Global Marketing and Strategy

MGMT X 460.483

In an increasingly global economy, businesses need to employ marketing strategies that can advantageously position them in a competitive world market. Learn the strategies to becoming a player on the global stage.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Hybrid (In-Person)
Starting at $825.00
As few as 11 weeks
4.0

What you can learn.

  • Understand the competitive implications and key decisions needed to enter the world market
  • Learn to analyze, plan, organize, and manage an international business strategy
  • Review foreign market surveys and understand the role of competitive intelligence
  • Examine the impacts of trade barriers, pricing, distribution channels, and cultural differences on marketing strategies
  • Create a competitive global marketing strategy

About this course:

This course lays the foundation to gaining competitive advantage in the global marketplace by providing a hands-on understanding of the competitive implications affecting global marketing strategies; covering the factors that govern the decision to enter export marketing; and analyzing, planning, organizing, and managing an international business marketing strategy. Topics include foreign market surveys; the role of competitive intelligence; understanding trade barriers, pricing, distribution channels, and cultural differences that affect marketing strategies; and how to create a competitive marketing strategy. You gain a comprehensive understanding of global competitive marketing core concepts and how global competitive marketing strategies can affect a company's future performance. 

Spring 2023 Schedule

Date & Time
Details
Format
 
-
Wednesday 1:00PM - 4:00PM PT
Available
See Details
Instructor: Nance Rosen
390858
Fee:
$825.00
Hybrid (In-Person)format icon
Location: UCLA Extension Gayley Center in Westwood
ENROLL BY: Apr 5, 2023
See Details
Notes
Internet access required.
Refund Deadline
No refunds after April 18, 2023
Course Requirements
Book: Global Marketing by Mark C. Green and Warren J. Keegan
Schedule
Type
Date
Time
Location
Lecture
Wed Apr 5, 2023
1:00PM PT - 4:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112
Lecture
Wed Apr 19, 2023
1:00PM PT - 4:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112
Lecture
Wed May 3, 2023
1:00PM PT - 4:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112
Lecture
Wed May 17, 2023
1:00PM PT - 4:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112
Lecture
Wed May 31, 2023
1:00PM PT - 4:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112
Lecture
Wed Jun 14, 2023
1:00PM PT - 4:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112

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