Consumer Market Research

MGMT X 466

Understanding your audience is critical to effective marketing. This comprehensive course introduces marketing professionals to research methods used to gather and analyze data to make marketing and advertising decisions.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
Classroom
Online
Starting at $765.00
As few as 11 weeks
4.0

What you can learn.

  • Examine consumer behavior and how it impacts marketing and advertising strategies and decisions
  • Utilize primary and secondary research skills to gather consumer market data
  • Make recommendations based on research activities and data analysis
  • Explore the use of surveys, focus groups, and other qualitative methods of research

About this course:

Providing a comprehensive and practical approach to conducting relevant, useful marketing and advertising research, this course examines consumer behavior and how it can influence marketing and advertising decision-making, as well as methodologies used to gather primary and secondary research data, analyze and interpret that data, and make recommendations based on research activities. Instruction also explores the use of surveys and focus groups--on and offline--as well as conventional research methods. Students build valuable skills and techniques needed to tabulate, analyze, and present market research data, the foundation of a well conceived marketing strategy.

Fall 2019 Schedule

Available Format(s):

These courses are fully online, and there are no in-person classroom meetings.

Enrollment Closed
-
Instructor: Terri Horton
369524
Fee:
$765.00
See Details
Notes

Enrollment limited. Internet access required. Materials required.

Refund Deadline
No refunds after September 27, 2019
Course Requirements
Internet access required to retrieve course materials.
Book: The Market Research Tool Box: A Concise Guide for Beginners by Edward F. (Francis) McQuarrie

These courses meet in person and make use of an online presence to varying degrees.

Enrollment Closed
-
Tuesday 9:00AM - 12:00PM
Location: UCLA Extension 1010 Westwood
Instructor: Debra Kassarjian
369523
Fee:
$795.00
See Details
Notes

Internet access required.

Refund Deadline
No refunds after September 30, 2019
Course Requirements
Internet access required to retrieve course materials.
Market Research in Practice by Paul Hague, Julia Cupman, Matthew Harrison, Oliver Truman
Schedule
Type
Date
Time
Location
Lecture
Tue Sep 24, 2019
9:00AM - 12:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 415
Lecture
Tue Oct 1, 2019
9:00AM - 12:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 415
Lecture
Tue Oct 8, 2019
9:00AM - 12:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 415
Lecture
Tue Oct 15, 2019
9:00AM - 12:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 415
Lecture
Tue Oct 22, 2019
9:00AM - 12:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 415
Lecture
Tue Oct 29, 2019
9:00AM - 12:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 415
Lecture
Tue Nov 5, 2019
9:00AM - 12:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 415
Lecture
Tue Nov 12, 2019
9:00AM - 12:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 415
Lecture
Tue Nov 19, 2019
9:00AM - 12:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 415
Lecture
Tue Nov 26, 2019
9:00AM - 12:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 415
Lecture
Tue Dec 3, 2019
9:00AM - 12:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 415
Enrollment Closed
-
Thursday 6:00PM - 9:00PM
Location: UCLA Extension Lindbrook Center in Westwood
Instructor: Andy Morris
369522
Fee:
$765.00
See Details
Notes

Internet access required. Materials required.

Refund Deadline
No refunds after October 09, 2019
Course Requirements
Internet access required to retrieve course materials.
Schedule
Type
Date
Time
Location
Lecture
Thu Sep 26, 2019
6:00PM - 9:00PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 214
Lecture
Thu Oct 3, 2019
6:00PM - 9:00PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 214
Lecture
Thu Oct 10, 2019
6:00PM - 9:00PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 214
Lecture
Thu Oct 17, 2019
6:00PM - 9:00PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 214
Lecture
Thu Oct 24, 2019
6:00PM - 9:00PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 214
Lecture
Thu Oct 31, 2019
6:00PM - 9:00PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 214
Lecture
Thu Nov 7, 2019
6:00PM - 9:00PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 214
Lecture
Thu Nov 14, 2019
6:00PM - 9:00PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 214
Lecture
Thu Nov 21, 2019
6:00PM - 9:00PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 214
Lecture
Thu Nov 28, 2019
6:00PM - 9:00PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 214
Lecture
Thu Dec 5, 2019
6:00PM - 9:00PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 214
Lecture
Thu Dec 12, 2019
6:00PM - 9:00PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 214

Available Format(s):

These courses are fully online, and there are no in-person classroom meetings.

Future Offering (Opens November 04, 2019 12:00:00 AM)
-
370830
Fee:
$765.00
See Details
Notes

Enrollment limited. Internet access required. Materials required.

Refund Deadline
No refunds after January 10, 2020
Course Requirements
Book: Market Research in Practice by Hague, Hague and Morgan
Internet access required to retrieve course materials.
Course syllabus not yet available.

These courses meet in person and make use of an online presence to varying degrees.

Future Offering (Opens November 04, 2019 12:00:00 AM)
-
Thursday 6:00PM - 9:00PM
Location: UCLA
Instructor: Andy Morris
370828
Fee:
$765.00
See Details
Notes

 Internet access required. Materials required.

Refund Deadline
No refunds after January 22, 2020
Course Requirements
Internet access required to retrieve course materials.
Course syllabus not yet available.
Schedule
Type
Date
Time
Location
Lecture
Thu Jan 9, 2020
6:00PM - 9:00PM
UCLA
Dodd Hall 78
Lecture
Thu Jan 16, 2020
6:00PM - 9:00PM
UCLA
Dodd Hall 78
Lecture
Thu Jan 23, 2020
6:00PM - 9:00PM
UCLA
Dodd Hall 78
Lecture
Thu Jan 30, 2020
6:00PM - 9:00PM
UCLA
Dodd Hall 78
Lecture
Thu Feb 6, 2020
6:00PM - 9:00PM
UCLA
Dodd Hall 78
Lecture
Thu Feb 13, 2020
6:00PM - 9:00PM
UCLA
Dodd Hall 78
Lecture
Thu Feb 20, 2020
6:00PM - 9:00PM
UCLA
Dodd Hall 78
Lecture
Thu Feb 27, 2020
6:00PM - 9:00PM
UCLA
Dodd Hall 78
Lecture
Thu Mar 5, 2020
6:00PM - 9:00PM
UCLA
Dodd Hall 78
Lecture
Thu Mar 12, 2020
6:00PM - 9:00PM
UCLA
Dodd Hall 78
Lecture
Thu Mar 19, 2020
6:00PM - 9:00PM
UCLA
Dodd Hall 78
Future Offering (Opens November 04, 2019 12:00:00 AM)
-
Wednesday 1:00PM - 4:00PM
Location: UCLA Extension 1010 Westwood
370829
Fee:
$795.00
See Details
Notes

Internet access required.

Refund Deadline
No refunds after January 21, 2020
Course Requirements
Internet access required to retrieve course materials.
Course syllabus not yet available.
Strategic Market Research. A Guide to Conducting Research that Drives Businesses by Anne E. Beall, PhD
Schedule
Type
Date
Time
Location
Lecture
Wed Jan 8, 2020
1:00PM - 4:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 408
Lecture
Wed Jan 15, 2020
1:00PM - 4:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 408
Lecture
Wed Jan 22, 2020
1:00PM - 4:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 408
Lecture
Wed Jan 29, 2020
1:00PM - 4:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 408
Lecture
Wed Feb 5, 2020
1:00PM - 4:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 408
Lecture
Wed Feb 12, 2020
1:00PM - 4:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 408
Lecture
Wed Feb 19, 2020
1:00PM - 4:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 408
Lecture
Wed Feb 26, 2020
1:00PM - 4:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 408
Lecture
Wed Mar 4, 2020
1:00PM - 4:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 408
Lecture
Wed Mar 11, 2020
1:00PM - 4:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 408
Lecture
Wed Mar 18, 2020
1:00PM - 4:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 408
Future Offering (Opens November 04, 2019 12:00:00 AM)
-
Thursday 6:30PM - 9:30PM
Location: UCLA
Instructor: Emmanuel Probst
370827
Fee:
$765.00
See Details
Notes

Internet access required.

Refund Deadline
No refunds after January 22, 2020
Course Requirements
Internet access required to retrieve course materials.
Course syllabus not yet available.
Schedule
Type
Date
Time
Location
Lecture
Thu Jan 9, 2020
6:30PM - 9:30PM
UCLA
Royce Hall 150
Lecture
Thu Jan 16, 2020
6:30PM - 9:30PM
UCLA
Royce Hall 150
Lecture
Thu Jan 23, 2020
6:30PM - 9:30PM
UCLA
Royce Hall 150
Lecture
Thu Jan 30, 2020
6:30PM - 9:30PM
UCLA
Royce Hall 150
Lecture
Thu Feb 6, 2020
6:30PM - 9:30PM
UCLA
Royce Hall 150
Lecture
Thu Feb 13, 2020
6:30PM - 9:30PM
UCLA
Royce Hall 150
Lecture
Thu Feb 20, 2020
6:30PM - 9:30PM
UCLA
Royce Hall 150
Lecture
Thu Feb 27, 2020
6:30PM - 9:30PM
UCLA
Royce Hall 150
Lecture
Thu Mar 5, 2020
6:30PM - 9:30PM
UCLA
Royce Hall 150
Lecture
Thu Mar 12, 2020
6:30PM - 9:30PM
UCLA
Royce Hall 150
Lecture
Thu Mar 19, 2020
6:30PM - 9:30PM
UCLA
Royce Hall 150

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