Marketing Principles and Practices
MGMT X 160
Build a strong foundation of knowledge with this introductory course to marketing.
READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
Starting at $855.00
As few as 6 weeks
What you can learn.
Survey the concepts, functions, and methods of marketing
Understand how to operationalize marketing in various industries
Learn about the four Ps of marketing and how to develop a marketing plan
Build a strong base for understanding market research, strategy, tactics, regulations, and trends
About this course:
This course surveys marketing methods, practices and institutions from the perspectives of manufacturers, distributors and consumers. You examine marketing concepts, functions, operations and organizations of retail and wholesale enterprises; distribution channels; market research; advertising; marketing costs; pricing; cooperative marketing; marketing legislation and regulations; and trends. Transferable for UC credit.
Prerequisites
If you are enrolling in this course to fulfill a UCLA Extension certificate program requirement, you must select the “for credit-letter grade” credit option during the checkout process. Additionally, if you are enrolling in this course to fulfill a requirement for (re)certification offered by an external governing body, it is recommended that you select the “for credit-letter grade” credit option.
Spring 2024 Schedule
April 1
- May 6
Monday, Wednesday 9:00AM - 12:00PM PT
Enrollment Closed
See Details
Notes
Internet access required.
Refund Deadline
No refunds after April 07, 2024
Course Requirements
Schedule
Lecture
Mon Apr 1, 2024
9:00AM PT - 12:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 121DE
Lecture
Wed Apr 3, 2024
9:00AM PT - 12:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 121DE
Lecture
Mon Apr 8, 2024
9:00AM PT - 12:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 121DE
Lecture
Wed Apr 10, 2024
9:00AM PT - 12:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 121DE
Lecture
Mon Apr 15, 2024
9:00AM PT - 12:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 121DE
Lecture
Wed Apr 17, 2024
9:00AM PT - 12:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 121DE
Lecture
Mon Apr 22, 2024
9:00AM PT - 12:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 121DE
Lecture
Wed Apr 24, 2024
9:00AM PT - 12:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 121DE
Lecture
Mon Apr 29, 2024
9:00AM PT - 12:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 121DE
Lecture
Wed May 1, 2024
9:00AM PT - 12:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 121DE
Lecture
Mon May 6, 2024
9:00AM PT - 12:00PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 121DE
April 3
- June 12
Wednesday 6:00PM - 8:30PM PT
Enrollment Closed
See Details
Notes
Internet access required.
Refund Deadline
No refunds after April 16, 2024
Course Requirements
Schedule
Lecture
Wed Apr 3, 2024
6:00PM PT - 8:30PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 121DE
Lecture
Wed Apr 10, 2024
6:00PM PT - 8:30PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 121DE
Lecture
Wed Apr 17, 2024
6:00PM PT - 8:30PM PT
Remote Classroom
Lecture
Wed Apr 24, 2024
6:00PM PT - 8:30PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 114A
Lecture
Wed May 1, 2024
6:00PM PT - 8:30PM PT
Remote Classroom
Lecture
Wed May 8, 2024
6:00PM PT - 8:30PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 114A
Lecture
Wed May 15, 2024
6:00PM PT - 8:30PM PT
Remote Classroom
Lecture
Wed May 22, 2024
6:00PM PT - 8:30PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 114A
Lecture
Wed May 29, 2024
6:00PM PT - 8:30PM PT
Remote Classroom
Lecture
Wed Jun 5, 2024
6:00PM PT - 8:30PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 114A
Lecture
Wed Jun 12, 2024
6:00PM PT - 8:30PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 114A
April 1
- June 16
This section has no set meeting times.
Enrollment Closed
See Details
Notes
Internet access required.
Refund Deadline
No refunds after April 05, 2024
Course Requirements
MCGRAW-HILL HIGHER EDUCATION
April 1
- June 16
This section has no set meeting times.
Enrollment Closed
See Details
Notes
Internet access required.
Refund Deadline
No refunds after April 05, 2024
Course Requirements
Summer 2024 Schedule
June 24
- September 9
Monday 6:00PM - 8:30PM PT
Future Offering (Opens April 29, 2024 12:00:00 AM)
See Details
Notes
No meeting September 2, 2024.
This hybrid section is made up of In Person, Live Online and Online instruction.
International Students: This hybrid section is considered In Person for immigration purposes.
Internet access required.
Refund Deadline
No refunds after July 07, 2024
Course Requirements
Schedule
Lecture
Mon Jun 24, 2024
6:00PM PT - 8:30PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 121DE
Lecture
Mon Jul 1, 2024
6:00PM PT - 8:30PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 121DE
Lecture
Mon Jul 8, 2024
6:00PM PT - 8:30PM PT
Remote Classroom
Lecture
Mon Jul 15, 2024
6:00PM PT - 8:30PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 121DE
Lecture
Mon Jul 22, 2024
6:00PM PT - 8:30PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 121DE
Lecture
Mon Jul 29, 2024
6:00PM PT - 8:30PM PT
Remote Classroom
Lecture
Mon Aug 5, 2024
6:00PM PT - 8:30PM PT
Remote Classroom
Lecture
Mon Aug 12, 2024
6:00PM PT - 8:30PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 121DE
Lecture
Mon Aug 19, 2024
6:00PM PT - 8:30PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 121DE
Lecture
Mon Aug 26, 2024
6:00PM PT - 8:30PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center 121DE
Lecture
Mon Sep 9, 2024
6:00PM PT - 8:30PM PT
UCLA Extension Gayley Center in WestwoodUCLA Extension Gayley Center