Social Media Marketing

MGMT X 460.398

Most use social media for personal purposes, but not everyone understands how to use social media for business. Go beyond posting and liking to examine how to leverage social media as a powerful marketing tool.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
Online
Hybrid
Starting at $455.00
As few as 5 weeks
2.0

What you can learn.

  • Examine the various channels and platforms that make up the social media ecosystem
  • Study current examples and future opportunities of how marketers can harness the power of social media to create awareness and buzz
  • Learn to integrate social media into integrated marketing strategy

About this course:

This course looks at the channels of marketing, advertising, and communication that make up social media and the Web, exploring how these tools fit into a company's traditional integrated marketing strategy. Using case studies and real-world examples from large corporations and small businesses, students explore current examples and future opportunities of how marketing professionals embrace online social networks, user-generated content, and content sharing to create brand awareness and buzz. Learn practical tips and techniques, as well as see the bigger picture to help successfully leverage social media marketing for your own environment and purpose.

Winter 2021 Schedule

Available Format(s):

These courses are fully online and have no regular meeting times.

Enrollment Closed
-
This section has no set meeting times.
Instructor: Rainier de Ocampo
377377
Fee:
$455.00
See Details
Refund Deadline
No refunds after January 08, 2021
Course Requirements
(Optional) No textbook required

Hybrid courses have both regular remote meeting times and online instruction. Click “See Details” for more information.

Available
-
Thursday 6:30PM PT - 8:30PM PT
Location: Online
Instructor: Rainier de Ocampo
377376
Fee:
$455.00
22 days left. Enroll by Feb 11, 2021
See Details
Refund Deadline
No refunds after February 17, 2021
Course Requirements
(Optional) Textbook Not Required
Schedule
Type
Date
Time
Location
Lecture
Thu Feb 11, 2021
6:30PM PT - 8:30PM PT
Online
Lecture
Thu Feb 18, 2021
6:30PM PT - 8:30PM PT
Online
Lecture
Thu Feb 25, 2021
6:30PM PT - 8:30PM PT
Online
Lecture
Thu Mar 4, 2021
6:30PM PT - 8:30PM PT
Online
Lecture
Thu Mar 11, 2021
6:30PM PT - 8:30PM PT
Online

Available Format(s):

These courses are fully online and have no regular meeting times.

Future Offering (Opens February 01, 2021 12:00:00 AM)
-
This section has no set meeting times.
Instructor: Mark Burgess
378844
Fee:
$455.00
See Details
Notes
Internet access required.
Refund Deadline
No refunds after May 14, 2021
Course Requirements

Hybrid courses have both regular remote meeting times and online instruction. Click “See Details” for more information.

Future Offering (Opens February 01, 2021 12:00:00 AM)
-
Tuesday 6:30PM PT - 8:30PM PT
Location: Online
Instructor: Rainier de Ocampo
378843
Fee:
$455.00
See Details
Notes
Internet access required.
Refund Deadline
No refunds after May 17, 2021
Course Requirements
Textbook Not Required
Schedule
Type
Date
Time
Location
Lecture
Tue May 11, 2021
6:30PM PT - 8:30PM PT
Online
Lecture
Tue May 18, 2021
6:30PM PT - 8:30PM PT
Online
Lecture
Tue May 25, 2021
6:30PM PT - 8:30PM PT
Online
Lecture
Tue Jun 1, 2021
6:30PM PT - 8:30PM PT
Online
Lecture
Tue Jun 8, 2021
6:30PM PT - 8:30PM PT
Online

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
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