Marketing Principles and Practices
Build a strong foundation of knowledge with this introductory course to marketing.
What you can learn.
- Survey the concepts, functions, and methods of marketing
- Understand how to operationalize marketing in various industries
- Learn about the four Ps of marketing and how to develop a marketing plan
- Build a strong base for understanding market research, strategy, tactics, regulations, and trends
About this course:This course surveys marketing methods, practices, and institutions from the perspectives of manufacturers, distributors, and consumers. You examine marketing concepts, functions, operations, and organizations of retail and wholesale enterprises; distribution channels; market research; advertising; marketing costs; pricing; cooperative marketing; marketing legislation and regulations; and trends. Transferable for UC credit.
If you are enrolling in this course to fulfill a UCLA Extension certificate program requirement, you must select the “for credit-letter grade” credit option during the checkout process. Additionally, if you are enrolling in this course to fulfill a requirement for (re)certification offered by an external governing body, it is recommended that you select the “for credit-letter grade” credit option.
Summer 2020 Schedule
These courses are fully online and have no regular meeting times.
These courses meet regularly and are fully online. Click “See Details” below for more information.
This section is specifically for international students in the Marketing Certificate program.
Enrollment limited; early enrollment advised. Internet access required. Materials required.
These courses have both regular online meeting times and self-paced online instruction. Click “See Details” for more information.