Digital Marketing

MGMT X 460.394

Gain an overview of the digital marketing landscape in this survey course, and become ready to apply the fundamentals of marketing in this digital age.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
In-Person
Online
Starting at $795.00
As few as 11 weeks
4.0

What you can learn.

  • Overview the broad landscape of digital marketing including social media, mobile, and video
  • Examine how new digital and technological developments impact business and marketing
  • Identify best practices to integrate and implement digital marketing strategies
  • Learn to develop KPIs and also learn to monitor and evaluate metrics

About this course:

The Internet, the digital revolution, and the move toward an information-based economy are dramatically changing business and the way products are marketed and sold. To be more successful in this "new marketing world," business people need to understand what is changing and how to use the new tools to their optimal advantage. This course is for both veteran marketers who want to understand the new tools available through the Internet and those who are comfortable with Internet applications and the digital world but want to learn the marketing fundamentals as they apply to the Internet.

Winter 2023 Schedule

Date & Time
Details
Format
 
-
This section has no set meeting times.
Available
See Details
Instructor: Mark Burgess
389519
Fee:
$795.00
Onlineformat icon
ENROLL BY: Jan 9, 2023
See Details
Notes

Internet access required.

Refund Deadline
No refunds after January 13, 2023
Course Requirements
Book: The New Marketing: How to Win in the Digital Age by Cheryl Burgess & Mark Burgess
-
This section has no set meeting times.
Available
See Details
Instructor: Misha Kouzeh
389518
Fee:
$795.00
Onlineformat icon
ENROLL BY: Jan 9, 2023
See Details
Notes
Internet access required.
Refund Deadline
No refunds after January 13, 2023
Course Requirements
-
Tuesday 9:30AM - 12:30PM PT
Wait List
See Details
Instructor: David C Aaronson
389517
Fee:
$825.00
In-Personformat icon
Location: UCLA Extension Gayley Center in Westwood
Notes

Internet access required. 

Refund Deadline
No refunds after January 23, 2023
Course Requirements
Inbound Marketing Certification (Free Download))
Schedule
Type
Date
Time
Location
Lecture
Tue Jan 10, 2023
9:30AM PT - 12:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112
Lecture
Tue Jan 17, 2023
9:30AM PT - 12:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112
Lecture
Tue Jan 24, 2023
9:30AM PT - 12:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112
Lecture
Tue Jan 31, 2023
9:30AM PT - 12:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112
Lecture
Tue Feb 7, 2023
9:30AM PT - 12:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112
Lecture
Tue Feb 14, 2023
9:30AM PT - 12:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112
Lecture
Tue Feb 21, 2023
9:30AM PT - 12:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112
Lecture
Tue Feb 28, 2023
9:30AM PT - 12:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112
Lecture
Tue Mar 7, 2023
9:30AM PT - 12:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112
Lecture
Tue Mar 14, 2023
9:30AM PT - 12:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112
Lecture
Tue Mar 21, 2023
9:30AM PT - 12:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112
-
Wednesday 6:00PM - 9:00PM PT
Available
See Details
Instructor: Peter Fernando
389516
Fee:
$795.00
In-Personformat icon
Location: UCLA Extension Gayley Center in Westwood
ENROLL BY: Jan 11, 2023
See Details
Notes
Internet access required.
Refund Deadline
No refunds after January 24, 2023
Course Requirements
Schedule
Type
Date
Time
Location
Lecture
Wed Jan 11, 2023
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Wed Jan 18, 2023
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Wed Jan 25, 2023
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Wed Feb 1, 2023
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Wed Feb 8, 2023
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Wed Feb 15, 2023
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Wed Feb 22, 2023
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Wed Mar 1, 2023
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Wed Mar 8, 2023
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Wed Mar 15, 2023
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Wed Mar 22, 2023
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center

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