Gain an overview of the digital marketing landscape in this survey course, and become ready to apply the fundamentals of marketing in this digital age.
What you can learn.
- Overview the broad landscape of digital marketing including social media, mobile, and video
- Examine how new digital and technological developments impact business and marketing
- Identify best practices to integrate and implement digital marketing strategies
- Learn to develop KPIs and also learn to monitor and evaluate metrics
About this course:The Internet, the digital revolution, and the move toward an information-based economy are dramatically changing business and the way products are marketed and sold. To be more successful in this "new marketing world," business people need to understand what is changing and how to use the new tools to their optimal advantage. This course is for both veteran marketers who want to understand the new tools available through the Internet and those who are comfortable with Internet applications and the digital world but want to learn the marketing fundamentals as they apply to the Internet.
Spring 2020 Schedule
These courses are fully online and have no regular meeting times.
Internet access required.
These courses meet regularly and are fully online. Click “See Details” below for more information.
Enrollment limited; early enrollment advised. Internet access required. Materials required. One mtg TBA due to University Holiday, Monday, May 25, 2020
This section is specifically for international students in the Marketing Certificate program.
Enrollment limited; early enrollment advised. Internet access required. Materials required.
These courses have both regular online meeting times and self-paced online instruction. Click “See Details” for more information.
One hour in-person meetings on Wednesdays for week 1, 3, 5, 7, 9 and 11, plus 2 hour online content
Week 2, 4, 6, 8 and 10 are fully online sessions (no classroom meetings)
Enrollment limited; early enrollment advised.