Social Media Marketing

MGMT X 460.398

Most use social media for personal purposes, but not everyone understands how to use social media for business. Go beyond posting and liking to examine how to leverage social media as a powerful marketing tool.

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Fall
Winter
Spring
Summer
Online
In-Person
Starting at $475.00
As few as 5 weeks
2.0
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What you can learn.

  • Examine the various channels and platforms that make up the social media ecosystem
  • Study current examples and future opportunities of how marketers can harness the power of social media to create awareness and buzz
  • Learn to integrate social media into integrated marketing strategy

About this course:

This course looks at the channels of marketing, advertising, and communication that make up social media and the Web, exploring how these tools fit into a company's traditional integrated marketing strategy. Using case studies and real-world examples from large corporations and small businesses, students explore current examples and future opportunities of how marketing professionals embrace online social networks, user-generated content, and content sharing to create brand awareness and buzz. Learn practical tips and techniques, as well as see the bigger picture to help successfully leverage social media marketing for your own environment and purpose.

Spring 2023 Schedule

Date & Time
Details
Format
 
-
This section has no set meeting times.
Wait List
See Details
Instructor: Mark Burgess
390853
Fee:
$475.00
Onlineformat icon
Updating...
See Details
Notes
Internet access required.
Refund Deadline
No refunds after April 07, 2023
Course Requirements
No textbook required for this section.
Course syllabus not yet available.
-
Tuesday 6:30PM - 9:30PM PT
Available
See Details
390851
Fee:
$475.00
In-Personformat icon
Location: UCLA Extension Gayley Center in Westwood
Updating...
ENROLL BY: Apr 4, 2023
See Details
Notes
Internet access required.
Refund Deadline
No refunds after April 10, 2023
Course Requirements
Textbook Not Required
Course syllabus not yet available.
Schedule
Type
Date
Time
Location
Lecture
Tue Apr 4, 2023
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112
Lecture
Tue Apr 11, 2023
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112
Lecture
Tue Apr 18, 2023
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112
Lecture
Tue Apr 25, 2023
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112
Lecture
Tue May 2, 2023
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
phone-icon 310-206-4271
phone-icon bamcertificate@uclaextension.edu
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