Search Engine Optimization for Marketing

MGMT X 470.30

This course teaches you how to leverage the power of SEO in order to enhance online business performance.

READ MORE ABOUT THIS COURSE
Hybrid (In-Person)
Online
Starting at $525.00
As few as 5 weeks
2.0

What you can learn.

  • Learn successful SEO strategies that meet business goals
  • Develop content that drives a target audience to your site
  • Optimize website architecture and build inbound links to increase search rankings
  • Enhance organic search traffic using various marketing tactics

About this course:

This course provides insight about the tools, techniques, and strategies needed to develop content that draws in your target audience along their consumer journey, optimize your website architecture, and build inbound links to improve search rankings. Learn about the collection of marketing, site development, and public relations tactics that form a winning SEO strategy to meet your business goals and increase site traffic and sales from the organic search channel. Topics covered include content marketing, on-page optimization, and inbound link building.

Fall 2023 Schedule

Date & Time
Details
Format
 
-
This section has no set meeting times.
Available
See Details
Instructor: Jeff Ferguson
393474
Fee:
$525.00
Onlineformat icon
ENROLL BY: Oct 30, 2023
See Details
Notes
Internet access required.
Refund Deadline
No refunds after November 03, 2023
Course Requirements
No Textbook Required
-
Thursday 6:00PM - 8:00PM PT
Available
See Details
393473
Fee:
$525.00
Hybrid (In-Person)format icon
Location: UCLA
ENROLL BY: Nov 2, 2023
See Details
Notes
No meeting November 23, 2023. Internet access required.
Refund Deadline
No refunds after November 08, 2023
Course Requirements
No Textbook Required
Course syllabus not yet available.
Schedule
Type
Date
Time
Location
Lecture
Thu Nov 2, 2023
6:00PM PT - 8:00PM PT
UCLA
School of Public Affairs Bldg. 1329
Lecture
Thu Nov 9, 2023
6:00PM PT - 8:00PM PT
UCLA
School of Public Affairs Bldg. 1329
Lecture
Thu Nov 16, 2023
6:00PM PT - 8:00PM PT
UCLA
School of Public Affairs Bldg. 1329
Lecture
Thu Nov 30, 2023
6:00PM PT - 8:00PM PT
UCLA
School of Public Affairs Bldg. 1329
Lecture
Thu Dec 7, 2023
6:00PM PT - 8:00PM PT
UCLA
School of Public Affairs Bldg. 1329

Winter 2024 Schedule

Date & Time
Details
Format
 
-
This section has no set meeting times.
Future Offering (Opens November 06, 2023 12:00:00 AM)
See Details
Instructor: Jeff Ferguson
395036
Fee:
$525.00
Onlineformat icon
Notes
Internet access required.
Refund Deadline
No refunds after February 05, 2024
Course Requirements
No Textbook Required
-
Wednesday 7:00PM - 8:30PM PT
Future Offering (Opens November 06, 2023 12:00:00 AM)
See Details
395035
Fee:
$525.00
Hybrid (In-Person)format icon
Location: UCLA Extension Lindbrook Center in Westwood
Notes
Internet access required.
Refund Deadline
No refunds after January 03, 2024
Course Requirements
No Textbook Required
Course syllabus not yet available.
Schedule
Type
Date
Time
Location
Lecture
Wed Jan 10, 2024
7:00PM PT - 8:30PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center
Lecture
Wed Jan 17, 2024
7:00PM PT - 8:30PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center
Lecture
Wed Jan 24, 2024
7:00PM PT - 8:30PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center
Lecture
Wed Jan 31, 2024
7:00PM PT - 8:30PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center
Lecture
Wed Feb 7, 2024
7:00PM PT - 8:30PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center

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