Digital Marketing

MGMT X 460.394

Gain an overview of the digital marketing landscape in this survey course, and become ready to apply the fundamentals of marketing in this digital age.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
In-Person
Online
Starting at $795.00
As few as 11 weeks
4.0

What you can learn.

  • Overview the broad landscape of digital marketing including social media, mobile, and video
  • Examine how new digital and technological developments impact business and marketing
  • Identify best practices to integrate and implement digital marketing strategies
  • Learn to develop KPIs and also learn to monitor and evaluate metrics

About this course:

The Internet, the digital revolution, and the move toward an information-based economy are dramatically changing business and the way products are marketed and sold. To be more successful in this "new marketing world," business people need to understand what is changing and how to use the new tools to their optimal advantage. This course is for both veteran marketers who want to understand the new tools available through the Internet and those who are comfortable with Internet applications and the digital world but want to learn the marketing fundamentals as they apply to the Internet.

Spring 2023 Schedule

Date & Time
Details
Format
 
-
This section has no set meeting times.
Available
See Details
Instructor: Mark Burgess
390850
Fee:
$795.00
Onlineformat icon
ENROLL BY: Apr 3, 2023
See Details
Notes

Internet access required.

Refund Deadline
No refunds after April 07, 2023
Course Requirements
Book: The New Marketing: How to Win in the Digital Age by Cheryl Burgess & Mark Burgess
-
This section has no set meeting times.
Available
See Details
Instructor: Misha Kouzeh
390849
Fee:
$795.00
Onlineformat icon
ENROLL BY: Apr 3, 2023
See Details
Notes
Internet access required.
Refund Deadline
No refunds after April 07, 2023
Course Requirements
Course syllabus not yet available.
-
Tuesday 9:30AM - 12:30PM PT
Available
See Details
Instructor: David C Aaronson
390848
Fee:
$825.00
In-Personformat icon
Location: UCLA Extension Gayley Center in Westwood
ENROLL BY: Apr 4, 2023
See Details
Notes

Internet access required. 

Refund Deadline
No refunds after April 17, 2023
Course Requirements
Inbound Marketing Certification (Free Download))
Schedule
Type
Date
Time
Location
Lecture
Tue Apr 4, 2023
9:30AM PT - 12:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112
Lecture
Tue Apr 11, 2023
9:30AM PT - 12:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112
Lecture
Tue Apr 18, 2023
9:30AM PT - 12:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112
Lecture
Tue Apr 25, 2023
9:30AM PT - 12:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112
Lecture
Tue May 2, 2023
9:30AM PT - 12:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112
Lecture
Tue May 9, 2023
9:30AM PT - 12:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112
Lecture
Tue May 16, 2023
9:30AM PT - 12:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112
Lecture
Tue May 23, 2023
9:30AM PT - 12:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112
Lecture
Tue May 30, 2023
9:30AM PT - 12:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112
Lecture
Tue Jun 6, 2023
9:30AM PT - 12:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112
Lecture
Tue Jun 13, 2023
9:30AM PT - 12:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112
-
Wednesday 6:00PM - 9:00PM PT
Available
See Details
Instructor: Peter Fernando
390847
Fee:
$795.00
In-Personformat icon
Location: UCLA Extension Gayley Center in Westwood
ENROLL BY: Apr 5, 2023
See Details
Notes
Internet access required.
Refund Deadline
No refunds after April 18, 2023
Course Requirements
Schedule
Type
Date
Time
Location
Lecture
Wed Apr 5, 2023
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121C
Lecture
Wed Apr 12, 2023
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121C
Lecture
Wed Apr 19, 2023
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121C
Lecture
Wed Apr 26, 2023
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121C
Lecture
Wed May 3, 2023
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121C
Lecture
Wed May 10, 2023
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121C
Lecture
Wed May 17, 2023
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121C
Lecture
Wed May 24, 2023
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121C
Lecture
Wed May 31, 2023
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121C
Lecture
Wed Jun 7, 2023
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121C
Lecture
Wed Jun 14, 2023
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121C

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