Search Engine Optimization for Marketing

MGMT X 470.30

This course teaches you how to leverage the power of SEO in order to enhance online business performance.

Starting at $455.00
As few as 5 weeks

What you can learn.

  • Learn successful SEO strategies that meet business goals
  • Develop content that drives a target audience to your site
  • Optimize website architecture and build inbound links to increase search rankings
  • Enhance organic search traffic using various marketing tactics

About this course:

This course will provide insight about the tools, techniques, and strategies needed to develop content that draws in your target audience along their consumer journey, optimize your website architecture, and build inbound links to improve search rankings. Learn about the collection of marketing, site development, and public relations tactics that form a winning SEO strategy to meet your business goals and increase site traffic and sales from the organic search channel. Topics covered include content marketing, on-page optimization, and inbound link building.

Summer 2021 Schedule

Available Format(s):

Course content is delivered through an online learning platform where you can engage with your instructor and classmates. There are no required live meetings, but assignments are due regularly.

This section has no set meeting times.
Instructor: Jeff Ferguson
42 days left. Enroll by Jul 26, 2021
See Details
Internet access required.
Refund Deadline
No refunds after July 30, 2021
Course Requirements
No Textbook Required

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
Keep up to date on the latest news and offerings in Marketing, Advertising & PR

vector icon of building

Corporate Education

Learn how we can help your organization meet its professional development goals and corporate training needs.

Learn More

vector icon of building

Donate to UCLA Extension

Support our many efforts to reach communities in need.

Innovation Programs

Student Scholarships

Coding Boot Camp

Lifelong Learning