Marketing Principles and Practices

MGMT X 160

Build a strong foundation of knowledge with this introductory course to marketing.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
Online
Hybrid (In-Person)
Starting at $765.00
As few as 11 weeks
4.0

What you can learn.

  • Survey the concepts, functions, and methods of marketing
  • Understand how to operationalize marketing in various industries
  • Learn about the four Ps of marketing and how to develop a marketing plan
  • Build a strong base for understanding market research, strategy, tactics, regulations, and trends

About this course:

This course surveys marketing methods, practices, and institutions from the perspectives of manufacturers, distributors, and consumers. You examine marketing concepts, functions, operations, and organizations of retail and wholesale enterprises; distribution channels; market research; advertising; marketing costs; pricing; cooperative marketing; marketing legislation and regulations; and trends. Transferable for UC credit.
Prerequisites

If you are enrolling in this course to fulfill a UCLA Extension certificate program requirement, you must select the “for credit-letter grade” credit option during the checkout process. Additionally, if you are enrolling in this course to fulfill a requirement for (re)certification offered by an external governing body, it is recommended that you select the “for credit-letter grade” credit option.

Winter 2022 Schedule

Date & Time
Details
Format
 
-
This section has no set meeting times.
Enrollment Closed
See Details
383820
Fee:
$765.00
Onlineformat icon
Notes
Internet access required.
Refund Deadline
No refunds after January 07, 2022
Course Requirements
Book: Essentials of Marketing: A Marketing Strategy Planning Approach by William D. Perreault Jr. & E. Jerome McCarthy
-
This section has no set meeting times.
Enrollment Closed
See Details
383821
Fee:
$765.00
Onlineformat icon
Notes
Internet access required.
Refund Deadline
No refunds after January 07, 2022
Course Requirements
-
Tuesday
Enrollment Closed
See Details
Instructor: Lori Enomoto
383818
Fee:
$765.00
Hybrid (In-Person)format icon
Location: UCLA , Remote Classroom
Notes

Update: Consistent with updated UC system-wide requirements, Winter Quarter 2022 classes that were scheduled to be taught in-person will be held remotely for the first four weeks of the quarter. In-person meetings will resume during the week of Jan 31. If conditions change, we will evaluate appropriate adjustments and communicate them to the UCLA Extension community. 

Internet access required.

Refund Deadline
No refunds after January 17, 2022
Course Requirements
(Optional) No textbook required by John Doe
Schedule
Type
Date
Time
Location
Lecture
Tue Jan 4, 2022
7:00PM PT - 10:00PM PT
Remote Classroom
Lecture
Tue Jan 11, 2022
7:00PM PT - 10:00PM PT
Remote Classroom
Lecture
Tue Jan 18, 2022
7:00PM PT - 10:00PM PT
Remote Classroom
Lecture
Tue Jan 25, 2022
7:00PM PT - 10:00PM PT
Remote Classroom
Lecture
Tue Feb 1, 2022
7:00PM PT - 10:00PM PT
UCLA
Royce Hall 156
Lecture
Tue Feb 8, 2022
7:00PM PT - 9:00PM PT
Remote Classroom
Lecture
Tue Feb 15, 2022
7:00PM PT - 9:00PM PT
Remote Classroom
Lecture
Tue Feb 22, 2022
7:00PM PT - 9:00PM PT
Remote Classroom
Lecture
Tue Mar 1, 2022
7:00PM PT - 9:00PM PT
Remote Classroom
Lecture
Tue Mar 8, 2022
7:00PM PT - 9:00PM PT
Remote Classroom
Lecture
Tue Mar 15, 2022
7:00PM PT - 9:00PM PT
Remote Classroom
-
Monday 2:00PM - 5:00PM PT
Enrollment Closed
See Details
Instructor: Marc Villarreal
383819
Fee:
$795.00
Hybrid (In-Person)format icon
Location: Remote Classroom , UCLA Extension Gayley Center in Westwood
Notes

Update: Consistent with updated UC system-wide requirements, Winter Quarter 2022 classes that were scheduled to be taught in-person will be held remotely for the first four weeks of the quarter. In-person meetings will resume during the week of Jan 31. If conditions change, we will evaluate appropriate adjustments and communicate them to the UCLA Extension community. 

Internet access required.

Refund Deadline
No refunds after January 16, 2022
Course Requirements
(Optional) No Textbook Required
Schedule
Type
Date
Time
Location
Lecture
Mon Jan 3, 2022
2:00PM PT - 5:00PM PT
Remote Classroom
Lecture
Mon Jan 10, 2022
2:00PM PT - 5:00PM PT
Remote Classroom
Lecture
Mon Jan 24, 2022
2:00PM PT - 5:00PM PT
Remote Classroom
Lecture
Mon Jan 31, 2022
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121C
Lecture
Mon Feb 7, 2022
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121C
Lecture
Mon Feb 14, 2022
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121C
Lecture
Mon Feb 28, 2022
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121C
Lecture
Mon Mar 7, 2022
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121C
Lecture
Mon Mar 14, 2022
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121C

Spring 2022 Schedule

Date & Time
Details
Format
 
-
This section has no set meeting times.
Future Offering (Opens January 31, 2022 12:00:00 AM)
See Details
385304
Fee:
$765.00
Onlineformat icon
Notes
Internet access required.
Refund Deadline
No refunds after March 21, 2022
Course Requirements
Book: Essentials of Marketing: A Marketing Strategy Planning Approach by William D. Perreault Jr. & E. Jerome McCarthy
-
This section has no set meeting times.
Future Offering (Opens January 31, 2022 12:00:00 AM)
See Details
Instructor: Steven Van Hook
385303
Fee:
$765.00
Onlineformat icon
Notes
Internet access required.
Refund Deadline
No refunds after March 21, 2022
Course Requirements
Book: Essentials of Marketing by Perreault, Cannon & McCarthy
-
Tuesday 6:30PM - 8:30PM PT
Future Offering (Opens January 31, 2022 12:00:00 AM)
See Details
385302
Fee:
$765.00
Hybrid (In-Person)format icon
Location: UCLA Extension Gayley Center in Westwood
Notes
Internet access required.
Refund Deadline
No refunds after March 22, 2022
Course Requirements
(Optional) No Textbook Required
Schedule
Type
Date
Time
Location
Lecture
Tue Mar 29, 2022
6:30PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
Lecture
Tue Apr 5, 2022
6:30PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
Lecture
Tue Apr 12, 2022
6:30PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
Lecture
Tue Apr 19, 2022
6:30PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
Lecture
Tue Apr 26, 2022
6:30PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
Lecture
Tue May 3, 2022
6:30PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
Lecture
Tue May 10, 2022
6:30PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
Lecture
Tue May 17, 2022
6:30PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
Lecture
Tue May 24, 2022
6:30PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
Lecture
Tue May 31, 2022
6:30PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
Lecture
Tue Jun 7, 2022
6:30PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.

This course applies towards the following certificates & specializations…

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