Marketing Principles and Practices

MGMT X 160

Build a strong foundation of knowledge with this introductory course to marketing.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
Online
Hybrid
Starting at $765.00
As few as 11 weeks
4.0

What you can learn.

  • Survey the concepts, functions, and methods of marketing
  • Understand how to operationalize marketing in various industries
  • Learn about the four Ps of marketing and how to develop a marketing plan
  • Build a strong base for understanding market research, strategy, tactics, regulations, and trends

About this course:

This course surveys marketing methods, practices, and institutions from the perspectives of manufacturers, distributors, and consumers. You examine marketing concepts, functions, operations, and organizations of retail and wholesale enterprises; distribution channels; market research; advertising; marketing costs; pricing; cooperative marketing; marketing legislation and regulations; and trends. Transferable for UC credit.
Prerequisites

If you are enrolling in this course to fulfill a UCLA Extension certificate program requirement, you must select the “for credit-letter grade” credit option during the checkout process. Additionally, if you are enrolling in this course to fulfill a requirement for (re)certification offered by an external governing body, it is recommended that you select the “for credit-letter grade” credit option.

Winter 2021 Schedule

Available Format(s):

These courses are fully online and have no regular meeting times.

Enrollment Closed
-
This section has no set meeting times.
377367
Fee:
$765.00
See Details
Refund Deadline
No refunds after January 08, 2021
Course Requirements
Internet access required to retrieve course materials.
Book: Essentials of Marketing: A Marketing Strategy Planning Approach by William D. Perreault Jr. & E. Jerome McCarthy
Enrollment Closed
-
This section has no set meeting times.
Instructor: Steven Van Hook
377368
Fee:
$765.00
See Details
Refund Deadline
No refunds after January 08, 2021
Course Requirements
Book: Essentials of Marketing by Perreault, Cannon & McCarthy
Enrollment Closed
-
This section has no set meeting times.
Instructor: Howard Forman
377366
Fee:
$765.00
See Details
Notes
Internet access required.
Refund Deadline
No refunds after January 08, 2021
Course Requirements
Book: MKTG by Charles W. Lamb , Joe F. Hair and Carl McDaniel

Hybrid courses have both regular remote meeting times and online instruction. Click “See Details” for more information.

Enrollment Closed
-
Tuesday 6:30PM PT - 8:30PM PT
Location: Online
Instructor: Lori Enomoto
377365
Fee:
$765.00
See Details
Refund Deadline
No refunds after January 18, 2021
Course Requirements
(Optional) No required textbook for this section
Schedule
Type
Date
Time
Location
Lecture
Tue Jan 5, 2021
6:30PM PT - 8:30PM PT
Online
Lecture
Tue Jan 12, 2021
6:30PM PT - 8:30PM PT
Online
Lecture
Tue Jan 19, 2021
6:30PM PT - 8:30PM PT
Online
Lecture
Tue Jan 26, 2021
6:30PM PT - 8:30PM PT
Online
Lecture
Tue Feb 2, 2021
6:30PM PT - 8:30PM PT
Online
Lecture
Tue Feb 9, 2021
6:30PM PT - 8:30PM PT
Online
Lecture
Tue Feb 16, 2021
6:30PM PT - 8:30PM PT
Online
Lecture
Tue Feb 23, 2021
6:30PM PT - 8:30PM PT
Online
Lecture
Tue Mar 2, 2021
6:30PM PT - 8:30PM PT
Online
Lecture
Tue Mar 9, 2021
6:30PM PT - 8:30PM PT
Online
Lecture
Tue Mar 16, 2021
6:30PM PT - 8:30PM PT
Online

Available Format(s):

These courses are fully online and have no regular meeting times.

Future Offering (Opens February 01, 2021 12:00:00 AM)
-
This section has no set meeting times.
Instructor: Steven Van Hook
378832
Fee:
$765.00
See Details
Notes
Internet access required.
Refund Deadline
No refunds after April 02, 2021
Course Requirements
Book: Essentials of Marketing by Perreault, Cannon & McCarthy
Future Offering (Opens February 01, 2021 12:00:00 AM)
-
This section has no set meeting times.
378833
Fee:
$765.00
See Details
Notes
Internet access required.
Refund Deadline
No refunds after April 02, 2021
Course Requirements
Book: Essentials of Marketing: A Marketing Strategy Planning Approach by William D. Perreault Jr. & E. Jerome McCarthy

Hybrid courses have both regular remote meeting times and online instruction. Click “See Details” for more information.

Future Offering (Opens February 01, 2021 12:00:00 AM)
-
Tuesday 6:30PM PT - 8:30PM PT
Location: Online
Instructor: Lori Enomoto
378831
Fee:
$765.00
See Details
Notes
Internet access required.
Refund Deadline
No refunds after April 12, 2021
Course Requirements
No Textbook Required
Schedule
Type
Date
Time
Location
Lecture
Tue Mar 30, 2021
6:30PM PT - 8:30PM PT
Online
Lecture
Tue Apr 6, 2021
6:30PM PT - 8:30PM PT
Online
Lecture
Tue Apr 13, 2021
6:30PM PT - 8:30PM PT
Online
Lecture
Tue Apr 20, 2021
6:30PM PT - 8:30PM PT
Online
Lecture
Tue Apr 27, 2021
6:30PM PT - 8:30PM PT
Online
Lecture
Tue May 4, 2021
6:30PM PT - 8:30PM PT
Online
Lecture
Tue May 11, 2021
6:30PM PT - 8:30PM PT
Online
Lecture
Tue May 18, 2021
6:30PM PT - 8:30PM PT
Online
Lecture
Tue May 25, 2021
6:30PM PT - 8:30PM PT
Online
Lecture
Tue Jun 1, 2021
6:30PM PT - 8:30PM PT
Online
Lecture
Tue Jun 8, 2021
6:30PM PT - 8:30PM PT
Online

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
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