Social Media Marketing

MGMT X 460.398

Most use social media for personal purposes, but not everyone understands how to use social media for business. Go beyond posting and liking to examine how to leverage social media as a powerful marketing tool.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
Hybrid
Online
Starting at $455.00
As few as 5 weeks
2.0

What you can learn.

  • Examine the various channels and platforms that make up the social media ecosystem
  • Study current examples and future opportunities of how marketers can harness the power of social media to create awareness and buzz
  • Learn to integrate social media into integrated marketing strategy

About this course:

This course looks at the channels of marketing, advertising, and communication that make up social media and the Web, exploring how these tools fit into a company's traditional integrated marketing strategy. Using case studies and real-world examples from large corporations and small businesses, students explore current examples and future opportunities of how marketing professionals embrace online social networks, user-generated content, and content sharing to create brand awareness and buzz. Learn practical tips and techniques, as well as see the bigger picture to help successfully leverage social media marketing for your own environment and purpose.

Summer 2020 Schedule

Available Format(s):

These courses are fully online and have no regular meeting times.

Enrollment Closed
-
This section has no set meeting times.
Instructor: Mark Burgess
374079
Fee:
$455.00
See Details
Notes

Enrollment limited. Internet access required. Materials required.

Refund Deadline
No refunds after July 03, 2020
Course Requirements
Internet access required to retrieve course materials.
Course syllabus not yet available.

Hybrid courses have both regular remote meeting times and online instruction. Click “See Details” for more information.

Enrollment Closed
-
Thursday 6:30PM PDT - 8:30PM PDT
Location: Online
Instructor: Rainier de Ocampo
374078
Fee:
$455.00
See Details
Notes

Enrollment limited; early enrollment advised. Internet access required. Materials required.

Refund Deadline
No refunds after June 24, 2020
Course Requirements
Internet access required to retrieve course materials.
Schedule
Type
Date
Time
Location
Lecture
Thu Jun 25, 2020
6:30PM PDT - 8:30PM PDT
Online
Lecture
Thu Jul 2, 2020
6:30PM PDT - 8:30PM PDT
Online
Lecture
Thu Jul 9, 2020
6:30PM PDT - 8:30PM PDT
Online
Lecture
Thu Jul 16, 2020
6:30PM PDT - 8:30PM PDT
Online
Lecture
Thu Jul 23, 2020
6:30PM PDT - 8:30PM PDT
Online

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
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