Digital Marketing

MGMT X 460.394

Gain an overview of the digital marketing landscape in this survey course and become ready to apply the fundamentals of marketing in this digital age.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
Online
In Person
Starting at $855.00
As few as 11 weeks
4.0

What you can learn.

  • Overview the broad landscape of digital marketing including social media, mobile, and video
  • Examine how new digital and technological developments impact business and marketing
  • Identify best practices to integrate and implement digital marketing strategies
  • Learn to develop KPIs and also learn to monitor and evaluate metrics

About this course:

The Internet, the digital revolution and the move toward an information-based economy are dramatically changing business and the way products are marketed and sold. To be more successful in this "new marketing world," business people need to understand what is changing and how to use the new tools to their optimal advantage. This course is for both veteran marketers who want to understand the new tools available through the Internet and those who are comfortable with Internet applications and the digital world but want to learn the marketing fundamentals as they apply to the Internet.

Spring 2024 Schedule

Date & Time
Details
Format
 
-
Tuesday 9:30AM - 12:30PM PT
Enrollment Closed
See Details
Instructor: David C Aaronson
396384
Fee:
$895.00
In Personformat icon
Location: UCLA Extension Gayley Center in Westwood
Notes

Internet access required. 

Refund Deadline
No refunds after April 15, 2024
Course Requirements
Inbound Marketing Certification (Free Download))
Schedule
Type
Date
Time
Location
Lecture
Tue Apr 2, 2024
9:30AM PT - 12:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112
Lecture
Tue Apr 9, 2024
9:30AM PT - 12:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112
Lecture
Tue Apr 16, 2024
9:30AM PT - 12:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112
Lecture
Tue Apr 23, 2024
9:30AM PT - 12:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112
Lecture
Tue Apr 30, 2024
9:30AM PT - 12:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112
Lecture
Tue May 7, 2024
9:30AM PT - 12:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112
Lecture
Tue May 14, 2024
9:30AM PT - 12:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112
Lecture
Tue May 21, 2024
9:30AM PT - 12:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112
Lecture
Tue May 28, 2024
9:30AM PT - 12:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112
Lecture
Tue Jun 4, 2024
9:30AM PT - 12:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112
Lecture
Tue Jun 11, 2024
9:30AM PT - 12:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112
-
Wednesday 6:00PM - 9:00PM PT
Enrollment Closed
See Details
Instructor: Peter Fernando
396383
Fee:
$855.00
In Personformat icon
Location: UCLA Extension Gayley Center in Westwood
Notes
Internet access required.
Refund Deadline
No refunds after April 16, 2024
Course Requirements
Schedule
Type
Date
Time
Location
Lecture
Wed Apr 3, 2024
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114A
Lecture
Wed Apr 10, 2024
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed Apr 17, 2024
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed Apr 24, 2024
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed May 1, 2024
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed May 8, 2024
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed May 15, 2024
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed May 22, 2024
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed May 29, 2024
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed Jun 5, 2024
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed Jun 12, 2024
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
-
This section has no set meeting times.
Enrollment Closed
See Details
Instructor: Mark Burgess
396386
Fee:
$855.00
Onlineformat icon
Notes

Internet access required.

Refund Deadline
No refunds after April 05, 2024
Course Requirements
Book: The New Marketing: How to Win in the Digital Age by Cheryl Burgess & Mark Burgess
-
This section has no set meeting times.
Enrollment Closed
See Details
396385
Fee:
$855.00
Onlineformat icon
Notes
Internet access required.
Refund Deadline
No refunds after April 05, 2024
Course Requirements
Course syllabus not yet available.

Summer 2024 Schedule

Date & Time
Details
Format
 
-
Tuesday 9:30AM - 12:30PM PT
Future Offering (Opens April 29, 2024 12:00:00 AM)
See Details
Instructor: David C Aaronson
397639
Fee:
$895.00
In Personformat icon
Location: UCLA Extension Gayley Center in Westwood
Notes

Internet access required. 

Refund Deadline
No refunds after July 08, 2024
Course Requirements
Inbound Marketing Certification (Free Download))
Schedule
Type
Date
Time
Location
Lecture
Tue Jun 25, 2024
9:30AM PT - 12:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 115
Lecture
Tue Jul 2, 2024
9:30AM PT - 12:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 115
Lecture
Tue Jul 9, 2024
9:30AM PT - 12:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 115
Lecture
Tue Jul 16, 2024
9:30AM PT - 12:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 115
Lecture
Tue Jul 23, 2024
9:30AM PT - 12:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 115
Lecture
Tue Jul 30, 2024
9:30AM PT - 12:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 115
Lecture
Tue Aug 6, 2024
9:30AM PT - 12:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 115
Lecture
Tue Aug 13, 2024
9:30AM PT - 12:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 115
Lecture
Tue Aug 20, 2024
9:30AM PT - 12:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 115
Lecture
Tue Aug 27, 2024
9:30AM PT - 12:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 115
Lecture
Tue Sep 3, 2024
9:30AM PT - 12:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 115
-
Wednesday 6:00PM - 9:00PM PT
Future Offering (Opens April 29, 2024 12:00:00 AM)
See Details
Instructor: Peter Fernando
397638
Fee:
$855.00
In Personformat icon
Location: UCLA Extension Gayley Center in Westwood
Notes
Internet access required.
Refund Deadline
No refunds after July 09, 2024
Course Requirements
Course syllabus not yet available.
Schedule
Type
Date
Time
Location
Lecture
Wed Jun 26, 2024
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112
Lecture
Wed Jul 3, 2024
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112
Lecture
Wed Jul 10, 2024
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112
Lecture
Wed Jul 17, 2024
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112
Lecture
Wed Jul 24, 2024
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112
Lecture
Wed Jul 31, 2024
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112
Lecture
Wed Aug 7, 2024
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112
Lecture
Wed Aug 14, 2024
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112
Lecture
Wed Aug 21, 2024
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112
Lecture
Wed Aug 28, 2024
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112
Lecture
Wed Sep 4, 2024
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112
-
This section has no set meeting times.
Future Offering (Opens April 29, 2024 12:00:00 AM)
See Details
Instructor: Mark Burgess
397640
Fee:
$855.00
Onlineformat icon
Notes

Internet access required.

Refund Deadline
No refunds after June 28, 2024
Course Requirements
Book: The New Marketing: How to Win in the Digital Age by Cheryl Burgess & Mark Burgess

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
Ready to start
your future?
By signing up, you agree to UCLA Extension’s Privacy Policy.

vector icon of building

Corporate Education

Learn how we can help your organization meet its professional development goals and corporate training needs.

Learn More

vector icon of building

Donate to UCLA Extension

Support our many efforts to reach communities in need.

Innovation Programs

Student Scholarships

Coding Boot Camp

Lifelong Learning