Social Media Marketing

MGMT X 460.398

Most use social media for personal purposes but not everyone understands how to use social media for business. Go beyond posting and liking to examine how to leverage social media as a powerful marketing tool.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
Online
In Person
Starting at $525.00
As few as 5 weeks
2.0

What you can learn.

  • Examine the various channels and platforms that make up the social media ecosystem
  • Study current examples and future opportunities of how marketers can harness the power of social media to create awareness and buzz
  • Learn to integrate social media into integrated marketing strategy

About this course:

This course looks at the channels of marketing, advertising and communication that make up social media and the Web, exploring how these tools fit into a company's traditional integrated marketing strategy. Using case studies and real-world examples from large corporations and small businesses, students explore current examples and future opportunities of how marketing professionals embrace online social networks, user-generated content and content sharing to create brand awareness and buzz. Learn practical tips and techniques, as well as see the bigger picture to help successfully leverage social media marketing for your own environment and purpose.

Summer 2024 Schedule

Date & Time
Details
Format
 
-
Thursday 6:00PM - 8:00PM PT
Available
See Details
397641
Fee:
$525.00
In Personformat icon
Location: UCLA Extension Lindbrook Center in Westwood
Notes
Internet access required.
Refund Deadline
No refunds after August 07, 2024
Course Requirements
Textbook Not Required
Schedule
Type
Date
Time
Location
Lecture
Thu Aug 1, 2024
6:00PM PT - 8:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 216
Lecture
Thu Aug 8, 2024
6:00PM PT - 8:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 216
Lecture
Thu Aug 15, 2024
6:00PM PT - 8:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 216
Lecture
Thu Aug 22, 2024
6:00PM PT - 8:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 216
Lecture
Thu Aug 29, 2024
6:00PM PT - 8:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 216
-
This section has no set meeting times.
Available
See Details
Instructor: Lia Haberman
397642
Fee:
$525.00
Onlineformat icon
Notes
Internet access required.
Refund Deadline
No refunds after August 02, 2024
Course Requirements

Fall 2024 Schedule

Date & Time
Details
Format
 
-
Wednesday 6:30PM - 9:30PM PT
Future Offering (Opens July 29, 2024 12:00:00 AM)
See Details
Instructor: Rainier de Ocampo
399086
Fee:
$525.00
In Personformat icon
Location: UCLA Extension Gayley Center in Westwood
Notes
Internet access required.
Refund Deadline
No refunds after September 18, 2024
Course Requirements
Textbook Not Required
Schedule
Type
Date
Time
Location
Lecture
Wed Sep 25, 2024
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121AB
Lecture
Wed Oct 2, 2024
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121AB
Lecture
Wed Oct 9, 2024
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121AB
Lecture
Wed Oct 16, 2024
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121AB
Lecture
Wed Oct 23, 2024
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121AB
-
This section has no set meeting times.
Future Offering (Opens July 29, 2024 12:00:00 AM)
See Details
Instructor: Mark Burgess
399088
Fee:
$525.00
Onlineformat icon
Notes
Internet access required.
Refund Deadline
No refunds after October 21, 2024
Course Requirements
No textbook required for this section.

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