Social Media Marketing

MGMT X 460.398

Most use social media for personal purposes, but not everyone understands how to use social media for business. Go beyond posting and liking to examine how to leverage social media as a powerful marketing tool.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
Classroom
Online
Starting at $455.00
As few as 5 weeks
2.0

What you can learn.

  • Examine the various channels and platforms that make up the social media ecosystem
  • Study current examples and future opportunities of how marketers can harness the power of social media to create awareness and buzz
  • Learn to integrate social media into integrated marketing strategy

About this course:

This course looks at the channels of marketing, advertising, and communication that make up social media and the Web, exploring how these tools fit into a company's traditional integrated marketing strategy. Using case studies and real-world examples from large corporations and small businesses, students explore current examples and future opportunities of how marketing professionals embrace online social networks, user-generated content, and content sharing to create brand awareness and buzz. Learn practical tips and techniques, as well as see the bigger picture to help successfully leverage social media marketing for your own environment and purpose.

Winter 2020 Schedule

Available Format(s):

These courses meet in person and make use of an online presence to varying degrees.

Enrollment Closed
-
Thursday 6:30PM - 9:45PM
Location: UCLA Extension Lindbrook Center in Westwood
Instructor: Rainier de Ocampo
370813
Fee:
$455.00
See Details
Notes

Enrollment limited; early enrollment advised. Internet access required. Materials required.

Refund Deadline
No refunds after February 19, 2020
Course Requirements
Internet access required to retrieve course materials.
Textbook Not Required
Schedule
Type
Date
Time
Location
Lecture
Thu Feb 13, 2020
6:30PM - 9:45PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 210
Lecture
Thu Feb 20, 2020
6:30PM - 9:45PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 210
Lecture
Thu Feb 27, 2020
6:30PM - 9:45PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 210
Lecture
Thu Mar 5, 2020
6:30PM - 9:45PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 210
Lecture
Thu Mar 12, 2020
6:30PM - 9:45PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 210

Available Format(s):

These courses are fully online, and there are no in-person classroom meetings.

Available
-
Instructor: Mark Burgess
372437
Fee:
$455.00
37 days left. Enroll by Mar 30, 2020
See Details
Notes

Enrollment limited. Internet access required. Materials required.

Refund Deadline
No refunds after April 03, 2020
Course Requirements
Internet access required to retrieve course materials.
Course syllabus not yet available.

These courses meet in person and make use of an online presence to varying degrees.

Available
-
Tuesday 6:30PM - 9:45PM
Location: UCLA Extension Lindbrook Center in Westwood
Instructor: Rainier de Ocampo
372436
Fee:
$455.00
38 days left. Enroll by Mar 31, 2020
See Details
Notes

Enrollment limited; early enrollment advised. Internet access required. Materials required.

Refund Deadline
No refunds after March 30, 2020
Course Requirements
Internet access required to retrieve course materials.
Course syllabus not yet available.
Schedule
Type
Date
Time
Location
Lecture
Tue Mar 31, 2020
6:30PM - 9:45PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 210
Lecture
Tue Apr 7, 2020
6:30PM - 9:45PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 210
Lecture
Tue Apr 14, 2020
6:30PM - 9:45PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 210
Lecture
Tue Apr 21, 2020
6:30PM - 9:45PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 210
Lecture
Tue Apr 28, 2020
6:30PM - 9:45PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 210

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
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