Marketing and Distributing Independent Films Across All Platforms

MGMT X 403.61

Learn how to find domestic and overseas distribution for theatrical, television, DVD, and alternative markets by gaining knowledge on how to craft a distribution strategy from the earliest stages of project development.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
Online
In-Person
Starting at $785.00
As few as 11 weeks
4.0

What you can learn.

  • Understand the considerations involved in financing, packaging, and selling viable material
  • Study a variety of deal structures to learn how to profit in distribution
  • Delve into the process of selling the film at festivals and other markets
  • Learn the roles of producers, marketing and sales executives in the distribution process

About this course:

What are the considerations involved in financing, packaging, selling or acquiring a financially viable film? Producers, filmmakers and screenwriters learn what makes a project attractive to potential buyers; study a variety of deal structures; and learn how to find domestic and overseas distribution for theatrical, television, streaming, DVD and alternative markets. You also gain knowledge on how to craft a marketing and distribution strategy from the earliest stages of project development. Topics include choosing materials, budget and casting; selling the film through festivals and markets; key buyers; evolving distribution outlets, such as Internet and cell phones; the roles of producer, marketing and sales executives, and executive producers; and an overview of film financing models.

Spring 2024 Schedule

Date & Time
Details
Format
 
-
This section has no set meeting times.
Available
See Details
Instructor: Kevin Mardesich
397080
Fee:
$785.00
Onlineformat icon
ENROLL BY: Apr 3, 2024
See Details
Notes

 Internet access required. Materials Required. See syllabus for Software requirements.

Refund Deadline
No refunds after April 07, 2024
Course Requirements
Internet access required to retrieve course materials.
The Marketing Edge for Filmmakers: Developing a Marketing Mindset from Concept to Release by Russell Schwartz and Katherine MacDonald
-
Monday 7:00PM - 10:00PM PT
Available
See Details
Instructor: Mark Padilla
397082
Fee:
$785.00
In-Personformat icon
Location: UCLA
ENROLL BY: Apr 1, 2024
See Details
Notes

 Internet access required. No meeting May 10,21,27. Three make up meetings TBA

Refund Deadline
No refunds after April 14, 2024
Course Requirements
Internet access required to retrieve course materials.
Schedule
Type
Date
Time
Location
Lecture
Mon Apr 1, 2024
7:00PM PT - 10:00PM PT
UCLA
Dodd Hall 170
Lecture
Mon Apr 8, 2024
7:00PM PT - 10:00PM PT
UCLA
Dodd Hall 170
Lecture
Mon Apr 15, 2024
7:00PM PT - 10:00PM PT
UCLA
Dodd Hall 170
Lecture
Mon Apr 22, 2024
7:00PM PT - 10:00PM PT
UCLA
Dodd Hall 170
Lecture
Mon Apr 29, 2024
7:00PM PT - 10:00PM PT
UCLA
Dodd Hall 170
Lecture
Mon May 6, 2024
7:00PM PT - 10:00PM PT
UCLA
Dodd Hall 170
Lecture
Mon May 13, 2024
7:00PM PT - 10:00PM PT
UCLA
Dodd Hall 170
Lecture
Mon May 20, 2024
7:00PM PT - 10:00PM PT
UCLA
Dodd Hall 170
Lecture
Mon May 27, 2024
7:00PM PT - 10:00PM PT
UCLA
Dodd Hall 170
Lecture
Mon Jun 3, 2024
7:00PM PT - 10:00PM PT
UCLA
Dodd Hall 170
Lecture
Mon Jun 10, 2024
7:00PM PT - 10:00PM PT
UCLA
Dodd Hall 170

Summer 2024 Schedule

Date & Time
Details
Format
 
-
This section has no set meeting times.
Future Offering (Opens April 29, 2024 12:00:00 AM)
See Details
Instructor: Kevin Mardesich
398167
Fee:
$785.00
Onlineformat icon
Notes

 Internet access required. 

Refund Deadline
No refunds after June 30, 2024
Course Requirements
Internet access required to retrieve course materials.
The Marketing Edge for Filmmakers: Developing a Marketing Mindset from Concept to Release by Russell Schwartz and Katherine MacDonald

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.

This course applies towards the following certificates & specializations…

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