Marketing Principles and Practices

MGMT X 160

Build a strong foundation of knowledge with this introductory course to marketing.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
Hybrid
Online
Starting at $765.00
As few as 6 weeks
4.0

What you can learn.

  • Survey the concepts, functions, and methods of marketing
  • Understand how to operationalize marketing in various industries
  • Learn about the four Ps of marketing and how to develop a marketing plan
  • Build a strong base for understanding market research, strategy, tactics, regulations, and trends

About this course:

This course surveys marketing methods, practices, and institutions from the perspectives of manufacturers, distributors, and consumers. You examine marketing concepts, functions, operations, and organizations of retail and wholesale enterprises; distribution channels; market research; advertising; marketing costs; pricing; cooperative marketing; marketing legislation and regulations; and trends. Transferable for UC credit.
Prerequisites

If you are enrolling in this course to fulfill a UCLA Extension certificate program requirement, you must select the “for credit-letter grade” credit option during the checkout process. Additionally, if you are enrolling in this course to fulfill a requirement for (re)certification offered by an external governing body, it is recommended that you select the “for credit-letter grade” credit option.

Summer 2021 Schedule

Date & Time
Details
Format
 
-
Monday, Wednesday 9:00AM - 11:00AM PT
Wait List
See Details
Instructor: Howard Forman
380878
Fee:
$795.00
Hybridformat icon
Location: Online
Notes

Internet access required. 

Refund Deadline
No refunds after August 03, 2021
Course Requirements
Book: Marketing by Charles W. Lamb/Joe F. Hair/Carl McDaniel
Schedule
Type
Date
Time
Location
Lecture
Wed Jul 28, 2021
9:00AM PT - 11:00AM PT
Online
Lecture
Mon Aug 2, 2021
9:00AM PT - 11:00AM PT
Online
Lecture
Wed Aug 4, 2021
9:00AM PT - 11:00AM PT
Online
Lecture
Mon Aug 9, 2021
9:00AM PT - 11:00AM PT
Online
Lecture
Wed Aug 11, 2021
9:00AM PT - 11:00AM PT
Online
Lecture
Mon Aug 16, 2021
9:00AM PT - 11:00AM PT
Online
Lecture
Wed Aug 18, 2021
9:00AM PT - 11:00AM PT
Online
Lecture
Mon Aug 23, 2021
9:00AM PT - 11:00AM PT
Online
Lecture
Wed Aug 25, 2021
9:00AM PT - 11:00AM PT
Online
Lecture
Mon Aug 30, 2021
9:00AM PT - 11:00AM PT
Online
Lecture
Wed Sep 1, 2021
9:00AM PT - 11:00AM PT
Online

Fall 2021 Schedule

Date & Time
Details
Format
 
-
This section has no set meeting times.
Available
See Details
382474
Fee:
$765.00
Onlineformat icon
ENROLL BY: Sep 20, 2021
See Details
Notes
Internet access required.
Refund Deadline
No refunds after September 24, 2021
Course Requirements
Course syllabus not yet available
-
This section has no set meeting times.
Available
See Details
Instructor: Howard Forman
382473
Fee:
$765.00
Onlineformat icon
ENROLL BY: Sep 20, 2021
See Details
Notes
Internet access required.
Refund Deadline
No refunds after September 24, 2021
Course Requirements
Course syllabus not yet available.
-
Tuesday 6:30PM - 8:30PM PT
Available
See Details
Instructor: Marc Villarreal
382472
Fee:
$765.00
Hybridformat icon
Location: Online
ENROLL BY: Sep 21, 2021
See Details
Notes

Internet access required.

Refund Deadline
No refunds after October 04, 2021
Course Requirements
Differentiate or Die: Survival in Our Era of Killer Competition by Jack Trout
Schedule
Type
Date
Time
Location
Lecture
Tue Sep 21, 2021
6:30PM PT - 8:30PM PT
Online
Lecture
Tue Sep 28, 2021
6:30PM PT - 8:30PM PT
Online
Lecture
Tue Oct 5, 2021
6:30PM PT - 8:30PM PT
Online
Lecture
Tue Oct 12, 2021
6:30PM PT - 8:30PM PT
Online
Lecture
Tue Oct 19, 2021
6:30PM PT - 8:30PM PT
Online
Lecture
Tue Oct 26, 2021
6:30PM PT - 8:30PM PT
Online
Lecture
Tue Nov 2, 2021
6:30PM PT - 8:30PM PT
Online
Lecture
Tue Nov 9, 2021
6:30PM PT - 8:30PM PT
Online
Lecture
Tue Nov 16, 2021
6:30PM PT - 8:30PM PT
Online
Lecture
Tue Nov 23, 2021
6:30PM PT - 8:30PM PT
Online
Lecture
Tue Nov 30, 2021
6:30PM PT - 8:30PM PT
Online

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
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