Fundamentals of Public Relations

MGMT X 469.11

Learn the history, theories, and principles of public relations in this introductory course, and gain a comprehensive foundation to start the journey down the public relations path.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
Online
Hybrid (In-Person)
Starting at $765.00
As few as 11 weeks
4.0

What you can learn.

  • Study the history, theories, and principles of public relations practice
  • Learn about the tools and techniques of the trade and apply to real-life situations
  • Gain a grounding in the social, behavioral, psychological, ethical, financial, and political foundations of public relations
  • Examine methods of communicating with and reaching various audiences via different channels

About this course:

This course is intended to provide an introduction to the basic history, theories, principles, and methods of public relations practice. The emphasis in this class is on problem solving and the tools and techniques of the trade as applied to real-life situations. The scope of the course is intended to present the social, behavioral, psychological, ethical, economical, and political foundations of public relations and the theories of public relations as a communications discipline. This course also examines the nature of various public relations audiences and the different channels used to reach them. The course offers insight and perspective in determining whether the public relations profession is the career path for you. 

Winter 2022 Schedule

Date & Time
Details
Format
 
-
This section has no set meeting times.
Enrollment Closed
See Details
Instructor: Robert Chew
383809
Fee:
$765.00
Onlineformat icon
Notes

Enrollment limited to 25 students. Internet access required.

Refund Deadline
No refunds after January 07, 2022
Course Requirements
(Optional) No textbook required for this section

Spring 2022 Schedule

Date & Time
Details
Format
 
-
Monday 7:00PM - 9:00PM PT
Future Offering (Opens January 31, 2022 12:00:00 AM)
See Details
Instructor: Alan Caldwell
385296
Fee:
$765.00
Hybrid (In-Person)format icon
Location: UCLA Extension Lindbrook Center in Westwood
Notes
University holiday, Monday, May 30, 2022
Refund Deadline
No refunds after March 21, 2022
Course Requirements
Book: Public Relations: Strategies and Tactics by Wilcox, Dennis L., Cameron, Glen T., Reber, Bryan H.
Schedule
Type
Date
Time
Location
Lecture
Mon Mar 28, 2022
7:00PM PT - 9:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 209
Lecture
Mon Apr 4, 2022
7:00PM PT - 9:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 209
Lecture
Mon Apr 11, 2022
7:00PM PT - 9:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 209
Lecture
Mon Apr 18, 2022
7:00PM PT - 9:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 209
Lecture
Mon Apr 25, 2022
7:00PM PT - 9:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 209
Lecture
Mon May 2, 2022
7:00PM PT - 9:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 209
Lecture
Mon May 9, 2022
7:00PM PT - 9:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 209
Lecture
Mon May 16, 2022
7:00PM PT - 9:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 209
Lecture
Mon May 23, 2022
7:00PM PT - 9:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 209
Lecture
Mon May 30, 2022
7:00PM PT - 9:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 209
Lecture
Mon Jun 6, 2022
7:00PM PT - 9:00PM PT
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 209

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.

This course applies towards the following certificates & specializations…

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