Digital Marketing

MGMT X 460.394

Gain an overview of the digital marketing landscape in this survey course, and become ready to apply the fundamentals of marketing in this digital age.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
In-Person
Online
Starting at $855.00
As few as 11 weeks
4.0

What you can learn.

  • Overview the broad landscape of digital marketing including social media, mobile, and video
  • Examine how new digital and technological developments impact business and marketing
  • Identify best practices to integrate and implement digital marketing strategies
  • Learn to develop KPIs and also learn to monitor and evaluate metrics

About this course:

The Internet, the digital revolution, and the move toward an information-based economy are dramatically changing business and the way products are marketed and sold. To be more successful in this "new marketing world," business people need to understand what is changing and how to use the new tools to their optimal advantage. This course is for both veteran marketers who want to understand the new tools available through the Internet and those who are comfortable with Internet applications and the digital world but want to learn the marketing fundamentals as they apply to the Internet.

Fall 2023 Schedule

Date & Time
Details
Format
 
-
This section has no set meeting times.
Enrollment Closed
See Details
Instructor: Mark Burgess
393452
Fee:
$855.00
Onlineformat icon
Notes

Internet access required.

Refund Deadline
No refunds after September 29, 2023
Course Requirements
Book: The New Marketing: How to Win in the Digital Age by Cheryl Burgess & Mark Burgess
-
This section has no set meeting times.
Enrollment Closed
See Details
393453
Fee:
$855.00
Onlineformat icon
Notes
Internet access required.
Refund Deadline
No refunds after September 29, 2023
Course Requirements
Course syllabus not yet available.
-
Wednesday 3:00PM - 6:00PM PT
Available
See Details
Instructor: David C Aaronson
393450
Fee:
$895.00
In-Personformat icon
Location: UCLA Extension Gayley Center in Westwood
Still accepting enrollments
See Details
Notes

Internet access required. 

Refund Deadline
No refunds after October 10, 2023
Course Requirements
Inbound Marketing Certification (Free Download))
Schedule
Type
Date
Time
Location
Lecture
Wed Sep 27, 2023
3:00PM PT - 6:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 115
Lecture
Wed Oct 4, 2023
3:00PM PT - 6:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 115
Lecture
Wed Oct 11, 2023
3:00PM PT - 6:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 115
Lecture
Wed Oct 18, 2023
3:00PM PT - 6:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 115
Lecture
Wed Oct 25, 2023
3:00PM PT - 6:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 115
Lecture
Wed Nov 1, 2023
3:00PM PT - 6:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 115
Lecture
Wed Nov 8, 2023
3:00PM PT - 6:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 115
Lecture
Wed Nov 15, 2023
3:00PM PT - 6:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 115
Lecture
Wed Nov 22, 2023
3:00PM PT - 6:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 115
Lecture
Wed Nov 29, 2023
3:00PM PT - 6:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 115
Lecture
Wed Dec 6, 2023
3:00PM PT - 6:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 115
-
Tuesday 6:00PM - 9:00PM PT
Available
See Details
Instructor: Peter Fernando
393449
Fee:
$855.00
In-Personformat icon
Location: UCLA Extension Gayley Center in Westwood
Still accepting enrollments
See Details
Notes
Internet access required.
Refund Deadline
No refunds after October 09, 2023
Course Requirements
Schedule
Type
Date
Time
Location
Lecture
Tue Sep 26, 2023
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114A
Lecture
Tue Oct 3, 2023
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114A
Lecture
Tue Oct 10, 2023
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114A
Lecture
Tue Oct 17, 2023
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114A
Lecture
Tue Oct 24, 2023
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114A
Lecture
Tue Oct 31, 2023
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114A
Lecture
Tue Nov 7, 2023
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114A
Lecture
Tue Nov 14, 2023
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114A
Lecture
Tue Nov 21, 2023
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114A
Lecture
Tue Nov 28, 2023
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114A
Lecture
Tue Dec 5, 2023
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114A

Winter 2024 Schedule

Date & Time
Details
Format
 
-
This section has no set meeting times.
Future Offering (Opens November 06, 2023 12:00:00 AM)
See Details
Instructor: Mark Burgess
395015
Fee:
$855.00
Onlineformat icon
Notes

Internet access required.

Refund Deadline
No refunds after January 01, 2024
Course Requirements
Book: The New Marketing: How to Win in the Digital Age by Cheryl Burgess & Mark Burgess
-
This section has no set meeting times.
Future Offering (Opens November 06, 2023 12:00:00 AM)
See Details
Instructor: Misha Kouzeh
395014
Fee:
$855.00
Onlineformat icon
Notes
Internet access required.
Refund Deadline
No refunds after January 01, 2024
Course Requirements
-
Tuesday 9:30AM - 12:30PM PT
Future Offering (Opens November 06, 2023 12:00:00 AM)
See Details
Instructor: David C Aaronson
395013
Fee:
$895.00
In-Personformat icon
Location: UCLA Extension Gayley Center in Westwood
Notes

Internet access required. 

Refund Deadline
No refunds after January 02, 2024
Course Requirements
Inbound Marketing Certification (Free Download))
Course syllabus not yet available.
Schedule
Type
Date
Time
Location
Lecture
Tue Jan 9, 2024
9:30AM PT - 12:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Tue Jan 16, 2024
9:30AM PT - 12:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Tue Jan 23, 2024
9:30AM PT - 12:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Tue Jan 30, 2024
9:30AM PT - 12:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Tue Feb 6, 2024
9:30AM PT - 12:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Tue Feb 13, 2024
9:30AM PT - 12:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Tue Feb 20, 2024
9:30AM PT - 12:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Tue Feb 27, 2024
9:30AM PT - 12:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Tue Mar 5, 2024
9:30AM PT - 12:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Tue Mar 12, 2024
9:30AM PT - 12:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Tue Mar 19, 2024
9:30AM PT - 12:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
-
Wednesday 6:00PM - 9:00PM PT
Future Offering (Opens November 06, 2023 12:00:00 AM)
See Details
Instructor: Peter Fernando
395012
Fee:
$855.00
In-Personformat icon
Location: UCLA Extension Gayley Center in Westwood
Notes
Internet access required.
Refund Deadline
No refunds after January 03, 2024
Course Requirements
Course syllabus not yet available.
Schedule
Type
Date
Time
Location
Lecture
Wed Jan 10, 2024
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Wed Jan 17, 2024
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Wed Jan 24, 2024
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Wed Jan 31, 2024
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Wed Feb 7, 2024
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Wed Feb 14, 2024
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Wed Feb 21, 2024
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Wed Feb 28, 2024
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Wed Mar 6, 2024
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Wed Mar 13, 2024
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Wed Mar 20, 2024
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center

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