Marketing Principles and Practices
MGMT X 160
Build a strong foundation of knowledge with this introductory course to marketing.
READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
Starting at $795.00
As few as 11 weeks
What you can learn.
Survey the concepts, functions, and methods of marketing
Understand how to operationalize marketing in various industries
Learn about the four Ps of marketing and how to develop a marketing plan
Build a strong base for understanding market research, strategy, tactics, regulations, and trends
About this course:
This course surveys marketing methods, practices, and institutions from the perspectives of manufacturers, distributors, and consumers. You examine marketing concepts, functions, operations, and organizations of retail and wholesale enterprises; distribution channels; market research; advertising; marketing costs; pricing; cooperative marketing; marketing legislation and regulations; and trends. Transferable for UC credit.
Prerequisites
If you are enrolling in this course to fulfill a UCLA Extension certificate program requirement, you must select the “for credit-letter grade” credit option during the checkout process. Additionally, if you are enrolling in this course to fulfill a requirement for (re)certification offered by an external governing body, it is recommended that you select the “for credit-letter grade” credit option.
Spring 2023 Schedule
April 3
- June 18
This section has no set meeting times.
Available
See Details
Notes
Internet access required.
Refund Deadline
No refunds after April 07, 2023
Course Requirements
MCGRAW-HILL HIGHER EDUCATION
April 3
- June 18
This section has no set meeting times.
Available
See Details
Notes
Internet access required.
Refund Deadline
No refunds after April 07, 2023
Course Requirements
Course syllabus not yet available.
April 5
- June 14
Wednesday 6:30PM - 9:30PM PT
Available
See Details
Notes
Internet access required.
Refund Deadline
No refunds after April 18, 2023
Course Requirements
Course syllabus not yet available.
(Optional)
Textbook Information Pending
Schedule
Lecture
Wed Apr 5, 2023
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 112
Lecture
Wed Apr 12, 2023
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 112
Lecture
Wed Apr 19, 2023
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 112
Lecture
Wed Apr 26, 2023
6:30PM PT - 9:30PM PT
Remote Classroom
Lecture
Wed May 3, 2023
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 112
Lecture
Wed May 10, 2023
6:30PM PT - 9:30PM PT
Remote Classroom
Lecture
Wed May 17, 2023
6:30PM PT - 9:30PM PT
Remote Classroom
Lecture
Wed May 24, 2023
6:30PM PT - 9:30PM PT
Remote Classroom
Lecture
Wed May 31, 2023
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 112
Lecture
Wed Jun 7, 2023
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 112
Lecture
Wed Jun 14, 2023
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 112
April 3
- June 12
Monday 2:00PM - 5:00PM PT
Available
See Details
Instructor:
Jennifer Cowan Hannon
390841
Notes
Internet access required.
Refund Deadline
No refunds after April 16, 2023
Course Requirements
Course syllabus not yet available.
Schedule
Lecture
Mon Apr 3, 2023
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 121C
Lecture
Mon Apr 10, 2023
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 121C
Lecture
Mon Apr 17, 2023
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 121C
Lecture
Mon Apr 24, 2023
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 121C
Lecture
Mon May 1, 2023
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 121C
Lecture
Mon May 8, 2023
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 121C
Lecture
Mon May 15, 2023
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 121C
Lecture
Mon May 22, 2023
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 121C
Lecture
Mon Jun 5, 2023
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 121C
Lecture
Mon Jun 12, 2023
2:00PM PT - 5:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 121C
Summer 2023 Schedule
June 28
- September 6
Wednesday 6:00PM - 9:00PM PT
Future Offering (Opens April 24, 2023 12:00:00 AM)
See Details
Notes
Internet access required.
Refund Deadline
No refunds after June 21, 2023
Course Requirements
Course syllabus not yet available.
(Optional)
Textbook Information Pending
Schedule
Lecture
Wed Jun 28, 2023
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center
Lecture
Wed Jul 5, 2023
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center
Lecture
Wed Jul 12, 2023
6:00PM PT - 9:00PM PT
Remote Classroom
Lecture
Wed Jul 19, 2023
6:00PM PT - 9:00PM PT
Remote Classroom
Lecture
Wed Jul 26, 2023
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center
Lecture
Wed Aug 2, 2023
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center
Lecture
Wed Aug 9, 2023
6:00PM PT - 9:00PM PT
Remote Classroom
Lecture
Wed Aug 16, 2023
6:00PM PT - 9:00PM PT
Remote Classroom
Lecture
Wed Aug 23, 2023
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center
Lecture
Wed Aug 30, 2023
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center
Lecture
Wed Sep 6, 2023
6:00PM PT - 9:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center