Marketing Principles and Practices

MGMT X 160

Build a strong foundation of knowledge with this introductory course to marketing.

What you can learn.

Survey the concepts, functions, and methods of marketing
Understand how to operationalize marketing in various industries
Learn about the four Ps of marketing and how to develop a marketing plan
Build a strong base for understanding market research, strategy, tactics, regulations, and trends

About this course:

This course surveys marketing methods, practices, and institutions from the perspectives of manufacturers, distributors, and consumers. You examine marketing concepts, functions, operations, and organizations of retail and wholesale enterprises; distribution channels; market research; advertising; marketing costs; pricing; cooperative marketing; marketing legislation and regulations; and trends. Transferable for UC credit.

Prerequisites

If you are enrolling in this course to fulfill a UCLA Extension certificate program requirement, you must select the “for credit-letter grade” credit option during the checkout process. Additionally, if you are enrolling in this course to fulfill a requirement for (re)certification offered by an external governing body, it is recommended that you select the “for credit-letter grade” credit option.

Spring 2023 Schedule

April 3 - June 18

This section has no set meeting times.

Available

See Details

Instructor: Barbara Barney-McNamara

390843

Fee:

$795.00

Online

Updating...

ENROLL BY: Apr 3, 2023

See Details

Notes

Internet access required.

Refund Deadline

No refunds after April 07, 2023

Course Requirements

Course Syllabus

Book: Essentials of Marketing: A Marketing Strategy Planning Approach by William D. Perreault Jr. & E. Jerome McCarthy

MCGRAW-HILL HIGHER EDUCATION

April 3 - June 18

This section has no set meeting times.

Available

See Details

Instructor: Steven Van Hook

390842

Fee:

$795.00

Online

Updating...

ENROLL BY: Apr 3, 2023

See Details

Notes

Internet access required.

Refund Deadline

No refunds after April 07, 2023

Course Requirements

Course syllabus not yet available.

Book: Essentials of Marketing: A Marketing Strategy Planning Approach by Perreault, Cannon & McCarthy

McGraw Hill

April 5 - June 14

Wednesday 6:30PM - 9:30PM PT

Available

See Details

Instructor: Marc Villarreal

390840

Fee:

$795.00

Hybrid (In-Person)

Location: UCLA Extension Gayley Center in Westwood , Remote Classroom

Updating...

ENROLL BY: Apr 5, 2023

See Details

Notes

Internet access required.

Refund Deadline

No refunds after April 18, 2023

Course Requirements

Course syllabus not yet available.

(Optional) Textbook Information Pending

Schedule

Type

Date

Time

Location

Lecture

Wed Apr 5, 2023

6:30PM PT - 9:30PM PT

UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112

Lecture

Wed Apr 12, 2023

6:30PM PT - 9:30PM PT

UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112

Lecture

Wed Apr 19, 2023

6:30PM PT - 9:30PM PT

UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112

Lecture

Wed Apr 26, 2023

6:30PM PT - 9:30PM PT

Remote Classroom

Lecture

Wed May 3, 2023

6:30PM PT - 9:30PM PT

UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112

Lecture

Wed May 10, 2023

6:30PM PT - 9:30PM PT

Remote Classroom

Lecture

Wed May 17, 2023

6:30PM PT - 9:30PM PT

Remote Classroom

Lecture

Wed May 24, 2023

6:30PM PT - 9:30PM PT

Remote Classroom

Lecture

Wed May 31, 2023

6:30PM PT - 9:30PM PT

UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112

Lecture

Wed Jun 7, 2023

6:30PM PT - 9:30PM PT

UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112

Lecture

Wed Jun 14, 2023

6:30PM PT - 9:30PM PT

UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112

April 3 - June 12

Monday 2:00PM - 5:00PM PT

Available

See Details

Instructor: Jennifer Cowan Hannon

390841

Fee:

$825.00

Hybrid (In-Person)

Location: UCLA Extension Gayley Center in Westwood

Updating...

ENROLL BY: Apr 3, 2023

See Details

Notes

Internet access required.

Refund Deadline

No refunds after April 16, 2023

Course Requirements

No Textbook Required

Course syllabus not yet available.

Schedule

Type

Date

Time

Location

Lecture

Mon Apr 3, 2023

2:00PM PT - 5:00PM PT