Marketing Principles and Practices

MGMT X 160

Build a strong foundation of knowledge with this introductory course to marketing.

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READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
Hybrid (In-Person)
Online
Starting at $795.00
As few as 11 weeks
4.0
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What you can learn.

  • Survey the concepts, functions, and methods of marketing
  • Understand how to operationalize marketing in various industries
  • Learn about the four Ps of marketing and how to develop a marketing plan
  • Build a strong base for understanding market research, strategy, tactics, regulations, and trends

About this course:

This course surveys marketing methods, practices, and institutions from the perspectives of manufacturers, distributors, and consumers. You examine marketing concepts, functions, operations, and organizations of retail and wholesale enterprises; distribution channels; market research; advertising; marketing costs; pricing; cooperative marketing; marketing legislation and regulations; and trends. Transferable for UC credit.
Prerequisites

If you are enrolling in this course to fulfill a UCLA Extension certificate program requirement, you must select the “for credit-letter grade” credit option during the checkout process. Additionally, if you are enrolling in this course to fulfill a requirement for (re)certification offered by an external governing body, it is recommended that you select the “for credit-letter grade” credit option.

Summer 2022 Schedule

Date & Time
Details
Format
 
-
This section has no set meeting times.
Enrollment Closed
See Details
Instructor: Barbara Barney-McNamara
386734
Fee:
$795.00
Onlineformat icon
Updating...
See Details
Notes
Internet access required.
Refund Deadline
No refunds after June 27, 2022
Course Requirements
Course Syllabus
Book: Essentials of Marketing: A Marketing Strategy Planning Approach by William D. Perreault Jr. & E. Jerome McCarthy
MCGRAW-HILL HIGHER EDUCATION
-
This section has no set meeting times.
Enrollment Closed
See Details
Instructor: Steven Van Hook
386735
Fee:
$795.00
Onlineformat icon
Updating...
See Details
Notes
Internet access required.
Refund Deadline
No refunds after June 27, 2022
Course Requirements
Course Syllabus
Book: Essentials of Marketing by Perreault, Cannon & McCarthy
McGraw Hill
ISBN 9781264024063
-
Wednesday 6:30PM - 9:30PM PT
Available
See Details
Instructor: Marc Villarreal
386732
Fee:
$795.00
Hybrid (In-Person)format icon
Location: Remote Classroom , UCLA Extension Gayley Center in Westwood
Updating...
Still accepting enrollments
See Details
Notes

Internet access required.

Refund Deadline
No refunds after July 05, 2022
Course Requirements
Book: Differentiate or Die: Survival in Our Era of Killer Competition by Jack Trout
Wiley
ISBN 978-0471028925
Course Syllabus
Schedule
Type
Date
Time
Location
Lecture
Wed Jun 22, 2022
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121C
Lecture
Wed Jun 29, 2022
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121C
Lecture
Wed Jul 6, 2022
6:30PM PT - 9:30PM PT
Remote Classroom
Lecture
Wed Jul 13, 2022
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed Jul 20, 2022
6:30PM PT - 9:30PM PT
Remote Classroom
Lecture
Wed Jul 27, 2022
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed Aug 3, 2022
6:30PM PT - 9:30PM PT
Remote Classroom
Lecture
Wed Aug 10, 2022
6:30PM PT - 9:30PM PT
Remote Classroom
Lecture
Wed Aug 17, 2022
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed Aug 24, 2022
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed Aug 31, 2022
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
phone-icon 310-206-4271
phone-icon bamcertificate@uclaextension.edu

This course applies towards the following certificates & specializations…

Marketing with Concentration in Digital Marketing
marketing-with-concentration-in-social-media-and-web-analytics-ce0485
Marketing
marketing-ce0265
Pre-MBA Studies
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