Marketing Principles and Practices

MGMT X 160

Build a strong foundation of knowledge with this introductory course to marketing.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
Hybrid
Online
Starting at $765.00
As few as 11 weeks
4.0

What you can learn.

  • Survey the concepts, functions, and methods of marketing
  • Understand how to operationalize marketing in various industries
  • Learn about the four Ps of marketing and how to develop a marketing plan
  • Build a strong base for understanding market research, strategy, tactics, regulations, and trends

About this course:

This course surveys marketing methods, practices, and institutions from the perspectives of manufacturers, distributors, and consumers. You examine marketing concepts, functions, operations, and organizations of retail and wholesale enterprises; distribution channels; market research; advertising; marketing costs; pricing; cooperative marketing; marketing legislation and regulations; and trends. Transferable for UC credit.
Prerequisites

If you are enrolling in this course to fulfill a UCLA Extension certificate program requirement, you must select the “for credit-letter grade” credit option during the checkout process. Additionally, if you are enrolling in this course to fulfill a requirement for (re)certification offered by an external governing body, it is recommended that you select the “for credit-letter grade” credit option.

Fall 2020 Schedule

Available Format(s):

These courses are fully online and have no regular meeting times.

Enrollment Closed
-
This section has no set meeting times.
378266
Fee:
$765.00
See Details
Refund Deadline
No refunds after October 09, 2020
Course Requirements
Internet access required to retrieve course materials.
Book: Essentials of Marketing: A Marketing Strategy Planning Approach by William D. Perreault Jr. & E. Jerome McCarthy

Hybrid courses have both regular remote meeting times and online instruction. Click “See Details” for more information.

Enrollment Closed
-
Tuesday 7:30PM PT - 9:30PM PT
Location: Online
Instructor: Marc Villarreal
375645
Fee:
$765.00
See Details
Notes

Internet access required.

Refund Deadline
No refunds after October 12, 2020
Course Requirements
Internet access required to retrieve course materials.
(Optional) No Textbook Required
Schedule
Type
Date
Time
Location
Lecture
Tue Sep 29, 2020
7:30PM PT - 9:30PM PT
Online
Lecture
Tue Oct 6, 2020
7:30PM PT - 9:30PM PT
Online
Lecture
Tue Oct 13, 2020
7:30PM PT - 9:30PM PT
Online
Lecture
Tue Oct 20, 2020
7:30PM PT - 9:30PM PT
Online
Lecture
Tue Oct 27, 2020
7:30PM PT - 9:30PM PT
Online
Lecture
Tue Nov 3, 2020
7:30PM PT - 9:30PM PT
Online
Lecture
Tue Nov 10, 2020
7:30PM PT - 9:30PM PT
Online
Lecture
Tue Nov 17, 2020
7:30PM PT - 9:30PM PT
Online
Lecture
Tue Nov 24, 2020
7:30PM PT - 9:30PM PT
Online
Lecture
Tue Dec 1, 2020
7:30PM PT - 9:30PM PT
Online
Lecture
Tue Dec 8, 2020
7:30PM PT - 9:30PM PT
Online

Available Format(s):

These courses are fully online and have no regular meeting times.

Future Offering (Opens November 02, 2020 12:00:00 AM)
-
This section has no set meeting times.
377367
Fee:
$765.00
See Details
Refund Deadline
No refunds after January 08, 2021
Course Requirements
Internet access required to retrieve course materials.
Future Offering (Opens November 02, 2020 12:00:00 AM)
-
This section has no set meeting times.
Instructor: Steven Van Hook
377368
Fee:
$765.00
See Details
Refund Deadline
No refunds after January 08, 2021
Course Requirements
Internet access required to retrieve course materials.

Hybrid courses have both regular remote meeting times and online instruction. Click “See Details” for more information.

Future Offering (Opens November 02, 2020 12:00:00 AM)
-
Tuesday 6:30PM PT - 8:30PM PT
Location: Online
Instructor: Lori Enomoto
377365
Fee:
$765.00
See Details
Refund Deadline
No refunds after January 18, 2021
Course Requirements
(Optional)
Schedule
Type
Date
Time
Location
Lecture
Tue Jan 5, 2021
6:30PM PT - 8:30PM PT
Online
Lecture
Tue Jan 12, 2021
6:30PM PT - 8:30PM PT
Online
Lecture
Tue Jan 19, 2021
6:30PM PT - 8:30PM PT
Online
Lecture
Tue Jan 26, 2021
6:30PM PT - 8:30PM PT
Online
Lecture
Tue Feb 2, 2021
6:30PM PT - 8:30PM PT
Online
Lecture
Tue Feb 9, 2021
6:30PM PT - 8:30PM PT
Online
Lecture
Tue Feb 16, 2021
6:30PM PT - 8:30PM PT
Online
Lecture
Tue Feb 23, 2021
6:30PM PT - 8:30PM PT
Online
Lecture
Tue Mar 2, 2021
6:30PM PT - 8:30PM PT
Online
Lecture
Tue Mar 9, 2021
6:30PM PT - 8:30PM PT
Online
Lecture
Tue Mar 16, 2021
6:30PM PT - 8:30PM PT
Online

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
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