Digital Marketing

MGMT X 460.394

Gain an overview of the digital marketing landscape in this survey course, and become ready to apply the fundamentals of marketing in this digital age.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
Online
In-Person
Starting at $765.00
As few as 11 weeks
4.0

What you can learn.

  • Overview the broad landscape of digital marketing including social media, mobile, and video
  • Examine how new digital and technological developments impact business and marketing
  • Identify best practices to integrate and implement digital marketing strategies
  • Learn to develop KPIs and also learn to monitor and evaluate metrics

About this course:

The Internet, the digital revolution, and the move toward an information-based economy are dramatically changing business and the way products are marketed and sold. To be more successful in this "new marketing world," business people need to understand what is changing and how to use the new tools to their optimal advantage. This course is for both veteran marketers who want to understand the new tools available through the Internet and those who are comfortable with Internet applications and the digital world but want to learn the marketing fundamentals as they apply to the Internet.

Winter 2022 Schedule

Date & Time
Details
Format
 
-
This section has no set meeting times.
Enrollment Closed
See Details
Instructor: Mark Burgess
383828
Fee:
$765.00
Onlineformat icon
Notes

Internet access required.

Refund Deadline
No refunds after January 07, 2022
Course Requirements
Book: The New Marketing: How to Win in the Digital Age by Cheryl Burgess & Mark Burgess
eMarketing: The Essential Guide to Marketing in a Digital World by Rob Stokes and the creative minds of Red & Yellow
-
This section has no set meeting times.
Enrollment Closed
See Details
Instructor: Mark Burgess
383829
Fee:
$765.00
Onlineformat icon
Notes

Internet access required.

Refund Deadline
No refunds after January 07, 2022
Course Requirements
-
Wednesday 6:00PM - 9:00PM PT
Enrollment Closed
See Details
Instructor: Peter Fernando
383827
Fee:
$765.00
In-Personformat icon
Location: Remote Classroom , UCLA Extension Lindbrook Center in Westwood
Notes

Update: Consistent with updated UC system-wide requirements, Winter Quarter 2022 classes that were scheduled to be taught in-person will be held remotely for the first four weeks of the quarter. In-person meetings will resume during the week of Jan 31. If conditions change, we will evaluate appropriate adjustments and communicate them to the UCLA Extension community.

Internet access required. 

Refund Deadline
No refunds after January 18, 2022
Course Requirements
eMarketing The essential guide to marketing in a digital world (free download in course syllabus)
Schedule
Type
Date
Time
Location
Lecture
Wed Jan 5, 2022
6:00PM PT - 9:00PM PT
Remote Classroom
Lecture
Wed Jan 12, 2022
6:00PM PT - 9:00PM PT
Remote Classroom
Lecture
Wed Jan 19, 2022
6:00PM PT - 9:00PM PT
Remote Classroom
Lecture
Wed Jan 26, 2022
6:00PM PT - 9:00PM PT
Remote Classroom
Lecture
Wed Feb 2, 2022
6:00PM PT - 9:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 212
Lecture
Wed Feb 9, 2022
6:00PM PT - 9:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 212
Lecture
Wed Feb 16, 2022
6:00PM PT - 9:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 212
Lecture
Wed Feb 23, 2022
6:00PM PT - 9:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 212
Lecture
Wed Mar 2, 2022
6:00PM PT - 9:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 212
Lecture
Wed Mar 9, 2022
6:00PM PT - 9:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 212
Lecture
Wed Mar 16, 2022
6:00PM PT - 9:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 212

Spring 2022 Schedule

Date & Time
Details
Format
 
-
This section has no set meeting times.
Future Offering (Opens January 31, 2022 12:00:00 AM)
See Details
385311
Fee:
$765.00
Onlineformat icon
Notes
Internet access required.
Refund Deadline
No refunds after March 21, 2022
Course Requirements
-
Tuesday 9:30AM - 12:30PM PT
Future Offering (Opens January 31, 2022 12:00:00 AM)
See Details
Instructor: David Aaronson
385310
Fee:
$795.00
In-Personformat icon
Location: UCLA Extension Gayley Center in Westwood
Notes

Internet access required. 

Refund Deadline
No refunds after March 22, 2022
Course Requirements
Internet access required to retrieve course materials.
Schedule
Type
Date
Time
Location
Lecture
Tue Mar 29, 2022
9:30AM PT - 12:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 111
Lecture
Tue Apr 5, 2022
9:30AM PT - 12:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 111
Lecture
Tue Apr 12, 2022
9:30AM PT - 12:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 111
Lecture
Tue Apr 19, 2022
9:30AM PT - 12:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 111
Lecture
Tue Apr 26, 2022
9:30AM PT - 12:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 111
Lecture
Tue May 3, 2022
9:30AM PT - 12:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 111
Lecture
Tue May 10, 2022
9:30AM PT - 12:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 111
Lecture
Tue May 17, 2022
9:30AM PT - 12:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 111
Lecture
Tue May 24, 2022
9:30AM PT - 12:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 111
Lecture
Tue May 31, 2022
9:30AM PT - 12:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 111
Lecture
Tue Jun 7, 2022
9:30AM PT - 12:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 111
-
Wednesday 6:00PM - 9:00PM PT
Future Offering (Opens January 31, 2022 12:00:00 AM)
See Details
385309
Fee:
$765.00
In-Personformat icon
Location: UCLA Extension Gayley Center in Westwood
Notes
Internet access required.
Refund Deadline
No refunds after March 23, 2022
Course Requirements
eMarketing The essential guide to marketing in a digital world
Schedule
Type
Date
Time
Location
Lecture
Wed Mar 30, 2022
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114A
Lecture
Wed Apr 6, 2022
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114A
Lecture
Wed Apr 13, 2022
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114A
Lecture
Wed Apr 20, 2022
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114A
Lecture
Wed Apr 27, 2022
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114A
Lecture
Wed May 4, 2022
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114A
Lecture
Wed May 11, 2022
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114A
Lecture
Wed May 18, 2022
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114A
Lecture
Wed May 25, 2022
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114A
Lecture
Wed Jun 1, 2022
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114A
Lecture
Wed Jun 8, 2022
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114A

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