Social Media Marketing

MGMT X 460.398

Most use social media for personal purposes, but not everyone understands how to use social media for business. Go beyond posting and liking to examine how to leverage social media as a powerful marketing tool.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
Hybrid
Online
Starting at $455.00
As few as 5 weeks
2.0

What you can learn.

  • Examine the various channels and platforms that make up the social media ecosystem
  • Study current examples and future opportunities of how marketers can harness the power of social media to create awareness and buzz
  • Learn to integrate social media into integrated marketing strategy

About this course:

This course looks at the channels of marketing, advertising, and communication that make up social media and the Web, exploring how these tools fit into a company's traditional integrated marketing strategy. Using case studies and real-world examples from large corporations and small businesses, students explore current examples and future opportunities of how marketing professionals embrace online social networks, user-generated content, and content sharing to create brand awareness and buzz. Learn practical tips and techniques, as well as see the bigger picture to help successfully leverage social media marketing for your own environment and purpose.

Fall 2021 Schedule

Date & Time
Details
Format
 
-
This section has no set meeting times.
Available
See Details
Instructor: Mark Burgess
382485
Fee:
$455.00
Onlineformat icon
ENROLL BY: Sep 20, 2021
See Details
Notes
Internet access required.
Refund Deadline
No refunds after September 24, 2021
Course Requirements
(Optional) No textbook required for this section.
-
Tuesday 6:30PM - 8:30PM PT
Available
See Details
Instructor: Rainier de Ocampo
382484
Fee:
$455.00
Hybridformat icon
Location: Online
ENROLL BY: Oct 26, 2021
See Details
Notes
Internet access required.
Refund Deadline
No refunds after November 01, 2021
Course Requirements
(Optional) Textbook Not Required
Schedule
Type
Date
Time
Location
Lecture
Tue Oct 26, 2021
6:30PM PT - 8:30PM PT
Online
Lecture
Tue Nov 2, 2021
6:30PM PT - 8:30PM PT
Online
Lecture
Tue Nov 9, 2021
6:30PM PT - 8:30PM PT
Online
Lecture
Tue Nov 16, 2021
6:30PM PT - 8:30PM PT
Online
Lecture
Tue Nov 23, 2021
6:30PM PT - 8:30PM PT
Online

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
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