Fundamentals of Public Relations

MGMT X 469.11

Learn the history, theories and principles of public relations in this introductory course and gain a comprehensive foundation to start the journey down the public relations path.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
Hybrid
Online
Starting at $855.00
As few as 11 weeks
4.0

What you can learn.

  • Study the history, theories, and principles of public relations practice
  • Learn about the tools and techniques of the trade and apply to real-life situations
  • Gain a grounding in the social, behavioral, psychological, ethical, financial, and political foundations of public relations
  • Examine methods of communicating with and reaching various audiences via different channels

About this course:

This course is intended to provide an introduction to the basic history, theories, principles and methods of public relations practice. The emphasis in this class is on problem solving and the tools and techniques of the trade as applied to real-life situations. The scope of the course is intended to present the social, behavioral, psychological, ethical, economical and political foundations of public relations and the theories of public relations as a communications discipline. This course also examines the nature of various public relations audiences and the different channels used to reach them. The course offers insight and perspective in determining whether the public relations profession is the career path for you. 

Spring 2024 Schedule

Date & Time
Details
Format
 
-
Wednesday 6:00PM - 8:00PM PT
Available
See Details
396366
Fee:
$855.00
Hybridformat icon
Location: Remote Classroom , UCLA Extension Lindbrook Center in Westwood
Still accepting enrollments
See Details
Notes
Internet access required.
Refund Deadline
No refunds after April 16, 2024
Course Requirements
Course syllabus not yet available.
No textbook required
Schedule
Type
Date
Time
Location
Lecture
Wed Apr 3, 2024
6:00PM PT - 8:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 215
Lecture
Wed Apr 10, 2024
6:00PM PT - 8:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 215
Lecture
Wed Apr 17, 2024
6:00PM PT - 8:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 215
Lecture
Wed Apr 24, 2024
6:00PM PT - 8:00PM PT
Remote Classroom
Lecture
Wed May 1, 2024
6:00PM PT - 8:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 215
Lecture
Wed May 8, 2024
6:00PM PT - 8:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 215
Lecture
Wed May 15, 2024
6:00PM PT - 8:00PM PT
Remote Classroom
Lecture
Wed May 22, 2024
6:00PM PT - 8:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 215
Lecture
Wed May 29, 2024
6:00PM PT - 8:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 215
Lecture
Wed Jun 5, 2024
6:00PM PT - 8:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 215
Lecture
Wed Jun 12, 2024
6:00PM PT - 8:00PM PT
Remote Classroom

Summer 2024 Schedule

Date & Time
Details
Format
 
-
This section has no set meeting times.
Future Offering (Opens April 29, 2024 12:00:00 AM)
See Details
Instructor: Robert Chew
397631
Fee:
$855.00
Onlineformat icon
Notes

Enrollment limited to 25 students. Internet access required.

Refund Deadline
No refunds after June 28, 2024
Course Requirements
No textbook required for this section

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.

This course applies towards the following certificates & specializations…

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