Marketing Principles and Practices

MGMT X 160

Build a strong foundation of knowledge with this introductory course to marketing.

View Course Options
READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
Hybrid
Online
Starting at $765.00
As few as 6 weeks
4.0
View Course Options

What you can learn.

  • Survey the concepts, functions, and methods of marketing
  • Understand how to operationalize marketing in various industries
  • Learn about the four Ps of marketing and how to develop a marketing plan
  • Build a strong base for understanding market research, strategy, tactics, regulations, and trends

About this course:

This course surveys marketing methods, practices, and institutions from the perspectives of manufacturers, distributors, and consumers. You examine marketing concepts, functions, operations, and organizations of retail and wholesale enterprises; distribution channels; market research; advertising; marketing costs; pricing; cooperative marketing; marketing legislation and regulations; and trends. Transferable for UC credit.
Prerequisites

If you are enrolling in this course to fulfill a UCLA Extension certificate program requirement, you must select the “for credit-letter grade” credit option during the checkout process. Additionally, if you are enrolling in this course to fulfill a requirement for (re)certification offered by an external governing body, it is recommended that you select the “for credit-letter grade” credit option.

Summer 2021 Schedule

Date & Time
Details
Format
 
-
Monday, Wednesday 9:00AM - 11:00AM PT
Wait List
See Details
Instructor: Howard Forman
380878
Fee:
$795.00
Hybridformat icon
Location: Online
Updating...
See Details
Notes

Internet access required. 

Refund Deadline
No refunds after August 03, 2021
Course Requirements
Book: Marketing by Charles W. Lamb/Joe F. Hair/Carl McDaniel
Cengage
ISBN 9781337407588
Course Syllabus
Schedule
Type
Date
Time
Location
Lecture
Wed Jul 28, 2021
9:00AM PT - 11:00AM PT
Online
Lecture
Mon Aug 2, 2021
9:00AM PT - 11:00AM PT
Online
Lecture
Wed Aug 4, 2021
9:00AM PT - 11:00AM PT
Online
Lecture
Mon Aug 9, 2021
9:00AM PT - 11:00AM PT
Online
Lecture
Wed Aug 11, 2021
9:00AM PT - 11:00AM PT
Online
Lecture
Mon Aug 16, 2021
9:00AM PT - 11:00AM PT
Online
Lecture
Wed Aug 18, 2021
9:00AM PT - 11:00AM PT
Online
Lecture
Mon Aug 23, 2021
9:00AM PT - 11:00AM PT
Online
Lecture
Wed Aug 25, 2021
9:00AM PT - 11:00AM PT
Online
Lecture
Mon Aug 30, 2021
9:00AM PT - 11:00AM PT
Online
Lecture
Wed Sep 1, 2021
9:00AM PT - 11:00AM PT
Online

Fall 2021 Schedule

Date & Time
Details
Format
 
-
This section has no set meeting times.
Available
See Details
Instructor: Barbara Barney-McNamara
382474
Fee:
$765.00
Onlineformat icon
Updating...
ENROLL BY: Sep 20, 2021
See Details
Notes
Internet access required.
Refund Deadline
No refunds after September 24, 2021
Course Requirements
Course syllabus not yet available
-
This section has no set meeting times.
Available
See Details
Instructor: Howard Forman
382473
Fee:
$765.00
Onlineformat icon
Updating...
ENROLL BY: Sep 20, 2021
See Details
Notes
Internet access required.
Refund Deadline
No refunds after September 24, 2021
Course Requirements
Course syllabus not yet available.
-
Tuesday 6:30PM - 8:30PM PT
Available
See Details
Instructor: Marc Villarreal
382472
Fee:
$765.00
Hybridformat icon
Location: Online
Updating...
ENROLL BY: Sep 21, 2021
See Details
Notes

Internet access required.

Refund Deadline
No refunds after October 04, 2021
Course Requirements
Differentiate or Die: Survival in Our Era of Killer Competition by Jack Trout
Wiley
ISBN 978-0471028925
Course Syllabus
Schedule
Type
Date
Time
Location
Lecture
Tue Sep 21, 2021
6:30PM PT - 8:30PM PT
Online
Lecture
Tue Sep 28, 2021
6:30PM PT - 8:30PM PT
Online
Lecture
Tue Oct 5, 2021
6:30PM PT - 8:30PM PT
Online
Lecture
Tue Oct 12, 2021
6:30PM PT - 8:30PM PT
Online
Lecture
Tue Oct 19, 2021
6:30PM PT - 8:30PM PT
Online
Lecture
Tue Oct 26, 2021
6:30PM PT - 8:30PM PT
Online
Lecture
Tue Nov 2, 2021
6:30PM PT - 8:30PM PT
Online
Lecture
Tue Nov 9, 2021
6:30PM PT - 8:30PM PT
Online
Lecture
Tue Nov 16, 2021
6:30PM PT - 8:30PM PT
Online
Lecture
Tue Nov 23, 2021
6:30PM PT - 8:30PM PT
Online
Lecture
Tue Nov 30, 2021
6:30PM PT - 8:30PM PT
Online

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
phone-icon 310-206-4271
phone-icon bamcertificate@uclaextension.edu
Keep up to date on the latest news and offerings in Marketing, Advertising & PR

vector icon of building

Corporate Education

Learn how we can help your organization meet its professional development goals and corporate training needs.

Learn More

vector icon of building

Donate to UCLA Extension

Support our many efforts to reach communities in need.

Innovation Programs

Student Scholarships

Coding Boot Camp

Lifelong Learning