Marketing Principles and Practices

MGMT X 160

Build a strong foundation of knowledge with this introductory course to marketing.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
Hybrid (In-Person)
Online
Starting at $795.00
As few as 11 weeks
4.0

What you can learn.

  • Survey the concepts, functions, and methods of marketing
  • Understand how to operationalize marketing in various industries
  • Learn about the four Ps of marketing and how to develop a marketing plan
  • Build a strong base for understanding market research, strategy, tactics, regulations, and trends

About this course:

This course surveys marketing methods, practices, and institutions from the perspectives of manufacturers, distributors, and consumers. You examine marketing concepts, functions, operations, and organizations of retail and wholesale enterprises; distribution channels; market research; advertising; marketing costs; pricing; cooperative marketing; marketing legislation and regulations; and trends. Transferable for UC credit.
Prerequisites

If you are enrolling in this course to fulfill a UCLA Extension certificate program requirement, you must select the “for credit-letter grade” credit option during the checkout process. Additionally, if you are enrolling in this course to fulfill a requirement for (re)certification offered by an external governing body, it is recommended that you select the “for credit-letter grade” credit option.

Summer 2022 Schedule

Date & Time
Details
Format
 
-
This section has no set meeting times.
Enrollment Closed
See Details
386734
Fee:
$795.00
Onlineformat icon
Notes
Internet access required.
Refund Deadline
No refunds after June 27, 2022
Course Requirements
Book: Essentials of Marketing: A Marketing Strategy Planning Approach by William D. Perreault Jr. & E. Jerome McCarthy
-
This section has no set meeting times.
Enrollment Closed
See Details
Instructor: Steven Van Hook
386735
Fee:
$795.00
Onlineformat icon
Notes
Internet access required.
Refund Deadline
No refunds after June 27, 2022
Course Requirements
Book: Essentials of Marketing by Perreault, Cannon & McCarthy
-
Wednesday 6:30PM - 9:30PM PT
Available
See Details
Instructor: Marc Villarreal
386732
Fee:
$795.00
Hybrid (In-Person)format icon
Location: Remote Classroom , UCLA Extension Gayley Center in Westwood
Still accepting enrollments
See Details
Notes

Internet access required.

Refund Deadline
No refunds after July 05, 2022
Course Requirements
Schedule
Type
Date
Time
Location
Lecture
Wed Jun 22, 2022
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121C
Lecture
Wed Jun 29, 2022
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121C
Lecture
Wed Jul 6, 2022
6:30PM PT - 9:30PM PT
Remote Classroom
Lecture
Wed Jul 13, 2022
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed Jul 20, 2022
6:30PM PT - 9:30PM PT
Remote Classroom
Lecture
Wed Jul 27, 2022
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed Aug 3, 2022
6:30PM PT - 9:30PM PT
Remote Classroom
Lecture
Wed Aug 10, 2022
6:30PM PT - 9:30PM PT
Remote Classroom
Lecture
Wed Aug 17, 2022
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed Aug 24, 2022
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed Aug 31, 2022
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.

This course applies towards the following certificates & specializations…

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