Building an Online Audience

FILM TV X 408

Learn how to create a public face and promotional platform for your creative content using relevant video platforms, social media, and available website creation tools. The goal is to create an individual presentation plan.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer

What you can learn.

  • Learn how to present and promote your body of work
  • Understand how to identify different audiences
  • Gain basic video and audio production skills
  • Create your individual brand messages
  • Explore audience building tools such as fan pages, tweet marketing, and cross-commenting strategies

About this course:

In the Internet age, uploading your work to YouTube or Vimeo is imperative, and successful producers/directors/actors can now demonstrate a growing online audience. This course shows you how to create a public face and promotional platform for your creative content. Using relevant video platforms, social media, and available website creation tools, learn to present and promote your body of work. Instruction emphasizes group discussion and interaction, as you are encouraged to use each other's sites and platforms in various assignments. Topics include identifying different audiences; basic video and audio production; mastering available video and audio; review of social media branding sites; creating an individual brand and brand messages; understanding design as it relates to presentation; audience building tools such as fan pages, tweet marketing, cross-commenting strategies and "response-to" uploading; responding to audience; and professional interaction. The course goal is to create an individual presentation plan across chosen platforms that is critiqued by your peers.

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.

This course applies towards the following certificates & specializations…

Keep up to date on the latest news and offerings in Film & TV

vector icon of building

Corporate Education

Learn how we can help your organization meet its professional development goals and corporate training needs.

Learn More

vector icon of building

Donate to UCLA Extension

Support our many efforts to reach communities in need.

Innovation Programs

Student Scholarships

Coding Boot Camp

Lifelong Learning