Social Media Marketing

MGMT X 460.398

Most use social media for personal purposes, but not everyone understands how to use social media for business. Go beyond posting and liking to examine how to leverage social media as a powerful marketing tool.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
Online
Hybrid
Starting at $455.00
As few as 5 weeks
2.0

What you can learn.

  • Examine the various channels and platforms that make up the social media ecosystem
  • Study current examples and future opportunities of how marketers can harness the power of social media to create awareness and buzz
  • Learn to integrate social media into integrated marketing strategy

About this course:

This course looks at the channels of marketing, advertising, and communication that make up social media and the Web, exploring how these tools fit into a company's traditional integrated marketing strategy. Using case studies and real-world examples from large corporations and small businesses, students explore current examples and future opportunities of how marketing professionals embrace online social networks, user-generated content, and content sharing to create brand awareness and buzz. Learn practical tips and techniques, as well as see the bigger picture to help successfully leverage social media marketing for your own environment and purpose.

Fall 2020 Schedule

Available Format(s):

These courses are fully online and have no regular meeting times.

Available
-
This section has no set meeting times.
Instructor: Mark Burgess
375657
Fee:
$455.00
10 days left. Enroll by Sep 28, 2020
See Details
Refund Deadline
No refunds after October 02, 2020
Course Requirements

Hybrid courses have both regular remote meeting times and online instruction. Click “See Details” for more information.

Available
-
Thursday 6:30PM PT - 8:30PM PT
Location: Online
Instructor: Rainier de Ocampo
375656
Fee:
$455.00
13 days left. Enroll by Oct 1, 2020
See Details
Notes

Course Materials provided

Refund Deadline
No refunds after September 30, 2020
Course Requirements
(Optional) No Textbook Required
Schedule
Type
Date
Time
Location
Online
Thu Oct 1, 2020
6:30PM PT - 8:30PM PT
Online
Online
Thu Oct 8, 2020
6:30PM PT - 8:30PM PT
Online
Online
Thu Oct 15, 2020
6:30PM PT - 8:30PM PT
Online
Online
Thu Oct 22, 2020
6:30PM PT - 8:30PM PT
Online
Online
Thu Oct 29, 2020
6:30PM PT - 8:30PM PT
Online

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
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