Summer Enrollment is Open! Courses begin June 23, 2025.

Search Engine Optimization for Marketing

MGMT X 470.30

This course teaches you how to leverage the power of SEO in order to enhance online business performance.

READ MORE ABOUT THIS COURSE
Online
In Person
Starting at $525.00
As few as 5 weeks
2.0

What you can learn.

  • Learn successful SEO strategies that meet business goals
  • Develop content that drives a target audience to your site
  • Optimize website architecture and build inbound links to increase search rankings
  • Enhance organic search traffic using various marketing tactics

About this course:

This course provides insight about the tools, techniques and strategies needed to develop content that draws in your target audience along their consumer journey, optimize your website architecture and build inbound links to improve search rankings. Learn about the collection of marketing, site development and public relations tactics that form a winning SEO strategy to meet your business goals and increase site traffic and sales from the organic search channel. Topics covered include content marketing, on-page optimization and inbound link building.

Summer 2025 Schedule

Date & Time
Details
Format
 
-
This section has no set meeting times.
Available
See Details
Instructor: Jeff Ferguson
401932
Fee:
$525.00
Onlineformat icon
Notes
Internet access required.
Refund Deadline
No refunds after June 29, 2025
Course Requirements
No Textbook Required
Course syllabus not yet available.

Fall 2025 Schedule

Date & Time
Details
Format
 
-
Monday 6:00PM - 9:00PM PT
Future Offering (Opens July 28, 2025 12:00:00 AM)
See Details
404474
Fee:
$525.00
In Personformat icon
Location: UCLA Extension Lindbrook Center in Westwood
Notes
Internet access required.
Refund Deadline
No refunds after September 28, 2025
Course Requirements
No Textbook Required
Schedule
Type
Date
Time
Location
Lecture
Mon Sep 22, 2025
6:00PM PT - 9:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center
Lecture
Mon Sep 29, 2025
6:00PM PT - 9:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center
Lecture
Mon Oct 6, 2025
6:00PM PT - 9:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center
Lecture
Mon Oct 13, 2025
6:00PM PT - 9:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center
Lecture
Mon Oct 20, 2025
6:00PM PT - 9:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center
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