Digital Marketing

MGMT X 460.394

Gain an overview of the digital marketing landscape in this survey course, and become ready to apply the fundamentals of marketing in this digital age.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
Remote Instruction
Online
Hybrid
Starting at $765.00
As few as 6 weeks
4.0

What you can learn.

  • Overview the broad landscape of digital marketing including social media, mobile, and video
  • Examine how new digital and technological developments impact business and marketing
  • Identify best practices to integrate and implement digital marketing strategies
  • Learn to develop KPIs and also learn to monitor and evaluate metrics

About this course:

The Internet, the digital revolution, and the move toward an information-based economy are dramatically changing business and the way products are marketed and sold. To be more successful in this "new marketing world," business people need to understand what is changing and how to use the new tools to their optimal advantage. This course is for both veteran marketers who want to understand the new tools available through the Internet and those who are comfortable with Internet applications and the digital world but want to learn the marketing fundamentals as they apply to the Internet.

Spring 2020 Schedule

Available Format(s):

These courses are fully online and have no regular meeting times.

Wait List
-
This section has no set meeting times.
Instructor: Liz H. Kelly
372435
Fee:
$765.00
See Details
Notes

Internet access required.

Refund Deadline
No refunds after April 03, 2020
Course Requirements
Internet access required to retrieve course materials.
Course syllabus not yet available.
(Optional) No textbook required for this section.

These courses meet regularly and are fully online. Click “See Details” below for more information.

Canceled
-
Monday 6:30PM PDT - 9:30PM PDT
Location: Online
Instructor: David Aaronson
372432
Fee:
$765.00
See Details
Notes

Enrollment limited; early enrollment advised. Internet access required. Materials required. One mtg TBA due to University Holiday, Monday, May 25, 2020

Refund Deadline
No refunds after April 12, 2020
Course Requirements
Internet access required to retrieve course materials.
(Optional) No Textbook Required
Course syllabus not yet available.
Schedule
Type
Date
Time
Location
Lecture
Mon Mar 30, 2020
6:30PM PDT - 9:30PM PDT
Online
Lecture
Mon Apr 6, 2020
6:30PM PDT - 9:30PM PDT
Online
Lecture
Mon Apr 13, 2020
6:30PM PDT - 9:30PM PDT
Online
Lecture
Mon Apr 20, 2020
6:30PM PDT - 9:30PM PDT
Online
Lecture
Mon Apr 27, 2020
6:30PM PDT - 9:30PM PDT
Online
Lecture
Mon May 4, 2020
6:30PM PDT - 9:30PM PDT
Online
Lecture
Mon May 11, 2020
6:30PM PDT - 9:30PM PDT
Online
Lecture
Mon May 18, 2020
6:30PM PDT - 9:30PM PDT
Online
Lecture
Mon May 25, 2020
6:30PM PDT - 9:30PM PDT
Online
Lecture
Mon Jun 1, 2020
6:30PM PDT - 9:30PM PDT
Online
Lecture
Mon Jun 8, 2020
6:30PM PDT - 9:30PM PDT
Online
Available
-
Monday, Wednesday 9:00AM PDT - 12:00PM PDT
Location: Online
Instructor: Peter Fernando
372434
Fee:
$795.00
1 day left. Enroll by Mar 30, 2020
See Details
Notes

This section is specifically for international students in the Marketing Certificate program.

Enrollment limited; early enrollment advised. Internet access required. Materials required.

Refund Deadline
No refunds after April 05, 2020
Course Requirements
Internet access required to retrieve course materials.
eMarketing The essential guide to marketing in a digital world (free download in course syllabus)
Course syllabus not yet available.
Schedule
Type
Date
Time
Location
Lecture
Mon Mar 30, 2020
9:00AM PDT - 12:00PM PDT
Online
Lecture
Wed Apr 1, 2020
9:00AM PDT - 12:00PM PDT
Online
Lecture
Mon Apr 6, 2020
9:00AM PDT - 12:00PM PDT
Online
Lecture
Wed Apr 8, 2020
9:00AM PDT - 12:00PM PDT
Online
Lecture
Mon Apr 13, 2020
9:00AM PDT - 12:00PM PDT
Online
Lecture
Wed Apr 15, 2020
9:00AM PDT - 12:00PM PDT
Online
Lecture
Mon Apr 20, 2020
9:00AM PDT - 12:00PM PDT
Online
Lecture
Wed Apr 22, 2020
9:00AM PDT - 12:00PM PDT
Online
Lecture
Mon Apr 27, 2020
9:00AM PDT - 12:00PM PDT
Online
Lecture
Wed Apr 29, 2020
9:00AM PDT - 12:00PM PDT
Online
Lecture
Mon May 4, 2020
9:00AM PDT - 12:00PM PDT
Online

These courses have both regular online meeting times and self-paced online instruction. Click “See Details” for more information.

Available
-
Wednesday
Location: Online
Instructor: Misha Kouzeh
372433
Fee:
$765.00
3 days left. Enroll by Apr 1, 2020
See Details
Notes

One hour in-person meetings on Wednesdays for week 1, 3, 5, 7, 9 and 11, plus 2 hour online content

Week 2, 4, 6, 8 and 10 are fully online sessions (no classroom meetings)

Enrollment limited; early enrollment advised.

Refund Deadline
No refunds after April 07, 2020
Course Requirements
Internet access required to retrieve course materials.
Course syllabus not yet available.
(Optional) No Textbook Required
Schedule
Type
Date
Time
Location
Lecture
Wed Apr 1, 2020
6:30PM PDT - 7:30PM PDT
Online
Online
Wed Apr 8, 2020
12:00AM PDT - 11:59PM PDT
Online
Lecture
Wed Apr 15, 2020
6:30PM PDT - 7:30PM PDT
Online
Online
Wed Apr 22, 2020
12:00AM PDT - 11:59PM PDT
Online
Lecture
Wed Apr 29, 2020
6:30PM PDT - 7:30PM PDT
Online
Online
Wed May 6, 2020
12:00AM PDT - 11:59PM PDT
Online
Lecture
Wed May 13, 2020
6:30PM PDT - 7:30PM PDT
Online
Online
Wed May 20, 2020
12:00AM PDT - 11:59PM PDT
Online
Lecture
Wed May 27, 2020
6:30PM PDT - 7:30PM PDT
Online
Online
Wed Jun 3, 2020
12:00AM PDT - 11:59PM PDT
Online
Lecture
Wed Jun 10, 2020
6:30PM PDT - 7:30PM PDT
Online

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
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