Marketing Principles and Practices

MGMT X 160

Build a strong foundation of knowledge with this introductory course to marketing.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
Classroom
Online
Starting at $765.00
As few as 6 weeks
4.0

What you can learn.

  • Survey the concepts, functions, and methods of marketing
  • Understand how to operationalize marketing in various industries
  • Learn about the four Ps of marketing and how to develop a marketing plan
  • Build a strong base for understanding market research, strategy, tactics, regulations, and trends

About this course:

This course surveys marketing methods, practices, and institutions from the perspectives of manufacturers, distributors, and consumers. You examine marketing concepts, functions, operations, and organizations of retail and wholesale enterprises; distribution channels; market research; advertising; marketing costs; pricing; cooperative marketing; marketing legislation and regulations; and trends. Transferable for UC credit.
Suggested Prerequisites

It is advisable that you complete the following (or equivalent) since they are prerequisites for Marketing Principles and Practices.

If you are enrolling in this course to fulfill a UCLA Extension certificate program requirement, you must select the “for credit-letter grade” credit option during the checkout process. Additionally, if you are enrolling in this course to fulfill a requirement for (re)certification offered by an external governing body, it is recommended that you select the “for credit-letter grade” credit option.

Winter 2020 Schedule

Available Format(s):

These courses are fully online, and there are no in-person classroom meetings.

Enrollment Closed
-
Instructor: Steven Van Hook
370803
Fee:
$765.00
See Details
Refund Deadline
No refunds after January 10, 2020
Course Requirements
Internet access required to retrieve course materials.
Book: Essentials of Marketing by Perreault, Cannon & McCarthy
Enrollment Closed
-
370802
Fee:
$765.00
See Details
Refund Deadline
No refunds after January 10, 2020
Course Requirements
Internet access required to retrieve course materials.
Book: Essentials of Marketing: A Marketing Strategy Planning Approach by William D. Perreault Jr. & E. Jerome McCarthy

These courses meet in person and make use of an online presence to varying degrees.

Enrollment Closed
-
Monday, Wednesday 9:00AM - 12:00PM
Location: UCLA Extension 1010 Westwood
370801
Fee:
$795.00
See Details
Notes

This section is specifically for international students in the Marketing Certificate program.

Enrollment limited; early enrollment advised. Internet access required. Materials required.

Refund Deadline
No refunds after January 12, 2020
Course Requirements
Essentials of Marketing: A Marketing Strategy Planning Approach by William Perreault Jr., Joseph Cannon and E. Jerome McCarthy
Schedule
Type
Date
Time
Location
Lecture
Mon Jan 6, 2020
9:00AM - 12:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 313
Lecture
Wed Jan 8, 2020
9:00AM - 12:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 313
Lecture
Mon Jan 13, 2020
9:00AM - 12:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 313
Lecture
Wed Jan 15, 2020
9:00AM - 12:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 313
Lecture
Mon Jan 20, 2020
9:00AM - 12:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 313
Lecture
Wed Jan 22, 2020
9:00AM - 12:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 313
Lecture
Mon Jan 27, 2020
9:00AM - 12:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 313
Lecture
Wed Jan 29, 2020
9:00AM - 12:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 313
Lecture
Mon Feb 3, 2020
9:00AM - 12:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 313
Lecture
Wed Feb 5, 2020
9:00AM - 12:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 313
Lecture
Mon Feb 10, 2020
9:00AM - 12:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 313
Lecture
Wed Feb 12, 2020
9:00AM - 12:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 313
Canceled
-
Tuesday, Thursday 9:00AM - 12:00PM
Location: UCLA Extension 1010 Westwood
Instructor: Howard Forman
370800
Fee:
$795.00
See Details
Notes

This section is specifically for international students in the Marketing Certificate program.

Enrollment limited; early enrollment advised. Internet access required. Materials required.

Refund Deadline
No refunds after January 13, 2020
Course Requirements
Book: Marketing by Charles W. Lamb, Joe F. Hair, Carl McDaniel
Schedule
Type
Date
Time
Location
Lecture
Tue Jan 7, 2020
9:00AM - 12:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 413
Lecture
Thu Jan 9, 2020
9:00AM - 12:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 413
Lecture
Tue Jan 14, 2020
9:00AM - 12:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 413
Lecture
Thu Jan 16, 2020
9:00AM - 12:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 413
Lecture
Tue Jan 21, 2020
9:00AM - 12:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 413
Lecture
Thu Jan 23, 2020
9:00AM - 12:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 413
Lecture
Tue Jan 28, 2020
9:00AM - 12:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 413
Lecture
Thu Jan 30, 2020
9:00AM - 12:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 413
Lecture
Tue Feb 4, 2020
9:00AM - 12:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 413
Lecture
Thu Feb 6, 2020
9:00AM - 12:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 413
Lecture
Tue Feb 11, 2020
9:00AM - 12:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 413
Enrollment Closed
-
Tuesday 6:30PM - 9:30PM
Location: UCLA
Instructor: Lori Enomoto
370799
Fee:
$765.00
See Details
Refund Deadline
No refunds after January 20, 2020
Course Requirements
Book: Essentials of Marketing: A Marketing Strategy Planning Approach by William Perreault, Jr. and Joseph Cannon and E. Jerome McCarthy
Schedule
Type
Date
Time
Location
Lecture
Tue Jan 7, 2020
6:30PM - 9:30PM
UCLA
Dodd Hall 175
Lecture
Tue Jan 14, 2020
6:30PM - 9:30PM
UCLA
Dodd Hall 175
Lecture
Tue Jan 21, 2020
6:30PM - 9:30PM
UCLA
Dodd Hall 175
Lecture
Tue Jan 28, 2020
6:30PM - 9:30PM
UCLA
Dodd Hall 175
Lecture
Tue Feb 4, 2020
6:30PM - 9:30PM
UCLA
Dodd Hall 175
Lecture
Tue Feb 11, 2020
6:30PM - 9:30PM
UCLA
Dodd Hall 175
Lecture
Tue Feb 18, 2020
6:30PM - 9:30PM
UCLA
Dodd Hall 175
Lecture
Tue Feb 25, 2020
6:30PM - 9:30PM
UCLA
Dodd Hall 175
Lecture
Tue Mar 3, 2020
6:30PM - 9:30PM
UCLA
Dodd Hall 175
Lecture
Tue Mar 10, 2020
6:30PM - 9:30PM
UCLA
Dodd Hall 175
Lecture
Tue Mar 17, 2020
6:30PM - 9:30PM
UCLA
Dodd Hall 175

Available Format(s):

These courses are fully online, and there are no in-person classroom meetings.

Future Offering (Opens February 03, 2020 12:00:00 AM)
-
Instructor: Steven Van Hook
372426
Fee:
$765.00
See Details
Refund Deadline
No refunds after April 03, 2020
Course Requirements
Internet access required to retrieve course materials.
Course syllabus not yet available.
Book: Essentials of Marketing by Perreault, Cannon & McCarthy

These courses meet in person and make use of an online presence to varying degrees.

Future Offering (Opens February 03, 2020 12:00:00 AM)
-
Tuesday 6:00PM - 9:00PM
Location: UCLA Extension Gayley Center in Westwood
Instructor: Marc Villarreal
372423
Fee:
$765.00
See Details
Notes

Internet access required.

Refund Deadline
No refunds after April 13, 2020
Course Requirements
Internet access required to retrieve course materials.
(Optional) Essentials of Marketing Beyond the Four P’s
Course syllabus not yet available.
Schedule
Type
Date
Time
Location
Lecture
Tue Mar 31, 2020
6:00PM - 9:00PM
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Tue Apr 7, 2020
6:00PM - 9:00PM
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Tue Apr 14, 2020
6:00PM - 9:00PM
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Tue Apr 21, 2020
6:00PM - 9:00PM
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Tue Apr 28, 2020
6:00PM - 9:00PM
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Tue May 5, 2020
6:00PM - 9:00PM
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Tue May 12, 2020
6:00PM - 9:00PM
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Tue May 19, 2020
6:00PM - 9:00PM
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Tue May 26, 2020
6:00PM - 9:00PM
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Tue Jun 2, 2020
6:00PM - 9:00PM
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Tue Jun 9, 2020
6:00PM - 9:00PM
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Future Offering (Opens February 03, 2020 12:00:00 AM)
-
Tuesday, Thursday 9:00AM - 12:00PM
Location: UCLA Extension 1010 Westwood
372425
Fee:
$795.00
See Details
Notes

This section is specifically for international students in the Marketing Certificate program.

Enrollment limited; early enrollment advised. Internet access required. Materials required.

Refund Deadline
No refunds after April 06, 2020
Course Requirements
Book: Marketing: The Basics by Karl Moore and Niketh Pareek
Course syllabus not yet available.
Schedule
Type
Date
Time
Location
Lecture
Tue Mar 31, 2020
9:00AM - 12:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 416
Lecture
Thu Apr 2, 2020
9:00AM - 12:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 416
Lecture
Tue Apr 7, 2020
9:00AM - 12:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 416
Lecture
Thu Apr 9, 2020
9:00AM - 12:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 416
Lecture
Tue Apr 14, 2020
9:00AM - 12:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 416
Lecture
Thu Apr 16, 2020
9:00AM - 12:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 416
Lecture
Tue Apr 21, 2020
9:00AM - 12:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 416
Lecture
Thu Apr 23, 2020
9:00AM - 12:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 416
Lecture
Tue Apr 28, 2020
9:00AM - 12:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 416
Lecture
Thu Apr 30, 2020
9:00AM - 12:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 416
Lecture
Tue May 5, 2020
9:00AM - 12:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 416

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
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