Marketing Principles and Practices
MGMT X 160
Build a strong foundation of knowledge with this introductory course to marketing.
READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
Starting at $905.00
As few as 11 weeks
What you can learn.
Survey the concepts, functions, and methods of marketing
Understand how to operationalize marketing in various industries
Learn about the four Ps of marketing and how to develop a marketing plan
Build a strong base for understanding market research, strategy, tactics, regulations, and trends
About this course:
This course surveys marketing methods, practices and institutions from the perspectives of manufacturers, distributors and consumers. You examine marketing concepts, functions, operations and organizations of retail and wholesale enterprises; distribution channels; market research; advertising; marketing costs; pricing; cooperative marketing; marketing legislation and regulations; and trends. Transferable for UC credit.
Fall 2025 Schedule
September 24
- December 3
Wednesday 1:00PM - 4:00PM PT
Available
See Details
Notes
Internet access required.
Refund Deadline
No refunds after October 05, 2025
Course Requirements
Course syllabus not yet available.
Schedule
Lecture
Wed Sep 24, 2025
1:00PM PT - 4:00PM PT
UCLA Extension Lindbrook Center in Westwood UCLA Extension Lindbrook Center 214
Lecture
Wed Oct 1, 2025
1:00PM PT - 4:00PM PT
UCLA Extension Lindbrook Center in Westwood UCLA Extension Lindbrook Center 214
Lecture
Wed Oct 8, 2025
1:00PM PT - 4:00PM PT
UCLA Extension Lindbrook Center in Westwood UCLA Extension Lindbrook Center 214
Lecture
Wed Oct 15, 2025
1:00PM PT - 4:00PM PT
UCLA Extension Lindbrook Center in Westwood UCLA Extension Lindbrook Center 214
Lecture
Wed Oct 22, 2025
1:00PM PT - 4:00PM PT
UCLA Extension Lindbrook Center in Westwood UCLA Extension Lindbrook Center 214
Lecture
Wed Oct 29, 2025
1:00PM PT - 4:00PM PT
UCLA Extension Lindbrook Center in Westwood UCLA Extension Lindbrook Center 214
Lecture
Wed Nov 5, 2025
1:00PM PT - 4:00PM PT
UCLA Extension Lindbrook Center in Westwood UCLA Extension Lindbrook Center 214
Lecture
Wed Nov 12, 2025
1:00PM PT - 4:00PM PT
UCLA Extension Lindbrook Center in Westwood UCLA Extension Lindbrook Center 214
Lecture
Wed Nov 19, 2025
1:00PM PT - 4:00PM PT
UCLA Extension Lindbrook Center in Westwood UCLA Extension Lindbrook Center 214
Lecture
Wed Nov 26, 2025
1:00PM PT - 4:00PM PT
UCLA Extension Lindbrook Center in Westwood UCLA Extension Lindbrook Center 214
Lecture
Wed Dec 3, 2025
1:00PM PT - 4:00PM PT
UCLA Extension Lindbrook Center in Westwood UCLA Extension Lindbrook Center 214
September 25
- December 11
Thursday 6:15PM - 9:15PM PT
Available
See Details
Notes
Internet access required.
Refund Deadline
No refunds after October 05, 2025
Course Requirements
Course syllabus not yet available.
Schedule
Lecture
Thu Sep 25, 2025
6:15PM PT - 9:15PM PT
UCLA Extension Gayley Center in Westwood UCLA Extension Gayley Center 113
Lecture
Thu Oct 2, 2025
6:15PM PT - 9:15PM PT
UCLA Extension Gayley Center in Westwood UCLA Extension Gayley Center 113
Lecture
Thu Oct 9, 2025
6:15PM PT - 9:15PM PT
UCLA Extension Gayley Center in Westwood UCLA Extension Gayley Center 113
Lecture
Thu Oct 16, 2025
6:15PM PT - 9:15PM PT
UCLA Extension Gayley Center in Westwood UCLA Extension Gayley Center 113
Lecture
Thu Oct 23, 2025
6:15PM PT - 9:15PM PT
UCLA Extension Gayley Center in Westwood UCLA Extension Gayley Center 113
Lecture
Thu Oct 30, 2025
6:15PM PT - 9:15PM PT
UCLA Extension Gayley Center in Westwood UCLA Extension Gayley Center 113
Lecture
Thu Nov 6, 2025
6:15PM PT - 9:15PM PT
UCLA Extension Gayley Center in Westwood UCLA Extension Gayley Center 113
Lecture
Thu Nov 13, 2025
6:15PM PT - 9:15PM PT
UCLA Extension Gayley Center in Westwood UCLA Extension Gayley Center 113
Lecture
Thu Nov 20, 2025
6:15PM PT - 9:15PM PT
UCLA Extension Gayley Center in Westwood UCLA Extension Gayley Center 113
Lecture
Thu Dec 4, 2025
6:15PM PT - 9:15PM PT
UCLA Extension Gayley Center in Westwood UCLA Extension Gayley Center 113
Lecture
Thu Dec 11, 2025
6:15PM PT - 9:15PM PT
UCLA Extension Gayley Center in Westwood UCLA Extension Gayley Center 113
September 22
- December 7
This section has no set meeting times.
Available
See Details
Notes
Internet access required.
Refund Deadline
No refunds after October 05, 2025
Course Requirements
Course syllabus not yet available.
MCGRAW-HILL HIGHER EDUCATION
September 22
- December 7
This section has no set meeting times.
Available
See Details
Notes
Internet access required.
Refund Deadline
No refunds after October 05, 2025
Course Requirements
Course syllabus not yet available.