Fundamentals of Public Relations

MGMT X 469.11

Learn the history, theories, and principles of public relations in this introductory course, and gain a comprehensive foundation to start the journey down the public relations path.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
Classroom
Starting at $765.00
As few as 11 weeks
4.0

What you can learn.

  • Study the history, theories, and principles of public relations practice
  • Learn about the tools and techniques of the trade and apply to real-life situations
  • Gain a grounding in the social, behavioral, psychological, ethical, financial, and political foundations of public relations
  • Examine methods of communicating with and reaching various audiences via different channels

About this course:

This course is intended to provide an introduction to the basic history, theories, principles, and methods of public relations practice. The emphasis in this class is on problem solving and the tools and techniques of the trade as applied to real-life situations. The scope of the course is intended to present the social, behavioral, psychological, ethical, economical, and political foundations of public relations and the theories of public relations as a communications discipline. This course also examines the nature of various public relations audiences and the different channels used to reach them. The course offers insight and perspective in determining whether the public relations profession is the career path for you. 

Spring 2020 Schedule

Available Format(s):

These courses meet in person and make use of an online presence to varying degrees.

Available
-
Monday 7:00PM - 10:00PM
Location: UCLA
Instructor: Alan Caldwell
372412
Fee:
$765.00
37 days left. Enroll by Mar 30, 2020
See Details
Notes

Internet access required. Materials required.

Refund Deadline
No refunds after April 12, 2020
Course Requirements
Internet access required to retrieve course materials.
Course syllabus not yet available.
Schedule
Type
Date
Time
Location
Lecture
Mon Mar 30, 2020
7:00PM - 10:00PM
UCLA
Haines Hall A20
Lecture
Mon Apr 6, 2020
7:00PM - 10:00PM
UCLA
Haines Hall A20
Lecture
Mon Apr 13, 2020
7:00PM - 10:00PM
UCLA
Haines Hall A20
Lecture
Mon Apr 20, 2020
7:00PM - 10:00PM
UCLA
Haines Hall A20
Lecture
Mon Apr 27, 2020
7:00PM - 10:00PM
UCLA
Haines Hall A20
Lecture
Mon May 4, 2020
7:00PM - 10:00PM
UCLA
Haines Hall A20
Lecture
Mon May 11, 2020
7:00PM - 10:00PM
UCLA
Haines Hall A20
Lecture
Mon May 18, 2020
7:00PM - 10:00PM
UCLA
Haines Hall A20
Lecture
Mon May 25, 2020
7:00PM - 10:00PM
UCLA
Haines Hall A20
Lecture
Mon Jun 1, 2020
7:00PM - 10:00PM
UCLA
Haines Hall A20
Lecture
Mon Jun 8, 2020
7:00PM - 10:00PM
UCLA
Haines Hall A20

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
Keep up to date on the latest news and offerings in Marketing, Advertising & PR

vector icon of building

Corporate Education

Learn how we can help your organization meet its professional development goals and corporate training needs.

Learn More

vector icon of building

Donate to UCLA Extension

Support our many efforts to reach communities in need.

Innovation Programs

Student Scholarships

Coding Boot Camp

Lifelong Learning