Marketing Principles and Practices

MGMT X 160

Build a strong foundation of knowledge with this introductory course to marketing.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
Hybrid
Remote Instruction
Online
Starting at $765.00
As few as 6 weeks
4.0

What you can learn.

  • Survey the concepts, functions, and methods of marketing
  • Understand how to operationalize marketing in various industries
  • Learn about the four Ps of marketing and how to develop a marketing plan
  • Build a strong base for understanding market research, strategy, tactics, regulations, and trends

About this course:

This course surveys marketing methods, practices, and institutions from the perspectives of manufacturers, distributors, and consumers. You examine marketing concepts, functions, operations, and organizations of retail and wholesale enterprises; distribution channels; market research; advertising; marketing costs; pricing; cooperative marketing; marketing legislation and regulations; and trends. Transferable for UC credit.
Prerequisites

If you are enrolling in this course to fulfill a UCLA Extension certificate program requirement, you must select the “for credit-letter grade” credit option during the checkout process. Additionally, if you are enrolling in this course to fulfill a requirement for (re)certification offered by an external governing body, it is recommended that you select the “for credit-letter grade” credit option.

Spring 2020 Schedule

Available Format(s):

These courses are fully online and have no regular meeting times.

Enrollment Closed
-
This section has no set meeting times.
Instructor: Steven Van Hook
372426
Fee:
$765.00
See Details
Refund Deadline
No refunds after April 03, 2020
Course Requirements
Internet access required to retrieve course materials.
Course syllabus not yet available.
Book: Essentials of Marketing by Perreault, Cannon & McCarthy

These courses meet regularly and are fully online. Click “See Details” below for more information.

Enrollment Closed
-
Tuesday, Thursday 9:00AM PDT - 12:00PM PDT
Location: Online
Instructor: Howard Forman
372425
Fee:
$795.00
See Details
Notes

This section is specifically for international students in the Marketing Certificate program.

Enrollment limited; early enrollment advised. Internet access required. Materials required.

Refund Deadline
No refunds after April 06, 2020
Course Requirements
Book: MKTG by Charles W. Lamb Jr. and Joseph F. Hair Jr.
Course syllabus not yet available.
Schedule
Type
Date
Time
Location
Lecture
Tue Mar 31, 2020
9:00AM PDT - 12:00PM PDT
Online
Lecture
Thu Apr 2, 2020
9:00AM PDT - 12:00PM PDT
Online
Lecture
Tue Apr 7, 2020
9:00AM PDT - 12:00PM PDT
Online
Lecture
Thu Apr 9, 2020
9:00AM PDT - 12:00PM PDT
Online
Lecture
Tue Apr 14, 2020
9:00AM PDT - 12:00PM PDT
Online
Lecture
Thu Apr 16, 2020
9:00AM PDT - 12:00PM PDT
Online
Lecture
Tue Apr 21, 2020
9:00AM PDT - 12:00PM PDT
Online
Lecture
Thu Apr 23, 2020
9:00AM PDT - 12:00PM PDT
Online
Lecture
Tue Apr 28, 2020
9:00AM PDT - 12:00PM PDT
Online
Lecture
Thu Apr 30, 2020
9:00AM PDT - 12:00PM PDT
Online
Lecture
Tue May 5, 2020
9:00AM PDT - 12:00PM PDT
Online

These courses have both regular online meeting times and self-paced online instruction. Click “See Details” for more information.

Available
-
Tuesday 7:00PM PDT - 9:00PM PDT
Location: Online
Instructor: Marc Villarreal
372423
Fee:
$765.00
Still accepting enrollments
See Details
Notes

Internet access required.

Refund Deadline
No refunds after April 13, 2020
Course Requirements
Internet access required to retrieve course materials.
(Optional) No Textbook Required
Schedule
Type
Date
Time
Location
Lecture
Tue Mar 31, 2020
7:00PM PDT - 9:00PM PDT
Online
Lecture
Tue Apr 7, 2020
7:00PM PDT - 9:00PM PDT
Online
Lecture
Tue Apr 14, 2020
7:00PM PDT - 9:00PM PDT
Online
Lecture
Tue Apr 21, 2020
7:00PM PDT - 9:00PM PDT
Online
Lecture
Tue Apr 28, 2020
7:00PM PDT - 9:00PM PDT
Online
Lecture
Tue May 5, 2020
7:00PM PDT - 9:00PM PDT
Online
Lecture
Tue May 12, 2020
7:00PM PDT - 9:00PM PDT
Online
Lecture
Tue May 19, 2020
7:00PM PDT - 9:00PM PDT
Online
Lecture
Tue May 26, 2020
7:00PM PDT - 9:00PM PDT
Online
Lecture
Tue Jun 2, 2020
7:00PM PDT - 9:00PM PDT
Online
Lecture
Tue Jun 9, 2020
7:00PM PDT - 9:00PM PDT
Online

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
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