Building an Online Audience

FILM TV X 408
Learn how to create a public face and promotional platform for your creative content using relevant video platforms, social media, and available website creation tools. The goal is to create an individual presentation plan.
READ MORE ABOUT THIS COURSE
Hybrid
Starting at $699.00
11 weeks
4.0 Credits

What you can learn.

  • Learn how to present and promote your body of work
  • Understand how to identify different audiences
  • Gain basic video and audio production skills
  • Create your individual brand messages
  • Explore audience building tools such as fan pages, tweet marketing, and cross-commenting strategies

About this course:

In the Internet age, uploading your work to YouTube or Vimeo is imperative, and successful producers/directors/actors can now demonstrate a growing online audience. This course shows you how to create a public face and promotional platform for your creative content. Using relevant video platforms, social media, and available website creation tools, learn to present and promote your body of work. Instruction emphasizes group discussion and interaction as you are encouraged to use each other's sites and platforms in various assignments. Topics include identifying different audiences; basic video and audio production; mastering available video and audio; review of social media branding sites; creating an individual brand and brand messages; understanding design as it relates to presentation; audience building tools, such as fan pages, tweet marketing, cross-commenting strategies and "response-to" uploading; responding to audience; and professional interaction. The course goal is to create an individual presentation plan, across chosen platforms that is critiqued by your peers.

Fall 2018 Schedule

Hybrid courses utilize a combination of in-person classroom meetings and online meetings.

Available
-
Saturday
Instructor: Robert Scheid
363656
Fee:
$699.00
40 days left. Enroll by Sep 29, 2018
See Details
Notes

This course includes both online sessions and classroom meetings. Refer to course syllabus for online session details. Attendance at the first meeting is mandatory.

Enrollment limited; early enrollment advised. No refund after October 4, 2018. Internet access required. 

Refund Deadline
No refunds after October 4, 2018
Course Requirements
Attendance at first class.
Internet access required to retrieve course materials.
Schedule
Type
Date
Time
Location
Lecture
Sat Sep 29, 2018
10:00AM - 5:00PM
UCLA Extension DTLA
UCLA Extension DTLA 101A
Lecture
Sat Dec 8, 2018
10:00AM - 1:00PM
UCLA Extension DTLA
UCLA Extension DTLA 101A

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.

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