Marketing Principles and Practices

MGMT X 160

Build a strong foundation of knowledge with this introductory course to marketing.

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READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
Hybrid (In-Person)
Online
Starting at $795.00
As few as 11 weeks
4.0
View Course Options

What you can learn.

  • Survey the concepts, functions, and methods of marketing
  • Understand how to operationalize marketing in various industries
  • Learn about the four Ps of marketing and how to develop a marketing plan
  • Build a strong base for understanding market research, strategy, tactics, regulations, and trends

About this course:

This course surveys marketing methods, practices, and institutions from the perspectives of manufacturers, distributors, and consumers. You examine marketing concepts, functions, operations, and organizations of retail and wholesale enterprises; distribution channels; market research; advertising; marketing costs; pricing; cooperative marketing; marketing legislation and regulations; and trends. Transferable for UC credit.
Prerequisites

If you are enrolling in this course to fulfill a UCLA Extension certificate program requirement, you must select the “for credit-letter grade” credit option during the checkout process. Additionally, if you are enrolling in this course to fulfill a requirement for (re)certification offered by an external governing body, it is recommended that you select the “for credit-letter grade” credit option.

Winter 2023 Schedule

Date & Time
Details
Format
 
-
This section has no set meeting times.
Available
See Details
Instructor: Barbara Barney-McNamara
389508
Fee:
$795.00
Onlineformat icon
Updating...
ENROLL BY: Jan 9, 2023
See Details
Notes
Internet access required.
Refund Deadline
No refunds after January 13, 2023
Course Requirements
Course syllabus not yet available.
Book: Essentials of Marketing: A Marketing Strategy Planning Approach by William D. Perreault Jr. & E. Jerome McCarthy
MCGRAW-HILL HIGHER EDUCATION
-
This section has no set meeting times.
Available
See Details
Instructor: Steven Van Hook
389509
Fee:
$795.00
Onlineformat icon
Updating...
ENROLL BY: Jan 9, 2023
See Details
Notes
Internet access required.
Refund Deadline
No refunds after January 13, 2023
Course Requirements
Course Syllabus
Book: Essentials of Marketing: A Marketing Strategy Planning Approach by Perreault, Cannon & McCarthy
McGraw Hill
-
Thursday 7:00PM - 8:30PM PT
Available
See Details
Instructor: Howard Forman
389506
Fee:
$795.00
Hybrid (In-Person)format icon
Location: UCLA Extension Gayley Center in Westwood
Updating...
ENROLL BY: Jan 12, 2023
See Details
Notes

Internet access required.

Refund Deadline
No refunds after January 25, 2023
Course Requirements
Course Syllabus
Book: Marketing by Charles W. Lamb, Joe F. Hair, Carl McDaniel
Cengage Learning
ISBN 9780357127810
Schedule
Type
Date
Time
Location
Lecture
Thu Jan 12, 2023
7:00PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121C
Lecture
Thu Jan 19, 2023
7:00PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121C
Lecture
Thu Jan 26, 2023
7:00PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121C
Lecture
Thu Feb 2, 2023
7:00PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121C
Lecture
Thu Feb 9, 2023
7:00PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121C
Lecture
Thu Feb 16, 2023
7:00PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121C
Lecture
Thu Feb 23, 2023
7:00PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121C
Lecture
Thu Mar 2, 2023
7:00PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121C
Lecture
Thu Mar 9, 2023
7:00PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121C
Lecture
Thu Mar 16, 2023
7:00PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121C
Lecture
Thu Mar 23, 2023
7:00PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121C
-
Wednesday 2:00PM - 4:30PM PT
Available
See Details
Instructor: Marc Villarreal
389507
Fee:
$825.00
Hybrid (In-Person)format icon
Location: Remote Classroom , UCLA Extension Gayley Center in Westwood
Updating...
ENROLL BY: Jan 11, 2023
See Details
Notes

No meetings January 16; February 20, 2023. Lessons will be delivered through asynchronous Online instruction for those 2 weeks. Internet access required.

Refund Deadline
No refunds after January 24, 2023
Course Requirements
No Textbook Required
Course Syllabus
Schedule
Type
Date
Time
Location
Lecture
Wed Jan 11, 2023
2:00PM PT - 4:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed Jan 18, 2023
2:00PM PT - 4:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed Jan 25, 2023
2:00PM PT - 4:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed Feb 1, 2023
2:00PM PT - 4:30PM PT
Remote Classroom
Lecture
Wed Feb 8, 2023
2:00PM PT - 4:30PM PT
Remote Classroom
Lecture
Wed Feb 15, 2023
2:00PM PT - 4:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed Feb 22, 2023
2:00PM PT - 4:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed Mar 1, 2023
2:00PM PT - 4:30PM PT
Remote Classroom
Lecture
Wed Mar 8, 2023
2:00PM PT - 4:30PM PT
Remote Classroom
Lecture
Wed Mar 15, 2023
2:00PM PT - 4:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed Mar 22, 2023
2:00PM PT - 4:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
phone-icon 310-206-4271
phone-icon bamcertificate@uclaextension.edu

This course applies towards the following certificates & specializations…

Pre-MBA Studies
people working in an office
Business Fundamentals
business-fundamentals-ce0278
Marketing with Concentration in Digital Marketing
marketing-with-concentration-in-social-media-and-web-analytics-ce0485
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