Marketing and Distributing Independent Films Across All Platforms
MGMT X 403.61
Learn how to find domestic and overseas distribution for theatrical, television, DVD, and alternative markets by gaining knowledge on how to craft a distribution strategy from the earliest stages of project development.
Starting at $699.00
As few as 11 weeks
What you can learn.
- Understand the considerations involved in financing, packaging, and selling viable material
- Study a variety of deal structures to learn how to profit in distribution
- Delve into the process of selling the film at festivals and other markets
- Learn the roles of producers, marketing and sales executives in the distribution process
About this course:
What are the considerations involved in financing, packaging, selling, or acquiring a financially viable film? Producers, filmmakers, and screenwriters learn what makes a project attractive to potential buyers, study a variety of deal structures, and learn how to find domestic and overseas distribution for theatrical, television, DVD, and alternative markets. You gain knowledge on how to craft a distribution strategy from the earliest stages of project development. Topics include choosing materials, budget, and casting; selling the film through festivals and markets; key buyers; evolving distribution outlets, such as Internet and cell phones; the roles of producer, marketing and sales executives, and executive producers; and an overview of film financing models.
Summer 2019 Schedule
These courses are fully online, and there are no in-person classroom meetings.
Instructor: Kevin Mardesich
Internet access required. Materials required.
No refunds after June 30, 2019
Internet access required to retrieve course materials.
Think Outside the Box Office: The Ultimate Guide to Film Distribution and Marketing for the Digital Era
(Optional) Required text needs to be purchased online. It is not available at the UCLA bookstore. The electronic version is recommended.