Social Media Marketing

MGMT X 460.398

Most use social media for personal purposes, but not everyone understands how to use social media for business. Go beyond posting and liking to examine how to leverage social media as a powerful marketing tool.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
Online
Hybrid
Starting at $455.00
As few as 5 weeks
2.0

What you can learn.

  • Examine the various channels and platforms that make up the social media ecosystem
  • Study current examples and future opportunities of how marketers can harness the power of social media to create awareness and buzz
  • Learn to integrate social media into integrated marketing strategy

About this course:

This course looks at the channels of marketing, advertising, and communication that make up social media and the Web, exploring how these tools fit into a company's traditional integrated marketing strategy. Using case studies and real-world examples from large corporations and small businesses, students explore current examples and future opportunities of how marketing professionals embrace online social networks, user-generated content, and content sharing to create brand awareness and buzz. Learn practical tips and techniques, as well as see the bigger picture to help successfully leverage social media marketing for your own environment and purpose.

Summer 2021 Schedule

Available Format(s):

Course content is delivered through an online learning platform where you can engage with your instructor and classmates. There are no required live meetings, but assignments are due regularly.

Available
-
This section has no set meeting times.
Instructor: Mark Burgess
380845
Fee:
$455.00
39 days left. Enroll by Aug 2, 2021
See Details
Notes
Internet access required.
Refund Deadline
No refunds after August 06, 2021
Course Requirements
(Optional) No textbook required for this section.

Hybrid courses are taught online and feature a blend of regularly scheduled class meetings held in real-time via Zoom and additional course content that can be accessed any time through an online learning platform.

Available
-
Tuesday 6:30PM PT - 8:30PM PT
Location: Online
Instructor: Rainier de Ocampo
380844
Fee:
$455.00
Still accepting enrollments
See Details
Notes
Internet access required.
Refund Deadline
No refunds after June 28, 2021
Course Requirements
(Optional) Textbook Not Required
Schedule
Type
Date
Time
Location
Lecture
Tue Jun 22, 2021
6:30PM PT - 8:30PM PT
Online
Lecture
Tue Jun 29, 2021
6:30PM PT - 8:30PM PT
Online
Lecture
Tue Jul 6, 2021
6:30PM PT - 8:30PM PT
Online
Lecture
Tue Jul 13, 2021
6:30PM PT - 8:30PM PT
Online
Lecture
Tue Jul 20, 2021
6:30PM PT - 8:30PM PT
Online

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
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