Marketing Principles and Practices

MGMT X 160

Build a strong foundation of knowledge with this introductory course to marketing.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
Hybrid
Online
Starting at $765.00
As few as 6 weeks
4.0

What you can learn.

  • Survey the concepts, functions, and methods of marketing
  • Understand how to operationalize marketing in various industries
  • Learn about the four Ps of marketing and how to develop a marketing plan
  • Build a strong base for understanding market research, strategy, tactics, regulations, and trends

About this course:

This course surveys marketing methods, practices, and institutions from the perspectives of manufacturers, distributors, and consumers. You examine marketing concepts, functions, operations, and organizations of retail and wholesale enterprises; distribution channels; market research; advertising; marketing costs; pricing; cooperative marketing; marketing legislation and regulations; and trends. Transferable for UC credit.
Prerequisites

If you are enrolling in this course to fulfill a UCLA Extension certificate program requirement, you must select the “for credit-letter grade” credit option during the checkout process. Additionally, if you are enrolling in this course to fulfill a requirement for (re)certification offered by an external governing body, it is recommended that you select the “for credit-letter grade” credit option.

Summer 2020 Schedule

Available Format(s):

Hybrid courses have both regular remote meeting times and online instruction. Click “See Details” for more information.

Available
-
Monday, Wednesday 9:00AM PDT - 11:00PM PDT
Location: Online
Instructor: Howard Forman
375518
Fee:
$795.00
Still accepting enrollments
See Details
Notes

This section is specifically for international students in the Marketing Certificate program.

Enrollment limited; early enrollment advised. Internet access required. Materials required.

Refund Deadline
No refunds after August 09, 2020
Course Requirements
Course syllabus not yet available.
Schedule
Type
Date
Time
Location
Lecture
Mon Aug 3, 2020
9:00AM PDT - 11:00PM PDT
Online
Lecture
Wed Aug 5, 2020
9:00AM PDT - 11:00PM PDT
Online
Lecture
Mon Aug 10, 2020
9:00AM PDT - 11:00PM PDT
Online
Lecture
Wed Aug 12, 2020
9:00AM PDT - 11:00PM PDT
Online
Lecture
Mon Aug 17, 2020
9:00AM PDT - 11:00PM PDT
Online
Lecture
Wed Aug 19, 2020
9:00AM PDT - 11:00PM PDT
Online
Lecture
Mon Aug 24, 2020
9:00AM PDT - 11:00PM PDT
Online
Lecture
Wed Aug 26, 2020
9:00AM PDT - 11:00PM PDT
Online
Lecture
Mon Aug 31, 2020
9:00AM PDT - 11:00PM PDT
Online
Lecture
Wed Sep 2, 2020
9:00AM PDT - 11:00PM PDT
Online
Lecture
Mon Sep 7, 2020
9:00AM PDT - 11:00PM PDT
Online
Lecture
Wed Sep 9, 2020
9:00AM PDT - 11:00PM PDT
Online

Available Format(s):

These courses are fully online and have no regular meeting times.

Available
-
This section has no set meeting times.
Instructor: Steven Van Hook
375646
Fee:
$765.00
56 days left. Enroll by Sep 28, 2020
See Details
Refund Deadline
No refunds after October 02, 2020
Course Requirements
Internet access required to retrieve course materials.
Available
-
This section has no set meeting times.
375647
Fee:
$765.00
56 days left. Enroll by Sep 28, 2020
See Details
Refund Deadline
No refunds after October 02, 2020
Course Requirements
Internet access required to retrieve course materials.

Hybrid courses have both regular remote meeting times and online instruction. Click “See Details” for more information.

Available
-
Tuesday 6:00PM PDT - 8:00PM PST
Location: Online
Instructor: Marc Villarreal
375645
Fee:
$765.00
57 days left. Enroll by Sep 29, 2020
See Details
Notes

Internet access required.

Refund Deadline
No refunds after October 12, 2020
Course Requirements
Internet access required to retrieve course materials.
Schedule
Type
Date
Time
Location
Lecture
Tue Sep 29, 2020
6:00PM PDT - 8:00PM PST
Online
Lecture
Tue Oct 6, 2020
6:00PM PDT - 8:00PM PST
Online
Lecture
Tue Oct 13, 2020
6:00PM PDT - 8:00PM PST
Online
Lecture
Tue Oct 20, 2020
6:00PM PDT - 8:00PM PST
Online
Lecture
Tue Oct 27, 2020
6:00PM PDT - 8:00PM PST
Online
Lecture
Tue Nov 3, 2020
6:00PM PDT - 8:00PM PST
Online
Lecture
Tue Nov 10, 2020
6:00PM PDT - 8:00PM PST
Online
Lecture
Tue Nov 17, 2020
6:00PM PDT - 8:00PM PST
Online
Lecture
Tue Nov 24, 2020
6:00PM PDT - 8:00PM PST
Online
Lecture
Tue Dec 1, 2020
6:00PM PDT - 8:00PM PST
Online
Lecture
Tue Dec 8, 2020
6:00PM PDT - 8:00PM PST
Online

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
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