Search Engine Optimization for Marketing

MGMT X 470.30

This course teaches you how to leverage the power of SEO in order to enhance online business performance.

What you can learn.

Learn successful SEO strategies that meet business goals
Develop content that drives a target audience to your site
Optimize website architecture and build inbound links to increase search rankings
Enhance organic search traffic using various marketing tactics

About this course:

This course will provide insight about the tools, techniques, and strategies needed to develop content that draws in your target audience along their consumer journey, optimize your website architecture, and build inbound links to improve search rankings. Learn about the collection of marketing, site development, and public relations tactics that form a winning SEO strategy to meet your business goals and increase site traffic and sales from the organic search channel. Topics covered include content marketing, on-page optimization, and inbound link building.

Summer 2021 Schedule

Available Format(s):

Online

Course content is delivered through an online learning platform where you can engage with your instructor and classmates. There are no required live meetings, but assignments are due regularly.

Available