Fundamentals of Public Relations

MGMT X 469.11

Learn the history, theories and principles of public relations in this introductory course and gain a comprehensive foundation to start the journey down the public relations path.

View Course Options

What you can learn.

Study the history, theories, and principles of public relations practice
Learn about the tools and techniques of the trade and apply to real-life situations
Gain a grounding in the social, behavioral, psychological, ethical, financial, and political foundations of public relations
Examine methods of communicating with and reaching various audiences via different channels

About this course:

This course is intended to provide an introduction to the basic history, theories, principles and methods of public relations practice. The emphasis in this class is on problem solving and the tools and techniques of the trade as applied to real-life situations. The scope of the course is intended to present the social, behavioral, psychological, ethical, economical and political foundations of public relations and the theories of public relations as a communications discipline. This course also examines the nature of various public relations audiences and the different channels used to reach them. The course offers insight and perspective in determining whether the public relations profession is the career path for you.