Fundamentals of Public Relations

MGMT X 469.11

Learn the history, theories, and principles of public relations in this introductory course, and gain a comprehensive foundation to start the journey down the public relations path.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
Hybrid
Starting at $765.00
As few as 11 weeks
4.0

What you can learn.

  • Study the history, theories, and principles of public relations practice
  • Learn about the tools and techniques of the trade and apply to real-life situations
  • Gain a grounding in the social, behavioral, psychological, ethical, financial, and political foundations of public relations
  • Examine methods of communicating with and reaching various audiences via different channels

About this course:

This course is intended to provide an introduction to the basic history, theories, principles, and methods of public relations practice. The emphasis in this class is on problem solving and the tools and techniques of the trade as applied to real-life situations. The scope of the course is intended to present the social, behavioral, psychological, ethical, economical, and political foundations of public relations and the theories of public relations as a communications discipline. This course also examines the nature of various public relations audiences and the different channels used to reach them. The course offers insight and perspective in determining whether the public relations profession is the career path for you. 

Fall 2020 Schedule

Available Format(s):

Hybrid courses have both regular remote meeting times and online instruction. Click “See Details” for more information.

Available
-
Monday 7:00PM PT - 9:30PM PT
Location: Online
Instructor: Alan Caldwell
375640
Fee:
$765.00
8 days left. Enroll by Sep 28, 2020
See Details
Refund Deadline
No refunds after October 11, 2020
Course Requirements
Internet access required to retrieve course materials.
Schedule
Type
Date
Time
Location
Lecture
Mon Sep 28, 2020
7:00PM PT - 9:30PM PT
Online
Lecture
Mon Oct 5, 2020
7:00PM PT - 9:30PM PT
Online
Lecture
Mon Oct 12, 2020
7:00PM PT - 9:30PM PT
Online
Lecture
Mon Oct 19, 2020
7:00PM PT - 9:30PM PT
Online
Lecture
Mon Oct 26, 2020
7:00PM PT - 9:30PM PT
Online
Lecture
Mon Nov 2, 2020
7:00PM PT - 9:30PM PT
Online
Lecture
Mon Nov 9, 2020
7:00PM PT - 9:30PM PT
Online
Lecture
Mon Nov 16, 2020
7:00PM PT - 9:30PM PT
Online
Lecture
Mon Nov 23, 2020
7:00PM PT - 9:30PM PT
Online
Lecture
Mon Nov 30, 2020
7:00PM PT - 9:30PM PT
Online
Lecture
Mon Dec 7, 2020
7:00PM PT - 9:30PM PT
Online

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
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