Social Media Marketing

MGMT X 460.398

Most use social media for personal purposes, but not everyone understands how to use social media for business. Go beyond posting and liking to examine how to leverage social media as a powerful marketing tool.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
In-Person
Online
Starting at $525.00
As few as 5 weeks
2.0

What you can learn.

  • Examine the various channels and platforms that make up the social media ecosystem
  • Study current examples and future opportunities of how marketers can harness the power of social media to create awareness and buzz
  • Learn to integrate social media into integrated marketing strategy

About this course:

This course looks at the channels of marketing, advertising, and communication that make up social media and the Web, exploring how these tools fit into a company's traditional integrated marketing strategy. Using case studies and real-world examples from large corporations and small businesses, students explore current examples and future opportunities of how marketing professionals embrace online social networks, user-generated content, and content sharing to create brand awareness and buzz. Learn practical tips and techniques, as well as see the bigger picture to help successfully leverage social media marketing for your own environment and purpose.

Fall 2023 Schedule

Date & Time
Details
Format
 
-
This section has no set meeting times.
Enrollment Closed
See Details
Instructor: Mark Burgess
393455
Fee:
$525.00
Onlineformat icon
Notes
Internet access required.
Refund Deadline
No refunds after September 29, 2023
Course Requirements
No textbook required for this section.
-
Thursday 6:30PM - 9:30PM PT
Available
See Details
Instructor: Rainier de Ocampo
393454
Fee:
$525.00
In-Personformat icon
Location: UCLA Extension Gayley Center in Westwood
Still accepting enrollments
See Details
Notes
Internet access required.
Refund Deadline
No refunds after October 04, 2023
Course Requirements
Textbook Not Required
Schedule
Type
Date
Time
Location
Lecture
Thu Sep 28, 2023
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121AB
Lecture
Thu Oct 5, 2023
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121AB
Lecture
Thu Oct 12, 2023
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121AB
Lecture
Thu Oct 19, 2023
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121AB
Lecture
Thu Oct 26, 2023
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121AB

Winter 2024 Schedule

Date & Time
Details
Format
 
-
This section has no set meeting times.
Future Offering (Opens November 06, 2023 12:00:00 AM)
See Details
Instructor: Lia Haberman
395017
Fee:
$525.00
Onlineformat icon
Notes
Internet access required.
Refund Deadline
No refunds after January 01, 2024
Course Requirements
No textbook required for this section.
-
Tuesday 9:00AM - 12:00PM PT
Future Offering (Opens November 06, 2023 12:00:00 AM)
See Details
395016
Fee:
$525.00
In-Personformat icon
Location: UCLA Extension Gayley Center in Westwood
Notes

Internet access required.

Refund Deadline
No refunds after January 02, 2024
Course Requirements
Course syllabus not yet available.
Schedule
Type
Date
Time
Location
Lecture
Tue Jan 9, 2024
9:00AM PT - 12:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Tue Jan 16, 2024
9:00AM PT - 12:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Tue Jan 23, 2024
9:00AM PT - 12:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Tue Jan 30, 2024
9:00AM PT - 12:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Tue Feb 6, 2024
9:00AM PT - 12:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center

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