Summer Enrollment is Open! Courses begin June 23, 2025.

Marketing Principles and Practices

MGMT X 160

Build a strong foundation of knowledge with this introductory course to marketing.

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READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
In Person
Online
Starting at $855.00
As few as 11 weeks
4.0
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What you can learn.

  • Survey the concepts, functions, and methods of marketing
  • Understand how to operationalize marketing in various industries
  • Learn about the four Ps of marketing and how to develop a marketing plan
  • Build a strong base for understanding market research, strategy, tactics, regulations, and trends

About this course:

This course surveys marketing methods, practices and institutions from the perspectives of manufacturers, distributors and consumers. You examine marketing concepts, functions, operations and organizations of retail and wholesale enterprises; distribution channels; market research; advertising; marketing costs; pricing; cooperative marketing; marketing legislation and regulations; and trends. Transferable for UC credit.

Summer 2025 Schedule

Date & Time
Details
Format
 
-
Wednesday
Available
See Details
Instructor: Marc Villarreal
403279
Fee:
$855.00
In Personformat icon
Location: UCLA Extension Gayley Center in Westwood
Updating...
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Notes

Internet access required.

Refund Deadline
No refunds after July 06, 2025
Course Requirements
Course Syllabus
No Textbook Required
Schedule
Type
Date
Time
Location
Lecture
Wed Jun 25, 2025
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119B
Lecture
Wed Jul 2, 2025
6:15PM PT - 9:15PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119B
Lecture
Wed Jul 9, 2025
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119B
Lecture
Wed Jul 16, 2025
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119B
Lecture
Wed Jul 23, 2025
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119B
Lecture
Wed Jul 30, 2025
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119B
Lecture
Wed Aug 6, 2025
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119B
Lecture
Wed Aug 13, 2025
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119B
Lecture
Wed Aug 20, 2025
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119B
Lecture
Wed Aug 27, 2025
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119B
Lecture
Wed Sep 3, 2025
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 119B
-
This section has no set meeting times.
Available
See Details
Instructor: Barbara Barney-McNamara
403280
Fee:
$855.00
Onlineformat icon
Updating...
See Details
Notes
Internet access required.
Refund Deadline
No refunds after July 06, 2025
Course Requirements
Course Syllabus
Book: Essentials of Marketing: A Marketing Strategy Planning Approach by William D. Perreault Jr. & E. Jerome McCarthy
MCGRAW-HILL HIGHER EDUCATION

Contact Us

This course applies towards the following certificates & specializations…

Marketing
marketing-ce0265
Business Fundamentals
business-fundamentals-ce0278
Marketing with Concentration in Digital Marketing
marketing-with-concentration-in-social-media-and-web-analytics-ce0485
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