Social Media Marketing

MGMT X 460.398

Most use social media for personal purposes but not everyone understands how to use social media for business. Go beyond posting and liking to examine how to leverage social media as a powerful marketing tool.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
In-Person
Online
Starting at $525.00
As few as 5 weeks
2.0

What you can learn.

  • Examine the various channels and platforms that make up the social media ecosystem
  • Study current examples and future opportunities of how marketers can harness the power of social media to create awareness and buzz
  • Learn to integrate social media into integrated marketing strategy

About this course:

This course looks at the channels of marketing, advertising and communication that make up social media and the Web, exploring how these tools fit into a company's traditional integrated marketing strategy. Using case studies and real-world examples from large corporations and small businesses, students explore current examples and future opportunities of how marketing professionals embrace online social networks, user-generated content and content sharing to create brand awareness and buzz. Learn practical tips and techniques, as well as see the bigger picture to help successfully leverage social media marketing for your own environment and purpose.

Spring 2024 Schedule

Date & Time
Details
Format
 
-
This section has no set meeting times.
Available
See Details
Instructor: Mark Burgess
396389
Fee:
$525.00
Onlineformat icon
ENROLL BY: May 6, 2024
See Details
Notes
Internet access required.
Refund Deadline
No refunds after May 10, 2024
Course Requirements
No textbook required for this section.
-
Thursday 6:00PM - 8:00PM PT
Available
See Details
396387
Fee:
$525.00
In-Personformat icon
Location: UCLA Extension Gayley Center in Westwood
ENROLL BY: May 16, 2024
See Details
Notes
Internet access required.
Refund Deadline
No refunds after May 22, 2024
Course Requirements
Textbook Not Required
Course syllabus not yet available.
Schedule
Type
Date
Time
Location
Lecture
Thu May 16, 2024
6:00PM PT - 8:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 111
Lecture
Thu May 23, 2024
6:00PM PT - 8:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 111
Lecture
Thu May 30, 2024
6:00PM PT - 8:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 111
Lecture
Thu Jun 6, 2024
6:00PM PT - 8:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 111
Lecture
Thu Jun 13, 2024
6:00PM PT - 8:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 111

Summer 2024 Schedule

Date & Time
Details
Format
 
-
This section has no set meeting times.
Future Offering (Opens April 29, 2024 12:00:00 AM)
See Details
Instructor: Lia Haberman
397642
Fee:
$525.00
Onlineformat icon
Notes
Internet access required.
Refund Deadline
No refunds after August 02, 2024
Course Requirements
-
Thursday 6:00PM - 8:00PM PT
Future Offering (Opens April 29, 2024 12:00:00 AM)
See Details
397641
Fee:
$525.00
In-Personformat icon
Location: UCLA Extension Gayley Center in Westwood
Notes
Internet access required.
Refund Deadline
No refunds after August 07, 2024
Course Requirements
Textbook Not Required
Course syllabus not yet available.
Schedule
Type
Date
Time
Location
Lecture
Thu Aug 1, 2024
6:00PM PT - 8:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Thu Aug 8, 2024
6:00PM PT - 8:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Thu Aug 15, 2024
6:00PM PT - 8:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Thu Aug 22, 2024
6:00PM PT - 8:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Thu Aug 29, 2024
6:00PM PT - 8:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center

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