Business & Management
Business & Management
Acquire essential skills in business, management and beyond.
From human resources management to marketing, business management to risk management and international trade and commerce, our programs and courses are designed for working professionals and recent college grads who are seeking professional development in the dynamic world of business. Get a solid foundation in business principles and practices that can open new opportunities for your career.
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Business & Management
Courses
MGMT X 469.15
Crisis Management and Communications: Safeguarding Image and Viability
Crisis management is a key skill for public relations professionals. This course will teach you the skills you need to prepare for and manage through any crisis situation.
MGMT X 469.16
PR and Branding in Practice: Putting It All Together
Intended for PR students in advanced standing and current professionals, this course teaches the techniques for developing solutions to public relations problems and how to put together an effective PR practice.
MGMT X 469.26
Digital Communications Strategies
Communications professionals today need to be able to reach audiences via various digital media. This course overviews the strategies needed to build effective digital communications for business.
MGMT X 469.29
Entertainment Public Relations
This course explores strategies for creating and executing publicity campaigns for entertainment products.
MGMT X 470.10
Digital Analytics
Gain a foundational understanding of digital analytics, and how to utilize tools to create, collect and analyze data to shape marketing strategies, tactics and decisions.