Marketing Principles and Practices

MGMT X 160

Build a strong foundation of knowledge with this introductory course to marketing.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
Hybrid
Online
Remote Instruction
Starting at $765.00
As few as 6 weeks
4.0

What you can learn.

  • Survey the concepts, functions, and methods of marketing
  • Understand how to operationalize marketing in various industries
  • Learn about the four Ps of marketing and how to develop a marketing plan
  • Build a strong base for understanding market research, strategy, tactics, regulations, and trends

About this course:

This course surveys marketing methods, practices, and institutions from the perspectives of manufacturers, distributors, and consumers. You examine marketing concepts, functions, operations, and organizations of retail and wholesale enterprises; distribution channels; market research; advertising; marketing costs; pricing; cooperative marketing; marketing legislation and regulations; and trends. Transferable for UC credit.
Prerequisites

If you are enrolling in this course to fulfill a UCLA Extension certificate program requirement, you must select the “for credit-letter grade” credit option during the checkout process. Additionally, if you are enrolling in this course to fulfill a requirement for (re)certification offered by an external governing body, it is recommended that you select the “for credit-letter grade” credit option.

Summer 2020 Schedule

Available Format(s):

These courses are fully online and have no regular meeting times.

Available
-
This section has no set meeting times.
374072
Fee:
$765.00
23 days left. Enroll by Jun 22, 2020
See Details
Refund Deadline
No refunds after June 26, 2020
Course Requirements
Internet access required to retrieve course materials.
Book: Essentials of Marketing: A Marketing Strategy Planning Approach by William D. Perreault Jr. & E. Jerome McCarthy

These courses meet regularly and are fully online. Click “See Details” below for more information.

Available
-
Monday, Wednesday 9:00AM PDT - 12:00PM PDT
Location: Online
375518
Fee:
$795.00
65 days left. Enroll by Aug 3, 2020
See Details
Notes

This section is specifically for international students in the Marketing Certificate program.

Enrollment limited; early enrollment advised. Internet access required. Materials required.

Refund Deadline
No refunds after August 09, 2020
Course Requirements
Course syllabus not yet available.
Schedule
Type
Date
Time
Location
Lecture
Mon Aug 3, 2020
9:00AM PDT - 12:00PM PDT
Online
Lecture
Wed Aug 5, 2020
9:00AM PDT - 12:00PM PDT
Online
Lecture
Mon Aug 10, 2020
9:00AM PDT - 12:00PM PDT
Online
Lecture
Wed Aug 12, 2020
9:00AM PDT - 12:00PM PDT
Online
Lecture
Mon Aug 17, 2020
9:00AM PDT - 12:00PM PDT
Online
Lecture
Wed Aug 19, 2020
9:00AM PDT - 12:00PM PDT
Online
Lecture
Mon Aug 24, 2020
9:00AM PDT - 12:00PM PDT
Online
Lecture
Wed Aug 26, 2020
9:00AM PDT - 12:00PM PDT
Online
Lecture
Mon Aug 31, 2020
9:00AM PDT - 12:00PM PDT
Online
Lecture
Wed Sep 2, 2020
9:00AM PDT - 12:00PM PDT
Online
Lecture
Mon Sep 7, 2020
9:00AM PDT - 12:00PM PDT
Online
Lecture
Wed Sep 9, 2020
9:00AM PDT - 12:00PM PDT
Online

These courses have both regular online meeting times and self-paced online instruction. Click “See Details” for more information.

Available
-
Tuesday 6:30PM PDT - 8:30PM PDT
Location: Online
Instructor: Lori Enomoto
374070
Fee:
$765.00
24 days left. Enroll by Jun 23, 2020
See Details
Refund Deadline
No refunds after July 06, 2020
Course Requirements
Schedule
Type
Date
Time
Location
Lecture
Tue Jun 23, 2020
6:30PM PDT - 8:30PM PDT
Online
Lecture
Tue Jun 30, 2020
6:30PM PDT - 8:30PM PDT
Online
Lecture
Tue Jul 7, 2020
6:30PM PDT - 8:30PM PDT
Online
Lecture
Tue Jul 14, 2020
6:30PM PDT - 8:30PM PDT
Online
Lecture
Tue Jul 21, 2020
6:30PM PDT - 8:30PM PDT
Online
Lecture
Tue Jul 28, 2020
6:30PM PDT - 8:30PM PDT
Online
Lecture
Tue Aug 4, 2020
6:30PM PDT - 8:30PM PDT
Online
Lecture
Tue Aug 11, 2020
6:30PM PDT - 8:30PM PDT
Online
Lecture
Tue Aug 18, 2020
6:30PM PDT - 8:30PM PDT
Online
Lecture
Tue Aug 25, 2020
6:30PM PDT - 8:30PM PDT
Online
Lecture
Tue Sep 1, 2020
6:30PM PDT - 8:30PM PDT
Online

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
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