Social Media Marketing

MGMT X 460.398

Most use social media for personal purposes, but not everyone understands how to use social media for business. Go beyond posting and liking to examine how to leverage social media as a powerful marketing tool.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
In-Person
Online
Starting at $475.00
As few as 5 weeks
2.0

What you can learn.

  • Examine the various channels and platforms that make up the social media ecosystem
  • Study current examples and future opportunities of how marketers can harness the power of social media to create awareness and buzz
  • Learn to integrate social media into integrated marketing strategy

About this course:

This course looks at the channels of marketing, advertising, and communication that make up social media and the Web, exploring how these tools fit into a company's traditional integrated marketing strategy. Using case studies and real-world examples from large corporations and small businesses, students explore current examples and future opportunities of how marketing professionals embrace online social networks, user-generated content, and content sharing to create brand awareness and buzz. Learn practical tips and techniques, as well as see the bigger picture to help successfully leverage social media marketing for your own environment and purpose.

Summer 2022 Schedule

Date & Time
Details
Format
 
-
This section has no set meeting times.
Enrollment Closed
See Details
Instructor: Lia Haberman
386742
Fee:
$475.00
Onlineformat icon
Notes
Internet access required.
Refund Deadline
No refunds after June 27, 2022
Course Requirements
No textbook required for this section.
-
Tuesday 6:30PM - 9:30PM PT
Enrollment Closed
See Details
Instructor: Rainier de Ocampo
386741
Fee:
$475.00
In-Personformat icon
Location: UCLA Extension Gayley Center in Westwood
Notes
Internet access required.
Refund Deadline
No refunds after June 27, 2022
Course Requirements
Textbook Not Required
Schedule
Type
Date
Time
Location
Lecture
Tue Jun 21, 2022
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114B
Lecture
Tue Jun 28, 2022
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114B
Lecture
Tue Jul 5, 2022
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114B
Lecture
Tue Jul 12, 2022
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114B
Lecture
Tue Jul 19, 2022
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114B

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
Ready to start
your future?
By signing up, you agree to UCLA Extension’s Privacy Policy.

vector icon of building

Corporate Education

Learn how we can help your organization meet its professional development goals and corporate training needs.

Learn More

vector icon of building

Donate to UCLA Extension

Support our many efforts to reach communities in need.

Innovation Programs

Student Scholarships

Coding Boot Camp

Lifelong Learning