Fall enrollment starts July 28, and closes September 28. Check out the Academic Term Calendar for more information.

Social Media Marketing

MGMT X 460.398

Most use social media for personal purposes but not everyone understands how to use social media for business. Go beyond posting and liking to examine how to leverage social media as a powerful marketing tool.

View Course Options
READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
In Person
Online
Starting at $525.00
As few as 5 weeks
2.0
View Course Options

What you can learn.

  • Examine the various channels and platforms that make up the social media ecosystem
  • Study current examples and future opportunities of how marketers can harness the power of social media to create awareness and buzz
  • Learn to integrate social media into integrated marketing strategy

About this course:

This course looks at the channels of marketing, advertising and communication that make up social media and the Web, exploring how these tools fit into a company's traditional integrated marketing strategy. Using case studies and real-world examples from large corporations and small businesses, students explore current examples and future opportunities of how marketing professionals embrace online social networks, user-generated content and content sharing to create brand awareness and buzz. Learn practical tips and techniques, as well as see the bigger picture to help successfully leverage social media marketing for your own environment and purpose.

Summer 2025 Schedule

Date & Time
Details
Format
 
-
Thursday 6:30PM - 9:30PM PT
Available
See Details
Instructor: Rainier de Ocampo
403288
Fee:
$525.00
In Personformat icon
Location: UCLA Extension Gayley Center in Westwood
Updating...
See Details
Notes
Internet access required.
Refund Deadline
No refunds after August 10, 2025
Course Requirements
Textbook Not Required
Course Syllabus
Schedule
Type
Date
Time
Location
Lecture
Thu Aug 7, 2025
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114A
Lecture
Thu Aug 14, 2025
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114A
Lecture
Thu Aug 21, 2025
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114A
Lecture
Thu Aug 28, 2025
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114A
Lecture
Thu Sep 4, 2025
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114A
-
This section has no set meeting times.
Available
See Details
Instructor: Lia Haberman
403289
Fee:
$525.00
Onlineformat icon
Updating...
See Details
Notes
Internet access required.
Refund Deadline
No refunds after August 10, 2025
Course Requirements
Book: Organic Social Media; How to Build Flourishing Online Communities by Jenny Li Fowler
Kogan Page
Course Syllabus

Fall 2025 Schedule

Date & Time
Details
Format
 
-
Wednesday 7:00PM - 10:00PM PT
Future Offering (Opens July 28, 2025 12:00:00 AM)
See Details
404450
Fee:
$525.00
In Personformat icon
Location: UCLA Extension Gayley Center in Westwood
Updating...
See Details
Notes

Internet access required.

Refund Deadline
No refunds after September 28, 2025
Course Requirements
Course Syllabus
Schedule
Type
Date
Time
Location
Lecture
Wed Sep 24, 2025
7:00PM PT - 10:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Wed Oct 1, 2025
7:00PM PT - 10:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Wed Oct 8, 2025
7:00PM PT - 10:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Wed Oct 15, 2025
7:00PM PT - 10:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Wed Oct 22, 2025
7:00PM PT - 10:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
-
This section has no set meeting times.
Future Offering (Opens July 28, 2025 12:00:00 AM)
See Details
Instructor: Mark Burgess
404451
Fee:
$525.00
Onlineformat icon
Updating...
See Details
Notes
Internet access required.
Refund Deadline
No refunds after November 09, 2025
Course Requirements
No textbook required for this section.
Course Syllabus

Contact Us

Ready to start
your future?
By signing up, you agree to UCLA Extension’s Privacy Policy.

vector icon of building

Corporate Education

Learn how we can help your organization meet its professional development goals and corporate training needs.

Learn More

vector icon of building

Donate to UCLA Extension

Support our many efforts to reach communities in need.

Innovation Programs

Student Scholarships

Lifelong Learning

See More