marketing strategies
  • Learn to develop KPIs and also learn to monitor and evaluate metrics

About this course:

The Internet, the digital revolution, and the move toward an information-based economy are dramatically changing business and the way products are marketed and sold. To be more successful in this "new marketing world," business people need to understand what is changing and how to use the new tools to their optimal advantage. This course is for both veteran marketers who want to understand the new tools available through the Internet and those who are comfortable with Internet applications and the digital world but want to learn the marketing fundamentals as they apply to the Internet.

Fall 2021 Schedule

Date & Time
Details
Format
 
-
This section has no set meeting times.
Available
See Details
Instructor: Mark Burgess
382481
Fee:
$765.00
Onlineformat icon
ENROLL BY: Sep 20, 2021
See Details
Notes

Internet access required.

Refund Deadline
No refunds after September 24, 2021
Course Requirements
Book: The New Marketing: How to Win in the Digital Age by Cheryl Burgess & Mark Burgess
-
Wednesday 6:00PM - 9:00PM PT
Available
See Details
Instructor: Peter Fernando
382480
Fee:
$765.00
Remote Instructionformat icon
Location: Online
ENROLL BY: Sep 22, 2021
See Details
Notes
Internet access required.
Refund Deadline
No refunds after October 05, 2021
Course Requirements
Course syllabus not yet available.
Schedule
Type
Date
Time
Location
Lecture
Wed Sep 22, 2021
6:00PM PT - 9:00PM PT
Online
Lecture
Wed Sep 29, 2021
6:00PM PT - 9:00PM PT
Online
Lecture
Wed Oct 6, 2021
6:00PM PT - 9:00PM PT
Online
Lecture
Wed Oct 13, 2021
6:00PM PT - 9:00PM PT
Online
Lecture
Wed Oct 20, 2021
6:00PM PT - 9:00PM PT
Online
Lecture
Wed Oct 27, 2021
6:00PM PT - 9:00PM PT
Online
Lecture
Wed Nov 3, 2021
6:00PM PT - 9:00PM PT
Online
Lecture
Wed Nov 10, 2021
6:00PM PT - 9:00PM PT
Online
Lecture
Wed Nov 17, 2021
6:00PM PT - 9:00PM PT
Online
Lecture
Wed Nov 24, 2021
6:00PM PT - 9:00PM PT
Online
Lecture
Wed Dec 1, 2021
6:00PM PT - 9:00PM PT
Online

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Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
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