Survey the concepts, functions, and methods of marketing
Understand how to operationalize marketing in various industries
Learn about the four Ps of marketing and how to develop a marketing plan
Build a strong base for understanding market research, strategy, tactics, regulations, and trends
About this course:
This course surveys marketing methods, practices, and institutions from the perspectives of manufacturers, distributors, and consumers. You examine marketing concepts, functions, operations, and organizations of retail and wholesale enterprises; distribution channels; market research; advertising; marketing costs; pricing; cooperative marketing; marketing legislation and regulations; and trends. Transferable for UC credit.
Prerequisites
If you are enrolling in this course to fulfill a UCLA Extension certificate program requirement, you must select the “for credit-letter grade” credit option during the checkout process. Additionally, if you are enrolling in this course to fulfill a requirement for (re)certification offered by an external governing body, it is recommended that you select the “for credit-letter grade” credit option.
Update: Consistent with updated UC system-wide requirements, Winter Quarter 2022 classes that were scheduled to be taught in-person will be held remotely for the first four weeks of the quarter. In-person meetings will resume during the week of Jan 31. If conditions change, we will evaluate appropriate adjustments and communicate them to the UCLA Extension community.
Update: Consistent with updated UC system-wide requirements, Winter Quarter 2022 classes that were scheduled to be taught in-person will be held remotely for the first four weeks of the quarter. In-person meetings will resume during the week of Jan 31. If conditions change, we will evaluate appropriate adjustments and communicate them to the UCLA Extension community.
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