Marketing Principles and Practices

MGMT X 160

Build a strong foundation of knowledge with this introductory course to marketing.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
Hybrid
In Person
Online
Starting at $855.00
As few as 6 weeks
4.0

What you can learn.

  • Survey the concepts, functions, and methods of marketing
  • Understand how to operationalize marketing in various industries
  • Learn about the four Ps of marketing and how to develop a marketing plan
  • Build a strong base for understanding market research, strategy, tactics, regulations, and trends

About this course:

This course surveys marketing methods, practices and institutions from the perspectives of manufacturers, distributors and consumers. You examine marketing concepts, functions, operations and organizations of retail and wholesale enterprises; distribution channels; market research; advertising; marketing costs; pricing; cooperative marketing; marketing legislation and regulations; and trends. Transferable for UC credit.
Prerequisites

If you are enrolling in this course to fulfill a UCLA Extension certificate program requirement, you must select the “for credit-letter grade” credit option during the checkout process. Additionally, if you are enrolling in this course to fulfill a requirement for (re)certification offered by an external governing body, it is recommended that you select the “for credit-letter grade” credit option.

Spring 2024 Schedule

Date & Time
Details
Format
 
-
Monday, Wednesday 9:00AM - 12:00PM PT
Enrollment Closed
See Details
Instructor: Jennifer Cowan Hannon
396374
Fee:
$895.00
In Personformat icon
Location: UCLA Extension Gayley Center in Westwood
Notes

Internet access required.

Refund Deadline
No refunds after April 07, 2024
Course Requirements
No Textbook Required
Schedule
Type
Date
Time
Location
Lecture
Mon Apr 1, 2024
9:00AM PT - 12:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed Apr 3, 2024
9:00AM PT - 12:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Mon Apr 8, 2024
9:00AM PT - 12:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed Apr 10, 2024
9:00AM PT - 12:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Mon Apr 15, 2024
9:00AM PT - 12:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed Apr 17, 2024
9:00AM PT - 12:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Mon Apr 22, 2024
9:00AM PT - 12:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed Apr 24, 2024
9:00AM PT - 12:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Mon Apr 29, 2024
9:00AM PT - 12:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed May 1, 2024
9:00AM PT - 12:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Mon May 6, 2024
9:00AM PT - 12:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
-
Wednesday 6:00PM - 8:30PM PT
Available
See Details
Instructor: Marc Villarreal
396373
Fee:
$855.00
Hybridformat icon
Location: Remote Classroom , UCLA Extension Gayley Center in Westwood
Still accepting enrollments
See Details
Notes

Internet access required.

Refund Deadline
No refunds after April 16, 2024
Course Requirements
No Textbook Required
Schedule
Type
Date
Time
Location
Lecture
Wed Apr 3, 2024
6:00PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed Apr 10, 2024
6:00PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed Apr 17, 2024
6:00PM PT - 8:30PM PT
Remote Classroom
Lecture
Wed Apr 24, 2024
6:00PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114A
Lecture
Wed May 1, 2024
6:00PM PT - 8:30PM PT
Remote Classroom
Lecture
Wed May 8, 2024
6:00PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114A
Lecture
Wed May 15, 2024
6:00PM PT - 8:30PM PT
Remote Classroom
Lecture
Wed May 22, 2024
6:00PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114A
Lecture
Wed May 29, 2024
6:00PM PT - 8:30PM PT
Remote Classroom
Lecture
Wed Jun 5, 2024
6:00PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114A
Lecture
Wed Jun 12, 2024
6:00PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114A
-
This section has no set meeting times.
Enrollment Closed
See Details
396375
Fee:
$855.00
Onlineformat icon
Notes
Internet access required.
Refund Deadline
No refunds after April 05, 2024
Course Requirements
Book: Essentials of Marketing: A Marketing Strategy Planning Approach by William D. Perreault Jr. & E. Jerome McCarthy
-
This section has no set meeting times.
Enrollment Closed
See Details
Instructor: Steven Van Hook
396376
Fee:
$855.00
Onlineformat icon
Notes
Internet access required.
Refund Deadline
No refunds after April 05, 2024
Course Requirements

Summer 2024 Schedule

Date & Time
Details
Format
 
-
Monday 6:00PM - 8:30PM PT
Future Offering (Opens April 29, 2024 12:00:00 AM)
See Details
Instructor: Marc Villarreal
397633
Fee:
$855.00
Hybridformat icon
Location: Remote Classroom , UCLA Extension Gayley Center in Westwood
Notes

No meeting September 2, 2024.

This hybrid section is made up of In Person, Live Online and Online instruction.

International Students: This hybrid section is considered In Person for immigration purposes.

Internet access required.

Refund Deadline
No refunds after July 07, 2024
Course Requirements
No Textbook Required
Schedule
Type
Date
Time
Location
Lecture
Mon Jun 24, 2024
6:00PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Mon Jul 1, 2024
6:00PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Mon Jul 8, 2024
6:00PM PT - 8:30PM PT
Remote Classroom
Lecture
Mon Jul 15, 2024
6:00PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Mon Jul 22, 2024
6:00PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Mon Jul 29, 2024
6:00PM PT - 8:30PM PT
Remote Classroom
Lecture
Mon Aug 5, 2024
6:00PM PT - 8:30PM PT
Remote Classroom
Lecture
Mon Aug 12, 2024
6:00PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Mon Aug 19, 2024
6:00PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Mon Aug 26, 2024
6:00PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Mon Sep 9, 2024
6:00PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center

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