Fundamentals of Public Relations

MGMT X 469.11

Learn the history, theories, and principles of public relations in this introductory course, and gain a comprehensive foundation to start the journey down the public relations path.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
Online
Starting at $765.00
As few as 11 weeks
4.0

What you can learn.

  • Study the history, theories, and principles of public relations practice
  • Learn about the tools and techniques of the trade and apply to real-life situations
  • Gain a grounding in the social, behavioral, psychological, ethical, financial, and political foundations of public relations
  • Examine methods of communicating with and reaching various audiences via different channels

About this course:

This course is intended to provide an introduction to the basic history, theories, principles, and methods of public relations practice. The emphasis in this class is on problem solving and the tools and techniques of the trade as applied to real-life situations. The scope of the course is intended to present the social, behavioral, psychological, ethical, economical, and political foundations of public relations and the theories of public relations as a communications discipline. This course also examines the nature of various public relations audiences and the different channels used to reach them. The course offers insight and perspective in determining whether the public relations profession is the career path for you. 

Summer 2021 Schedule

Available Format(s):

Course content is delivered through an online learning platform where you can engage with your instructor and classmates. There are no required live meetings, but assignments are due regularly.

Available
-
This section has no set meeting times.
Instructor: Robert Chew
380832
Fee:
$765.00
Still accepting enrollments
See Details
Notes

Enrollment limited to 25 students. Internet access required.

Refund Deadline
No refunds after June 25, 2021
Course Requirements
Internet access required to retrieve course materials.
(Optional) No textbook required for this section

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
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