Social Media Marketing

MGMT X 460.398

Most use social media for personal purposes, but not everyone understands how to use social media for business. Go beyond posting and liking to examine how to leverage social media as a powerful marketing tool.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
Online
Hybrid (Remote)
In-Person
Starting at $455.00
As few as 5 weeks
2.0

What you can learn.

  • Examine the various channels and platforms that make up the social media ecosystem
  • Study current examples and future opportunities of how marketers can harness the power of social media to create awareness and buzz
  • Learn to integrate social media into integrated marketing strategy

About this course:

This course looks at the channels of marketing, advertising, and communication that make up social media and the Web, exploring how these tools fit into a company's traditional integrated marketing strategy. Using case studies and real-world examples from large corporations and small businesses, students explore current examples and future opportunities of how marketing professionals embrace online social networks, user-generated content, and content sharing to create brand awareness and buzz. Learn practical tips and techniques, as well as see the bigger picture to help successfully leverage social media marketing for your own environment and purpose.

Winter 2022 Schedule

Date & Time
Details
Format
 
-
This section has no set meeting times.
Wait List
See Details
Instructor: Lia Haberman
383831
Fee:
$455.00
Onlineformat icon
Notes
Internet access required.
Refund Deadline
No refunds after February 11, 2022
Course Requirements
Course syllabus not yet available.
-
Tuesday 6:30PM - 8:30PM PT
Enrollment Closed
See Details
Instructor: Lia Haberman
383830
Fee:
$455.00
Hybrid (Remote)format icon
Location: Remote Classroom
Notes
Internet access required.
Refund Deadline
No refunds after January 10, 2022
Course Requirements
(Optional) Textbook Not Required
Schedule
Type
Date
Time
Location
Lecture
Tue Jan 4, 2022
6:30PM PT - 8:30PM PT
Remote Classroom
Lecture
Tue Jan 11, 2022
6:30PM PT - 8:30PM PT
Remote Classroom
Lecture
Tue Jan 18, 2022
6:30PM PT - 8:30PM PT
Remote Classroom
Lecture
Tue Jan 25, 2022
6:30PM PT - 8:30PM PT
Remote Classroom
Lecture
Tue Feb 1, 2022
6:30PM PT - 8:30PM PT
Remote Classroom

Spring 2022 Schedule

Date & Time
Details
Format
 
-
This section has no set meeting times.
Future Offering (Opens January 31, 2022 12:00:00 AM)
See Details
Instructor: Mark Burgess
385314
Fee:
$455.00
Onlineformat icon
Notes
Internet access required.
Refund Deadline
No refunds after March 21, 2022
Course Requirements
(Optional) No textbook required for this section.
-
Tuesday 6:30PM - 9:30PM PT
Future Offering (Opens January 31, 2022 12:00:00 AM)
See Details
Instructor: Rainier de Ocampo
385312
Fee:
$455.00
In-Personformat icon
Location: UCLA Extension Gayley Center in Westwood
Notes
Internet access required.
Refund Deadline
No refunds after March 22, 2022
Course Requirements
(Optional) Textbook Not Required
Schedule
Type
Date
Time
Location
Lecture
Tue Mar 29, 2022
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114B
Lecture
Tue Apr 5, 2022
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114B
Lecture
Tue Apr 12, 2022
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114B
Lecture
Tue Apr 19, 2022
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114B
Lecture
Tue Apr 26, 2022
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114B

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