Fundamentals of Public Relations

MGMT X 469.11

Learn the history, theories, and principles of public relations in this introductory course, and gain a comprehensive foundation to start the journey down the public relations path.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
Hybrid
Starting at $765.00
As few as 11 weeks
4.0

What you can learn.

  • Study the history, theories, and principles of public relations practice
  • Learn about the tools and techniques of the trade and apply to real-life situations
  • Gain a grounding in the social, behavioral, psychological, ethical, financial, and political foundations of public relations
  • Examine methods of communicating with and reaching various audiences via different channels

About this course:

This course is intended to provide an introduction to the basic history, theories, principles, and methods of public relations practice. The emphasis in this class is on problem solving and the tools and techniques of the trade as applied to real-life situations. The scope of the course is intended to present the social, behavioral, psychological, ethical, economical, and political foundations of public relations and the theories of public relations as a communications discipline. This course also examines the nature of various public relations audiences and the different channels used to reach them. The course offers insight and perspective in determining whether the public relations profession is the career path for you. 

Fall 2021 Schedule

Date & Time
Details
Format
 
-
Monday 7:00PM - 9:00PM PT
Available
See Details
Instructor: Alan Caldwell
382467
Fee:
$765.00
Hybridformat icon
Location: Online
ENROLL BY: Sep 20, 2021
See Details
Refund Deadline
No refunds after October 03, 2021
Course Requirements
Schedule
Type
Date
Time
Location
Lecture
Mon Sep 20, 2021
7:00PM PT - 9:00PM PT
Online
Lecture
Mon Sep 27, 2021
7:00PM PT - 9:00PM PT
Online
Lecture
Mon Oct 4, 2021
7:00PM PT - 9:00PM PT
Online
Lecture
Mon Oct 11, 2021
7:00PM PT - 9:00PM PT
Online
Lecture
Mon Oct 18, 2021
7:00PM PT - 9:00PM PT
Online
Lecture
Mon Oct 25, 2021
7:00PM PT - 9:00PM PT
Online
Lecture
Mon Nov 1, 2021
7:00PM PT - 9:00PM PT
Online
Lecture
Mon Nov 8, 2021
7:00PM PT - 9:00PM PT
Online
Lecture
Mon Nov 15, 2021
7:00PM PT - 9:00PM PT
Online
Lecture
Mon Nov 22, 2021
7:00PM PT - 9:00PM PT
Online
Lecture
Mon Nov 29, 2021
7:00PM PT - 9:00PM PT
Online

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.

This course applies towards the following certificates & specializations…

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