Marketing Principles and Practices

MGMT X 160

Build a strong foundation of knowledge with this introductory course to marketing.

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READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
Hybrid (In-Person)
Online
In-Person
Starting at $855.00
As few as 6 weeks
4.0
View Course Options

What you can learn.

  • Survey the concepts, functions, and methods of marketing
  • Understand how to operationalize marketing in various industries
  • Learn about the four Ps of marketing and how to develop a marketing plan
  • Build a strong base for understanding market research, strategy, tactics, regulations, and trends

About this course:

This course surveys marketing methods, practices, and institutions from the perspectives of manufacturers, distributors, and consumers. You examine marketing concepts, functions, operations, and organizations of retail and wholesale enterprises; distribution channels; market research; advertising; marketing costs; pricing; cooperative marketing; marketing legislation and regulations; and trends. Transferable for UC credit.
Prerequisites

If you are enrolling in this course to fulfill a UCLA Extension certificate program requirement, you must select the “for credit-letter grade” credit option during the checkout process. Additionally, if you are enrolling in this course to fulfill a requirement for (re)certification offered by an external governing body, it is recommended that you select the “for credit-letter grade” credit option.

Winter 2024 Schedule

Date & Time
Details
Format
 
-
This section has no set meeting times.
Available
See Details
Instructor: Barbara Barney-McNamara
395003
Fee:
$855.00
Onlineformat icon
Updating...
ENROLL BY: Jan 8, 2024
See Details
Notes
Internet access required.
Refund Deadline
No refunds after January 12, 2024
Course Requirements
Course Syllabus
Book: Essentials of Marketing: A Marketing Strategy Planning Approach by William D. Perreault Jr. & E. Jerome McCarthy
MCGRAW-HILL HIGHER EDUCATION
-
This section has no set meeting times.
Available
See Details
Instructor: Steven Van Hook
395004
Fee:
$855.00
Onlineformat icon
Updating...
ENROLL BY: Jan 8, 2024
See Details
Notes
Internet access required.
Refund Deadline
No refunds after January 12, 2024
Course Requirements
Course Syllabus
Book: Essentials of Marketing: A Marketing Strategy Planning Approach by Perreault, Cannon & McCarthy
McGraw Hill
-
Thursday 7:00PM - 8:30PM PT
Available
See Details
Instructor: Howard Forman
395001
Fee:
$855.00
Hybrid (In-Person)format icon
Location: UCLA Extension Lindbrook Center in Westwood
Updating...
ENROLL BY: Jan 11, 2024
See Details
Notes

Internet access required.

Refund Deadline
No refunds after January 24, 2024
Course Requirements
Course Syllabus
Book: Marketing by Charles W. Lamb, Joe F. Hair, Carl McDaniel
Cengage Learning
ISBN 9780357127810
Schedule
Type
Date
Time
Location
Lecture
Thu Jan 11, 2024
7:00PM PT - 8:30PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 204CD
Lecture
Thu Jan 18, 2024
7:00PM PT - 8:30PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 204CD
Lecture
Thu Jan 25, 2024
7:00PM PT - 8:30PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 204CD
Lecture
Thu Feb 1, 2024
7:00PM PT - 8:30PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 204CD
Lecture
Thu Feb 8, 2024
7:00PM PT - 8:30PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 204CD
Lecture
Thu Feb 15, 2024
7:00PM PT - 8:30PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 204CD
Lecture
Thu Feb 22, 2024
7:00PM PT - 8:30PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 204CD
Lecture
Thu Feb 29, 2024
7:00PM PT - 8:30PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 204CD
Lecture
Thu Mar 7, 2024
7:00PM PT - 8:30PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 204CD
Lecture
Thu Mar 14, 2024
7:00PM PT - 8:30PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 204CD
Lecture
Thu Mar 21, 2024
7:00PM PT - 8:30PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 204CD
-
Wednesday 2:00PM - 4:30PM PT
Available
See Details
Instructor: Marc Villarreal
395002
Fee:
$895.00
Hybrid (In-Person)format icon
Location: Remote Classroom , UCLA Extension Gayley Center in Westwood
Updating...
ENROLL BY: Jan 10, 2024
See Details
Notes

Internet access required. 

Refund Deadline
No refunds after January 23, 2024
Course Requirements
No Textbook Required
Course Syllabus
Schedule
Type
Date
Time
Location
Lecture
Wed Jan 10, 2024
2:00PM PT - 4:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed Jan 17, 2024
2:00PM PT - 4:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed Jan 24, 2024
2:00PM PT - 4:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed Jan 31, 2024
2:00PM PT - 4:30PM PT
Remote Classroom
Lecture
Wed Feb 7, 2024
2:00PM PT - 4:30PM PT
Remote Classroom
Lecture
Wed Feb 14, 2024
2:00PM PT - 4:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed Feb 21, 2024
2:00PM PT - 4:30PM PT
Remote Classroom
Lecture
Wed Feb 28, 2024
2:00PM PT - 4:30PM PT
Remote Classroom
Lecture
Wed Mar 6, 2024
2:00PM PT - 4:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed Mar 13, 2024
2:00PM PT - 4:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed Mar 20, 2024
2:00PM PT - 4:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE

Spring 2024 Schedule

Date & Time
Details
Format
 
-
This section has no set meeting times.
Future Offering (Opens February 05, 2024 12:00:00 AM)
See Details
Instructor: Barbara Barney-McNamara
396375
Fee:
$855.00
Onlineformat icon
Updating...
See Details
Notes
Internet access required.
Refund Deadline
No refunds after March 25, 2024
Course Requirements
Course Syllabus
Book: Essentials of Marketing: A Marketing Strategy Planning Approach by William D. Perreault Jr. & E. Jerome McCarthy
MCGRAW-HILL HIGHER EDUCATION
-
This section has no set meeting times.
Future Offering (Opens February 05, 2024 12:00:00 AM)
See Details
Instructor: Steven Van Hook
396376
Fee:
$855.00
Onlineformat icon
Updating...
See Details
Notes
Internet access required.
Refund Deadline
No refunds after March 25, 2024
Course Requirements
Course Syllabus
Book: Essentials of Marketing: A Marketing Strategy Planning Approach by Perreault, Cannon & McCarthy
McGraw Hill
-
Wednesday 6:00PM - 8:30PM PT
Future Offering (Opens February 05, 2024 12:00:00 AM)
See Details
396373
Fee:
$855.00
Hybrid (In-Person)format icon
Location: UCLA Extension Gayley Center in Westwood
Updating...
See Details
Notes

Internet access required.

Refund Deadline
No refunds after March 27, 2024
Course Requirements
Course Syllabus
No Textbook Required
Schedule
Type
Date
Time
Location
Lecture
Wed Apr 3, 2024
6:00PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121AB
Lecture
Wed Apr 10, 2024
6:00PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121AB
Lecture
Wed Apr 17, 2024
6:00PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121AB
Lecture
Wed Apr 24, 2024
6:00PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121AB
Lecture
Wed May 1, 2024
6:00PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121AB
Lecture
Wed May 8, 2024
6:00PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121AB
Lecture
Wed May 15, 2024
6:00PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121AB
Lecture
Wed May 22, 2024
6:00PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121AB
Lecture
Wed May 29, 2024
6:00PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121AB
Lecture
Wed Jun 5, 2024
6:00PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121AB
Lecture
Wed Jun 12, 2024
6:00PM PT - 8:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121AB
-
Monday, Wednesday 9:00AM - 12:00PM PT
Future Offering (Opens February 05, 2024 12:00:00 AM)
See Details
Instructor: Jennifer Cowan Hannon
396374
Fee:
$895.00
In-Personformat icon
Location: UCLA Extension Gayley Center in Westwood
Updating...
See Details
Notes

Internet access required.

Refund Deadline
No refunds after March 25, 2024
Course Requirements
No Textbook Required
Course syllabus not yet available.
Schedule
Type
Date
Time
Location
Lecture
Mon Apr 1, 2024
9:00AM PT - 12:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed Apr 3, 2024
9:00AM PT - 12:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Mon Apr 8, 2024
9:00AM PT - 12:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed Apr 10, 2024
9:00AM PT - 12:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Mon Apr 15, 2024
9:00AM PT - 12:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed Apr 17, 2024
9:00AM PT - 12:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Mon Apr 22, 2024
9:00AM PT - 12:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed Apr 24, 2024
9:00AM PT - 12:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Mon Apr 29, 2024
9:00AM PT - 12:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed May 1, 2024
9:00AM PT - 12:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Mon May 6, 2024
9:00AM PT - 12:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
phone-icon 310-206-4271
phone-icon bamcertificate@uclaextension.edu

This course applies towards the following certificates & specializations…

Marketing
marketing-ce0265
Personal Financial Planning
Female financial advisor working with couple in home
Business Fundamentals
business-fundamentals-ce0278
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