Marketing and Distributing Independent Films Across All Platforms

About this course:

What are the considerations involved in financing, packaging, selling or acquiring a financially viable film? Producers, filmmakers and screenwriters learn what makes a project attractive to potential buyers; study a variety of deal structures; and learn how to find domestic and overseas distribution for theatrical, television, streaming, DVD and alternative markets. You also gain knowledge on how to craft a marketing and distribution strategy from the earliest stages of project development. Topics include choosing materials, budget and casting; selling the film through festivals and markets; key buyers; evolving distribution outlets, such as Internet and cell phones; the roles of producer, marketing and sales executives, and executive producers; and an overview of film financing models.