Digital Marketing
MGMT X 460.394
Gain an overview of the digital marketing landscape in this survey course, and become ready to apply the fundamentals of marketing in this digital age.
Fall
Winter
Spring
Summer
Hybrid
Online
Starting at $765.00
As few as 11 weeks
4.0
What you can learn.
- Overview the broad landscape of digital marketing including social media, mobile, and video
- Examine how new digital and technological developments impact business and marketing
- Identify best practices to integrate and implement digital marketing strategies
- Learn to develop KPIs and also learn to monitor and evaluate metrics
About this course:
The Internet, the digital revolution, and the move toward an information-based economy are dramatically changing business and the way products are marketed and sold. To be more successful in this "new marketing world," business people need to understand what is changing and how to use the new tools to their optimal advantage. This course is for both veteran marketers who want to understand the new tools available through the Internet and those who are comfortable with Internet applications and the digital world but want to learn the marketing fundamentals as they apply to the Internet.Summer 2020 Schedule
Available Format(s):
These courses are fully online and have no regular meeting times.
Available
-
This section has no set meeting times.
Instructor:
Mark Burgess
374077
Fee:
$765.00
23 days left. Enroll by Jun 22, 2020
Notes
Internet access required.
Refund Deadline
No refunds after June 26, 2020
Course Requirements
Internet access required to retrieve course materials.
eMarketing: The Essential Guide to Marketing in a Digital World
by Rob Stokes and the creative minds of Red & Yellow
Red & Yellow
These courses have both regular online meeting times and self-paced online instruction. Click “See Details” for more information.
Available
-
Tuesday 6:30PM PDT - 8:30PM PDT
Location:
Online
Instructor:
Peter Fernando
374076
Fee:
$765.00
24 days left. Enroll by Jun 23, 2020
Notes
Enrollment limited; early enrollment advised. Internet access required. Materials required.
Refund Deadline
No refunds after July 06, 2020
Course Requirements
Internet access required to retrieve course materials.
Schedule
Type
Date
Time
Location
Lecture
Tue Jun 23, 2020
6:30PM PDT - 8:30PM PDT
Online
Lecture
Tue Jun 30, 2020
6:30PM PDT - 8:30PM PDT
Online
Lecture
Tue Jul 7, 2020
6:30PM PDT - 8:30PM PDT
Online
Lecture
Tue Jul 14, 2020
6:30PM PDT - 8:30PM PDT
Online
Lecture
Tue Jul 21, 2020
6:30PM PDT - 8:30PM PDT
Online
Lecture
Tue Jul 28, 2020
6:30PM PDT - 8:30PM PDT
Online
Lecture
Tue Aug 4, 2020
6:30PM PDT - 8:30PM PDT
Online
Lecture
Tue Aug 11, 2020
6:30PM PDT - 8:30PM PDT
Online
Lecture
Tue Aug 18, 2020
6:30PM PDT - 8:30PM PDT
Online
Lecture
Tue Aug 25, 2020
6:30PM PDT - 8:30PM PDT
Online
Lecture
Tue Sep 1, 2020
6:30PM PDT - 8:30PM PDT
Online
Contact Us
Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
This course applies towards the following certificates & specializations…
Corporate Education
Learn how we can help your organization meet its professional development goals and corporate training needs.
Donate to UCLA Extension
Support our many efforts to reach communities in need.