Global Marketing and Strategy

MGMT X 460.483

In an increasingly global economy, businesses need to employ marketing strategies that can advantageously position them in a competitive world market. Learn the strategies to becoming a player on the global stage.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Remote Instruction
Starting at $795.00
As few as 11 weeks
4.0

What you can learn.

  • Understand the competitive implications and key decisions needed to enter the world market
  • Learn to analyze, plan, organize, and manage an international business strategy
  • Review foreign market surveys and understand the role of competitive intelligence
  • Examine the impacts of trade barriers, pricing, distribution channels, and cultural differences on marketing strategies
  • Create a competitive global marketing strategy

About this course:

This course lays the foundation to gaining competitive advantage in the global marketplace by providing a hands-on understanding of the competitive implications affecting global marketing strategies; covering the factors that govern the decision to enter export marketing; and analyzing planning, organizing, and managing an international business marketing strategy. Topics include foreign market surveys; the role of competitive intelligence; understanding trade barriers, pricing, distribution channels, and cultural differences that affect marketing strategies; and how to create a competitive marketing strategy. You gain a comprehensive understanding of global competitive marketing core concepts and how global competitive marketing strategies can affect a company's future performance. 

Spring 2020 Schedule

Available Format(s):

These courses meet regularly and are fully online. Click “See Details” below for more information.

Available
-
Monday 1:30PM PDT - 4:30PM PDT
Location: Online
Instructor: Nance Rosen
372442
Fee:
$795.00
1 day left. Enroll by Mar 30, 2020
See Details
Notes
One meeting to be arranged.
Refund Deadline
No refunds after April 12, 2020
Course Requirements
Internet access required to retrieve course materials.
Course syllabus not yet available.
Book: GLOBAL MARKETING by Kate Gillespie and H. David Hennessey
Schedule
Type
Date
Time
Location
Lecture
Mon Mar 30, 2020
1:30PM PDT - 4:30PM PDT
Online
Lecture
Mon Apr 6, 2020
1:30PM PDT - 4:30PM PDT
Online
Lecture
Mon Apr 13, 2020
1:30PM PDT - 4:30PM PDT
Online
Lecture
Mon Apr 20, 2020
1:30PM PDT - 4:30PM PDT
Online
Lecture
Mon Apr 27, 2020
1:30PM PDT - 4:30PM PDT
Online
Lecture
Mon May 4, 2020
1:30PM PDT - 4:30PM PDT
Online
Lecture
Mon May 11, 2020
1:30PM PDT - 4:30PM PDT
Online
Lecture
Mon May 18, 2020
1:30PM PDT - 4:30PM PDT
Online
Lecture
Mon May 25, 2020
1:30PM PDT - 4:30PM PDT
Online
Lecture
Mon Jun 1, 2020
1:30PM PDT - 4:30PM PDT
Online
Lecture
Mon Jun 8, 2020
1:30PM PDT - 4:30PM PDT
Online

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
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